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Events Marketing Manager

Dscout
Full-time
On-site
United States
๐ŸŒ Digital Marketing
Here is the enriched job description in HTML format:

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Events Marketing Manager

๐Ÿ”น Company: Dscout

๐Ÿ”น Location: United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As the Events Marketing Manager at Dscout, you will have the opportunity to shape and execute a high-impact event strategy that drives engagement, brand awareness, and business outcomes. In this dynamic role, you will work cross-functionally with marketing, sales, and leadership teams to organize industry-leading conferences, exclusive executive gatherings, and customer meetups. Your strategic vision and creativity will be crucial in delivering memorable experiences that strengthen Dscout's position as a leader in the user experience research industry.

๐Ÿ“‹ Key Responsibilities

  • Organizing and executing impactful senior leadership events including Executive Dinners, Roundtables, and the annual user conference.
  • Managing Dscout's tradeshow and conference presence by overseeing booth design, sponsorships, logistics, team coordination, and speaking opportunities to maximize ROI.
  • Partnering with the Customer & Community Manager on running Dscout's customer meetups and user groups.
  • Traveling to events to oversee on-site execution and ensure a best-in-class experience for all attendees, customers, and prospects.
  • Working closely with sales, product, marketing, and leadership teams to align event strategies with business priorities.
  • Managing the full event cycle, from pre to post-event, including sales enablement to convert leads to pipeline.
  • Tracking, analyzing, and reporting to leadership on event performance metrics such as attendance, engagement, ROI, and lead generation.

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Over 5 years of proven success in managing field marketing and producing executive events

Skills:

  • Ability to travel 40% of the time
  • Capable of productively working in a variety of environments away from a desk
  • Ability to leverage strategic vision to inform priorities and manage multiple projects simultaneously with strong attention to detail
  • Experience negotiating with and managing external vendors, contractors and venues, and coordinating a wide range of services
  • Strong event management, project management, budget management, and reporting experience
  • Exceptional interpersonal and communication skills
  • Ability to build strong relationships with sales leaders and cross-functional teams
  • Experience with Salesforce, Hubspot, gifting platforms and Virtual Event platforms like Zoom or CVENT

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: A strong and competitive compensation package with a built-in bonus and equity program, an incredible and progressive benefits package (for both you and your dependents) to support work/life balance, including flexible PTO, 16 company holidays, 12 weeks of paid parental leave, 401k match, and much more. An education stipend to support your growth & development and a remote work stipend.

Industry Comparison: ASSUMPTION: Based on industry data, the salary range for an Events Marketing Manager with 5+ years of experience in the United States is typically between $70,000 to $100,000 per year, plus benefits.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Dscout is a recognized leader in the Forrester Wave for experience research technology, operating at the cutting edge of this industry.

Company Size: ASSUMPTION: Dscout is a fast-growing, Series C-funded company, indicating it is likely a mid-sized to large organization.

Company Stage: ASSUMPTION: As a Series C-funded company, Dscout is in a growth stage, expanding its market presence and capabilities.

๐Ÿ“Š Role Analysis

Career Level: This role is likely at the Senior or Manager level, given the 5+ years of experience requirement and the cross-functional nature of the responsibilities.

Reporting Structure: ASSUMPTION: The Events Marketing Manager will likely report to a Marketing Director or Marketing VP, with the ability to collaborate closely with sales, product, and leadership teams.

Team Size/Composition: ASSUMPTION: The Events Marketing Manager will work closely with a marketing team, potentially including other event specialists, as well as coordinate with sales, product, and customer-facing teams.

Growth Opportunities: This role offers the chance to make a significant impact on Dscout's brand and growth, potentially leading to advancement within the marketing or event management functions.

๐ŸŒ Location & Work Environment

Office Type: ASSUMPTION: This role is likely a hybrid or remote position, with the ability to travel to events 40% of the time.

Geographic Context: ASSUMPTION: As a United States-based company, Dscout is likely located in a major technology or business hub, potentially on the East or West Coast.

Work Schedule: ASSUMPTION: The Events Marketing Manager role may require a flexible work schedule, with the ability to manage events outside of standard business hours.

Regional Considerations: ASSUMPTION: Working remotely or in a hybrid environment may require the ability to collaborate effectively across different time zones and cultural backgrounds.

๐Ÿ’ผ Interview & Application Insights

Typical Process: ASSUMPTION: The interview process for this role may include a combination of phone/video interviews, in-person meetings, and potentially a presentation or project-based assessment to evaluate the candidate's event planning and execution skills.

Key Assessment Areas: ASSUMPTION: Employers will likely focus on evaluating the candidate's strategic planning abilities, event management experience, creativity, cross-functional collaboration skills, and data-driven decision-making.

Application Tips: Highlight your relevant experience in managing high-profile events, driving brand awareness and lead generation, and working effectively with sales, product, and leadership teams. Demonstrate your ability to think strategically, execute flawlessly, and analyze event performance data.

ATS Keywords: Event marketing, event management, tradeshow management, conference planning, brand awareness, lead generation, cross-functional collaboration, data-driven decision-making.

๐Ÿ› ๏ธ Tools & Technologies

  • Salesforce
  • Hubspot
  • Gifting platforms
  • Virtual event platforms (e.g., Zoom, CVENT)

ASSUMPTION: The Events Marketing Manager may also use project management tools, event registration software, and marketing automation platforms to support their responsibilities.

๐Ÿ‘” Cultural Fit Considerations

Company Values: ASSUMPTION: Based on the job description, Dscout values innovation, teamwork, and a commitment to delivering impactful user research insights that drive product development.

Work Style: The Events Marketing Manager role requires a balance of strategic thinking, creative problem-solving, and meticulous execution in a fast-paced, cross-functional environment.

Self-Assessment: Ask yourself if you thrive in a dynamic, collaborative setting where you can leverage your event planning expertise, marketing acumen, and analytical skills to drive business outcomes. Consider whether you are comfortable with a hybrid or remote work arrangement that involves frequent travel.

โš ๏ธ Potential Challenges

The Events Marketing Manager role may involve managing a high volume of projects and events simultaneously, requiring strong prioritization and multitasking abilities. The need to coordinate with various internal teams and external vendors could also present coordination challenges that require exceptional communication and relationship-building skills.

๐Ÿ“ˆ Similar Roles Comparison

ASSUMPTION: Similar roles in the marketing or event management field may include Event Coordinator, Event Planner, Field Marketing Manager, or Conference/Tradeshow Manager. These positions often share responsibilities around event organization, vendor management, and cross-functional collaboration, but the Events Marketing Manager role at Dscout has a stronger emphasis on strategic planning, brand alignment, and data-driven performance analysis.

๐Ÿ“ Sample Projects

  • Organizing and executing an annual user conference, including managing the event agenda, speakers, sponsorships, and on-site logistics.
  • Developing a marketing strategy and overseeing the execution of Dscout's presence at industry trade shows, including booth design, promotional materials, and lead generation activities.
  • Collaborating with the Customer & Community Manager to plan and facilitate engaging customer meetups and user group events.
  • Analyzing post-event data to identify areas for improvement and present recommendations to the marketing and leadership teams.

โ“ Key Questions to Ask During Interview

  1. Can you tell me more about the specific event portfolio I would be responsible for managing, and how these events align with Dscout's overall marketing and business strategies?
  2. What are the key performance metrics you use to measure the success of your events, and how would you work with me to track and report on these metrics?
  3. Can you describe the level of autonomy and decision-making authority I would have in this role, particularly when it comes to event planning and budget management?
  4. How does the Events Marketing Manager role typically collaborate with other teams, such as sales, product, and customer success, and what are the most effective ways to foster these cross-functional relationships?
  5. What are the company's plans for future growth and expansion, and how do you see the Events Marketing Manager role evolving to support those plans?
  6. Can you share any specific examples of successful events that the company has hosted in the past, and what key lessons were learned that could be applied to this role?

๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

To pursue this opportunity effectively, applicants should carefully review the job responsibilities and qualifications to assess their fit. Craft a compelling resume and cover letter that highlight your relevant event management experience, marketing acumen, and ability to drive strategic, data-driven initiatives. Be prepared to discuss your approach to managing multiple projects, collaborating cross-functionally, and delivering measurable results. Additionally, research Dscout's company culture, values, and industry position to demonstrate your alignment and enthusiasm for the role. Finally, tailor your application to include relevant keywords from the job description to optimize for applicant tracking systems.

Visual Customization Guide

For this technology/startup-focused role, the visual elements should have a modern, dynamic feel. Use a mix of emoji icons, infographic-style data visualizations, and clean, minimalist layouts to create an engaging and informative presentation. The overall tone should be professional yet approachable, reflecting the fast-paced, innovative nature of Dscout's business.