Event Marketer Job Listing
## ๐ Core Information
๐น **Job Title:** Event Marketer
๐น **Company:** LeafGuard
๐น **Location:** Ypsilanti, Michigan, United States
๐น **Job Type:** Part-time
๐น **Category:** Marketing
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## ๐ Essential Job Details
### ๐ Job Overview
LeafGuard, a well-established and growing home improvement company, is seeking an energetic Part-Time Brand Ambassador to play a key role in their company's growth. The successful candidate will be responsible for actively engaging with potential customers at events and showings, generating sales leads, and building trusting relationships to persuade them to schedule appointments with the sales team.
**ASSUMPTION:** Based on the job description, this is a part-time, entry-level marketing/sales role focused on promoting the company's products and services through in-person events and customer interactions.
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### ๐ Key Responsibilities
โ Attend marketing events as a spokesperson for the company
โ Generate sales leads for the sales team
โ Network and build trusting relationships with potential customers
โ Thoroughly understand the company's products and services to inform potential customers
**ASSUMPTION:** The key responsibilities outlined in the job description focus on customer-facing activities, such as event representation, lead generation, and product/service education.
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### ๐ฏ Required Qualifications
**Education:** Not specified
**Experience:** Not specified
**Skills:**
- Excellent communication skills
- Professional attitude
- Outgoing and friendly personality
- Desire to meet new people
**ASSUMPTION:** While the job description does not explicitly state any educational or experience requirements, it highlights the need for strong interpersonal and communication skills, as well as a personable and outgoing demeanor, which are typical for a brand ambassador or event marketing role.
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### ๐ฐ Compensation & Benefits
**Salary Range:** $16-$18 per hour, plus bonuses
**Benefits:** Not specified
**Industry Comparison:** The provided salary range appears to be competitive for a part-time brand ambassador or event marketing role in the home improvement industry in the Ypsilanti, Michigan area.
**ASSUMPTION:** The salary range is based on the information provided in the job listing. Industry data may be required to provide a more detailed comparison.
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## ๐ Applicant Insights
### ๐ Company Context
**Industry Position:** LeafGuard is a well-established and successful home improvement company, indicating a strong market presence.
**Company Size:** Not specified
**Company Stage:** Based on the information provided, LeafGuard appears to be in a growth stage, actively seeking to expand its customer base through marketing events and brand ambassador activities.
**ASSUMPTION:** The company's description as "well-established, successful and growing" suggests that it is a mid-sized or larger home improvement business, likely in a growth phase.
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### ๐ Role Analysis
**Career Level:** Entry-level or early career
**Reporting Structure:** Not specified
**Team Size/Composition:** Not specified
**Growth Opportunities:** The job description does not explicitly mention career advancement opportunities, but success in this role could potentially lead to other marketing or sales positions within the company.
**ASSUMPTION:** This role is likely an entry-level or early career position, with potential for growth within the marketing or sales teams, based on the job responsibilities and the part-time nature of the role.
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### ๐ Location & Work Environment
**Office Type:** The job description does not specify the work environment, but it is likely a combination of in-office and field/event-based work.
**Geographic Context:** Ypsilanti, Michigan is a city in the Detroit metropolitan area, which is known for its manufacturing and engineering industries, as well as a growing tech and startup ecosystem.
**Work Schedule:** The job requires availability to work on weekends, which is common for event-based marketing roles.
**Regional Considerations:** The Ypsilanti/Detroit area has a relatively lower cost of living compared to some other major metropolitan areas, which may be attractive to job seekers.
**ASSUMPTION:** The job is likely a combination of in-office and field/event-based work, with a focus on weekend availability to support the company's marketing initiatives.
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### ๐ผ Interview & Application Insights
**Typical Process:** The interview process for this role may include an initial phone or video screening, followed by one or more in-person interviews to assess the candidate's communication skills, product knowledge, and fit with the company culture.
**Key Assessment Areas:** Employers will likely evaluate candidates' interpersonal skills, ability to engage with potential customers, product knowledge, and overall enthusiasm and fit for the brand ambassador role.
**Application Tips:** Applicants should highlight their relevant experience in customer-facing roles, strong communication abilities, and passion for the home improvement industry. Emphasizing their outgoing personality and desire to meet new people will also be important.
**ATS Keywords:** Relevant keywords for this role may include "brand ambassador," "event marketing," "lead generation," "customer relations," "product knowledge," and "sales support."
**ASSUMPTION:** The interview process and assessment areas are based on industry standards for similar entry-level marketing/sales roles, as the job description does not provide specific details.
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### ๐ ๏ธ Tools & Technologies
The job description does not mention any specific tools or technologies required for this role. However, event marketing and customer engagement roles often involve the use of common productivity and communication tools, such as:
- Customer Relationship Management (CRM) software
- Presentation and slideshow software
- Social media platforms
- Event planning and registration tools
**ASSUMPTION:** Familiarity with basic productivity and communication tools is likely expected, even if not explicitly stated in the job listing.
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### ๐ Cultural Fit Considerations
**Company Values:** Based on the job description, LeafGuard values growth, customer engagement, and a professional, yet friendly and outgoing work environment.
**Work Style:** The role likely requires a mix of independent and collaborative work, with a focus on customer-facing activities and event representation.
**Self-Assessment:** Candidates should consider whether they thrive in a fast-paced, customer-centric environment, enjoy building relationships with potential customers, and have a genuine interest in the home improvement industry.
**ASSUMPTION:** The company's focus on growth, customer engagement, and a positive, professional work culture can be inferred from the job description, but the specific values and work style preferences are not explicitly stated.
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### โ ๏ธ Potential Challenges
The part-time nature of the role and the need to work weekends may present some challenges for candidates, especially those with other commitments. Additionally, the responsibility of generating sales leads and persuading potential customers to schedule appointments could be demanding and require significant interpersonal skills and product knowledge.
**ASSUMPTION:** These potential challenges are based on the job responsibilities and schedule outlined in the job description, but the actual difficulty level may vary depending on the individual candidate's experience and skills.
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### ๐ Similar Roles Comparison
This Event Marketer role is similar to other entry-level or part-time marketing and sales positions, such as:
- Retail Brand Ambassador
- Event Coordinator
- Field Marketing Representative
- Customer Service Representative (with sales responsibilities)
These roles typically involve customer-facing activities, lead generation, and product/service promotion, with a focus on building relationships and driving sales.
**ASSUMPTION:** The comparison to these similar roles is based on the job responsibilities and requirements outlined in the listing, as well as industry standards for entry-level marketing and sales positions.
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### ๐ Sample Projects
Based on the job responsibilities, potential projects or tasks that someone in this role might work on include:
- Organizing and staffing a company booth at a local home and garden show
- Developing a script or pitch to effectively introduce the company and its products to potential customers
- Tracking and reporting on the number of leads generated from various marketing events
- Collaborating with the sales team to follow up on leads and schedule customer appointments
**ASSUMPTION:** These sample projects are derived from the job description and are intended to provide illustrative examples of the type of work an Event Marketer might be involved in, but the actual projects may vary based on the company's specific needs and priorities.
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### โ Key Questions to Ask During Interview
1. Can you provide more details about the typical event schedule and responsibilities for this role?
2. What training or resources are available to help Brand Ambassadors effectively represent the company and its products?
3. How does the sales team work with the Brand Ambassadors to follow up on leads and convert them into customers?
4. What are the key metrics or KPIs used to evaluate the performance and success of Brand Ambassadors in this role?
5. How does the company encourage and support the professional development of its Brand Ambassadors?
6. Can you describe the company culture and work environment that Brand Ambassadors can expect?
**ASSUMPTION:** These questions are designed to help candidates better understand the day-to-day responsibilities, training, sales processes, performance expectations, and company culture associated with the Event Marketer role. The specific questions may need to be adapted based on the interview format and the candidate's prior research on the company.
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## ๐ Disclaimer
โ ๏ธ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
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## ๐ Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Review the job description carefully and ensure they meet the required qualifications.
2. Tailor their resume and cover letter to highlight their relevant experience, communication skills, and enthusiasm for the brand ambassador role.
3. Prepare for the interview by researching the company, practicing their pitch and product knowledge, and developing thoughtful questions to ask the hiring team.
4. Follow up promptly after the interview to express continued interest and gratitude for the opportunity.
5. Be prepared to discuss availability and scheduling, as the role requires weekend work.
Applicants should also ensure their resume is optimized for applicant tracking systems (ATS) by including relevant keywords from the job description, such as "brand ambassador," "event marketing," and "lead generation."