Event and Retail Marketer Team Lead - Tacoma
Renewal by Andersen of Washington📌 Core Information
🔹 Job Title: Event and Retail Marketer Team Lead
🔹 Company: Renewal by Andersen of Washington
🔹 Location: Tacoma, Washington, United States
🔹 Job Type: Full-time
🔹 Category: Marketing / Sales
📌 Essential Job Details
🚀 Job Overview
As an Event and Retail Marketer Team Lead at Renewal by Andersen of Washington, you'll play a dual role in leading a team of marketers while actively generating leads for this industry-leading window company. You'll identify and manage promotional opportunities, develop relationships with event partners, and ensure high-quality customer engagement across various venues. This position combines team leadership, marketing strategy, and direct customer interaction to drive business growth in Western Washington.
ASSUMPTION: The job type is full-time based on the comprehensive responsibilities and benefits package offered. The job category is Marketing/Sales based on the nature of the role combining marketing activities with lead generation focused on sales objectives.
📋 Key Responsibilities
Team Leadership:
- ✅ Support team growth and recruitment efforts for marketing staff
- ✅ Train and coach new candidates while maintaining communication with supervisors
- ✅ Provide motivation and hands-on support to help the team reach daily, weekly, and monthly goals
- ✅ Contribute to performance management through regular team member check-ins
- ✅ Model desired behaviors and techniques to support team culture
Event & Retail Management:
- ✅ Identify new event and retail outlet opportunities within the community
- ✅ Develop and maintain relationships with Event and Retail Promoters
- ✅ Collaborate with Coordinators and Event Supervisor to ensure all shifts are staffed
- ✅ Ensure all paperwork and tracking systems are updated promptly
- ✅ Set up high-quality booth spaces at promotional venues
Lead Generation & Customer Service:
- ✅ Generate and qualify sales leads by engaging with customers at events and retail outlets
- ✅ Book potential customers for free window consultations
- ✅ Provide customers with general information on Renewal by Andersen products
- ✅ Ensure customer service satisfaction and good client relationships
- ✅ Meet or exceed department goals and contribute to company financial objectives
Cross-Departmental Collaboration:
- ✅ Work with supervisors to support design consultant integration with the events department
- ✅ Communicate with all other departments to ensure best practices are maintained
🎯 Required Qualifications
Education: Not specified
Experience:
- 1-2 years of sales or marketing experience
- 1 year of customer service experience (preferred)
Skills:
- Leadership abilities and coaching skills
- Project management and multitasking in fast-paced environments
- Detail orientation while maintaining efficiency
- Excellent written and verbal communication
- Understanding of marketing communications and sales promotion
- Strong work ethic and positive attitude
- Problem-solving abilities
- Proficiency in MS Office
Additional Requirements:
- Valid Driver's License and reliable transportation
- Ability to travel within territory
- Physical capability to lift up to 50 pounds
- Ability to stand for extended periods
- Availability to work days, nights, weekends, and holidays
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Medical, dental, and vision insurance
- 401K with employer match
- Paid time off
- Paid holidays including a flexible holiday of choice
- Career advancement opportunities
Industry Comparison: While specific salary information is not provided, marketing team lead positions in the home improvement industry in the Tacoma region typically range from $45,000 to $70,000 annually depending on experience, with performance bonuses common in lead generation roles.
ASSUMPTION: The salary range is estimated based on typical compensation for similar marketing team lead positions in the home improvement industry in the Washington state region. This is an assumption and not stated in the original listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Renewal by Andersen is described as the "most recognized and industry leading brand" in the window replacement market. The company is part of the Andersen Corporation, one of the largest window and door manufacturers in North America.
Company Size: Large, established company with national presence
Company Stage: Mature company in growth phase, as indicated by "consistently growing and looking for new talent"
Recognition: Named one of the best employers for women in 2023 by Forbes and one of America's greatest workplaces in 2023 by Newsweek
ASSUMPTION: The company size and stage are inferred based on Renewal by Andersen being part of Andersen Corporation and the descriptions in the job listing about being an industry leader with recognized workplace awards.
📊 Role Analysis
Career Level: Mid-level management position
Reporting Structure: Likely reports to an Event Supervisor or Marketing Manager, with responsibility for leading a team of marketers
Team Size/Composition: Leads a team of event and retail marketers
Growth Opportunities: The listing explicitly mentions "room for advancement" and the position involves developing leadership skills that could lead to higher management roles
ASSUMPTION: The reporting structure is inferred from the mention of working "alongside Coordinators and the Event Supervisor." The career level is determined based on the leadership responsibilities combined with the experience requirements.
🌍 Location & Work Environment
Office Type: Field-based with significant time at events and retail locations
Geographic Context: Tacoma is part of the Seattle metropolitan area in Western Washington, with a diverse economy and moderate cost of living compared to Seattle proper
Work Schedule: Variable schedule including days, nights, weekends, and holidays
Regional Considerations: Western Washington has a rainy climate, which may affect outdoor events. The region has a strong economy with particularly active home improvement and construction sectors
ASSUMPTION: The office type is based on the nature of the role focusing on events and retail locations. Regional information is based on standard knowledge of the Tacoma/Western Washington area.
💼 Interview & Application Insights
Typical Process: For this type of role, expect an initial phone screening, followed by an in-person interview with the marketing manager or event supervisor, and possibly a final interview with higher management
Key Assessment Areas:
- Leadership capabilities and coaching style
- Sales and lead generation experience
- Customer service skills
- Problem-solving abilities in fast-paced environments
- Communication skills and presentation ability
Application Tips:
- Quantify previous sales or lead generation achievements
- Highlight experience managing or mentoring others
- Emphasize communication skills and customer service excellence
- Demonstrate familiarity with event marketing or promotional activities
ATS Keywords: event marketing, retail promotion, team lead, lead generation, customer service, sales, coaching, MS Office, marketing communications
ASSUMPTION: These insights are based on standard interview processes for marketing team lead positions in the home improvement industry and not specifically stated in the job listing.
🛠️ Tools & Technologies
- Microsoft Office Suite (explicitly mentioned)
- CRM systems for lead tracking
- Digital communication tools
- Lead management systems
- Event management software
ASSUMPTION: Beyond MS Office which is explicitly mentioned, the other tools are standard in this industry for tracking leads, managing events, and maintaining communication, though not specifically mentioned in the listing.
👔 Cultural Fit Considerations
Company Values: The listing emphasizes being a leader in the industry and seeking "like-minded individuals," suggesting they value leadership, innovation, and growth mindset
Work Style: Fast-paced, team-oriented, goal-driven environment with emphasis on motivation and coaching
Self-Assessment Questions:
- Are you comfortable working in a variable schedule including weekends and holidays?
- Do you thrive in goal-oriented environments with clear metrics for success?
- Are you energized by engaging with the public and representing a company at events?
- Do you enjoy mentoring others and helping them develop their skills?
ASSUMPTION: The work style and company values are inferred from descriptions in the job listing about being fast-paced, goal-oriented, and focused on team growth and development.
⚠️ Potential Challenges
- Variable work schedule requiring flexibility and availability on weekends/holidays
- Dual focus on both team leadership and personal lead generation may create competing priorities
- Physical demands including standing for long periods and lifting up to 50 pounds
- Need to maintain enthusiasm and energy at events while representing the company
- Meeting lead generation goals in varying conditions and venues
ASSUMPTION: These challenges are inferred from the job responsibilities and requirements listed, not explicitly stated as challenges in the original posting.
📈 Similar Roles Comparison
This position combines elements of several common roles in the home improvement and marketing sectors:
- Event Marketing Manager: Similar focus on event execution, but this role adds team leadership and retail components
- Sales Team Lead: Shares the leadership aspects but focuses specifically on events and retail marketing rather than direct sales
- Field Marketing Coordinator: Similar hands-on marketing activities but with added leadership responsibilities
- Promotional Team Supervisor: Most closely aligned, but this role specifically targets the home improvement/window replacement industry
ASSUMPTION: This comparison is based on standard industry roles and how they typically differ from this specific position.
📝 Sample Projects
- Designing and executing a presence at a regional home improvement expo to generate qualified consultation appointments
- Developing a retail display strategy for partnership with a major home improvement retailer
- Creating a training program for new event marketers focused on customer engagement techniques
- Implementing a lead qualification system to improve conversion rates from event-generated leads
- Coordinating a schedule optimization project to ensure appropriate staffing across multiple simultaneous events
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities in the job listing and typical activities in this role.
❓ Key Questions to Ask During Interview
- "What metrics do you use to measure success for the event marketing team?"
- "Can you describe the current size and structure of the event marketing team I would be leading?"
- "What types of events or retail partnerships have been most successful for lead generation in the past?"
- "How does the event marketing team collaborate with the sales team to ensure lead quality and follow-through?"
- "What training resources are available to help me develop my team members' skills?"
- "What are the biggest challenges currently facing the event marketing department?"
ASSUMPTION: These questions are suggested based on typical considerations for a marketing team lead role and may need to be adjusted based on specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare Your Application: Tailor your resume to highlight relevant experience in marketing, sales, and team leadership. Ensure you include keywords like "event marketing," "team lead," "lead generation," and "customer service" to optimize for ATS systems.
- Supporting Materials: Create a cover letter that demonstrates your understanding of promotional marketing and team leadership, with specific examples of past successes in similar roles.
- Research the Company: Visit Renewal by Andersen's website to learn more about their products, services, and company culture. This will help you speak knowledgeably during interviews and assess your fit.
- Prepare for Behavioral Questions: Be ready to share specific examples that demonstrate your leadership skills, sales abilities, and experience managing event marketing.
- Questions Ready: Prepare thoughtful questions about the role, team structure, and opportunities for growth within the company.
- Follow Up: After applying, consider following up within one to two weeks if you haven't received a response to express your continued interest in the position.