Employee Benefits Marketer

## 📌 Core Information 🔹 **Job Title:** Employee Benefits Marketer 🔹 **Company:** Houchens Insurance Group Inc. 🔹 **Location:** Bowling Green, Kentucky, United States 🔹 **Job Type:** Full-time 🔹 **Category:** Marketing, Insurance --- ## 📌 Essential Job Details ### 🚀 Job Overview The Employee Benefits Marketer will play a crucial role in supporting Houchens Insurance Group's business development efforts. By assisting Producers with marketing new and existing employee benefits accounts, you will help ensure a secure foundation for both clients and the company's continued growth. **ASSUMPTION:** Based on the job description, this role is focused on marketing and relationship management within the employee benefits insurance sector. The successful candidate will be responsible for promoting the company's products and services to both prospective and existing clients. --- ### 📋 Key Responsibilities ✅ Assist Producers with marketing of new business and existing Employee Benefits accounts ✅ Maintain strong relationships with insurance carriers ✅ Contribute 30% of time to small group marketing ✅ Demonstrate deep insurance industry knowledge (20% of time) ✅ Participate in relationship and renewal marketing efforts (20% of time) ✅ Collaborate effectively as part of a team (10% of time) ✅ Exhibit a high level of determination (10% of time) **ASSUMPTION:** The responsibilities outlined in the job description cover a range of marketing, client relationship, and industry expertise activities. The candidate will be expected to balance these various tasks within the allocated time percentages. --- ### 🎯 Required Qualifications **Education:** At least five years of related experience and/or training, preferably handling group health plans or an equivalent combination of education and experience. **Experience:** Minimum of 5 years of relevant experience, preferably in the group health insurance sector. **Skills:** Strong insurance industry knowledge, ability to obtain required licenses and designations, relationship building, marketing and sales abilities. **ASSUMPTION:** The job listing does not specify any educational degree requirements, but does emphasize the need for substantial relevant experience in the employee benefits/group health insurance industry. The successful candidate will also need to obtain applicable state insurance licenses and professional designations. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Comprehensive medical, dental, and vision plans, plus additional supplemental benefits. Ownership opportunities through the Houchens Industries ESOP (Employee Stock Ownership Plan). **Industry Comparison:** Based on similar employee benefits marketing roles in the Bowling Green, KY area, the expected salary range is likely between $50,000 - $75,000 per year, plus commission-based variable compensation. **ASSUMPTION:** The job listing does not provide a specific salary range, but comprehensive benefits including health insurance, ownership opportunities, and variable pay indicate this is likely a mid-level role with competitive compensation for the local market. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** Houchens Insurance Group is a division of the larger Houchens Industries, a 100% employee-owned conglomerate known for its diverse business holdings and strong market presence. **Company Size:** As the largest 100% employee-owned company in the world, Houchens Industries has a significant scale and footprint. **Company Stage:** Houchens Insurance Group is an established, mature business unit within the larger Houchens Industries enterprise. **ASSUMPTION:** While the job listing does not provide specific details about the size or stage of Houchens Insurance Group, the references to it being part of the broader Houchens Industries conglomerate suggest this is a well-established, sizable insurance operation. --- ### 📊 Role Analysis **Career Level:** This appears to be a mid-level marketing role, requiring several years of relevant industry experience. **Reporting Structure:** The job description does not specify reporting relationships, but the Employee Benefits Marketer likely reports to a sales or marketing manager overseeing the employee benefits line of business. **Team Size/Composition:** The team composition is not explicitly stated, but the role involves collaboration with Producers, suggesting this is part of a larger sales and marketing team. **Growth Opportunities:** The listing highlights "substantial development and advancement opportunities", indicating potential for career progression within Houchens Insurance Group. **ASSUMPTION:** Based on the experience requirements and team-oriented nature of the role, this Employee Benefits Marketer position is likely a mid-level function with clear paths for professional growth and advancement within the organization. --- ### 🌍 Location & Work Environment **Office Type:** The job listing does not specify the work model, but Houchens Insurance Group's main office is located in Bowling Green, KY, suggesting an in-office or hybrid work environment. **Geographic Context:** Bowling Green, KY is a mid-sized city with a diverse economy, including manufacturing, healthcare, and higher education industries. The cost of living is generally lower than the national average. **Work Schedule:** Standard full-time hours, with potential for some flexibility based on the marketing and client-facing nature of the role. **Regional Considerations:** Kentucky has a relatively low cost of living compared to the national average, which may be an attractive factor for candidates. **ASSUMPTION:** While the work model is not explicitly stated, the physical office location in Bowling Green, KY suggests this is likely an in-person or hybrid role, with some flexibility to accommodate the marketing and relationship-building responsibilities. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process may include an initial phone/video screening, followed by one or more in-person interviews with the hiring manager and potentially other team members. Candidates may also be asked to complete a relevant skills assessment or presentation. **Key Assessment Areas:** Employers will likely evaluate the candidate's insurance industry knowledge, marketing and sales abilities, relationship management skills, and cultural fit within the Houchens Insurance Group team. **Application Tips:** Applicants should highlight their relevant experience in employee benefits marketing, as well as their ability to work collaboratively and contribute to the company's growth. Including keywords related to insurance, marketing, and relationship management will help pass applicant tracking systems. **ATS Keywords:** insurance, employee benefits, marketing, sales, client relationships, team collaboration, industry expertise, designations **ASSUMPTION:** The interview and application process details are based on standard practices for similar mid-level marketing roles in the insurance industry. Specific requirements may vary based on Houchens Insurance Group's internal processes. --- ### 🛠️ Tools & Technologies The Employee Benefits Marketer role may involve the use of common insurance industry software and platforms, such as: - Customer Relationship Management (CRM) systems - Insurance quoting and enrollment platforms - Marketing automation tools - Microsoft Office suite (Word, Excel, PowerPoint) **ASSUMPTION:** While the job description does not list specific tools or technologies, these are standard applications used in insurance marketing and sales roles. --- ### 👔 Cultural Fit Considerations **Company Values:** Based on the job description, Houchens Insurance Group appears to prioritize a supportive, employee-centric culture, as evidenced by the focus on co-owner development, community involvement, and work-life balance. **Work Style:** The role requires a systematic, detail-oriented approach to marketing and client relationships, as well as the ability to work collaboratively as part of a team. **Self-Assessment:** Candidates should consider whether they thrive in a stable, process-driven environment that values both individual and team contributions to the company's success. **ASSUMPTION:** The company's emphasis on employee ownership, community engagement, and work-life balance suggests a culture that values long-term relationships, both internally and externally. The successful candidate should be a self-motivated, team-oriented individual who can excel in a structured, process-driven work environment. --- ### ⚠️ Potential Challenges The Employee Benefits Marketer role may involve managing multiple priorities and balancing time spent on various marketing, sales, and client relationship activities. Additionally, maintaining strong relationships with both clients and insurance carriers may require navigating complex stakeholder dynamics. **ASSUMPTION:** While the job description does not explicitly mention any challenges, the breadth of responsibilities and the need to balance various marketing and client-facing tasks may present some potential challenges for the successful candidate. --- ### 📈 Similar Roles Comparison This Employee Benefits Marketer role is similar to other mid-level marketing positions within the insurance industry, such as: - Employee Benefits Account Manager - Group Benefits Sales Representative - Insurance Marketing Specialist The key differentiators are the focus on supporting Producers with marketing efforts, as well as the opportunity to gain ownership in the company through the ESOP program. **ASSUMPTION:** The responsibilities and qualifications for this role are typical of mid-level marketing positions in the employee benefits/group insurance sector, with the added benefit of potential ownership opportunities. --- ### 📝 Sample Projects As an Employee Benefits Marketer, some potential projects or tasks may include: - Developing marketing materials and sales presentations for new and existing employee benefits products - Conducting market research and analysis to identify growth opportunities for the company's group insurance offerings - Organizing and participating in client meetings and events to strengthen relationships and promote the company's services - Collaborating with the Producers to develop targeted marketing campaigns for specific client segments - Monitoring industry trends and competitor activities to ensure the company's products and services remain competitive **ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description, which focus on marketing support, relationship management, and industry expertise. --- ### ❓ Key Questions to Ask During Interview 1. Can you provide more details about the typical day-to-day responsibilities and tasks for this role? 2. What are the company's primary growth strategies and how does the Employee Benefits Marketer position contribute to those efforts? 3. How does the ESOP program work, and what are the benefits and eligibility requirements for employees? 4. What are the most important metrics or key performance indicators used to evaluate the success of this role? 5. Can you describe the typical career advancement paths for individuals in this type of marketing position within the organization? 6. How does the company foster a collaborative, team-oriented culture, and what opportunities are there for cross-functional collaboration? **ASSUMPTION:** These sample questions are designed to help the candidate better understand the scope of the role, the company's strategic priorities, the employee ownership program, and the potential for professional growth and development. They are based on common areas of interest for applicants pursuing similar marketing positions. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To effectively pursue this Employee Benefits Marketer opportunity at Houchens Insurance Group, applicants should: 1. Carefully review the job description and required qualifications to ensure they meet the minimum criteria. 2. Tailor their resume and cover letter to highlight relevant experience in insurance marketing, sales, and client relationship management. 3. Research the company, its industry position, and the Bowling Green, KY location to demonstrate their understanding and enthusiasm for the role. 4. Prepare thoughtful questions to ask during the interview process that showcase their interest and fit for the position. 5. optimize their application for relevant applicant tracking systems by incorporating keywords related to insurance, marketing, sales, and client relationships.