Employee Benefits Marketer
Houchens Insurance Group Inc.📌 Core Information
🔹 Job Title: Employee Benefits Marketer
🔹 Company: Houchens Insurance Group Inc.
🔹 Location: Crestview Hills, Kentucky, United States
🔹 Job Type: Full-time
🔹 Category: Insurance, Employee Benefits
📌 Essential Job Details
🚀 Job Overview
As an Employee Benefits Marketer at Houchens Insurance Group Inc., you'll play a crucial role in supporting Producers with marketing activities for both new and existing employee benefits accounts. Your primary focus will be on small group marketing, maintaining carrier relationships, and utilizing your insurance expertise to ensure optimal client service while contributing to the company's growth as an employee-owner.
ASSUMPTION: This role appears to be a support position for the sales/producer team, focused on the marketing aspects of employee benefits insurance products rather than general marketing functions.
📋 Key Responsibilities
- ✅ Small Group Marketing (30%) - Market employee benefits products to small business clients
- ✅ Apply Insurance Knowledge (30%) - Utilize industry expertise to support clients and producers
- ✅ Relationship Management and Renewal Marketing (20%) - Maintain strong relationships with carriers and manage renewal marketing efforts
- ✅ Teamwork (10%) - Collaborate effectively within the production team model
- ✅ Determination (10%) - Demonstrate persistence and resolve in achieving objectives
- ✅ Assist Producers with marketing new business accounts
- ✅ Manage existing Employee Benefits accounts
- ✅ Build and maintain strong relationships with insurance carriers
ASSUMPTION: The percentages indicated appear to reflect time allocation or priority weighting for each area of responsibility.
🎯 Required Qualifications
Education: Not specifically required, equivalent combination of education and experience is acceptable
Experience: At least five years of related experience and/or training, preferably handling group health plans
Skills:
- Group health plan knowledge
- Insurance marketing expertise
- Relationship management
- Team collaboration
Licenses: Must hold applicable state insurance license or ability to obtain within 90 days of employment. Must be able to obtain insurance designations as set forth by the organization's education plan.
ASSUMPTION: While specific educational requirements are not stated, the role likely requires relevant industry knowledge that could be obtained through either formal education in business, insurance, or related fields, or through equivalent work experience.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Variable compensation with unlimited growth based on performance
- Company ownership via Houchens Industries ESOP (Employee Stock Ownership Plan)
- Long-term career development and advancement opportunities
- Comprehensive medical, dental, and vision plans
- Supplemental benefits (unspecified)
- Work-life balance
Industry Comparison: Not specified
ASSUMPTION: The compensation structure appears to include a base salary plus variable/commission components based on performance, which is standard in the insurance industry. The employee ownership component through the ESOP is a distinctive benefit that may provide significant long-term value.
📌 Applicant Insights
🔍 Company Context
Industry Position: Houchens Insurance Group Inc. is part of Houchens Industries, which is noted as the largest 100% employee-owned company in the world according to the job listing.
Company Size: Large company, part of a significant corporate entity
Company Stage: Established company with structured growth opportunities
ASSUMPTION: Based on the description of being part of "the largest 100% owned company in the world" and the structured ESOP, this appears to be a well-established company rather than a startup or early-stage business. The mention of advancement opportunities suggests a larger organization with career pathways.
📊 Role Analysis
Career Level: Mid-level professional
Reporting Structure: Likely reports to a Team Lead or Producer
Team Size/Composition: Part of a production team model
Growth Opportunities: The job listing specifically mentions "substantial development and advancement opportunities" and "long-term career" prospects
ASSUMPTION: Based on the 5+ years experience requirement and the support role to Producers, this appears to be a mid-level position. The mention of a "production team model" suggests collaborative work within a structured team environment rather than an individual contributor role.
🌍 Location & Work Environment
Office Type: Not specified, likely in-office based on industry norms
Geographic Context: Crestview Hills is a suburban community in Northern Kentucky, part of the Greater Cincinnati metropolitan area, offering a lower cost of living compared to major urban centers
Work Schedule: Not specified, likely standard business hours
Regional Considerations: The Northern Kentucky/Cincinnati region has a strong insurance industry presence, potentially offering lateral career opportunities
ASSUMPTION: Insurance marketing roles typically require some in-office presence for team collaboration and client/carrier meetings, though hybrid arrangements may be possible (especially post-pandemic). The mention of "work-life balance" suggests reasonable working hours, though specific schedule details aren't provided.
💼 Interview & Application Insights
Typical Process: Insurance industry typically involves initial screening, skills assessment, panel interviews with team members and management
Key Assessment Areas: Insurance knowledge, carrier relationships, marketing experience with small groups, teamwork capabilities
Application Tips: Highlight specific experience with employee benefits products, group health plans, and carrier relationships. Demonstrate understanding of the small business market segment.
ATS Keywords: Employee benefits, group health, insurance marketing, carrier relationships, small group, ESOP, benefits administration, renewal marketing, producer support
ASSUMPTION: These insights are based on standard insurance industry hiring practices as specific interview process details aren't mentioned in the listing.
🛠️ Tools & Technologies
While not explicitly mentioned in the job description, this role likely involves:
- Insurance carrier platforms
- CRM systems
- Benefits administration software
- Microsoft Office suite (particularly Excel for rate analysis)
- Proposal generation tools
ASSUMPTION: These tools represent industry-standard systems typically used in employee benefits marketing and are not explicitly listed in the job description.
👔 Cultural Fit Considerations
Company Values: The job posting emphasizes three fundamental pillars:
- Clients - Focusing on client needs
- Co-owners - Supporting fellow employee-owners
- Communities - Contributing to community betterment
Work Style: The listing suggests a collaborative environment ("production team model") with a strong emphasis on stability and systematic approaches to success
Self-Assessment: Applicants should consider:
- Do I thrive in a team-oriented environment?
- Do I value long-term stability and structured growth opportunities?
- Am I comfortable in a role that balances relationship management with technical insurance knowledge?
- Do I value employee ownership and community engagement?
ASSUMPTION: The emphasis on employee ownership, stability, and systematic approaches suggests a corporate culture that values consistency, reliability, and long-term commitment rather than rapid disruption or frequent change.
⚠️ Potential Challenges
Based on the job description, potential challenges may include:
- Balancing multiple responsibilities across marketing, relationship management, and technical insurance functions
- Meeting performance metrics for the variable compensation component
- Navigating the complex and frequently changing landscape of healthcare benefits and insurance regulations
- Obtaining and maintaining required licenses and designations within specified timeframes
ASSUMPTION: These challenges are inferred from the role description and common industry dynamics rather than directly stated issues.
📈 Similar Roles Comparison
This Employee Benefits Marketer role differs from similar positions in the following ways:
- Vs. Benefits Broker: Less direct sales responsibility, more marketing and producer support focus
- Vs. Account Manager: More emphasis on new business marketing, less on day-to-day account servicing
- Vs. General Marketing Role: Requires specific insurance industry knowledge and licensure
- Vs. Benefits Administrator: More external/carrier-facing, less focused on internal benefits administration
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Developing comprehensive marketing packages for small group benefits prospects
- Creating competitive analysis reports comparing multiple carrier offerings for client proposals
- Building strategic renewal marketing campaigns to retain existing clients
- Organizing carrier relationship events to strengthen partnerships
- Designing streamlined processes for producer support to enhance team efficiency
ASSUMPTION: These project examples are illustrative based on the listed responsibilities and typical activities in similar roles within the insurance industry.
❓ Key Questions to Ask During Interview
- How does the production team model function day-to-day, and how does this role interact with Producers and other team members?
- What metrics are used to evaluate success in this position, particularly regarding the variable compensation component?
- What training and support are provided for obtaining the required licenses and designations?
- How has the ESOP structure impacted the company culture and employee experience?
- What career advancement paths have others in this position typically followed?
- How does Houchens Insurance Group differentiate itself in the employee benefits marketplace?
ASSUMPTION: These questions are suggested based on the role type and company structure mentioned in the listing and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Review your insurance credentials: Ensure you have the appropriate state insurance license or a plan to obtain it within 90 days
- Update your resume: Highlight your experience with small group benefits marketing, carrier relationships, and specific insurance knowledge
- Prepare your LinkedIn profile: The job posting specifically mentions LinkedIn as a platform to learn more about the company
- Research Houchens Industries: Understand the ESOP structure and company history to demonstrate interest during interviews
- Optimize your application: Include keywords like "employee benefits," "small group marketing," "carrier relationships," and "group health plans" to pass ATS screening
- Prepare examples: Gather specific instances where you've successfully marketed insurance products or maintained carrier relationships