Employee Benefits Marketer
Houchens Insurance Group Inc.📌 Core Information
🔹 Job Title: Employee Benefits Marketer
🔹 Company: Houchens Insurance Group Inc.
🔹 Location: Elizabethtown, Kentucky, United States
🔹 Job Type: {Job_Type}
🔹 Category: {Job_Category}
📌 Essential Job Details
🚀 Job Overview
As an Employee Benefits Marketer at Houchens Insurance Group, you will play a crucial role in supporting our Producers with the marketing and maintenance of new and existing employee benefits accounts. Your primary focus will be on fostering strong relationships with carriers, ensuring efficient operations, and contributing to the growth and success of our clients' employee benefits programs.
📋 Key Responsibilities
- ✅ Small Group Marketing (30%)
- ✅ Maintaining in-depth insurance knowledge (20%)
- ✅ Building and nurturing relationships with clients and carriers (30%)
- ✅ Collaborating with the team to ensure optimal output (10%)
- ✅ Demonstrating a determined and proactive approach (10%)
🎯 Required Qualifications
Education: At least five years of related experience and/or training, preferably handling group health plans or an equivalent combination of education and experience.
Licenses: Must hold applicable state insurance license or have the ability to obtain such within 90 days of employment. Must be able to obtain insurance designations as set forth by the organization's education plan.
Skills: Strong marketing skills, in-depth insurance knowledge, excellent relationship-building abilities, effective teamwork, and a determined, proactive approach.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Comprehensive medical, dental, and vision plans, as well as many more supplemental benefits. Ownership in the company through the Houchens Industries ESOP (the largest 100% owned company in the world), and opportunities for variable compensation with unlimited growth based on performance.
Industry Comparison: The compensation and benefits package offered by Houchens Insurance Group are likely competitive within the insurance and employee benefits industry in the Elizabethtown, Kentucky region.
📌 Applicant Insights
🔍 Company Context
Industry Position: Houchens Insurance Group is a 100% employee-owned company dedicated to providing exceptional service and support to its clients, co-owners, and communities.
Company Size: As the largest 100% owned company in the world, Houchens Insurance Group has a substantial presence in the insurance and employee benefits industry.
Company Stage: Houchens Insurance Group has a well-established presence and is focused on continued growth and development of its talent and services.
📊 Role Analysis
Career Level: This role is likely at the mid-to-senior level, requiring several years of relevant experience in the insurance and employee benefits industry.
Reporting Structure: The Employee Benefits Marketer will work closely with Producers and likely report to a team leader or department manager.
Team Size/Composition: The size and composition of the team may vary, but the role is expected to involve collaboration with a larger group of Producers and support staff.
Growth Opportunities: The position offers excellent opportunities for career development and advancement within the organization, as Houchens Insurance Group is dedicated to fostering the growth and success of its co-owners.
🌍 Location & Work Environment
Office Type: The role is based in the Elizabethtown, Kentucky office, with a potential for a hybrid or in-office work arrangement.
Geographic Context: Elizabethtown is a growing city in the Louisville metropolitan area, offering a relatively low cost of living and a mix of business, recreational, and cultural amenities.
Work Schedule: The work schedule is likely to be standard full-time hours, with some flexibility and work-life balance considerations.
Regional Considerations: Applicants should be aware of the cultural and practical aspects of living and working in the Elizabethtown, Kentucky region, such as the local business climate, community engagement, and quality of life.
💼 Interview & Application Insights
Typical Process: The interview process for this role may include a combination of phone/video interviews, in-person interviews, and assessments to evaluate the candidate's skills, experience, and cultural fit.
Key Assessment Areas: Employers will likely focus on evaluating the applicant's marketing skills, insurance knowledge, relationship-building abilities, teamwork, and determination.
Application Tips: Applicants should highlight their relevant experience in employee benefits marketing, insurance knowledge, and demonstrated success in building and maintaining client relationships. Emphasizing their teamwork skills and proactive approach will also be valuable.
ATS Keywords: Relevant keywords to include in the application may include "employee benefits marketing," "group health plans," "insurance designations," "client relationships," "teamwork," and "determination."
🛠️ Tools & Technologies
The Employee Benefits Marketer may be expected to be proficient in using common insurance and marketing software, such as customer relationship management (CRM) systems, policy administration platforms, and marketing automation tools.
👔 Cultural Fit Considerations
Company Values: Houchens Insurance Group is committed to its three fundamental pillars of service: clients, co-owners, and communities. Applicants should align with these values and the company's focus on fostering a supportive environment for its employee-owners.
Work Style: The role is likely to involve a systematic and organized approach, with a focus on efficient operations, strong client relationships, and collaborative teamwork.
Self-Assessment: Applicants should assess their own marketing skills, insurance knowledge, relationship-building abilities, teamwork orientation, and determination to ensure a strong fit with the requirements of the role.
⚠️ Potential Challenges
The Employee Benefits Marketer role may involve managing a diverse portfolio of client accounts, juggling multiple priorities, and maintaining a high level of insurance knowledge to effectively serve the needs of both clients and carriers. Adaptability and the ability to work efficiently within a production team model will be critical to success in this position.
📈 Similar Roles Comparison
This Employee Benefits Marketer role is similar to other insurance marketing or account management positions, such as Group Benefits Sales Specialist or Employee Benefits Account Executive. However, the unique aspect of this role is the focus on supporting Producers and maintaining strong carrier relationships, which may differentiate it from more traditional sales-oriented insurance marketing roles.
📝 Sample Projects
As an Employee Benefits Marketer, you may be responsible for tasks such as:
- Developing and executing marketing campaigns to promote new employee benefits offerings to small business clients
- Conducting market research and analysis to identify trends and opportunities in the employee benefits industry
- Collaborating with Producers to maintain strong relationships with insurance carriers and negotiate favorable terms for client accounts
- Participating in the renewal process for existing client accounts, ensuring seamless service and identifying opportunities for growth
- Providing training and support to the sales team on the latest employee benefits products and regulations
❓ Key Questions to Ask During Interview
- How does the Employee Benefits Marketer role fit into the overall structure and workflow of the Houchens Insurance Group team?
- What are the primary metrics or key performance indicators (KPIs) used to measure success in this position?
- Can you provide examples of how the company supports the professional development and career growth of its employee-owners?
- What are the most significant challenges or pain points that the Employee Benefits Marketer role is expected to address within the organization?
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
- Carefully review the job description and requirements to ensure a strong fit
- Tailor their resume and cover letter to highlight relevant experience, skills, and achievements
- Research Houchens Insurance Group and the Elizabethtown, Kentucky region to demonstrate their understanding of the company and location
- Prepare thoughtful questions to ask during the interview that showcase their interest and fit for the role
- Be ready to discuss their approach to building and maintaining strong relationships with clients and carriers
- Emphasize their marketing skills, insurance knowledge, and ability to work effectively within a team