EMEA Event Marketer (Contractor)

🚀 Job Overview

Zip is seeking a contract-based EMEA Event Marketer to drive their presence across the European, Middle Eastern, and African regions through strategic event planning and execution. This role is central to Zip's regional marketing strategy, focusing on creating impactful events that generate sales pipeline, support deal closure, and strengthen customer relationships. As a London-based contractor, you'll be the key executor of Zip's event marketing initiatives tailored specifically for EMEA audiences.

ASSUMPTION: The job category is Marketing based on the role description and responsibilities, as this was not explicitly stated in the original listing.

📋 Key Responsibilities

• ✅ Plan and execute Zip Forward Europe, the EMEA version of Zip's flagship annual conference
• ✅ Run high-touch roadshow events (EMEA Zip Exec Summits) in major cities to engage top prospects and customers
• ✅ Partner with the Senior Community Marketing Manager to deliver community meetups in key EMEA hubs
• ✅ Work closely with sales to organize field events, closing dinners, and tailored experiences that drive deals
• ✅ Own complete event execution including planning, promotion, vendor management, logistics, and follow-up
• ✅ Apply regional expertise to adapt events for EMEA audiences
• ✅ Track and measure event impact on pipeline generation, maturation, and closed-won deals
• ✅ Refine strategies through data-driven insights to improve ROI
• ✅ Collaborate with Corporate and Growth Marketing teams to maintain alignment on strategy and priorities

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years of event marketing experience, preferably in B2B SaaS or enterprise industries in EMEA

Skills:

• Proven success in creating and executing result-generating events
• Strong knowledge of the EMEA market
• Excellent project management skills
• Resourceful, hands-on mindset
• Strong communication and collaboration abilities
• Familiarity with marketing tools (Salesforce, Marketo, event platforms like Splash)
• Ability to travel across EMEA (up to 25%)

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Contract-based event marketing roles in London for tech companies typically command competitive rates reflecting the specialized nature of the position and the requirement for regional expertise.

ASSUMPTION: This compensation assessment is based on standard contractor rates for specialized marketing roles in London's tech sector, as no specific compensation details were provided in the listing.

🔍 Company Context

Industry Position: Zip is a category-defining company in the procurement orchestration space, with a self-described $50B+ TAM. They created and currently lead this category with their purpose-built platform.

Company Size: Fast-growing startup with significant funding

Company Stage: Growth-stage startup with $2.2 billion valuation and $370 million in funding from notable investors including Y Combinator, BOND, DST Global, and CRV

ASSUMPTION: While specific employee numbers aren't mentioned, the company's valuation, funding amount, and customer base (which includes Instacart, Anthropic, Sephora, Discover, Reddit, and Lyft) suggest a well-established growth-stage startup.

📊 Role Analysis

Career Level: Mid to Senior level, based on the required 3+ years of experience and autonomous nature of the role

Reporting Structure: Likely reports to a Global Marketing Director or Head of Field Marketing

Team Size/Composition: Part of a global marketing team with specific collaboration mentioned with Corporate Marketing, Growth Marketing, and Senior Community Marketing Manager

Growth Opportunities: Potential to shape Zip's EMEA marketing presence during a period of international expansion

ASSUMPTION: The reporting structure and team composition are inferred based on the global nature of the company and the specific collaborations mentioned in the job description. The role appears to be the primary event marketing position for the EMEA region with significant autonomy.

🌍 Location & Work Environment

Office Type: Likely hybrid with significant travel component

Geographic Context: London is a major global business hub with a vibrant tech scene and excellent connectivity to EMEA markets. It serves as a strategic location for regional operations.

Work Schedule: Flexible contractor schedule with potential evening and weekend work around events

Regional Considerations: The role requires understanding multiple markets across Europe, Middle East, and Africa, each with distinct business practices and cultural considerations

ASSUMPTION: The work arrangement appears to be hybrid based on the London location requirement combined with up to 25% travel across EMEA. Event marketing typically requires some evening and weekend work during events.

💼 Interview & Application Insights

Typical Process: Initial screening, marketing portfolio review, interview with marketing leadership, potentially a brief case study or event strategy presentation

Key Assessment Areas: Event execution experience, regional knowledge, measurable results from past events, ability to work autonomously and across global teams

Application Tips: Highlight specific EMEA events managed, quantifiable results (attendance, pipeline generated, deals influenced), and demonstrate knowledge of regional market differences

ATS Keywords: Event marketing, B2B marketing, field marketing, EMEA, pipeline generation, Salesforce, Marketo, Splash, event logistics, event ROI, roadshows, corporate events

ASSUMPTION: These insights are based on industry standards for marketing roles in tech companies and the specific requirements mentioned in the job description.

🛠️ Tools & Technologies

• Salesforce (CRM)
• Marketo (Marketing Automation)
• Splash (Event Platform)
• Project management tools
• Data analytics tools for tracking event ROI
• Communication and collaboration platforms

ASSUMPTION: While only Salesforce, Marketo, and Splash were explicitly mentioned, event marketing professionals typically use project management and analytics tools to execute their responsibilities effectively.

👔 Cultural Fit Considerations

Company Values: Fast-paced, innovative, customer-focused, scaling globally

Work Style: Described as "scrappy" and fast-paced, indicating resourcefulness and agility are highly valued

Self-Assessment:

• Are you comfortable working autonomously while aligning with global teams?
• Do you thrive in rapidly changing environments where you need to figure things out on the go?
• Can you balance strategic thinking with hands-on execution?
• Are you comfortable with travel and irregular hours during event periods?

ASSUMPTION: The cultural elements are inferred from language used in the job description, particularly phrases like "scrappy," "fast-paced," and the emphasis on being able to "figure things out on the go."

⚠️ Potential Challenges

• Managing events across multiple countries with different languages, business cultures, and regulations
• Balancing travel requirements (up to 25%) with London base
• Coordinating with global teams across different time zones
• Creating consistency in event experience while adapting to regional preferences
• As a contractor, potentially navigating less integration with full-time team members

ASSUMPTION: These challenges are based on the regional nature of the role, travel requirements, and contractor status mentioned in the job description.

📈 Similar Roles Comparison

This EMEA Event Marketer role differs from standard event marketer positions in several ways:

• Regional Specialization: Requires specific EMEA market knowledge versus domestic-only focus
• Revenue Impact: More directly tied to pipeline generation and sales outcomes than purely brand-focused event roles
• Strategic Input: Contributes to regional strategy adaptation rather than just executing pre-defined plans
• Contracting Structure: Offers contractor flexibility compared to similar in-house positions

ASSUMPTION: This comparison is based on standard industry patterns for event marketing roles in international technology companies.

📝 Sample Projects

• Designing and executing a multi-city executive summit series targeting C-suite procurement leaders across major European financial centers
• Building a program for Zip Forward Europe, potentially including speaker recruitment, venue selection, agenda development, and attendee experience design
• Creating intimate, high-touch customer appreciation events that strengthen relationships with existing EMEA clients
• Developing community meetups that foster knowledge-sharing among procurement professionals in key markets
• Establishing metrics and reporting frameworks to demonstrate event ROI to leadership

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical event marketing activities for B2B SaaS companies expanding in international markets.

❓ Key Questions to Ask During Interview

1. What are your priority markets within EMEA for the upcoming year, and how do you envision events supporting Zip's growth in these regions?
2. How does your events strategy differ between established markets and emerging regions within EMEA?
3. What have been your most successful event formats for pipeline generation versus customer retention?
4. How closely do the EMEA marketing initiatives align with global strategies, and where is there room for regional customization?
5. What are the metrics and KPIs you use to measure event success, and how do they connect to wider business objectives?
6. Can you share more about the internal team structure I would be collaborating with, both in EMEA and globally?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.