Email Strategist
Power Digital📌 Core Information
🔹 Job Title: Email Strategist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As an Email Strategist at Power Digital, you'll spearhead lifecycle marketing initiatives through strategic email and SMS campaigns that drive revenue growth for clients. You'll be responsible for developing comprehensive email strategies, managing campaign executions, and optimizing performance through data analysis. This cross-functional role requires close collaboration with creative, content, web, and other departments to deliver innovative and results-driven marketing solutions.
ASSUMPTION: The job title in the listing is "Email Strategist" while the description mentions "Lifecycle Marketing Strategist." Based on the responsibilities outlined, these appear to refer to the same role with a focus on email marketing strategy within the broader lifecycle marketing context.
📋 Key Responsibilities
✅ Define and execute email marketing and SMS strategy for clients
✅ Manage daily email marketing operations including campaign calendar, content creation, and deployment
✅ Build and manage automated email programs with proper tracking and measurement
✅ Collaborate with creative teams to maintain brand consistency
✅ Conduct A/B testing to optimize campaign performance
✅ Analyze data and provide monthly performance reports with actionable recommendations
✅ Partner cross-functionally with other digital marketing channels
✅ Leverage AI technologies to enhance marketing processes
✅ Utilize Power Digital's Nova ecosystem for campaign planning and analytics
🎯 Required Qualifications
Education: Not specified
Experience: 2-5 years in email marketing strategy and campaign management
Skills:
- Advanced proficiency in spoken and written English
- Strong analytical and strategic copywriting abilities
- Experience with email platforms (Klaviyo, Hubspot, Braze, or similar)
- Knowledge of email best practices (segmentation, deliverability, design)
- Working knowledge of HTML/CSS for email coding
- Experience with SMS marketing (preferred)
- Strong communication and presentation skills
- A/B testing expertise and data-driven decision making
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Base salary + commission opportunities
- Medical bonus
- 15 paid vacation days annually
- Up to 4 hours quarterly for volunteer time off
- Flexible work environment (remote, in-office, or hybrid)
- One-time 400,000 COP work-from-home stipend
- Employee Assistance Program
- 17 Colombian national holidays + 2 mental health days annually
- Legal benefits (Prima, Cesantias)
- Paid social security
- Ongoing professional development programs
- Quarterly performance awards with monetary incentives
- Opportunity to participate in company DEI initiatives
ASSUMPTION: The compensation structure appears competitive for Colombia's digital marketing industry, with the combination of base salary and commission suggesting a performance-based component. The benefits package is comprehensive by Colombian standards, including standard legal benefits plus additional perks that enhance work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm that combines marketing, consulting, and data intelligence to help brands drive revenue growth and brand recognition globally.
Company Size: Mid to large size firm managing billions in media
Company Stage: Established growth company with a comprehensive service offering and proprietary technology
ASSUMPTION: Based on the description of managing "billions in media" and offering multiple service lines, Power Digital appears to be an established player in the digital marketing space rather than an early-stage startup.
📊 Role Analysis
Career Level: Mid-level to Senior (based on 2-5 years experience requirement)
Reporting Structure: Not explicitly stated, but likely reports to a Lifecycle Marketing or Email Marketing Director
Team Size/Composition: Cross-functional team environment collaborating with creative, content, web, and other departments
Growth Opportunities: "Unlimited opportunities for growth & leadership" mentioned in benefits section, suggesting clear advancement paths within a growing firm
ASSUMPTION: The KPI of managing 5-7 enterprise or growth accounts suggests this is a client-facing role with significant responsibility, positioning it as a mid to senior level position with potential for advancement into team leadership.
🌍 Location & Work Environment
Office Type: Fully flexible - remote, in-office, or hybrid options available
Geographic Context: Based in Colombia, which has a growing tech and marketing sector with lower cost of living compared to North American markets
Work Schedule: Standard full-time schedule with flexibility implied by remote work options
Regional Considerations: Role includes Colombian legal benefits and holidays; strong English proficiency required suggesting international client interaction
ASSUMPTION: The emphasis on English proficiency and inclusion of Colombian-specific benefits suggests this is a role based in Colombia but likely serving international clients, possibly in North America.
💼 Interview & Application Insights
Typical Process: Initial screening, technical assessment of email marketing knowledge, portfolio review, and client communication skills evaluation
Key Assessment Areas: Strategic thinking, analytical skills, email marketing technical knowledge, client communication abilities, and creative problem-solving
Application Tips: Highlight metrics and results from previous email campaigns, demonstrate knowledge of email platforms mentioned, and showcase examples of successful email strategies
ATS Keywords: email marketing, lifecycle marketing, Klaviyo, Hubspot, Braze, SMS marketing, A/B testing, segmentation, email automation, HTML/CSS, deliverability, campaign management
ASSUMPTION: These insights are based on standard industry practices for digital marketing roles with client management responsibilities.
🛠️ Tools & Technologies
- Email Platforms: Klaviyo, Hubspot, Braze
- SMS Marketing Platforms
- HTML/CSS for email development
- Analytics and reporting tools
- A/B testing frameworks
- Power Digital's proprietary Nova technology
- AI tools for marketing optimization
ASSUMPTION: While specific analytics tools aren't mentioned, proficiency with standard email marketing analytics platforms would be expected for this role.
👔 Cultural Fit Considerations
Company Values: People-first, diversity-focused, growth-obsessed, innovative, results-driven, integrity, autonomy, and grit
Work Style: Collaborative cross-functional environment that values innovation, data-driven decision making, and strategic thinking
Self-Assessment: Consider whether you thrive in a metrics-driven environment with client-facing responsibilities and if you're comfortable balancing strategic thinking with tactical execution
ASSUMPTION: The company culture appears to blend high performance expectations with employee support, based on the emphasis on both results and employee well-being benefits.
⚠️ Potential Challenges
Managing 5-7 enterprise accounts simultaneously may require strong time management and prioritization skills. The KPI of "below 10% client churn rate" suggests retention pressure and the need to consistently deliver results. Cross-functional collaboration across departments requires excellent communication and stakeholder management abilities.
ASSUMPTION: These potential challenges are inferred from the job responsibilities and KPIs mentioned in the listing.
📈 Similar Roles Comparison
This Email Strategist role is more comprehensive than pure email marketing specialists as it includes SMS and broader lifecycle marketing responsibilities. Unlike CRM Managers who might focus more on database management, this role emphasizes campaign strategy and execution. Compared to general Digital Marketing Managers, this position offers deeper specialization in email and SMS channels but requires cross-channel collaboration.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Developing a welcome email series to improve new customer onboarding for an e-commerce client
- Creating and optimizing abandoned cart recovery automation to increase conversion rates
- Implementing segmentation strategy to improve email relevance and engagement metrics
- Designing and executing A/B tests to optimize subject lines, content, and send times
- Building an integrated SMS and email promotional strategy for a client's product launch
ASSUMPTION: These projects are illustrative examples based on the typical responsibilities of email marketing strategists and the specific duties mentioned in the job description.
❓ Key Questions to Ask During Interview
- Can you share examples of successful email campaigns or strategies that have driven significant results for your clients?
- How does the email marketing team collaborate with other departments to ensure integrated marketing approaches?
- What does the typical client onboarding process look like for email marketing services?
- How does Power Digital's Nova technology enhance email marketing strategy and execution?
- What professional development opportunities exist for expanding expertise in lifecycle marketing?
- How does the team approach innovation and testing new strategies in email marketing?
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the position and demonstrate strategic thinking.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Update your resume to highlight email marketing experience, campaign metrics, and platform expertise (especially with Klaviyo, Hubspot, or Braze)
2. Prepare a portfolio of email campaigns you've strategized and executed, focusing on results and strategic thinking
3. Research Power Digital's clients and case studies to understand their approach and results
4. Check if you meet the English proficiency requirement, as this is explicitly stated as necessary
5. Prepare to discuss your experience with managing multiple client accounts and your approach to client retention
6. Be ready to demonstrate your technical knowledge of email platforms, HTML/CSS, and analytics
7. Apply through the official careers page at https://powerdigitalmarketing.com/company/careers/ to ensure legitimacy