Email & SMS Strategist
Power Digital📌 Core Information
🔹 Job Title: Email & SMS Strategist
🔹 Company: Power Digital
🔹 Location: United States (Remote, In-office, or Hybrid)
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As an Email & SMS Strategist at Power Digital, you'll lead the development and execution of comprehensive lifecycle marketing strategies for clients. You'll be responsible for managing email and SMS campaigns, optimizing performance, and collaborating cross-functionally to drive revenue growth for clients. This role combines analytical thinking with creative execution to deliver measurable results across 5-7 enterprise or growth accounts.
ASSUMPTION: The job category is assumed to be Digital Marketing based on the role responsibilities and company service offerings. The job type is assumed to be Full-time based on the comprehensive benefits package and scope of responsibilities.
📋 Key Responsibilities
✅ Define and drive email marketing and SMS strategy for Power Digital Marketing clients
✅ Manage daily operations of email marketing channels including calendar planning, content development, campaign deployment, and A/B testing
✅ Build and manage automated email marketing programs with proper tracking and measurement
✅ Collaborate with creative teams to ensure brand consistency in email communications
✅ Provide monthly reporting and strategic recommendations on lifecycle program performance
✅ Continuously analyze data to test, measure, and optimize email marketing programs
✅ Partner cross-functionally with other digital marketing channels
✅ Leverage AI technologies to enhance and optimize business processes
✅ Utilize Power Digital's Nova ecosystem for data-driven decision making
🎯 Required Qualifications
Education: Not specified
Experience: 2-5 years in email marketing strategy and campaign management
Skills:
- Strong analytical and strategic copywriting capabilities
- Proficiency in A/B testing methodologies
- Hands-on experience with email platforms (Klaviyo, Hubspot, Braze, etc.)
- SMS marketing knowledge (preferred)
- Email best practices expertise (segmentation, deliverability, design)
- Working knowledge of HTML/CSS for email coding
- Strong communication and presentation abilities
- Ability to navigate difficult conversations and build client rapport
ASSUMPTION: While no specific education requirements are mentioned, given the technical and strategic nature of the role, a bachelor's degree in marketing, communications, or a related field is likely preferred but not mandatory if the candidate has equivalent experience.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Base salary + commission opportunities
- Comprehensive medical, dental, and vision insurance (up to 100% employer contribution for employee premiums)
- 401(k) plan with 4% employer contribution matching
- Unlimited PTO from day one
- 4 hours quarterly paid Volunteer Time Off
- Flexible work environment (remote, in-office, or hybrid)
- $100 Work From Home stipend
- Employee Assistance Program
- 12 observed US holidays + 2 mental health recharge days annually
- Career development programs (Hedgehog and Vital 5s)
- Quarterly performance awards with monetary recognition
- Opportunities to participate in company DEI initiatives
Industry Comparison: The benefits package is comprehensive and competitive within the digital marketing agency industry, particularly the unlimited PTO, employer-paid health premiums, and 401(k) matching.
ASSUMPTION: While specific salary isn't provided, email marketing strategists with 2-5 years of experience typically earn between $65,000-$95,000 annually in the US, with additional commission potential. The exact range would vary based on location within the US and specific experience level.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm that provides full-service digital marketing solutions to leading and emerging companies worldwide. They position themselves at the intersection of marketing, consulting, and data intelligence.
Company Size: Mid to large-sized agency managing billions in media
Company Stage: Established growth company with proprietary technology (Nova) and comprehensive service offerings
ASSUMPTION: The company size is assumed based on their description of managing "billions in media" and offering multiple service lines. The company appears to be in a growth stage based on their emphasis on scaling their brand and services.
📊 Role Analysis
Career Level: Mid-level to Senior depending on experience within the 2-5 year range
Reporting Structure: Likely reports to a Director of Email Marketing or Lifecycle Marketing
Team Size/Composition: Cross-functional team working with creative, content, web, and other departments
Growth Opportunities: Clear potential for advancement within the agency structure with "unlimited opportunities for growth & leadership" mentioned
ASSUMPTION: The reporting structure is assumed based on standard agency hierarchies. The role appears to have significant client management responsibilities (5-7 enterprise accounts) suggesting it's not an entry-level position despite the relatively modest years of experience required.
🌍 Location & Work Environment
Office Type: Fully flexible - 100% remote, in-office, or hybrid options available
Geographic Context: Must be legally eligible to work in the United States, but can work from anywhere within the country
Work Schedule: Not specifically mentioned, but likely standard business hours with flexibility
Regional Considerations: No specific geographic constraints within the US, allowing candidates from various cost-of-living areas to apply
ASSUMPTION: The work schedule is assumed to be flexible but aligned with standard business hours to facilitate client and cross-departmental communication. The flexibility in location suggests the company has established remote work processes and infrastructure.
💼 Interview & Application Insights
Typical Process: For agency marketing roles, expect initial screening, portfolio/past campaign review, technical assessment, and client-facing skills evaluation
Key Assessment Areas: Strategic thinking, email marketing expertise, analytical capabilities, communication skills, and client management experience
Application Tips: Highlight metrics from previous email campaigns, showcase experience with mentioned platforms, and demonstrate both technical and strategic capabilities
ATS Keywords: email marketing, SMS marketing, Klaviyo, Hubspot, Braze, A/B testing, segmentation, lifecycle marketing, HTML/CSS, campaign management, analytics
ASSUMPTION: These insights are based on industry standards for marketing agency hiring processes and not explicitly mentioned in the job posting.
🛠️ Tools & Technologies
- Email Marketing Platforms: Klaviyo, Hubspot, Braze
- SMS Marketing Platforms
- HTML/CSS for email development
- Analytics and reporting tools
- A/B testing frameworks
- Power Digital's proprietary Nova platform
- AI technologies for process optimization
ASSUMPTION: While specific analytics tools aren't mentioned, proficiency with platforms like Google Analytics, email platform analytics, and possibly data visualization tools would be expected for the reporting requirements of this role.
👔 Cultural Fit Considerations
Company Values: Growth-focused, results-driven, innovative, integrity, autonomy, and grit
Work Style: Collaborative, cross-functional, consultative, data-driven, and client-facing
Self-Assessment:
- Are you comfortable managing multiple client relationships simultaneously?
- Do you thrive in a fast-paced environment that values measurable results?
- Are you both strategic and hands-on with technical implementation?
- Can you effectively communicate complex strategies to clients?
- Do you enjoy innovating and optimizing based on performance data?
ASSUMPTION: The work style is inferred from the cross-functional nature of the role and the emphasis on client management and results measurement.
⚠️ Potential Challenges
Managing 5-7 enterprise or growth accounts simultaneously could be demanding and require excellent time management. Meeting the under 10% client churn KPI indicates significant pressure to maintain client satisfaction. The role requires balancing both strategic thinking and technical execution across multiple platforms, while also keeping up with evolving email and SMS marketing best practices.
ASSUMPTION: These challenges are inferred from the KPIs and responsibilities listed, as well as standard agency dynamics where balancing multiple client needs is typically demanding.
📈 Similar Roles Comparison
This Email & SMS Strategist role combines elements of several positions commonly found in the industry:
- Email Marketing Manager: Similar core responsibilities but this role adds SMS strategy and cross-channel integration
- CRM Manager: Overlapping focus on customer lifecycle but more channel-specific
- Marketing Automation Specialist: Similar technical needs but with added strategic and client-facing components
- Client Services Manager: Similar client relationship management but with specialized channel expertise
ASSUMPTION: This comparison is based on standard industry role definitions and not specifically mentioned in the job description.
📝 Sample Projects
- Develop a comprehensive welcome series email automation with segmentation based on acquisition source
- Create and implement an abandoned cart recovery strategy combining email and SMS touchpoints
- Design A/B testing protocol to optimize email subject lines and preview text across client campaigns
- Build post-purchase nurture series to encourage repeat purchases and brand loyalty
- Implement customer win-back campaigns for lapsed customers with personalized incentives
- Develop cross-channel reporting dashboard to demonstrate lifecycle marketing impact on client revenue
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common email/SMS marketing initiatives.
❓ Key Questions to Ask During Interview
- How do you measure success for your email and SMS marketing clients, and how do these metrics integrate with broader marketing goals?
- Can you describe how the Nova platform enhances email marketing strategy and execution?
- What resources are available for staying current on email/SMS best practices and continuing professional development?
- How are client relationships structured - would I be the primary point of contact or part of a larger account team?
- What collaboration processes exist between the email/SMS team and other channel specialists to ensure integrated strategies?
- How does Power Digital approach innovation and testing in email marketing across different client industries?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume: Include key terms like "email marketing," "SMS strategy," "Klaviyo/Hubspot/Braze experience," "campaign management," and "HTML/CSS" to pass ATS screening.
- Prepare your portfolio: Collect examples of successful email campaigns you've managed, including performance metrics and screenshots of creative.
- Research Power Digital: Review their website, case studies, and social media to understand their client base and approach.
- Connect: Find current employees on LinkedIn to learn more about the company culture and work environment.
- Apply through the official careers page: https://powerdigitalmarketing.com/company/careers/ to ensure legitimacy.
- Prepare for assessment: Be ready to discuss specific email marketing strategies, technical implementation details, and analysis of campaign performance.