- Developing and executing high-impact email strategies that align with the brand and business objectives.
- Leveraging expertise in HubSpot, A/B testing, segmentation, and vertical campaign management to generate qualified leads and drive engagement.
- Collaborating cross-functionally with design, content, and product marketing teams to ensure email campaigns align with brand voice and contribute to overall marketing objectives.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, fast-paced environment.
📋 Key Responsibilities
- Lead Generation & Nurturing Campaigns: Design and implement email campaigns focused on lead generation and nurturing, strategically moving prospects through the funnel with personalized, targeted messaging.
- Campaign Automation: Utilize HubSpot’s automation tools to create and manage workflows, drip campaigns, and lifecycle marketing efforts that engage and convert leads consistently and effectively.
- Optimization & A/B Testing: Lead A/B testing initiatives to refine subject lines, content, CTAs, send times, and layouts, ensuring continuous improvement in open rates, click-throughs, and conversions.
- Segmentation & Personalization: Develop and implement sophisticated segmentation strategies, leveraging customer data and behavioral insights to deliver relevant content to specific audience segments.
- Data Analysis & Reporting: Analyze campaign performance metrics, providing actionable insights and regular reports to refine strategies and improve KPIs related to lead generation and engagement.
- Cross-Functional Collaboration: Work closely with design, content, and product marketing teams to ensure that email campaigns align with brand voice and contribute to overall marketing objectives.
- Compliance & Deliverability: Ensure emails comply with regulations (e.g., CAN-SPAM, GDPR) and follow best practices to maintain high deliverability rates.
ASSUMPTION: Success in this role requires a strong understanding of email marketing best practices, a data-driven approach, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5+ years in email marketing strategy with a proven track record in lead generation, nurturing campaigns, and campaign automation.
- Required Skills:
- Proficient in HubSpot or similar marketing automation platforms.
- Strong analytical skills to interpret data and derive actionable insights.
- Excellent written and verbal communication skills, with a knack for creating engaging, conversion-focused email content.
- Excellent organizational skills, with a demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Preferred Skills:
- Familiarity with SQL or other data analysis tools.
- Experience with marketing automation platforms other than HubSpot.
ASSUMPTION: Candidates with a proven track record in email marketing strategy, strong analytical skills, and excellent communication abilities will excel in this role.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for the Orlando, FL area)
- Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Employee assistance program
- Professional development opportunities
- Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Computer and Network Security
- Company Size: Medium (501-1,000 employees)
- Founded: 2017
- Company Description: ThreatLocker is a global leader in Zero Trust endpoint security, utilizing a deny by default approach to block all software, including ransomware, from running unless it is explicitly allowed. Since its founding in 2017, ThreatLocker has been recognized as one of the best cybersecurity protection platforms, now including EDR, MDR, and compliance-friendly controls and monitoring.
- Company Specialties: Endpoint Detection and Response (EDR), Managed Detection and Response (MDR), Compliance-friendly controls and monitoring, Application Allowlisting, Ringfencing™, Network Control, Storage Control, Elevation Control, and Endpoint Detection and Response solutions.
📊 Role Analysis
- Career Level: Mid-career (5-10 years of experience)
- Reporting Structure: This role reports directly to the Marketing Director.
- Work Arrangement: On-site, with flexibility for remote work as needed.
- Growth Opportunities: As the company continues to grow, there may be opportunities for advancement into senior marketing roles or management positions.
ASSUMPTION: This role offers a unique opportunity to grow within a dynamic, fast-paced industry and contribute to the company's ongoing success.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
- Office Location(s): 1950 Summit Park Dr, Orlando, FL 32810, US; Blanchardstown Corporate Park, Unit 10-3, Blanchardstown, Dublin D15 KD2W, IE
- Geographic Context: Orlando, FL is a vibrant, multicultural city with a cost of living slightly below the national average. It offers a diverse range of cultural attractions, outdoor activities, and a thriving food scene.
- Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed.
ASSUMPTION: The work environment at ThreatLocker is collaborative, innovative, and focused on employee growth and success.
💼 Interview & Application Insights
- Typical Process: Initial phone or video screen, followed by a behavioral interview with the hiring manager, and a final interview with the marketing team.
- Key Assessment Areas: Problem-solving skills, strategic thinking, communication abilities, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of email marketing strategy and your ability to drive results through data-driven decision-making.
- Prepare examples of successful email campaigns you've managed, including metrics and outcomes.
ATS Keywords: Email Marketing, Lead Generation, Campaign Automation, A/B Testing, Segmentation, Data Analysis, Reporting, Communication, Project Management, HubSpot, Compliance, Deliverability
ASSUMPTION: Demonstrating a strong understanding of these keywords and how they apply to your skills and experience will improve your chances of success in the application process.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Innovation, Collaboration, Integrity, Customer Focus, and Continuous Learning.
- Work Style: ThreatLocker values a dynamic, fast-paced work environment where employees are encouraged to take ownership of their roles, collaborate effectively, and continuously learn and adapt.
- Self-Assessment Questions:
- How do you align with ThreatLocker's core values, and how have you demonstrated these values in your previous roles?
- How do you approach working in a fast-paced, dynamic environment, and what strategies do you use to manage your workload and prioritize tasks?
- How do you ensure that your communication style is clear, concise, and effective, especially when working with cross-functional teams?
ASSUMPTION: Candidates who demonstrate a strong fit with ThreatLocker's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The role may require occasional travel to visit company offices and property locations.
- While performing duties of this job, you may occasionally need to stand, walk, sit, reach with hands and arms, climb or balance, stoop or kneel, talk and hear, and use fingers and hands to feel objects and tools.
- You may occasionally need to lift and/or move up to 25 pounds.
ASSUMPTION: These physical demands are minimal and should not pose significant challenges for most candidates.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses specifically on email marketing strategy, while related roles may have a broader focus on digital marketing or demand generation.
- Industry-specific context: The cybersecurity industry is highly competitive and fast-paced, requiring candidates to stay up-to-date with the latest trends and best practices in email marketing.
- Career path comparison: This role can serve as a stepping stone to senior marketing roles or management positions within the company or the broader cybersecurity industry.
ASSUMPTION: Understanding the unique aspects of this role and how it fits into the broader marketing landscape will help candidates tailor their application and interview responses effectively.
📝 Sample Projects
- Developing and executing a targeted email campaign to generate leads for a new product launch, including segmentation, A/B testing, and optimization strategies.
- Implementing a lifecycle marketing program to nurture leads and improve customer retention, utilizing automation tools and data-driven insights.
- Collaborating with the design team to create visually appealing and on-brand email templates that drive engagement and conversions.
ASSUMPTION: Providing specific examples of relevant projects will help demonstrate your understanding of the role and your ability to drive results in a real-world context.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role contribute to the overall marketing objectives, and what are the key performance indicators (KPIs) for success?
- What opportunities are there for professional growth and development within the marketing team and the company as a whole?
- How does the company support work-life balance, and what resources are available to help employees manage their workload effectively?
- What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and culture.
📝 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://threatlocker.com/careers/).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of email marketing strategy and your ability to drive results through data-driven decision-making.
- Prepare examples of successful email campaigns you've managed, including metrics and outcomes.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
- If invited to an interview, research the company's mission, values, and recent projects to demonstrate your understanding of the organization and your enthusiasm for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.