📌 Core Information
🔹 Job Title: Marketing Technology and Operations Lead
🔹 Company: Capco
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Collaborating with clients to define marketing operations and digital capabilities
- Supporting clients in understanding and implementing marketing technology
- Redesigning and automating campaign management processes
- Establishing trusted relationships with client leadership
- Providing thought leadership and contributing to business development
ASSUMPTION: This role requires a balance of strategic thinking, technical knowledge, and strong client relationship management skills. The ideal candidate will have a deep understanding of marketing operations and technology, as well as experience working in a large enterprise environment.
📋 Key Responsibilities
✅ Collaborate with client stakeholders to identify and define the target-state of marketing operations
✅ Assist clients in understanding necessary digital and marketing capabilities to deliver on their marketing strategies
✅ Recommend changes to clients’ marketing technology to enable the customer journey and data activation
✅ Define target-state marketing operating models and support transition to agile ways of working
✅ Support the redesign and automation of clients’ campaign management processes
✅ Define marketing measurement strategies and provide oversight for the creation and implementation of dashboards and data visualizations
✅ Coach client stakeholders and team members on effective marketing operations at scale and prepare them for change readiness
✅ Document training, job aid, and procedural content for target state marketing operations and technology
✅ Establish trusted relationships with client leadership and manage a portfolio of highly visible initiatives
✅ Support engagement leads with all aspects of client delivery and remediate blockers
✅ Provide thought leadership and contribute to the ongoing definition of services within the Marketing Services practice
✅ Craft and implement dashboards; synthesize data and present to executive leadership
✅ Build strong client relationships and work collaboratively with diverse leaders
✅ Communicate ideas, status, and risks to both technical and non-technical audiences
✅ Contribute to internal talent development and training initiatives
✅ Support business development and sales pursuits
ASSUMPTION: This role involves a mix of strategic consulting, project management, and client relationship management. The ideal candidate will have experience in all these areas and be comfortable working in a dynamic, client-facing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience working in marketing technology and operations or an equivalent background in marketing operational disciplines
Required Skills:
- Deep understanding of marketing technology, artificial intelligence, marketing analytics, campaign management, journey orchestration, automation, measurement, data activation, and foundational marketing capabilities
- 5+ years of experience leading cross-functional delivery teams in a large enterprise environment
- 5+ years of project management experience with proven project management skills
- 3+ years of experience in the financial services industry and operating at a senior leadership level
- Excellent written and verbal communication and analytical skills
- Experience working in a geographically distributed and culturally diverse work group
- Comfortable with ambiguity and able to handle the unexpected with flexibility
Preferred Skills:
- Experience working with clients in the financial services industry
- Familiarity with marketing technology platforms and tools
- Certifications in project management, marketing technology, or related fields
ASSUMPTION: The ideal candidate will have a strong background in marketing technology and operations, as well as experience leading cross-functional teams in a large enterprise environment. Experience in the financial services industry is a plus.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k) Plan
- Tuition Reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Capco is a global technology and management consultancy specializing in driving digital transformation in the financial services industry. With a growing client portfolio comprising over 100 global organizations, Capco operates at the intersection of business and technology by combining innovative thinking with unrivaled industry knowledge to deliver end-to-end data-driven solutions and fast-track digital initiatives for banking and payments, capital markets, wealth and asset management, insurance, and the energy sector.
Company Size: Capco has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Capco was founded in 1998 and has since grown to become a leading management and technology consultancy in the financial services industry.
Company Description:
- Capco is a global technology and management consultancy specializing in driving digital transformation in the financial services industry.
- The company combines innovative thinking with unrivaled industry knowledge to deliver end-to-end data-driven solutions and fast-track digital initiatives for its clients.
- Capco operates at the intersection of business and technology, offering a range of services including banking and payments, capital markets, wealth and asset management, insurance, and energy.
Company Specialties:
- Banking
- Capital Markets
- Wealth & Investment Management
- Finance
- Risk & Compliance and Technology
- Insurance
- Financial Technology
- Management Consulting
- Consulting
- Business Transformation
- Digital
- and Energy
Company Website: http://www.capco.com
ASSUMPTION: Capco's focus on the financial services industry and its global presence provide unique opportunities for candidates looking to gain experience in a dynamic and fast-paced environment.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring a combination of strategic thinking, technical expertise, and strong client relationship management skills.
Reporting Structure: The Marketing Technology and Operations Lead will report directly to the Marketing Services leadership team and work collaboratively with cross-functional teams to deliver client solutions.
Work Arrangement: This role is remote-friendly, allowing for flexibility in work arrangements and the ability to work from various locations.
Growth Opportunities:
- Capco's large and diverse client portfolio provides ample opportunities for career growth and development within the Marketing Services practice and across the broader organization.
- The company's focus on digital transformation and innovation creates a dynamic and fast-paced work environment, encouraging employees to learn and grow continuously.
- Capco's commitment to internal talent development and training initiatives provides employees with the resources and support needed to advance their careers.
ASSUMPTION: The Marketing Technology and Operations Lead role offers a unique opportunity for candidates looking to gain experience in a senior leadership position within a global management and technology consultancy.
🌍 Location & Work Environment
Office Type: Capco has multiple office locations worldwide, with a hybrid work environment that combines on-site and remote work arrangements.
Office Location(s): Orlando, Florida, United States
Geographic Context:
- Orlando is a major city in the state of Florida, with a population of over 300,000 people.
- The city is known for its theme parks, tourism industry, and warm climate, providing a unique work-life balance for employees.
- Orlando is home to a diverse and growing technology industry, with numerous opportunities for professional development and networking.
Work Schedule: The Marketing Technology and Operations Lead role is a full-time position, with a typical work schedule of 40 hours per week. However, Capco's flexible work arrangements may allow for variations in the work schedule as needed.
ASSUMPTION: Capco's hybrid work environment and flexible work arrangements provide employees with the opportunity to balance their professional and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and technical interviews with the hiring manager and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in marketing technology and operations
- Strategic thinking and problem-solving skills
- Client relationship management and communication skills
- Leadership and team management skills
- Cultural fit and alignment with Capco's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of marketing technology and operations trends and how you've applied them in previous roles.
- Prepare examples of your work that showcase your ability to deliver results and drive change in marketing operations.
- Research Capco's company culture and values, and be prepared to discuss how you align with them.
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement.
ATS Keywords: Marketing Technology, Operations, Lead, Financial Services, Client Relationship Management, Strategic Thinking, Project Management, Change Management, Data Activation, Marketing Analytics, Campaign Management, Journey Orchestration, Automation, Measurement
ASSUMPTION: Capco's interview process is designed to assess candidates' technical expertise, strategic thinking, and cultural fit. By preparing thoroughly and demonstrating your relevant experience and skills, you'll increase your chances of success in the interview process.
🛠️ Tools & Technologies
- Marketing technology platforms and tools (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud, Marketo)
- Project management software (e.g., Asana, Jira, Microsoft Project)
- Data visualization tools (e.g., Tableau, Power BI)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The Marketing Technology and Operations Lead role requires proficiency in marketing technology platforms and tools, as well as project management and data visualization software. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Innovative
- Inclusive
- Respectful
- Accountable
Work Style:
- Dynamic and fast-paced
- Client-facing and collaborative
- Results-driven and focused on delivering value
- Continuously learning and adapting
- Comfortable with ambiguity and able to handle the unexpected
Self-Assessment Questions:
- How do you align with Capco's client-centric value, and how have you demonstrated this in previous roles?
- How do you approach working in a dynamic and fast-paced environment, and how have you adapted to change in previous roles?
- How do you balance strategic thinking with hands-on execution, and how have you applied this in previous roles?
ASSUMPTION: Capco's values and work style require candidates to be client-centric, collaborative, innovative, and adaptable. By assessing your alignment with these values and work style, you'll increase your chances of success in the interview process and long-term career satisfaction.
⚠️ Potential Challenges
- The Marketing Technology and Operations Lead role requires a strong understanding of marketing technology and operations trends, as well as the ability to apply this knowledge in a client-facing and collaborative environment.
- The role may involve working with multiple clients simultaneously, requiring strong project management and time management skills.
- The dynamic and fast-paced nature of the role may present challenges in maintaining work-life balance and managing stress.
- The role may require travel to client sites, depending on Capco's client portfolio and project requirements.
ASSUMPTION: The Marketing Technology and Operations Lead role presents unique challenges and opportunities for candidates looking to gain experience in a dynamic and fast-paced environment. By understanding and preparing for these challenges, candidates can position themselves for success in the role.
📈 Similar Roles Comparison
- The Marketing Technology and Operations Lead role is similar to other senior leadership roles in marketing technology and operations, such as Marketing Technology Director, Marketing Operations Director, or Head of Marketing Technology.
- However, this role is unique in its focus on driving digital transformation and innovation in the financial services industry, requiring a strong understanding of the industry and its trends.
- Career paths for this role may include progression to more senior leadership positions within Capco's Marketing Services practice or other business units, as well as opportunities to transition into client-facing or consulting roles.
ASSUMPTION: The Marketing Technology and Operations Lead role offers a unique opportunity for candidates looking to gain experience in a senior leadership position within a global management and technology consultancy. By understanding the similarities and differences between this role and related positions, candidates can make informed decisions about their career paths and long-term goals.
📝 Sample Projects
- Developing a comprehensive marketing technology roadmap for a global financial services client, including recommendations for platform selection, integration, and implementation
- Leading a cross-functional team to redesign and automate campaign management processes for a regional insurance client, resulting in a 30% reduction in campaign execution time and a 20% increase in campaign effectiveness
- Conducting a marketing analytics maturity assessment for a wealth management client and developing a strategic plan to improve data-driven decision-making and marketing performance
ASSUMPTION: The Marketing Technology and Operations Lead role involves working on a variety of projects that require strategic thinking, technical expertise, and strong client relationship management skills. By understanding the types of projects you may encounter in this role, you can better prepare for the challenges and opportunities that lie ahead.
❓ Key Questions to Ask During Interview
- How does Capco support the professional development and growth of its employees, particularly in the Marketing Services practice?
- What are the key priorities for the Marketing Technology and Operations Lead role in the first 90 days, and how can I contribute to their successful execution?
- How does Capco approach change management and ensuring successful adoption of new marketing technology and processes by its clients?
- What are the most challenging aspects of working with clients in the financial services industry, and how can I best prepare to address them in this role?
- How does Capco foster a culture of innovation and continuous learning, and how can I contribute to this culture as the Marketing Technology and Operations Lead?
ASSUMPTION: The interview process is an opportunity for candidates to learn more about the Marketing Technology and Operations Lead role, Capco's company culture, and the expectations for success in this position. By asking thoughtful and insightful questions, candidates can demonstrate their interest and engagement in the role and increase their chances of success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing technology and operations, strategic thinking, and client relationship management
- Prepare examples of your work that showcase your ability to deliver results and drive change in marketing operations
- Research Capco's company culture and values, and be prepared to discuss how you align with them in your interview
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
- Follow up with the hiring manager or HR team within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.