Email lifecycle marketer
Watershed📌 Core Information
🔹 Job Title: Email Lifecycle Marketer
🔹 Company: Watershed
🔹 Location: San Francisco, California, United States (NYC option available)
🔹 Job Type: Full-time
🔹 Category: Marketing - Demand Generation
📌 Essential Job Details
🚀 Job Overview
As an Email Lifecycle Marketer at Watershed, you'll be a critical member of the Demand Generation team responsible for developing and implementing comprehensive lifecycle marketing strategies to drive prospect and customer growth. You'll manage Watershed's marketing database, co-own the HubSpot marketing automation system, and launch targeted campaigns that generate new pipeline for the enterprise sustainability platform.
ASSUMPTION: The job category is assumed to be "Marketing - Demand Generation" based on the team mentioned in the description and the nature of the role.
📋 Key Responsibilities
✅ Develop and implement comprehensive lifecycle marketing strategies for prospect and customer engagement
✅ Execute all email marketing campaigns including nurture sequences, event invites, and product updates
✅ Develop targeted messaging and campaigns for priority industries, segments, and buyer profiles
✅ Monitor and analyze campaign performance metrics (open rates, CTRs, conversion rates) to inform future strategy
✅ Coordinate with design team on email marketing template development
✅ Conduct A/B tests to refine messaging, creative, and segmentation strategies
✅ Manage and maintain the marketing database
✅ Share ownership of the HubSpot marketing automation system
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in lifecycle marketing campaign management
Skills:
- Expert email marketing capabilities (strategic and tactical)
- Experience with CRM systems (HubSpot, Marketo)
- Deep understanding of enterprise demand generation
- Strategic and collaborative stakeholder management
- ROI-positive campaign development
- Experience with industry and persona-based campaign development
- Familiarity with ABM tools (6sense, Terminus, AdRoll, ZoomInfo) a plus
ASSUMPTION: While no specific education requirement is mentioned, this role likely requires at least a bachelor's degree in Marketing, Communications, or a related field given the senior level of experience required (5+ years).
💰 Compensation & Benefits
Salary Range: $154,000 - $180,000 USD
Benefits: Equity, health/dental/vision insurance, 401(k), unlimited paid time off, paid parental leave, fertility and mental health programs
Industry Comparison: This compensation is competitive for senior email marketing roles in major tech hubs like San Francisco, reflecting the specialized expertise required.
ASSUMPTION: The industry comparison is based on typical marketing compensation trends in the San Francisco tech ecosystem, where specialized marketing roles with 5+ years of experience commonly command six-figure salaries.
📌 Applicant Insights
🔍 Company Context
Industry Position: Watershed is an enterprise sustainability platform serving major companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens. They help organizations manage climate and ESG data, produce audit-ready metrics for reporting (including CSRD), and drive decarbonization.
Company Size: Growth-stage with multiple office locations
Company Stage: Mission-oriented startup with established enterprise clients
ASSUMPTION: Company size is inferred based on their multiple office locations (San Francisco, New York, London, Sydney) and remote team structure across the US and Europe, suggesting a growing organization rather than an early-stage startup.
📊 Role Analysis
Career Level: Mid to Senior
Reporting Structure: Likely reports to Demand Generation or Marketing leadership
Team Size/Composition: Works cross-functionally with marketing operations, sales, and product marketing teams
Growth Opportunities: Potential growth into marketing leadership roles as the company expands
ASSUMPTION: The reporting structure is assumed based on the typical hierarchy in marketing organizations where email/lifecycle marketers report to demand generation or marketing leaders. The role's seniority is inferred from the 5+ years experience requirement and the level of ownership described.
🌍 Location & Work Environment
Office Type: In-office (not remote)
Geographic Context: Based in San Francisco (preferred) or New York City office. Both are major tech hubs with high concentrations of sustainability and enterprise SaaS companies.
Work Schedule: Full-time, standard business hours
Regional Considerations: San Francisco has a high cost of living but offers proximity to major tech clients. Both locations provide access to marketing talent networks and industry events.
ASSUMPTION: Work schedule is assumed to be standard business hours based on the office-based nature of the role. The job listing explicitly states this is not a remote position and must be based in San Francisco or NYC.
💼 Interview & Application Insights
Typical Process: Initial conversations about Watershed, experience, and interests (1-2 interviews), followed by skill or experience screening, and then a virtual or in-person interview panel
Key Assessment Areas: Campaign management experience, email marketing expertise, strategic thinking, analytical capabilities, enterprise marketing knowledge
Application Tips: Highlight quantifiable results from previous email campaigns, demonstrate experience with enterprise clients, and showcase technical expertise with HubSpot or similar platforms
ATS Keywords: Email marketing, lifecycle marketing, HubSpot, campaign management, demand generation, ABM, enterprise marketing, B2B marketing, ESG
ASSUMPTION: The interview process information is directly from the job posting's FAQ section. Assessment areas and application tips are based on the stated requirements and typical evaluation criteria for similar marketing roles.
🛠️ Tools & Technologies
HubSpot, Marketo, 6sense, Terminus, AdRoll, ZoomInfo, email automation platforms, A/B testing tools, analytics platforms
ASSUMPTION: While HubSpot is explicitly mentioned, knowledge of other marketing automation platforms like Marketo is likely valuable. Familiarity with analytics platforms is assumed as a requirement given the focus on performance monitoring and campaign optimization.
👔 Cultural Fit Considerations
Company Values: Mission-oriented (sustainability/climate focus), product-focused, collaborative, growth-mindset
Work Style: Collaborative team environment working across multiple departments, data-driven approach to marketing
Self-Assessment: Do you thrive in a mission-driven organization? Are you passionate about sustainability? Can you balance strategic thinking with tactical execution? Do you enjoy cross-functional collaboration?
ASSUMPTION: Company values are inferred from their description as a "mission-oriented startup" focused on sustainability and the explicit mention of wanting team members who "love product-building" and will help shape company culture.
⚠️ Potential Challenges
This role combines strategic planning with hands-on execution, requiring both high-level thinking and detailed implementation skills. Working across multiple stakeholders (sales, marketing operations, product marketing) may require strong communication and prioritization abilities. As a startup with enterprise clients, the pace may be demanding with expectations to deliver measurable results.
ASSUMPTION: These challenges are inferred from the dual strategic/tactical nature of the role described and the startup environment mentioned in the posting.
📈 Similar Roles Comparison
This role combines elements of traditional email marketing, CRM management, and strategic campaign development. Unlike pure email marketers who might focus solely on content creation and deployment, this position has broader ownership of the entire lifecycle marketing strategy and database management. Compared to marketing operations roles, this position has more direct campaign ownership and creative input.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific combination of responsibilities outlined in this job description.
📝 Sample Projects
- Designing and implementing a multi-touch nurture campaign for sustainability directors at enterprise companies
- Creating industry-specific email sequences highlighting how Watershed addresses unique ESG reporting challenges
- Developing and testing new email templates to increase engagement with product feature announcements
- Building an onboarding sequence for new Watershed customers to drive platform adoption
- Analyzing campaign performance data to identify optimal sending times and content types for different audience segments
ASSUMPTION: These projects are illustrative examples based on the role's responsibilities and Watershed's business focus, not specifically mentioned tasks.
❓ Key Questions to Ask During Interview
- How does the lifecycle marketing function integrate with Watershed's overall growth strategy?
- What are the most important metrics you use to measure success for this role?
- How does the company balance rapid growth with the mission-oriented focus on sustainability?
- Can you describe the current state of the marketing database and automation processes?
- What are your expectations for the first 30/60/90 days in this role?
- How do you see the lifecycle marketing strategy evolving as Watershed expands to new markets?
ASSUMPTION: These questions are suggested based on the role type and company information provided, and should be adapted to reflect the candidate's specific interests and the flow of the interview.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Ensure your resume includes key terms like "lifecycle marketing," "email campaigns," "HubSpot," and "demand generation" to pass ATS screening
- Portfolio Preparation: Compile metrics and examples from previous email marketing campaigns, particularly those showing measurable ROI
- Company Research: Review Watershed's website (watershed.com) to understand their sustainability platform and key clients
- Connect: Follow Watershed on LinkedIn and engage with their content to demonstrate interest
- Application Submission: Apply through official channels only, as noted in their FAQ (they explicitly warn against unofficial communication platforms)
- Interview Preparation: Be ready to discuss both strategic marketing thinking and hands-on implementation capabilities