🔹 Job Title: Ecommerce Marketing Executive
🔹 Company: Reach plc (Yimbly.com)
🔹 Location: London, City of, United Kingdom (Remote or Hybrid options available)
🔹 Job Type: Full-time
🔹 Category: 🛒 E-commerce Marketing
As an Ecommerce Marketing Executive at Yimbly.com (part of Reach plc), you'll play a vital role in growing a new marketplace focused on home, garden, and electricals. You'll collaborate with marketing, trading, and operations teams to develop and execute campaigns that drive user acquisition, engagement, sales conversion, and customer retention across multiple channels including print, digital, email, social media, and affiliate marketing.
ASSUMPTION: This appears to be a junior to mid-level marketing position based on the salary range and responsibilities described. The role seems to be for Yimbly.com, which is presented as a new marketplace within Reach plc's portfolio of digital platforms.
✅ Deliver marketing strategies to promote the marketplace, increase brand awareness, drive customer acquisition, and convert sales across print and digital channels
✅ Work with the Ecommerce Marketing and Ecommerce Manager to deliver monthly reader offers in national print
✅ Create compelling content for various marketing channels (email, editorial, website) to engage and attract customers
✅ Manage social media and blog content creation and delivery
✅ Manage the affiliate program, including recruiting publishers, devising campaigns, and overseeing commissions
✅ Oversee CRM activities, including customer database management and automated email programs
✅ Implement user engagement strategies such as loyalty programs and referral initiatives
✅ Analyze campaign performance and provide actionable insights
✅ Stay informed about industry trends, customer behavior, and competitor developments
✅ Identify relevant channels, partners, affiliates, and influencers to expand reach
✅ Support digital advertising campaigns (Google Ads, Facebook Ads) and optimize for best results
Education: Not specified
Experience: Junior marketing experience (specifically mentioned as targeting junior marketeers looking for next career step)
Skills:
ASSUMPTION: While not explicitly stated, the role likely requires at least a Bachelor's degree in Marketing, Communications, or a related field, which is standard for similar positions in the industry.
Salary Range: Up to £25,000 + quarterly bonus
Benefits:
Industry Comparison: The salary range of up to £25,000 is aligned with junior to early mid-level ecommerce marketing positions in London, especially for roles in publishing or digital marketplace sectors. The additional quarterly bonus and comprehensive benefits package enhances the overall compensation.
ASSUMPTION: The quarterly bonus structure is not detailed, but likely performance-based and tied to marketing campaign effectiveness, sales targets, or other relevant KPIs.
Industry Position: Reach plc is the UK's largest commercial news publisher, home to iconic digital platforms, magazines, and newspapers including The Mirror, Daily Express, OK!, Liverpool Echo, MyLondon, Birmingham Live, and Manchester Evening News. Yimbly.com is described as an exciting new marketplace focused on home, garden, and electricals launched this year.
Company Size: Large enterprise with 48 million monthly users across the UK & Ireland
Company Stage: Established media company with a new growth venture in ecommerce
ASSUMPTION: Yimbly.com appears to be a relatively new venture within Reach plc's portfolio, likely in its early growth phase based on the description as "launched this year" and the emphasis on driving growth and brand awareness.
Career Level: Junior to mid-level position
Reporting Structure: Reports to Ecommerce Marketing Manager and/or Ecommerce Manager
Team Size/Composition: Not specified, but described as a "fast-growing team of energetic and ambitious ecommerce professionals"
Growth Opportunities: Potential progression within Reach plc's digital and ecommerce divisions; strong opportunity to grow with a new marketplace venture
ASSUMPTION: This role appears to be part of a dedicated team for the Yimbly.com marketplace within Reach plc's larger organization. The position is likely designed to provide experience across multiple marketing channels, offering good development opportunities for someone early in their marketing career.
Office Type: Flexible work arrangement - either fully remote with occasional travel or hybrid working from Canary Wharf hub
Geographic Context: London's Canary Wharf is a major business district with excellent transport links and amenities. Home to numerous media and technology companies.
Work Schedule: Standard full-time hours (not specifically detailed)
Regional Considerations: London offers a vibrant marketing and digital media ecosystem with numerous networking and professional development opportunities, though with a high cost of living compared to other UK regions.
ASSUMPTION: The flexible work arrangement suggests a modern, progressive work culture that values work-life balance. The Canary Wharf location is likely the main office hub for this division or team within Reach plc.
Typical Process: For marketing roles at large media organizations like Reach plc, expect an initial screening call, followed by a more in-depth interview with the hiring manager and possibly team members. You may be asked to complete a practical marketing task or present campaign ideas.
Key Assessment Areas: Creative thinking, communication skills, digital marketing knowledge, analytical capabilities, understanding of ecommerce customer journeys, and ability to work across multiple channels.
Application Tips: Highlight experience with content creation, campaign management, and data analysis. Showcase examples of marketing initiatives you've contributed to and their measurable results. Demonstrate knowledge of both traditional (print) and digital marketing channels.
ATS Keywords: ecommerce, digital marketing, content creation, campaign management, CRM, social media marketing, affiliate marketing, Google Ads, analytics, SEO, customer acquisition, conversion optimization
ASSUMPTION: These insights are based on industry standards for ecommerce marketing roles within large media organizations, as specific interview processes were not detailed in the job listing.
Adobe Suite, Canva, CRM systems, Google Analytics, Google Ads, Facebook Ads, email marketing platforms, social media management tools, affiliate marketing platforms
ASSUMPTION: While only Adobe Suite and Canva are explicitly mentioned, the responsibilities described would typically require familiarity with analytics platforms, CRM systems, and digital advertising tools standard in the ecommerce marketing industry.
Company Values: Diversity and inclusion (mentioned as one of UK's top 50 Inclusive Employers), work-life balance (flexible work options), professional development, and support
Work Style: The description suggests a fast-paced, collaborative environment with a focus on creativity, results, and continuous improvement
Self-Assessment:
ASSUMPTION: The company culture seems to value innovation, diversity, and results-driven marketing. The tone of the job listing suggests an energetic, collaborative environment with emphasis on professional growth and development.
The role covers a wide range of marketing responsibilities across numerous channels, which may require quick learning and adaptability. Working on a new marketplace means building brand awareness and customer base from a relatively early stage, which can be both challenging and rewarding. The position involves balancing creative content creation with data-driven campaign optimization, requiring diverse skill sets.
ASSUMPTION: These potential challenges are inferred based on the broad scope of responsibilities and the description of Yimbly.com as a new marketplace launched this year. Working across both traditional (print) and digital channels may require versatility and constant reprioritization.
This Ecommerce Marketing Executive role combines elements of digital marketing, content creation, and ecommerce that might otherwise be spread across multiple specialized positions. Unlike purely digital marketing roles, it includes print media components, leveraging Reach plc's publishing capabilities. Compared to traditional marketing executive positions, this role has a stronger focus on ecommerce-specific metrics and customer journey optimization. The position offers broader channel exposure than many specialist roles (such as dedicated social media or SEO managers) but may not go as deep into any single specialty.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles within digital media and ecommerce organizations.
Based on the responsibilities listed, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the ecommerce marketplace focus on home, garden, and electrical products.
ASSUMPTION: These questions are suggested based on the role type and company information provided and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.