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e-Commerce Digital Marketing Specialist

The Wonderful Company
Full-time
On-site
Los Angeles, California, United States
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: e-Commerce Digital Marketing Specialist

๐Ÿ”น Company: The Wonderful Company

๐Ÿ”น Location: Los Angeles, California, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐ŸŒ Digital Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Join Wonderful Pistachios as an e-Commerce Digital Marketing Specialist supporting paid media ad campaigns across Amazon, Instacart, and retail partner websites. You'll be responsible for executing and optimizing digital marketing initiatives for industry-leading brands including Wonderful Pistachios, POM Wonderful, and Wonderful Citrus. This role requires strong analytical skills to drive growth and maximize profitability while working within a high-performing e-Commerce team in a hybrid work environment.

ASSUMPTION: Based on the job description, I've emphasized the analytical nature of the role and highlighted the brands mentioned, as these appear to be key selling points of the position.


๐Ÿ“‹ Key Responsibilities

โœ… Co-develop and implement comprehensive digital marketing strategies across Amazon, Instacart, and retailer websites like Walmart.com

โœ… Plan, create, and optimize paid media campaigns while maintaining budgets and key metrics

โœ… Analyze campaign performance data and maintain updated dashboards to provide actionable insights

โœ… Monitor, analyze, and report on KPIs to leadership to inform strategy development

โœ… Use brand and sales data to inform digital strategies that comply with retailer requirements

โœ… Conduct keyword research, competitive analysis, and tracking to refine ad strategies

โœ… Maintain campaign calendars, ad budgets, payments, creative assets, and approvals

โœ… Collaborate with cross-functional teams including brand, sales, trade marketing, media, creative agency, and legal compliance


๐ŸŽฏ Required Qualifications

Education: Bachelor's Degree in a related field required; Master's degree a plus

Experience: 4+ years of hands-on paid search and display advertising experience, specifically with Amazon ads

Skills:

  • Experience with multiple ad portals (Amazon Advertising, Walmart Connect, Target Roundel, Criteo)
  • Familiarity with research tools like Helium 10 and Google Analytics
  • Strong understanding of digital marketing fundamentals (search, display, funnel building, keyword research)
  • High proficiency in Excel (pivot tables, modeling, advanced functions)
  • Strong analytical skills to interpret data for profitability-driven decisions
  • Collaborative approach with ability to build relationships and influence processes
  • Strong organizational skills to manage multiple accounts, customers, plans, brands, and SKUs
  • CPG food & beverage industry experience preferred

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $85,000 - $100,000 plus potential discretionary bonus

Benefits:

  • Comprehensive medical, vision, and dental plans
  • 401k with match eligibility
  • 24/7 online physician consultations
  • Virtual mental health resources
  • Life coaching
  • Employee community groups
  • Cash rewards for healthy habits
  • Fitness reimbursements
  • On-demand fitness video library
  • Career advancement opportunities across brands
  • Learning and development resources
  • Mentorship program
  • Continuous improvement training
  • Wonderful Giving program (company-provided charitable funds)
  • Wonderful Neighbor community service opportunities

Industry Comparison: This salary range is competitive for e-Commerce Digital Marketing Specialists in the Los Angeles area, which typically ranges from $75,000-$105,000 depending on experience level.

ASSUMPTION: The industry comparison is based on typical market rates for similar digital marketing specialist roles in the Los Angeles metropolitan area in 2023-2024.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: The Wonderful Company is a successful $6 billion privately held company with 10,000 employees worldwide. Wonderful Pistachios is specifically noted as the world's largest pistachio processor and marketer, with products that are Non-GMO Project Verified and sustainably harvested.

Company Size: Large corporation with 10,000 employees globally

Company Stage: Established market leader with multiple successful brands including Wonderful Pistachios, POM Wonderful, Wonderful Halos, FIJI Water, JUSTIN Wine, and Teleflora

Corporate Responsibility: Strong commitment to CSR with $1 billion invested in environmental sustainability, $65 million in annual charitable giving, and $143 million toward charter schools in California's Central Valley


๐Ÿ“Š Role Analysis

Career Level: Mid-level position based on the required 4+ years of experience

Reporting Structure: Reports to leadership team (specific reporting manager not specified)

Team Size/Composition: Part of the e-Commerce team working across multiple brands

Growth Opportunities: Clear career advancement opportunities mentioned, with internal mobility across diverse brands and business units

ASSUMPTION: The mid-level designation is based on the required years of experience and the scope of responsibilities, which include both execution and strategic elements.


๐ŸŒ Location & Work Environment

Office Type: Hybrid schedule (in-office Monday-Wednesday, remote option Thursday-Friday)

Office Location: West Los Angeles, CA office

Geographic Context: Los Angeles is a major media and technology hub with a high cost of living but offers extensive career opportunities in marketing and e-commerce

Work Schedule: Standard business hours with hybrid flexibility

ASSUMPTION: The standard business hours assumption is based on typical operational hours for corporate marketing roles, though specific hours were not mentioned in the listing.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For digital marketing roles at established companies like The Wonderful Company, the interview process typically includes initial screening, technical assessment of digital marketing knowledge, portfolio review, and panel interviews with team members

Key Assessment Areas:

  • Hands-on experience with e-commerce platforms, particularly Amazon
  • Analytical capabilities and data interpretation skills
  • Campaign management and optimization expertise
  • Excel proficiency for reporting and analysis
  • Collaborative approach and cross-functional communication skills

Application Tips:

  • Highlight specific metrics and results from previous digital marketing campaigns
  • Showcase experience with mentioned platforms (Amazon, Walmart, Instacart)
  • Demonstrate analytical capabilities through concrete examples
  • Emphasize any CPG or food & beverage industry experience

ATS Keywords: e-Commerce, digital marketing, Amazon Advertising, paid media, Walmart Connect, Instacart, campaign optimization, keyword research, analytics, CPG, Excel, pivot tables, KPI reporting, cross-functional collaboration

ASSUMPTION: These insights are based on industry standards for digital marketing roles at large consumer goods companies and may vary based on the company's specific hiring processes.


๐Ÿ› ๏ธ Tools & Technologies

Amazon Advertising, Walmart Connect, Target Roundel, Criteo, Helium 10, Google Analytics, Excel (advanced functions, pivot tables, modeling), retailer.com platforms

ASSUMPTION: Other common tools in this field might include social media management platforms, content management systems, and project management software, though these weren't explicitly mentioned in the job posting.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Sustainability, health-focused products, corporate social responsibility, community investment, diversity and inclusion

Work Style: Collaborative, analytical, detail-oriented, deadline-driven, with ability to manage multiple priorities and brands simultaneously

Self-Assessment Questions:

  • Are you comfortable working in a hybrid environment with structured in-office days?
  • Do you thrive in an environment where you manage multiple brands and stakeholders?
  • Are you passionate about health-focused, sustainable food products?
  • Can you balance analytical thinking with creative marketing approaches?
  • Do you enjoy translating data insights into actionable marketing strategies?

ASSUMPTION: Company values are inferred from the company description which emphasizes sustainability, health, and corporate social responsibility. The work style is inferred from the responsibilities and qualifications sections.


โš ๏ธ Potential Challenges

Managing multiple brands and platforms simultaneously could be demanding. The role requires balancing analytical skills with creative marketing approaches and coordinating with numerous stakeholders across different teams. The position also demands proficiency across several advertising platforms, which may require staying current with rapidly evolving e-commerce environments.

ASSUMPTION: These challenges are based on the complexity of responsibilities described and the multi-brand, multi-platform nature of the role, which typically requires extensive multitasking and continuous learning.


๐Ÿ“ˆ Similar Roles Comparison

This e-Commerce Digital Marketing Specialist role differs from general Digital Marketing Specialists by its specific focus on retail platforms like Amazon and Instacart. Unlike broader digital marketing roles that might include social media management or website optimization, this position concentrates on retail media networks and paid advertising within e-commerce environments. Compared to an Amazon Marketing Specialist, this role is broader, covering multiple platforms beyond Amazon. It's also more specialized than a general Marketing Manager role, with deeper technical focus on e-commerce advertising platforms.

ASSUMPTION: This comparison is based on standard industry role definitions and the specific e-commerce platform focus described in the job listing.


๐Ÿ“ Sample Projects

As an e-Commerce Digital Marketing Specialist at The Wonderful Company, you might work on projects such as:

  • Launching a seasonal campaign for Wonderful Pistachios on Amazon with optimized keywords and targeting to capture holiday shopping trends
  • Creating and managing Instacart promotions to increase basket size for POM Wonderful products
  • Developing a competitive analysis dashboard comparing Wonderful Citrus performance against competitors across retail media networks
  • Orchestrating a cross-platform campaign to support a new product launch, coordinating efforts across Amazon, Walmart, and other retailer sites
  • Building an ROI analysis model to evaluate campaign performance and recommend budget reallocation across platforms

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical e-commerce marketing activities for CPG brands.


โ“ Key Questions to Ask During Interview

  1. How do you measure success for e-commerce marketing initiatives across the different brands in your portfolio?
  2. What are the biggest challenges the e-commerce team is currently facing, and how might this role help address them?
  3. How do the various brands collaborate on e-commerce strategy, and how much autonomy does each brand have?
  4. What tools and resources are available for campaign analysis and optimization?
  5. How does the e-commerce strategy integrate with broader marketing efforts across the company?
  6. What opportunities exist for professional development and advancement within the e-commerce team?

ASSUMPTION: These questions are suggested based on typical considerations for e-commerce marketing roles and may need to be tailored based on the specific interview context.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Tailor your resume: Highlight your experience with the specific platforms mentioned (Amazon, Walmart, Instacart) and include quantifiable results from previous campaigns.
  2. Prepare your portfolio: Compile examples of successful e-commerce campaigns you've managed, focusing on metrics and optimization strategies.
  3. Research the brands: Familiarize yourself with Wonderful Pistachios, POM Wonderful, and Wonderful Citrus products and their current e-commerce presence.
  4. Optimize your LinkedIn profile: Update with relevant keywords from the job description to improve visibility to recruiters.
  5. Prepare for analytical assessments: Be ready to demonstrate your Excel skills and analytical thinking during the interview process.
  6. Connect with current employees: Reach out to team members on LinkedIn to learn more about the company culture and role expectations.