🔹 Job Title: e-Commerce Digital Marketing Specialist
🔹 Company: The Wonderful Company
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
Join Wonderful Pistachios as an e-Commerce Digital Marketing Specialist supporting paid media ad campaigns across Amazon, Instacart, and retail partner websites. You'll be responsible for executing and optimizing digital marketing initiatives for industry-leading brands including Wonderful Pistachios, POM Wonderful, and Wonderful Citrus. This role requires strong analytical skills to drive growth and maximize profitability while working within a high-performing e-Commerce team in a hybrid work environment.
ASSUMPTION: Based on the job description, I've emphasized the analytical nature of the role and highlighted the brands mentioned, as these appear to be key selling points of the position.
✅ Co-develop and implement comprehensive digital marketing strategies across Amazon, Instacart, and retailer websites like Walmart.com
✅ Plan, create, and optimize paid media campaigns while maintaining budgets and key metrics
✅ Analyze campaign performance data and maintain updated dashboards to provide actionable insights
✅ Monitor, analyze, and report on KPIs to leadership to inform strategy development
✅ Use brand and sales data to inform digital strategies that comply with retailer requirements
✅ Conduct keyword research, competitive analysis, and tracking to refine ad strategies
✅ Maintain campaign calendars, ad budgets, payments, creative assets, and approvals
✅ Collaborate with cross-functional teams including brand, sales, trade marketing, media, creative agency, and legal compliance
Education: Bachelor's Degree in a related field required; Master's degree a plus
Experience: 4+ years of hands-on paid search and display advertising experience, specifically with Amazon ads
Skills:
Salary Range: $85,000 - $100,000 plus potential discretionary bonus
Benefits:
Industry Comparison: This salary range is competitive for e-Commerce Digital Marketing Specialists in the Los Angeles area, which typically ranges from $75,000-$105,000 depending on experience level.
ASSUMPTION: The industry comparison is based on typical market rates for similar digital marketing specialist roles in the Los Angeles metropolitan area in 2023-2024.
Industry Position: The Wonderful Company is a successful $6 billion privately held company with 10,000 employees worldwide. Wonderful Pistachios is specifically noted as the world's largest pistachio processor and marketer, with products that are Non-GMO Project Verified and sustainably harvested.
Company Size: Large corporation with 10,000 employees globally
Company Stage: Established market leader with multiple successful brands including Wonderful Pistachios, POM Wonderful, Wonderful Halos, FIJI Water, JUSTIN Wine, and Teleflora
Corporate Responsibility: Strong commitment to CSR with $1 billion invested in environmental sustainability, $65 million in annual charitable giving, and $143 million toward charter schools in California's Central Valley
Career Level: Mid-level position based on the required 4+ years of experience
Reporting Structure: Reports to leadership team (specific reporting manager not specified)
Team Size/Composition: Part of the e-Commerce team working across multiple brands
Growth Opportunities: Clear career advancement opportunities mentioned, with internal mobility across diverse brands and business units
ASSUMPTION: The mid-level designation is based on the required years of experience and the scope of responsibilities, which include both execution and strategic elements.
Office Type: Hybrid schedule (in-office Monday-Wednesday, remote option Thursday-Friday)
Office Location: West Los Angeles, CA office
Geographic Context: Los Angeles is a major media and technology hub with a high cost of living but offers extensive career opportunities in marketing and e-commerce
Work Schedule: Standard business hours with hybrid flexibility
ASSUMPTION: The standard business hours assumption is based on typical operational hours for corporate marketing roles, though specific hours were not mentioned in the listing.
Typical Process: For digital marketing roles at established companies like The Wonderful Company, the interview process typically includes initial screening, technical assessment of digital marketing knowledge, portfolio review, and panel interviews with team members
Key Assessment Areas:
Application Tips:
ATS Keywords: e-Commerce, digital marketing, Amazon Advertising, paid media, Walmart Connect, Instacart, campaign optimization, keyword research, analytics, CPG, Excel, pivot tables, KPI reporting, cross-functional collaboration
ASSUMPTION: These insights are based on industry standards for digital marketing roles at large consumer goods companies and may vary based on the company's specific hiring processes.
Amazon Advertising, Walmart Connect, Target Roundel, Criteo, Helium 10, Google Analytics, Excel (advanced functions, pivot tables, modeling), retailer.com platforms
ASSUMPTION: Other common tools in this field might include social media management platforms, content management systems, and project management software, though these weren't explicitly mentioned in the job posting.
Company Values: Sustainability, health-focused products, corporate social responsibility, community investment, diversity and inclusion
Work Style: Collaborative, analytical, detail-oriented, deadline-driven, with ability to manage multiple priorities and brands simultaneously
Self-Assessment Questions:
ASSUMPTION: Company values are inferred from the company description which emphasizes sustainability, health, and corporate social responsibility. The work style is inferred from the responsibilities and qualifications sections.
Managing multiple brands and platforms simultaneously could be demanding. The role requires balancing analytical skills with creative marketing approaches and coordinating with numerous stakeholders across different teams. The position also demands proficiency across several advertising platforms, which may require staying current with rapidly evolving e-commerce environments.
ASSUMPTION: These challenges are based on the complexity of responsibilities described and the multi-brand, multi-platform nature of the role, which typically requires extensive multitasking and continuous learning.
This e-Commerce Digital Marketing Specialist role differs from general Digital Marketing Specialists by its specific focus on retail platforms like Amazon and Instacart. Unlike broader digital marketing roles that might include social media management or website optimization, this position concentrates on retail media networks and paid advertising within e-commerce environments. Compared to an Amazon Marketing Specialist, this role is broader, covering multiple platforms beyond Amazon. It's also more specialized than a general Marketing Manager role, with deeper technical focus on e-commerce advertising platforms.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific e-commerce platform focus described in the job listing.
As an e-Commerce Digital Marketing Specialist at The Wonderful Company, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical e-commerce marketing activities for CPG brands.
ASSUMPTION: These questions are suggested based on typical considerations for e-commerce marketing roles and may need to be tailored based on the specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.