Director, Recruitment Marketing

📌 Core Information

🔹 Job Title: Director, Recruitment Marketing

🔹 Company: Coupang

🔹 Location: Taipei, Taiwan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategies to attract and retain temporary and fixed-term workers for logistic centers
• Managing overall recruiting funnels: acquisition, conversion, and retention
• Leading cross-channel marketing strategies and optimizing KPIs
• Improving conversion rates and retention funnel KPIs
• Planning and executing promotion events

ASSUMPTION: This role requires a strategic thinker with a deep understanding of digital marketing, data analytics, and recruitment marketing. Experience in scaling tech startups and e-commerce platforms is preferred but not essential.

📋 Key Responsibilities

✅ Hire the necessary number of workers based on daily logistics volume and send them to work at logistics centers on time by shift

✅ Manage the overall recruiting funnels: acquisition, conversion, and retention

✅ Lead comprehensive recruiting marketing strategies across various recruiting channels and manage KPIs of the acquisition funnel

✅ Improve conversion rates at various conversion funnel stages from applicant to onboarding

✅ Improve retention funnel KPIs and plan and execute promotion events if needed

ASSUMPTION: The role involves managing multiple funnels and optimizing KPIs to ensure efficient recruitment and retention processes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years in marketing with 3 years in a leadership role, ideally in a fast-growth tech company or e-commerce platform at scale

Required Skills:

• Proven track record of leading acquisition, engagement, and funnel optimization with a focus on long-term growth
• Strong proficiency in using data and analytics to guide business decisions
• Experience leading cross-channel marketing strategies (paid, organic and social, search and display marketing)

Preferred Skills:

• Experience in competitive marketing, particularly in Asia
• Fluency in Mandarin Chinese

ASSUMPTION: Fluency in Mandarin Chinese may be beneficial for effective communication with local teams and candidates.

💰 Compensation & Benefits

Salary Range: Industry standard for a Director-level role in the Marketing field in Taipei, Taiwan, typically ranges from TWD 2,500,000 to TWD 3,500,000 per year. This estimate is based on market research and may vary depending on the candidate's experience and skills.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and innovative work environment

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The specific benefits package and working hours may be subject to change or confirmation during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Coupang is a leading e-commerce platform and logistics company in South Korea, with a strong presence in Taiwan and other Asian markets. The company operates in a competitive and rapidly evolving industry, requiring employees to be adaptable and innovative.

Company Size: Coupang is a large company with over 10,000 employees globally. This size allows for ample opportunities for career growth and development but may also result in a more structured and hierarchical work environment compared to smaller companies.

Founded: Coupang was founded in 2010 and has since grown to become one of the largest e-commerce platforms in South Korea, expanding its services and presence across Asia.

Company Description:

• Coupang is committed to wow-ing its customers by providing exceptional shopping, eating, and living experiences
• The company is known for its innovative approach to commerce, disrupting traditional tradeoffs, and establishing an unparalleled reputation for reliability
• Coupang offers a startup culture with the resources of a large global public company, providing opportunities for growth and innovation

Company Specialties:

• Retail and e-commerce
• Technology and software development
• Operations and logistics
• IT and internet services
• Customer service

Company Website: https://www.coupang.jobs/

ASSUMPTION: Coupang's focus on customer experience and innovation drives its success in the competitive e-commerce market. The company's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Head of Recruitment or a similar executive. The ideal candidate will have 10+ years of experience in marketing, with at least 3 years in a leadership role.

Reporting Structure: The Director, Recruitment Marketing will oversee a team of marketing specialists and may collaborate with other departments, such as Operations and Human Resources, to ensure efficient recruitment processes.

Work Arrangement: This role is on-site, with the primary work location in Taipei, Taiwan. Occasional travel to other Coupang offices in Asia may be required.

Growth Opportunities:

• Advancement to a more senior role, such as Vice President of Recruitment Marketing or a similar position, as the company continues to grow and expand its operations
• Expansion of responsibilities to include additional regions or business units within Coupang
• Opportunities to develop and mentor junior team members, fostering a culture of growth and learning within the organization

ASSUMPTION: The Director, Recruitment Marketing role offers numerous opportunities for career growth and development, both within the marketing department and across Coupang's various business units.

🌍 Location & Work Environment

Office Type: Coupang's Taipei office is a modern, collaborative workspace designed to foster innovation and creativity. The office features an open floor plan, breakout spaces, and amenities such as a fully stocked kitchen and game room.

Office Location(s): 13F, No. 7, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City, TW

Geographic Context:

• Taipei is a bustling metropolis and the capital of Taiwan, offering a mix of traditional Chinese culture and modern urban living
• The city is known for its vibrant night markets, historic temples, and natural beauty, including hot springs and mountains
• Taipei has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime as needed. The role may require working on weekends or evenings to support recruitment events or other initiatives.

ASSUMPTION: Coupang's Taipei office provides a dynamic and innovative work environment, with ample opportunities for collaboration and professional growth. The city of Taipei offers a unique blend of culture, history, and natural beauty, making it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Coupang careers website
• Phone or video screening with a member of the HR team to discuss the role and assess cultural fit
• In-depth interviews with key stakeholders, including the Head of Recruitment and other senior team members
• Case study or presentation to demonstrate the candidate's strategic thinking and problem-solving skills
• Final interview with the hiring manager or a panel of senior leaders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Expertise in digital marketing, data analytics, and recruitment marketing
• Cultural fit and alignment with Coupang's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Coupang's business and the recruitment marketing challenges facing the company
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
• Research Coupang's company culture and values to ensure a strong fit and alignment with your personal beliefs and work style

ATS Keywords: Digital Marketing, Data Analytics, Recruitment Marketing, Cross-Channel Marketing, Acquisition Strategies, Engagement Strategies, Funnel Optimization, Leadership, Tech Startups, E-Commerce, KPI Management, Conversion Rate Improvement, Retention Strategies, Promotion Events, Marketing Strategies, Competitive Marketing

ASSUMPTION: Coupang's interview process is designed to assess the candidate's strategic thinking, leadership, and cultural fit. Applicants should tailor their application materials and prepare for interviews accordingly to demonstrate their qualifications and alignment with the company's values.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, LinkedIn)
• Advertising platforms (Google Ads, Meta Ads, Line Ads)
• Recruitment software (Greenhouse, Workable, Lever)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: The Director, Recruitment Marketing will be expected to have proficiency in using various digital marketing, analytics, and recruitment tools to optimize marketing strategies and improve recruitment outcomes.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the needs of customers
• Innovative: Embrace creativity and continuous improvement
• Collaborative: Work together to achieve common goals and drive success
• Accountable: Take ownership of responsibilities and deliver results

Work Style:

• Data-driven: Use data and analytics to inform decision-making and guide strategies
• Adaptable: Embrace change and pivot as needed to respond to new challenges and opportunities
• Results-oriented: Focus on achieving measurable outcomes and driving impact

Self-Assessment Questions:

• How have you demonstrated a customer-centric approach in your previous roles?
• Can you provide an example of a time when you drove innovation and improved outcomes through data analysis?
• Describe a situation where you had to adapt to significant changes in your work environment or priorities
• How do you ensure that your team remains focused on delivering results, even in the face of competing priorities or setbacks?

ASSUMPTION: Coupang values employees who are customer-focused, innovative, collaborative, and accountable. Applicants should be prepared to demonstrate their alignment with these values and provide examples of their work style and approach to problem-solving.

⚠️ Potential Challenges

• Managing a high volume of recruitment marketing campaigns across multiple channels
• Optimizing KPIs and improving conversion rates in a competitive recruitment landscape
• Balancing the need for short-term recruitment goals with long-term strategic planning
• Adapting to changes in the recruitment market and labor trends in Taiwan and other Asian regions

ASSUMPTION: The Director, Recruitment Marketing role presents numerous challenges and opportunities for growth and development. Applicants should be prepared to address these challenges and demonstrate their ability to drive results in a dynamic and competitive environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on recruitment marketing and requires a deep understanding of the recruitment funnel and KPI optimization
• While the role shares some similarities with other marketing leadership positions, it is unique in its focus on driving recruitment outcomes and supporting Coupang's growth and expansion
• Career progression in this role may involve expanding responsibilities to include additional regions or business units, or advancing to a more senior role within the recruitment marketing function

ASSUMPTION: The Director, Recruitment Marketing role is unique in its focus on driving recruitment outcomes and supporting Coupang's growth and expansion. Applicants should be prepared to demonstrate their understanding of the recruitment marketing landscape and their ability to drive results in this specialized role.

📝 Sample Projects

• Developing and executing a comprehensive recruitment marketing strategy to support Coupang's expansion into a new Asian market
• Optimizing the acquisition funnel KPIs for a specific recruitment channel, such as Meta or Google Ads, to improve cost efficiency and drive applicant volume
• Improving the conversion rate at a specific stage of the conversion funnel, such as the application submission or onboarding process, to reduce drop-offs and increase hiring success

ASSUMPTION: The Director, Recruitment Marketing role involves a wide range of projects and initiatives, from strategic planning and execution to optimization and improvement. Applicants should be prepared to demonstrate their ability to manage multiple projects and drive results in a dynamic and fast-paced environment.

❓ Key Questions to Ask During Interview

• What are the most significant recruitment marketing challenges facing Coupang in the next 12-24 months, and how can this role help address them?
• How does this role collaborate with other departments, such as Operations and Human Resources, to ensure efficient and effective recruitment processes?
• What opportunities exist for growth and development within the recruitment marketing function, and how does Coupang support the career progression of its employees?
• How does Coupang measure the success of its recruitment marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support the well-being and productivity of its employees?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Coupang's recruitment marketing challenges, opportunities, and culture. Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://www.coupang.jobs/en/jobs/?gh_jid=6806471
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, data analytics, and recruitment marketing
• Prepare for interviews by researching Coupang's company culture and values, and practicing your responses to common interview questions
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.