Director, Product Marketing - Undergrad (MCAT, LSAT)

🚀 Job Overview

Blueprint Test Prep is seeking a strategic Product Marketing Director to lead all aspects of go-to-market strategy for their undergraduate test prep vertical, specifically focusing on MCAT and LSAT products. This role carries significant P&L responsibility, overseeing the entire revenue lifecycle including merchandising, positioning, campaigns, channel strategy, and customer journey. As a key revenue-generating position reporting directly to the VP of Brand and Product Marketing, you'll be accountable for developing and achieving revenue targets while managing established budget thresholds.

ASSUMPTION: Based on the comprehensive nature of the responsibilities and the reporting structure to a VP, this appears to be a senior leadership role with P&L ownership, though the exact team size beyond one associate is not specified.

📋 Key Responsibilities

✅ Develop and execute comprehensive go-to-market plans and quarterly campaign strategies to build awareness and drive conversions

✅ Serve as the primary liaison for all marketing efforts within the undergraduate business unit

✅ Collaborate with cross-functional teams (product management, sales, marketing) to ensure aligned execution of marketing initiatives

✅ Streamline communications for the undergraduate vertical to build economies of scale across MCAT, LSAT, and future offerings

✅ Partner with the creative team to craft compelling product messaging tailored to target persona needs

✅ Lead product launches by creating launch plans, sales training materials, and go-to-market strategies

✅ Track and analyze key performance metrics to evaluate initiative effectiveness and provide data-driven recommendations

✅ Manage an associate who handles day-to-day tasks, allowing focus on strategic growth initiatives

✅ Participate in cross-vertical projects as part of the Brand and Product Marketing team

✅ Maintain confidentiality regarding sensitive information shared at the leadership level

🎯 Required Qualifications

Education: Bachelor's degree required, MBA preferred

Experience: 6+ years relevant work experience as a marketing manager at a B2C/D2C company, preferably in education, medical, or healthcare fields

Skills:

• Strategic thinking and plan development with minimal oversight
• Data analysis and ability to translate insights into action items
• Multi-channel marketing campaign experience (email, content, social, influencer, advertising)
• Classic marketing expertise (consumer research, value proposition development, competitor analysis)
• Creative brief development and creative team management
• Channel strategy across owned, organic, and paid marketing channels
• Project and task management experience
• Excellent communication and presentation skills
• Ability to thrive in fast-paced environments with multiple concurrent projects

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD (Final compensation based on candidate experience and qualifications)

Benefits:

• Remote-first work environment with flexibility
• Unlimited PTO
• Comprehensive health benefits
• 401(k) match
• Additional Wellness Days
• Monthly remote-work and annual home office equipment stipends
• Flexible Spending Account
• Parental leave
• Learning and mentoring opportunities
• Free access to test prep programs for team members and family discounts

Industry Comparison: This salary range is competitive for director-level product marketing positions in the education technology sector, especially for remote roles with comprehensive benefits.

ASSUMPTION: The compensation is positioned as competitive based on typical product marketing director roles in the edtech industry, which usually range from $140K-$220K depending on location and experience level.

🔍 Company Context

Industry Position: Blueprint Test Prep operates in the educational technology sector, specifically focusing on test preparation for standardized exams like MCAT and LSAT.

Company Size: Not specified

Company Stage: Appears to be in a growth phase based on mention of expanding undergraduate verticals

ASSUMPTION: The company appears to be in a growth phase given references to scaling communications across existing verticals (MCAT, LSAT) and potential future undergraduate verticals. They likely combine educational expertise with technology to deliver test preparation solutions, based on their self-description as being "at the intersection of education and technology."

📊 Role Analysis

Career Level: Senior leadership (Director-level)

Reporting Structure: Reports directly to the VP, Brand and Product Marketing

Team Size/Composition: Manages at least one associate, with broader influence across marketing teams

Growth Opportunities: Potential advancement to VP-level positions; opportunity to shape marketing strategy across the entire Blueprint organization

ASSUMPTION: This role likely sits within a larger marketing department structure where functional teams (creative, channel specialists, etc.) support the product marketing directors. The position appears to offer significant strategic influence and P&L responsibility which could lead to broader executive marketing roles.

🌍 Location & Work Environment

Office Type: Remote-first (explicitly stated as "Remote first. And not going back.")

Geographic Context: U.S.-based role with no geographic restrictions mentioned beyond legal work authorization

Work Schedule: Flexible with occasional expectation to work West Coast hours when business needs dictate

Regional Considerations: Must have legal employment authorization status for U.S.-based work; company participates in E-Verify

ASSUMPTION: While the role is fully remote, the company appears to have some operational concentration on the West Coast based on the mention of occasionally working West Coast hours.

💼 Interview & Application Insights

Typical Process: For director-level product marketing roles, expect multiple rounds including initial screening, marketing strategy discussions, cross-functional team interviews, and leadership assessments

Key Assessment Areas: Strategic thinking, revenue growth track record, marketing campaign execution, cross-functional collaboration skills, data analysis capabilities, leadership approach

Application Tips: Highlight specific examples of campaign performance metrics, P&L management experience, and strategic marketing initiatives you've led that directly impacted revenue

ATS Keywords: Product marketing, go-to-market strategy, P&L management, campaign planning, revenue targets, education technology, marketing analytics, MCAT, LSAT

ASSUMPTION: These interview insights are based on standard practices for director-level marketing roles in the education technology industry, as specific interview details were not provided in the job listing.

🛠️ Tools & Technologies

While specific tools aren't mentioned, this role likely requires proficiency with:

• Marketing analytics platforms
• Project management systems
• CRM software
• Content management systems
• Email marketing platforms
• Digital advertising platforms
• Data visualization tools

ASSUMPTION: These tools represent industry-standard technologies used in product marketing leadership roles, though specific platforms were not mentioned in the job description.

👔 Cultural Fit Considerations

Company Values: Innovation, high performance, low ego with high energy, autonomy with responsibility, flexibility, continuous learning

Work Style: Fast-paced, change-oriented, trust-based, collaborative across functions

Self-Assessment: Consider how comfortable you are with:

• Working in an environment that values both freedom and responsibility
• Thriving amid constant change and improvement
• Balancing strategic thinking with results-oriented execution
• Working collaboratively while maintaining clear accountability for results
• Supporting education as a means to improve lives

ASSUMPTION: The cultural values are directly stated in the "Life at Blueprint" section, showing a company that values autonomy, innovation, and impact.

⚠️ Potential Challenges

• Significant revenue-generating responsibility with accountability for meeting targets
• Balancing strategic work with potentially varied tactical demands across multiple test prep verticals
• Managing cross-functional relationships across product, sales, and marketing teams
• Occasional need to work West Coast hours based on business requirements
• Fast-paced environment requiring management of multiple simultaneous projects

ASSUMPTION: These challenges are identified based on the responsibilities and expectations outlined in the job description, particularly the emphasis on P&L ownership, cross-functional collaboration, and managing multiple concurrent initiatives.

📈 Similar Roles Comparison

This Director of Product Marketing role differs from similar positions in the following ways:

• Vs. Product Marketing Manager: Higher strategic authority, P&L ownership, and team management responsibilities
• Vs. Marketing Director (General): More specialized focus on product marketing for specific verticals rather than overall marketing leadership
• Vs. Product Manager: Greater focus on go-to-market strategy, positioning, and customer acquisition rather than product development
• Vs. Sales Director: Strategic emphasis on marketing-led acquisition rather than direct sales leadership, though still accountable for revenue targets

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Developing a comprehensive quarterly marketing plan for the MCAT vertical to increase enrollment during key application periods
• Leading a product launch campaign for a new LSAT preparation course, including positioning, messaging, and multi-channel activation
• Creating a streamlined communications framework that can scale across current and future undergraduate test prep verticals
• Analyzing campaign performance data to identify optimization opportunities that improve conversion rates
• Collaborating with product teams to develop distinctive positioning for Blueprint's test prep offerings against key competitors

ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description and typical activities for a product marketing director in the test prep space.

❓ Key Questions to Ask During Interview

1. How do you measure success for the undergraduate test prep verticals, and what are the current priorities for growth?
2. What are the biggest challenges the marketing team has faced in the MCAT and LSAT verticals over the past year?
3. How do the cross-functional teams collaborate during product development and launch cycles?
4. What are Blueprint's plans for expanding into additional undergraduate test prep verticals?
5. How has the shift to a remote-first environment affected team collaboration and marketing execution?
6. What qualities have made previous product marketing leaders successful at Blueprint?

ASSUMPTION: These questions are suggested based on the role description and would help evaluate both fit and opportunity, though they should be tailored based on specific interview contexts and prior conversations.