Director, Planning
Power Digital📌 Core Information
🔹 Job Title: Director, Planning
🔹 Company: Power Digital
🔹 Location: United States (Remote, In-office, or Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing, Media Planning
📌 Essential Job Details
🚀 Job Overview
As the Director of Planning at Power Digital, you'll lead the Planning Pod's execution and performance, developing strategic cross-channel media plans for enterprise and priority accounts. This leadership role involves guiding a team of media planners, driving operational efficiency, and collaborating cross-functionally to ensure media plans align with client KPIs and business objectives. You'll serve as a trusted advisor for both internal teams and clients, contributing to new business development while maintaining thought leadership in media planning innovation.
ASSUMPTION: This is a senior leadership position based on the job title, required experience (8+ years), and management responsibilities. The role appears to focus on both strategic planning and team leadership, sitting at the intersection of client service and internal operations.
📋 Key Responsibilities
- ✅ Own and present strategic cross-channel media plans for enterprise and priority accounts
- ✅ Lead planning product development and execution of client-facing media planning solutions
- ✅ Drive operational efficiency through tools, processes, and product enhancements
- ✅ Manage a team of media planners, providing guidance, feedback, and career development
- ✅ Collaborate with internal teams to align media plans with performance metrics and client KPIs
- ✅ Support new business initiatives through collateral development and pitch assistance
- ✅ Maintain thought leadership by staying current on industry trends and innovations
- ✅ Employ AI technologies to optimize business processes
- ✅ Utilize Power Digital's Nova ecosystem for planning and analysis
🎯 Required Qualifications
Education: Not specified
Experience: 8+ years in cross-channel media strategy/planning (preferably agency setting); 2-3 years of team management experience with 2-3 direct reports
Skills:
- Expertise in media planning fundamentals (campaign structures, tracking, optimization)
- Strong understanding of audience analysis and demographic trends
- Extensive knowledge of owned, earned, and paid marketing channels
- Excellent communication and organizational skills
- Leadership and mentorship abilities
- Self-starter mentality for fast-paced environments
- Problem-solving and decision-making skills
- Business acumen with data interpretation abilities
- Team orientation and strong interpersonal skills
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, Business, or a related field is likely expected given the senior level of this position and industry standards.
💰 Compensation & Benefits
Salary Range: Base salary + commission opportunities (specific figures not specified)
Benefits:
- Medical, Dental, Vision insurance with up to 100% employer contribution for employee premiums
- 401(k) plan with 4% employer contribution matching
- Unlimited Time Off from day one
- Up to 4 hours quarterly for Volunteer Time Off
- Flexible work environment (remote, in-office, or hybrid)
- $100 USD Work From Home stipend (one-time)
- Employee Assistance Program
- 12 observed US national holidays + 2 mental health recharge days annually
- Career growth opportunities within a growing firm
- Employee development programs (Hedgehog and Vital 5s)
- Quarterly awards with monetary prizes for outstanding performance
- Opportunities to participate in company DEI initiatives
Industry Comparison: The benefits package appears comprehensive compared to industry standards, particularly the unlimited PTO, flexible work arrangements, and 100% employer-paid medical premiums. The total compensation structure (base + commission) is standard for senior marketing roles in agencies.
ASSUMPTION: Based on industry standards for a Director-level role in marketing with 8+ years of experience, the salary range likely falls between $125,000-$175,000+ annually, depending on location, specific experience, and performance metrics. The commission structure suggests variable compensation tied to business results or client retention.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm offering full-service digital marketing solutions across multiple channels. They position themselves at the intersection of marketing, consulting, and data intelligence, working with leading and emerging companies globally.
Company Size: Not explicitly stated, but references to "billions in media" managed suggests a mid-to-large sized agency.
Company Stage: Growth stage with established operations, evidenced by their proprietary technology platform (nova) and comprehensive service offerings.
ASSUMPTION: Based on the comprehensive service offerings and investment in proprietary technology, Power Digital appears to be a well-established growth-stage company rather than an early startup. Their description suggests they're expanding rapidly and focused on scaling operations.
📊 Role Analysis
Career Level: Senior leadership position (Director level)
Reporting Structure: Not explicitly stated, but likely reports to a VP of Planning, Chief Strategy Officer, or similar executive
Team Size/Composition: Will manage a team of at least 3 direct reports in media planning roles
Growth Opportunities: Potential advancement to VP or higher executive positions, expanding scope of responsibility across more client accounts or additional service areas
ASSUMPTION: This role likely sits in the upper-middle management tier, with significant authority over planning strategy but reporting to senior leadership. The emphasis on operational efficiency and product development suggests this is a pivotal role connecting strategy and execution.
🌍 Location & Work Environment
Office Type: 100% remote, in-office, or hybrid options available
Geographic Context: Must be legally eligible to work in the United States, but no specific location requirement
Work Schedule: Not specified, though the role likely requires flexibility for client meetings and presentations
Regional Considerations: With nationwide remote work options, candidates can live in areas with varying costs of living while maintaining the same compensation structure
ASSUMPTION: While the role offers remote flexibility, there may be occasional requirements for client meetings or team gatherings that could involve travel. The flexible work environment suggests an emphasis on results rather than strict schedules.
💼 Interview & Application Insights
Typical Process: For director-level agency positions, expect multiple rounds including initial HR screening, panel interviews with leadership team members, case study or strategic presentation, and final executive approval
Key Assessment Areas: Strategic thinking, leadership capabilities, client management experience, media planning expertise, problem-solving abilities, and cultural fit
Application Tips: Highlight experience developing cross-channel media strategies, demonstrate team management success metrics, showcase client retention achievements, and provide examples of operational improvements you've implemented
ATS Keywords: media planning, team management, cross-channel strategy, client retention, enterprise accounts, media optimization, KPI alignment, audience analysis, full-funnel performance
ASSUMPTION: This interview process will likely emphasize both strategic thinking and practical execution abilities. Candidates should prepare to discuss specific examples of successful media plans and team development initiatives.
🛠️ Tools & Technologies
- Power Digital's proprietary "nova" technology platform
- Media planning and buying platforms
- Analytics and data visualization tools
- First-party data management systems
- Client reporting dashboards
- Project management software
- AI-enhanced business process tools
ASSUMPTION: While specific tools beyond "nova" aren't mentioned, proficiency with media planning platforms (like MediaOcean, BluHorn), analytics tools (Google Analytics, Adobe Analytics), and project management software (Asana, Monday) would be industry-standard expectations for this role.
👔 Cultural Fit Considerations
Company Values: People-first approach, diversity in backgrounds and experiences, growth-obsession, innovation, integrity, autonomy, and grit
Work Style: Fast-paced, results-driven, collaborative across teams, client-focused, innovative, and data-driven
Self-Assessment:
- Are you comfortable balancing strategic thinking with hands-on team leadership?
- Do you thrive in environments requiring quick adaptation and problem-solving?
- Can you effectively translate data insights into actionable media strategies?
- Are you skilled at managing both client expectations and team development?
- Do you enjoy innovating within established processes?
ASSUMPTION: The company culture appears to value autonomy and innovation within a structured framework of accountability. The repeated mentions of "growth" suggest a performance-oriented environment that rewards measurable results.
⚠️ Potential Challenges
- Managing both client expectations and internal team development simultaneously
- Balancing operational efficiency with innovative planning approaches
- Leading complex, enterprise-level strategy while handling client escalations
- Meeting retention and expansion KPIs during potentially volatile market conditions
- Adapting to rapid growth while maintaining quality standards
- Working across various personality types and stakeholder levels (internally and externally)
ASSUMPTION: Based on the job description's emphasis on handling pressure, navigating difficult conversations, and solving problems under constraints, this role likely involves managing competing priorities in a fast-moving environment.
📈 Similar Roles Comparison
This Director of Planning role differs from typical Media Planning Director positions by combining strategic leadership with operational product development. Unlike roles focused purely on client strategy or team management, this position requires:
- More involvement in product development and process improvement than typical planning directors
- Greater emphasis on cross-functional collaboration than media-specific leadership roles
- Stronger focus on operational efficiency alongside strategic direction
- Direct connection to business outcomes through specific client retention KPIs
- Broader scope encompassing both planning execution and team development
ASSUMPTION: This role appears more integrated into overall business operations than siloed agency planning roles, requiring both depth in media expertise and breadth in business acumen.
📝 Sample Projects
- Developing a multi-channel media strategy for an enterprise e-commerce client seeking to improve ROAS across upper and lower funnel activities
- Creating standardized planning templates that improve efficiency while maintaining strategic customization for different industry verticals
- Designing a media approach that leverages first-party data through nova technology to identify high-value audience segments
- Leading a cross-functional team to resolve performance issues for a key account experiencing declining conversion rates
- Building a case study showcasing how revised media planning methodology improved client retention metrics
- Implementing training programs to elevate the strategic thinking capabilities of junior planners
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and would vary based on specific client needs and business priorities.
❓ Key Questions to Ask During Interview
- How does the Planning Pod collaborate with channel-specific teams to ensure integrated strategy execution?
- What metrics define success for the Planning Director beyond the KPIs mentioned in the job description?
- How has the nova technology platform changed your approach to media planning and client strategy?
- What are the biggest challenges facing the Planning team currently, and how does leadership envision addressing them?
- Can you describe how Power Digital's planning approach differentiates from other full-service marketing agencies?
- What professional development opportunities exist for someone in this role to continue growing their skills and impact?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation based on specific interview contexts and preceding discussions.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight relevant experience in media planning, team leadership, and strategic development. Include specific metrics showcasing client retention and team performance.
- Craft a compelling cover letter demonstrating your understanding of Power Digital's approach to growth marketing and how your experience aligns with their planning needs.
- Prepare portfolio examples of successful media planning strategies you've developed, especially for enterprise clients.
- Research Power Digital's clients and case studies to understand their approach and results focus.
- Optimize your LinkedIn profile with the ATS keywords mentioned above to increase visibility.
- Prepare specific examples of how you've improved operational efficiency and developed teams in previous roles.
- Be ready to discuss how you balance strategic thinking with practical execution, especially in high-pressure client situations.
- Apply through the official careers page at https://powerdigitalmarketing.com/company/careers/ to ensure legitimacy.