📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: DISQO
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
DISQO is seeking a Director of Product Marketing to lead their product marketing strategy for their brand experience (BX) platform. This role combines strategic product marketing leadership with hands-on execution in a high-growth environment. The successful candidate will lead product launches, develop positioning and messaging, enable sales and customer success teams, and drive product adoption through effective marketing strategies. As an individual contributor initially, this role will evolve to build and lead a team of product marketers as the company scales.
ASSUMPTION: Based on the description mentioning "In 2024, you'll be a high-impact individual contributor. As DISQO further scales, you'll lead, develop, and build a team," I've inferred this role starts as an individual contributor but has clear leadership growth potential.
📋 Key Responsibilities
- ✅ Become the in-house expert on market and customers through competitive research, customer profiling, and win/loss analysis
- ✅ Lead go-to-market efforts for new product features, including positioning, messaging, value propositions, and integrated marketing plans
- ✅ Develop and maintain a predictable calendar of product content (articles, reports, case studies) to drive leads and market awareness
- ✅ Extract and communicate product features to commercial teams through stakeholder interviews
- ✅ Create and deliver sales enablement materials including playbooks, one-pagers, decks, and battle cards
- ✅ Develop product-led strategies to increase usage and value of existing products among current customers
- ✅ Collaborate with cross-functional teams to support launch campaigns and activations
- ✅ Coordinate with marketing partners across Demand Gen, Brand+Comms, Events, and Marketing Operations
🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of B2B product marketing experience in a high-growth environment
Skills:
- Proven track record managing, building, and coaching impactful teams
- Experience developing relationships with product management leaders
- Expertise in integrated marketing plans, differentiated messaging, and product growth
- Content development skills that drive demand generation and market awareness
- Expertise in positioning, messaging, and product launches
- Strong analytical capabilities to derive insights from data
- Superior storytelling and narrative development skills
- History of successfully enabling sales teams
- Leadership skills with ability to influence stakeholders and drive cross-functional collaboration
- Outstanding planning, communication, and interpersonal skills
- Ability to think creatively and thrive in fast-paced, ambiguous environments
Preferred: Experience in advertising, brand experience, customer experience, or market research industries
💰 Compensation & Benefits
Salary Range: $170,000 - $220,000 a year
Benefits:
- 100% covered Medical/Dental/Vision for employee, 82% for dependents
- Equity
- 401K
- Generous PTO policy
- Flexible workplace policy
- Team offsites, social events & happy hours
- Life Insurance
- Health FSA
- Commuter FSA (for hybrid employees)
- Catered lunch and fully stocked kitchen
- Paid Maternity/Paternity leave
- Disability Insurance
- Travel Assistance Program
- 24/7 Counseling Services
- Access to personal and professional growth tools (Calm App & LinkedIn Learning)
Industry Comparison: This salary range is competitive for Director-level product marketing roles in the Los Angeles tech sector, particularly for companies in growth stages.
ASSUMPTION: The industry comparison is based on standard compensation ranges for similar roles in the Los Angeles technology sector as of 2023.
📌 Applicant Insights
🔍 Company Context
Industry Position: DISQO operates in the brand experience (BX) and consumer insights space, providing a platform that helps businesses understand customer experiences across touchpoints. They appear to be a significant player in the consumer data and insights industry.
Company Size: Not specified directly, but described as having a "large opt-in consumer data platform" and being in growth mode.
Company Stage: Growth-stage company with an established product but still scaling operations.
ASSUMPTION: The company stage and size information is inferred from references to being a "vibrant growth company" and mentions of future scaling plans. The listing suggests DISQO has established products but is still in expansion mode.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Not explicitly stated
Team Size/Composition: Initially an individual contributor role in 2024, with expectations to build and lead a team of Product Marketers as the company scales
Growth Opportunities: Clear path to building and leading a product marketing team as the company grows
ASSUMPTION: The reporting structure isn't specified, but given the Director title, this position likely reports to a VP of Marketing or CMO. The growth trajectory is explicitly mentioned in the job description, indicating the role will evolve from individual contributor to team leader.
🌍 Location & Work Environment
Office Type: Hybrid (flexible workplace policy mentioned in benefits)
Geographic Context: Los Angeles is a major tech hub with a strong marketing and creative industry presence. The city offers diverse opportunities within technology, entertainment, and media sectors.
Work Schedule: Not specified, but likely standard full-time hours with flexibility
Regional Considerations: Los Angeles has a high cost of living but offers excellent networking opportunities in the tech and marketing sectors. The company culture appears to value work-life balance based on benefits mentioned.
ASSUMPTION: The work arrangement is inferred from the mention of a "flexible workplace policy" and "commuter FSA for hybrid employees" in the benefits section, suggesting a hybrid work model.
💼 Interview & Application Insights
Typical Process: For Director-level product marketing roles, candidates typically face multiple rounds including initial screening, marketing strategy assessment, case studies or presentations, cross-functional team interviews, and executive discussions.
Key Assessment Areas: Strategic thinking, marketing execution expertise, leadership capabilities, cross-functional collaboration skills, experience with product launches, and ability to demonstrate measurable results from previous marketing initiatives.
Application Tips: Highlight specific examples of successful product launches, messaging frameworks you've developed, sales enablement success stories, and quantifiable results from your marketing initiatives. Prepare portfolio examples of content you've created that drove business results.
ATS Keywords: Product marketing, B2B marketing, go-to-market strategy, product positioning, messaging, sales enablement, content development, market research, competitive analysis, customer profiles, win/loss analysis, product launches, value propositions, marketing plans.
ASSUMPTION: These insights are based on standard interview processes for senior product marketing roles in technology companies unless specifically mentioned in the job description.
🛠️ Tools & Technologies
While specific tools aren't mentioned, product marketing directors at companies like DISQO typically use:
- CRM platforms (Salesforce, HubSpot)
- Marketing automation tools (Marketo, HubSpot, Pardot)
- Content management systems
- Analytics platforms (Google Analytics, Tableau, PowerBI)
- Project management tools (Asana, Jira, Monday.com)
- Competitive intelligence tools (Crayon, Klue)
- Market research platforms
- Presentation and content creation tools (Adobe Creative Suite, Canva)
- SEO tools for content optimization
ASSUMPTION: These tools are common in the product marketing field but aren't explicitly mentioned in the job listing. Specific tools may vary based on DISQO's tech stack.
👔 Cultural Fit Considerations
Company Values: Trust, transparency, innovation, servant leadership, learning, growth, and impact-focused work culture.
Work Style: Fast-paced, highly cross-functional environment that values collaboration over ownership. The ideal candidate will thrive in fluidity and rapid change, be entrepreneurial, and demonstrate high initiative.
Self-Assessment:
- Do you enjoy working in fast-paced environments with frequent change?
- Are you comfortable with ambiguity and evolving priorities?
- Do you value collaboration over individual ownership?
- Are you entrepreneurial and self-motivated?
- Do you enjoy cross-functional work that requires relationship building?
- Can you balance strategic thinking with hands-on execution?
ASSUMPTION: The company values and work style are directly mentioned in the job description. The self-assessment questions are derived from the stated cultural expectations and work environment descriptions.
⚠️ Potential Challenges
- Balancing individual contributor responsibilities while preparing to build a team
- Navigating a fast-paced environment with "fluidity and rapid change"
- Managing multiple cross-functional stakeholder relationships simultaneously
- Executing both strategic planning and hands-on content creation
- Developing deep product and market expertise potentially across multiple products
- Delivering on both enterprise (sales-led) and product-led growth sales motions simultaneously
ASSUMPTION: These potential challenges are derived from the job description's mentions of a "fast-paced" environment, cross-functional nature, and dual focus on strategic and tactical execution. They represent potential considerations rather than confirmed difficulties.
📈 Similar Roles Comparison
The Director of Product Marketing at DISQO differs from similar roles in these ways:
- Compared to traditional Product Marketing Director roles: More emphasis on being an individual contributor initially before building a team; stronger focus on both enterprise and product-led growth strategies simultaneously.
- Compared to Marketing Director roles: More specialized focus on product marketing specifically rather than broader marketing leadership; deeper technical and product knowledge requirements.
- Compared to Product Management Director: Greater focus on go-to-market strategy, messaging, and sales enablement rather than product development and roadmapping.
- Compared to Customer Marketing Director: Broader scope including market research, competitive analysis, and new product launches rather than focusing primarily on existing customer engagement.
ASSUMPTION: This comparison is based on standard industry patterns for similar roles and the specific emphasis areas mentioned in this job description.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new feature launch, including positioning, messaging, and marketing plans
- Creating a competitive intelligence framework to continuously track and analyze market movements
- Producing a quarterly content calendar aligning product features with customer success stories and market trends
- Building a sales enablement program with training materials and battle cards to improve win rates
- Designing a win/loss analysis methodology to extract actionable insights for product and marketing improvements
- Developing a product adoption strategy to increase usage of existing features among current customers
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and are not confirmed current initiatives at DISQO.
❓ Key Questions to Ask During Interview
- "How does product marketing currently collaborate with product management on feature prioritization and launch planning?"
- "What metrics will be used to evaluate the success of the product marketing function over the next 12-18 months?"
- "Can you describe the current state of product positioning and messaging, and where you see the greatest opportunities for improvement?"
- "How does DISQO balance enterprise sales-led motion with product-led growth strategies?"
- "What are the most significant market or competitive challenges DISQO is facing that product marketing will need to address?"
- "As you envision growing the product marketing team, what specialized roles do you anticipate needing first?"
ASSUMPTION: These questions are suggested based on the role type and company context but may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Highlight your experience with product launches, messaging development, and sales enablement. Include metrics demonstrating the success of your marketing initiatives.
- Prepare your portfolio: Collect examples of successful marketing content, positioning frameworks, and campaign results you can discuss in interviews.
- Optimize for ATS: Include key terms from the job description like "go-to-market," "product positioning," "sales enablement," and "competitive analysis" in your resume.
- Research DISQO: Understand their product offerings, target market, and recent company news to demonstrate genuine interest.
- Identify relevant experience: Prepare specific examples that demonstrate your ability to work in fast-paced environments and collaborate cross-functionally.
- Prepare for behavioral interviews: Develop stories that showcase your leadership, strategic thinking, and ability to influence without direct authority.
- Connect with employees: Reach out to current DISQO team members on LinkedIn to gain additional insights about the company culture.