📌 Core Information
🔹 Job Title: Director of Marketplace and Retail Media
🔹 Company: Ritual
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: E-commerce / Digital Marketing
📌 Essential Job Details
🚀 Job Overview
Ritual is seeking a strategic leader to develop and scale their presence across digital marketplaces (Amazon, TikTok Shop) and retail media platforms (Target.com, Instacart, etc.). This role will drive revenue growth through strategic marketing, optimize performance across digital retail channels, and lead a team responsible for executing Ritual's marketplace strategy. The position has direct impact on revenue growth, customer acquisition, and brand visibility within the personal health product space.
ASSUMPTION: The category is listed as "E-commerce / Digital Marketing" based on the role's focus on digital marketplace management and retail media, as this wasn't explicitly stated in the original listing.
📋 Key Responsibilities
Marketplace Growth & Strategy
- ✅ Develop and execute Ritual's strategy for Amazon and TikTok Shop
- ✅ Drive revenue growth through merchandising, advertising, and promotions
- ✅ Oversee Amazon PPC, DSP, SEO, and catalog management
- ✅ Lead TikTok Shop growth through social commerce, influencer partnerships, and paid media
- ✅ Stay current with platform updates and algorithm changes
Retail Media & Omni-channel Performance
- ✅ Optimize retail media investments across Target.com, Instacart, and other key retail partners
- ✅ Develop full-funnel paid media strategies balancing brand awareness and conversions
- ✅ Build co-marketing strategies with retail partners and external agencies
- ✅ Align omni-channel performance insights with broader business strategy
Team Leadership & Cross-Functional Collaboration
- ✅ Lead, mentor, and empower an eCommerce team
- ✅ Foster a culture of inclusion and innovation
- ✅ Collaborate with Growth, Brand, Finance, and Supply Chain teams
- ✅ Manage external partners, retail media networks, and platform relationships
- ✅ Develop testing roadmaps for ad placements, creative, and promotional strategies
Performance Optimization & Reporting
- ✅ Own forecasting, budget management, and CAC targets
- ✅ Analyze data to identify trends and optimize campaigns
- ✅ Implement A/B testing strategies
- ✅ Provide executive-level reporting on KPIs and growth opportunities
🎯 Required Qualifications
Education: Not specified
Experience: Proven leadership experience with a track record of building and managing high-performing teams
Skills:
- Expertise in Amazon, TikTok Shop, and retail media networks (Target Roundel, Instacart Ads)
- Strong background in budget management, forecasting, and performance analytics
- Experience in performance marketing (Amazon Ads, DSP, PPC, programmatic media)
- Deep understanding of omni-channel marketing strategies
- Strategic thinking and vision setting capabilities
- Analytical and insight-driven decision making
- Inclusive leadership style
- Growth orientation and results-driven approach
- Adaptability to industry changes
- Strong collaboration and communication skills
Must-have platform experience:
- Amazon Ads Console (PPC, DSP)
- Amazon Seller Central
- TikTok Shop & social commerce strategies
- Retail Media Platforms (Target Roundel, Instacart Ads, etc.)
- Looker (or other BI analytics platforms)
- Excel/Google Sheets for forecasting & data analysis
ASSUMPTION: While no specific degree is mentioned, this appears to be a senior-level position that likely requires relevant education in marketing, business, or related fields, based on the complexity of the role.
💰 Compensation & Benefits
Salary Range: $130,000 - $193,000
Benefits:
- Equity participation (stock options)
- 401k match up to 4%
- Medical/Dental/Vision/Life Insurance
- Healthcare & Dependent Care FSA
- 20 weeks of Parental leave for qualified team members
- Non-accrual and flexible PTO (10 days minimum)
- 18 paid company holidays + additional days for extended weekends
- 10 Wellness Days (Final Friday of each month)
- Focus Fridays for self-development
- Free Ritual subscription
- Annual Wellness stipend
- Monthly Childcare Allowance
- Technology Allowance
- New hire Work from Home stipend
- Bi-Annual Performance Reviews
- Bi-Annual in-person company events
- Monthly wellness activities
Industry Comparison: This compensation range is competitive for senior e-commerce and digital marketing roles, particularly in the health/wellness direct-to-consumer space. The comprehensive benefits package, including equity, flexible work arrangements, and family support benefits, exceeds industry standards.
ASSUMPTION: The industry comparison is based on typical salary ranges for Director-level e-commerce and marketplace positions in consumer health brands. Remote roles in this space typically range from $120,000-$200,000 depending on experience level.
📌 Applicant Insights
🔍 Company Context
Industry Position: Ritual is a personal health brand focused on developing high-quality daily health products, beginning with multivitamins. They emphasize science-backed products with a transparent supply chain.
Company Size: Over 120 employees
Company Stage: Growth-stage, venture-backed company that has achieved significant market adoption with "hundreds of thousands of customers"
ASSUMPTION: While the listing doesn't specify revenue figures, Ritual appears to be a well-established growth-stage startup based on their employee count, venture backing, and customer base. The company is likely in a scaling phase focused on expanding distribution channels beyond direct-to-consumer.
📊 Role Analysis
Career Level: Senior/Director level
Reporting Structure: Not specified, but likely reports to a VP of E-commerce, Chief Growth Officer, or similar executive position
Team Size/Composition: The role includes leading an eCommerce team, suggesting management responsibilities over multiple team members
Growth Opportunities: Potential advancement path toward VP of E-commerce or broader digital commerce leadership as the company scales
ASSUMPTION: The reporting structure and growth opportunities are inferred based on typical organizational structures for companies of this size in the consumer goods space. The role appears to have significant autonomy and strategic impact, suggesting visibility to executive leadership.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: While the role is remote, the company is based in Los Angeles, California
Work Schedule: Not explicitly stated, but the company offers Focus Fridays for self-development and heads-down work
Regional Considerations: Although remote, the company has bi-annual in-person company events, suggesting occasional travel may be required
ASSUMPTION: Given the remote nature of the role, candidates likely have flexibility in work location, though some alignment with U.S. business hours would be expected for collaboration with internal teams and external partners.
💼 Interview & Application Insights
Typical Process: For director-level e-commerce roles, candidates typically experience:
- Initial screening call with recruiting/HR
- Interview with hiring manager
- Panel interviews with cross-functional stakeholders (likely Brand, Growth, Finance teams)
- Potential case study or strategic presentation
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and marketplace expertise
- Data-driven decision making capabilities
- Leadership style and team development approach
- Demonstrated track record of revenue growth through digital channels
- Cross-functional collaboration skills
Application Tips:
- Highlight specific marketplace growth metrics and results from previous roles
- Emphasize experience with the required platforms (Amazon, TikTok Shop, retail media)
- Showcase examples of successful paid media strategies and optimizations
- Demonstrate leadership capabilities and team development successes
ATS Keywords: Amazon DSP, Amazon PPC, Retail Media Networks, Marketplace Strategy, TikTok Shop, Omni-channel Marketing, Performance Marketing, E-commerce Leadership, Digital Marketplace, CAC Optimization, Media Investment
ASSUMPTION: These insights are based on standard recruitment practices for director-level e-commerce roles in growth-stage consumer companies.
🛠️ Tools & Technologies
- Amazon Seller Central
- Amazon Advertising Console
- Amazon DSP
- TikTok Shop
- Target Roundel
- Instacart Advertising
- Looker (or similar BI tools)
- Excel/Google Sheets
ASSUMPTION: Beyond the explicitly mentioned platforms, individuals in this role would likely also utilize project management software, marketing analytics platforms, and e-commerce reporting tools standard in the industry.
👔 Cultural Fit Considerations
Company Values: Ritual emphasizes science-backed approaches, transparency, questioning the status quo, and challenging conventional wisdom. They describe their team as "curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists."
Work Style: The company appears to value both collaborative work and focused individual time (as evidenced by Focus Fridays). The listing emphasizes inclusivity, innovation, and accountability.
Self-Assessment Questions:
- Do I thrive in growth-stage environments where I'll need to balance strategic thinking with hands-on execution?
- Am I comfortable making data-backed decisions while navigating ambiguity?
- Do I enjoy leading cross-functional initiatives that require collaboration across teams?
- Am I passionate about health/wellness products and transparent business practices?
- Can I adapt quickly to evolving digital marketplace changes?
ASSUMPTION: The cultural elements described are based on explicit statements in the job posting about the company's mission, team composition, and stated values. The self-assessment questions reflect the requirements and nature of the role.
⚠️ Potential Challenges
- Managing multiple marketplace channels simultaneously (Amazon, TikTok Shop, retail media) may require extensive multi-platform expertise
- Balancing brand guidelines with performance marketing objectives across diverse retail environments
- Leading remote team members while maintaining strong cohesion and development
- Adapting to rapidly changing marketplace algorithms and retail media offerings
- Coordinating with multiple external partners and internal stakeholders
ASSUMPTION: These challenges are inferred from the scope of responsibilities described in the job posting and typical challenges in multi-channel e-commerce leadership roles.
📈 Similar Roles Comparison
This Director of Marketplace and Retail Media role differs from similar positions in several ways:
- vs. Director of E-commerce: More specialized focus on third-party marketplaces and retail media, rather than owned e-commerce properties
- vs. Director of Digital Marketing: Concentrated specifically on retail channels rather than broader digital marketing mix
- vs. Amazon Channel Manager: Higher-level strategic role spanning multiple platforms beyond just Amazon
- vs. Retail Partnership Director: More emphasis on digital marketplace presence and paid media than traditional retail relationships
ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas described in the job listing.
📝 Sample Projects
Typical projects for this role might include:
- Developing a unified marketplace growth strategy across Amazon and TikTok Shop to maximize revenue and ROI
- Creating and implementing an Amazon PPC optimization framework to improve ROAS and reduce CAC
- Building a testing roadmap for retail media placements across Target.com and Instacart to identify highest-performing ad units
- Establishing reporting dashboards that connect marketplace performance to overall business objectives
- Designing and executing co-marketing initiatives with retail partners for new product launches
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and typical initiatives for marketplace/retail media leadership roles.
❓ Key Questions to Ask During Interview
- "How do Ritual's marketplace channels currently contribute to overall business growth, and what are your goals for expanding these channels over the next 1-2 years?"
- "What metrics will be most important in evaluating the success of this role in the first 6-12 months?"
- "Can you describe the current composition of the e-commerce team I would be leading and how they interact with other departments?"
- "How does Ritual approach the balance between brand integrity and performance marketing within marketplace environments?"
- "What are the biggest opportunities and challenges you see in Ritual's current marketplace and retail media strategy?"
- "How has Ritual's approach to TikTok Shop evolved, and what are your expectations for this channel's growth?"
ASSUMPTION: These questions are suggested based on the role description and would help candidates gain meaningful insights about expectations, challenges, and opportunities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Optimize your resume: Highlight specific experience with Amazon, TikTok Shop, and retail media platforms. Include quantifiable results from previous marketplace initiatives.
- Prepare your portfolio: Gather examples of successful marketplace strategies you've implemented, focusing on growth metrics and optimization tactics.
- Research Ritual: Familiarize yourself with their product lines, target audience, and marketplace presence to speak knowledgeably about potential strategies.
- Leverage your network: Connect with current or former Ritual employees on LinkedIn to gain insights about the company culture and interview process.
- Prepare for specific questions: Be ready to discuss your experience with Amazon advertising, TikTok Shop strategies, and retail media optimization approaches.
- ATS optimization: Ensure your application includes key terms like "Amazon DSP," "retail media networks," "marketplace strategy," and specific platform names to pass initial screening filters.