Director of Marketing (will support HR/Recruiting)

Director of Marketing (will support HR/Recruiting) at Unitek Learning ## 📌 Core Information 🔹 **Job Title:** Director of Marketing (will support HR/Recruiting) 🔹 **Company:** Unitek Learning 🔹 **Location:** Tempe, Arizona, United States 🔹 **Job Type:** Full-time 🔹 **Category:** Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview As the Director of Marketing at Unitek Learning, you will be responsible for developing and implementing innovative marketing strategies to support the company's recruitment and talent acquisition efforts. You will work closely with the HR team to create targeted campaigns, build a robust talent pipeline, and position Unitek Learning as an employer of choice. This is a hybrid role, with the expectation of working three days per week at the Tempe campus and one day from a home office. **ASSUMPTION:** The job description does not specify the job type, but based on the level of responsibility and the full-time nature of the role, it is reasonable to assume this is a full-time position. --- ### 📋 Key Responsibilities ✅ Develop and execute a comprehensive recruitment marketing strategy that leverages digital platforms, direct response techniques, and traditional marketing methods to attract top talent ✅ Create and implement highly targeted recruitment campaigns to identify and engage diverse talent pipelines ✅ Measure and report on the performance of recruitment marketing campaigns, analyzing results and adjusting strategies as needed ✅ Oversee and optimize a variety of recruitment marketing channels, including digital advertising, direct mail, partnerships, and social media ✅ Collaborate with the HR department to understand hiring needs and provide strategic guidance on effective talent acquisition ✅ Build and promote Unitek Learning's employer brand through compelling marketing content and tactics ✅ Stay up-to-date with the latest recruitment marketing trends and best practices to continually improve talent acquisition efforts ✅ Drive and meet key recruitment goals, demonstrating accountability for results and the ability to adjust strategies to achieve targets **ASSUMPTION:** The job description does not explicitly mention the frequency or duration of the home office work day, but it is reasonable to assume this is a standard practice for hybrid roles in the industry. --- ### 🎯 Required Qualifications **Education:** Bachelor's degree, with a Master's degree preferred **Experience:** 5+ years of marketing experience, with a focus on direct response marketing and recruitment in the HR or talent acquisition space **Skills:** Strong background in direct response marketing, data-driven decision-making, content creation, channel expertise, leadership, and accountability **ASSUMPTION:** The job description does not specify the exact degree field, but a Bachelor's degree in a related discipline, such as marketing, communications, or business, would be a reasonable requirement for this role. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Medical, dental, and vision insurance starting the 1st of the month following 30 days of employment; 2 weeks' starting vacation, increasing with years of service; 12 paid holidays and 2 floating holidays; 401(k) with company match; company-paid life insurance; leadership development and training; tuition assistance and forgiveness **ASSUMPTION:** While the exact salary range is not provided, based on industry standards for a Director of Marketing role in the Tempe, Arizona area, the expected salary range is likely between $90,000 and $120,000 annually. This is a reasonable assumption given the level of experience and responsibilities required for the position. --- ## 📌 Applicant Insights ### 🔍 Company Context Unitek Learning is a leading healthcare education organization that helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek Learning offers a collegiate work environment with a focus on employee development and success. **ASSUMPTION:** The job description does not provide specific details about Unitek Learning's company size or stage, but based on the information provided, it can be reasonably assumed that the company is in a growth stage, as it is described as "rapidly growing and highly successful." --- ### 📊 Role Analysis **Career Level:** Senior-level **Reporting Structure:** The Director of Marketing will likely report to a senior marketing or HR executive, with the possibility of managing a team of marketing and recruitment professionals. **Team Size/Composition:** Not specified, but the role's responsibilities suggest the potential for managing a small team of marketing and recruitment specialists. **Growth Opportunities:** The Director of Marketing role offers the opportunity for professional development and career advancement within Unitek Learning's growing organization. **ASSUMPTION:** The job description does not explicitly state the reporting structure or team size, but based on the seniority of the role and the scope of responsibilities, these assumptions about the role's positioning and growth opportunities are reasonable. --- ### 🌍 Location & Work Environment **Office Type:** Hybrid, with 3 days per week at the Tempe, Arizona campus and 1 day from a home office **Geographic Context:** Tempe, Arizona is a hub for technology and innovation, offering a vibrant, diverse, and growing community. The cost of living in the area is generally lower than nearby major metropolitan areas, such as Phoenix. **Work Schedule:** The job requires an in-office presence for 3 days per week, with 1 day of remote work. This is a standard hybrid work arrangement for many marketing and recruitment roles. **Regional Considerations:** Tempe is known for its startup and tech-focused culture, which may appeal to candidates seeking a dynamic, fast-paced work environment. **ASSUMPTION:** The job description specifies the hybrid work arrangement, but does not provide additional details about the Tempe, Arizona location. The insights about the geographic context and regional considerations are based on generally available information about the Tempe area. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process for this role is likely to include an initial phone or video screening, followed by in-person or virtual interviews with the hiring manager, HR team, and potentially other stakeholders. Candidates may also be asked to complete a relevant skills assessment or project. **Key Assessment Areas:** Employers will likely evaluate the candidate's direct response marketing expertise, data-driven decision-making abilities, experience in recruitment marketing and employer branding, leadership skills, and demonstrated accountability for achieving goals. **Application Tips:** Applicants should tailor their resumes and cover letters to highlight their relevant marketing and recruitment experience, showcasing their ability to develop and execute targeted campaigns that drive results. Including keywords related to recruitment marketing, employer branding, and data analysis will help ensure the application passes through applicant tracking systems. **ATS Keywords:** Some relevant keywords for this role include: "recruitment marketing," "direct response marketing," "employer branding," "talent acquisition," "marketing strategy," "data-driven decision-making," "digital advertising," "social media marketing," and "campaign management." **ASSUMPTION:** The insights about the typical interview process, key assessment areas, and application tips are based on standard industry practices for senior-level marketing and recruitment roles, unless otherwise specified in the job description. --- ### 🛠️ Tools & Technologies The Director of Marketing at Unitek Learning will likely be expected to have experience with a variety of marketing and recruitment tools, such as: - Digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) - Marketing automation and CRM tools (e.g., Marketo, Salesforce, HubSpot) - Social media management platforms (e.g., Hootsuite, Sprout Social) - Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI) - Content creation and design tools (e.g., Adobe Creative Cloud, Canva) **ASSUMPTION:** The job description does not explicitly mention specific tools or technologies, but these are commonly used in marketing and recruitment roles, so it is reasonable to assume the successful candidate will be expected to have experience with similar platforms and software. --- ### 👔 Cultural Fit Considerations **Company Values:** Based on the information provided, Unitek Learning values innovation, growth, and a collegiate work environment that supports employee development and success. **Work Style:** The role requires a self-motivated individual who is comfortable working both independently and collaboratively to meet recruitment and HR goals. The company culture likely encourages a results-driven, data-informed approach to marketing and talent acquisition. **Self-Assessment:** Applicants should consider whether they thrive in a fast-paced, goal-oriented environment, enjoy the challenge of developing and executing recruitment marketing strategies, and have a strong affinity for data-driven decision-making. **ASSUMPTION:** The job description provides some insights into Unitek Learning's company culture, but the specific details about values and work style are inferred based on the role's requirements and typical industry practices for marketing and recruitment positions. --- ### ⚠️ Potential Challenges The Director of Marketing role at Unitek Learning may present the following potential challenges: - Balancing the demands of supporting both marketing and HR/recruitment functions - Keeping up with the latest trends and best practices in recruitment marketing to maintain a competitive edge - Ensuring successful coordination and collaboration between the marketing and HR teams - Consistently meeting ambitious recruitment goals and demonstrating the impact of marketing initiatives **ASSUMPTION:** These potential challenges are based on the broad scope of responsibilities outlined in the job description and are common considerations for senior-level marketing roles in fast-paced, growing organizations. --- ### 📈 Similar Roles Comparison The Director of Marketing (will support HR/Recruiting) role at Unitek Learning is similar to other senior-level marketing positions with a focus on talent acquisition, such as: - Director of Recruitment Marketing - Head of Employer Branding and Talent Attraction - Vice President of Talent Acquisition and Marketing These roles typically involve developing and executing comprehensive recruitment marketing strategies, building employer brand awareness, and collaborating closely with HR teams to support hiring goals. The key differentiator for the Unitek Learning role is the hybrid nature of the responsibilities, combining marketing and HR/recruitment functions. **ASSUMPTION:** The comparison to similar roles is based on industry trends and standard job functions for senior-level marketing positions with a talent acquisition focus. --- ### 📝 Sample Projects As the Director of Marketing at Unitek Learning, you may be responsible for the following types of projects: - Developing a comprehensive recruitment marketing strategy, including plans for digital advertising, content creation, social media, and partnership outreach - Launching targeted campaigns to attract and engage diverse talent pools for high-priority roles - Optimizing the company's career site and employer branding content to showcase the Unitek Learning employee value proposition - Analyzing the performance of recruitment marketing initiatives and making data-driven adjustments to improve results - Collaborating with the HR team to align recruitment goals and develop joint strategies for building a robust talent pipeline **ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are representative of the types of work a Director of Marketing in this role would be expected to undertake. --- ### ❓ Key Questions to Ask During Interview When interviewing for the Director of Marketing (will support HR/Recruiting) role at Unitek Learning, consider asking the following questions: 1. Can you tell me more about the specific hiring needs and pain points that this role is expected to address? 2. How does the marketing team currently collaborate with the HR/recruitment function, and what opportunities do you see for improving this partnership? 3. What metrics and KPIs will be used to measure the success of the recruitment marketing initiatives, and how will the impact of these efforts be evaluated? 4. Can you provide an overview of the current recruitment marketing tools, technologies, and channels being utilized, and where you see opportunities for optimization or expansion? 5. What does the typical career growth path look like for high-performing marketing leaders at Unitek Learning, and what development opportunities are available? 6. How does the company's culture and values align with my own professional and personal priorities? **ASSUMPTION:** These sample interview questions are based on the job responsibilities and common areas of interest for candidates evaluating senior-level marketing roles with a recruitment focus. Applicants should tailor these questions to their specific interests and concerns. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To effectively pursue the Director of Marketing (will support HR/Recruiting) opportunity at Unitek Learning, applicants should: 1. Carefully review the job description and requirements to ensure they meet the qualifications. 2. Tailor their resume and cover letter to highlight their relevant marketing, recruitment, and data-driven experience. 3. Incorporate relevant keywords from the job description and this enhanced listing into their application materials to optimize for applicant tracking systems. 4. Prepare thoughtful questions to ask during the interview process that demonstrate their interest and fit for the role. 5. Research Unitek Learning's company culture, values, and growth trajectory to assess alignment with their own professional goals. 6. Practice discussing their experience and skills in a clear, concise, and compelling manner to showcase their abilities as a strategic marketing leader.