Director of Marketing
Output Sports📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Output Sports
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Marketing / Sports Technology
📌 Essential Job Details
🚀 Job Overview
As the Director of Marketing at Output Sports, you will lead the company's global marketing strategy to position Output Sports as a leader in sports technology. You'll oversee brand development, customer acquisition, and engagement initiatives while collaborating with product, sales, and customer success teams to drive business growth. This senior leadership role requires strategic vision and hands-on execution to expand market presence and generate revenue.
ASSUMPTION: The role is a senior leadership position based on the responsibilities outlined and the "Director" title, implying strategic decision-making authority and team leadership.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies that drive brand awareness and business growth
✅ Lead and mentor the marketing team to ensure high-performance execution of campaigns
✅ Own and maintain brand identity and positioning across all touchpoints
✅ Oversee digital marketing efforts including SEO, SEM, content marketing, social media, and email campaigns
✅ Drive customer acquisition through targeted campaigns, partnerships, and influencer collaborations
✅ Manage brand partnerships to enhance market reach and credibility
✅ Develop and execute an events strategy for industry conferences, trade shows, and sporting events
✅ Oversee PR and media efforts to strengthen industry presence
✅ Leverage data analytics to measure campaign effectiveness and optimize marketing initiatives
✅ Collaborate with sales on go-to-market strategies and lead-generation initiatives
✅ Monitor industry trends, competitor activity, and market opportunities
✅ Manage marketing budgets effectively
✅ Develop go-to-market plans for product releases
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business Administration, or related field
Experience: 7+ years in marketing leadership roles, preferably in sports technology, wearables, or related industry
Skills:
- Expertise in digital marketing, performance marketing, and brand management
- Strong leadership and team management abilities
- Exceptional communication and storytelling skills
- Data-driven mindset with analytics experience
- Project management capabilities in fast-paced environments
- Experience in both B2B and B2C marketing (preferred)
- Passion for sports, technology, and performance-driven innovation
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive salary, performance-based incentives, professional development and career growth opportunities
Industry Comparison: Marketing Director roles in Boston's sports technology sector typically range from $140,000-$180,000 annually, with additional performance bonuses
ASSUMPTION: The salary estimate is based on standard industry compensation for Director-level marketing positions in the Boston technology sector, which typically falls in the range mentioned above. This is not confirmed by the company listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Output Sports is a growth-stage company in the sports technology sector specializing in wearable technology for athlete performance tracking
Company Size: Small to mid-sized organization
Company Stage: Growth-stage technology company
ASSUMPTION: Company size and stage are inferred from the description of a "fast-growing" company in sports technology with an emphasis on innovation and the need for marketing leadership to scale the brand, suggesting early-to-mid growth stage rather than established enterprise.
📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: Likely reports to CEO or Chief Growth Officer
Team Size/Composition: Leadership of a marketing team of undetermined size
Growth Opportunities: Potential path to CMO or broader executive leadership as company scales
ASSUMPTION: Reporting structure is assumed based on the Director title and description as a "key member of the leadership team." Team size isn't specified but leadership responsibilities indicate managing multiple direct reports.
🌍 Location & Work Environment
Office Type: Not specified, likely in-office with potential hybrid options
Geographic Context: Boston is a major technology and sports innovation hub with a high concentration of sports tech companies and research institutions
Work Schedule: Standard full-time with potential for travel to sporting events, conferences, and trade shows
Regional Considerations: Boston has a high cost of living but offers excellent quality of life and networking opportunities in the sports and technology sectors
ASSUMPTION: Work arrangement details aren't explicitly stated but events management responsibilities suggest some in-person work and travel would be required. Boston's status as a sports technology hub is well-established.
💼 Interview & Application Insights
Typical Process: Initial screening, hiring manager interview, panel interview with leadership team, presentation of marketing strategy or case study, final executive round
Key Assessment Areas: Strategic thinking, leadership experience, digital marketing expertise, analytical capabilities, sports industry knowledge, communication skills
Application Tips: Highlight measurable marketing achievements, demonstrate both strategic vision and hands-on execution experience, showcase sports industry understanding
ATS Keywords: marketing strategy, brand positioning, digital marketing, sports technology, team leadership, customer acquisition, SEO/SEM, analytics, performance marketing, brand management
ASSUMPTION: These insights are based on standard recruitment practices for senior marketing roles in growth-stage technology companies.
🛠️ Tools & Technologies
Marketing automation platforms (HubSpot, Marketo), analytics tools (Google Analytics, Mixpanel), CRM systems (Salesforce), SEO/SEM tools, social media management platforms, content management systems, email marketing software
ASSUMPTION: While specific tools aren't mentioned in the listing, these represent standard technology stack components for digital marketing leadership roles in technology companies.
👔 Cultural Fit Considerations
Company Values: Innovation, performance excellence, technical expertise, growth mindset, collaborative approach
Work Style: Fast-paced, dynamic, collaborative, results-oriented, with both strategic thinking and execution capabilities
Self-Assessment: Do you thrive in high-growth environments? Are you passionate about sports technology? Can you balance strategic vision with hands-on marketing execution? Are you comfortable leading cross-functional initiatives?
ASSUMPTION: Cultural elements are inferred from descriptions of a "fast-growing, dynamic team" and emphasis on innovation and performance in sports technology.
⚠️ Potential Challenges
The role encompasses a wide range of marketing functions that might require significant breadth of expertise. As a growth-stage company, resources may be more limited than at enterprise organizations. The position likely involves balancing strategic leadership with hands-on execution. The sports technology sector is competitive, requiring continuous innovation and differentiation.
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities and the nature of growth-stage companies in competitive technology sectors.
📈 Similar Roles Comparison
Unlike CMO roles that might focus primarily on strategy, this Director position requires both strategic vision and tactical execution. Compared to marketing leadership in established enterprises, this role likely offers broader responsibility and greater direct impact on business outcomes. The sports technology focus differentiates it from general technology marketing roles, requiring specific industry understanding and passion.
ASSUMPTION: This comparison is based on standard industry patterns for director-level marketing positions in growth-stage technology companies.
📝 Sample Projects
1. Developing an integrated marketing campaign to launch a new wearable technology product to professional sports teams
2. Creating a content strategy to position Output Sports as thought leaders in athletic performance technology
3. Building strategic partnerships with sports organizations, universities, and influencers to expand brand reach
4. Implementing analytics frameworks to measure marketing ROI across multiple channels
5. Designing and executing the company's presence at major sports technology conferences
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and sports technology context.
❓ Key Questions to Ask During Interview
1. What are Output Sports' primary growth objectives for the next 1-2 years, and how is marketing expected to support these goals?
2. How does Output Sports differentiate itself from competitors in the sports technology marketplace?
3. What is the current composition of the marketing team, and are there plans for expansion?
4. How do you measure marketing success, and what KPIs are most important to the organization?
5. What is the balance between B2B (teams/organizations) and B2C (individual athletes) marketing in your current strategy?
6. What are the biggest marketing challenges Output Sports has faced, and how do you hope this role will address them?
ASSUMPTION: These questions are suggested based on the marketing leadership role type and sports technology context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Research Output Sports: Explore their website, products, social media, and any recent news to understand their market position and technology.
2. Tailor your resume: Highlight relevant marketing leadership experience, sports industry knowledge, and measurable results using keywords from the job listing.
3. Prepare a portfolio: Compile examples of successful marketing campaigns, brand strategies, and team leadership experiences.
4. Develop a vision: Prepare thoughts on how you would approach marketing for Output Sports based on your research, as you may be asked to present ideas during the interview process.
5. Leverage your network: Connect with professionals in sports technology to gain industry insights and potential referrals.
6. Follow up: After applying, consider a professional follow-up via LinkedIn to express continued interest and highlight your most relevant qualifications.