🔹 Job Title: Director of Marketing - Digital
🔹 Company: Stonebranch
🔹 Location: Alpharetta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
Stonebranch is seeking a Director of Marketing - Digital to develop and execute global marketing campaigns in the IT automation industry. This strategic role will leverage modern marketing technologies to drive demand generation, customer retention, ROI, and brand enhancement. The position requires expertise in digital marketing, including online paid media, account-based advertising, and marketing automation, and reports directly to the Chief Marketing Officer.
ASSUMPTION: The job category is listed as "Marketing" based on the role title and responsibilities, as this was not explicitly stated in the original listing.
Education: Bachelor's degree strongly preferred
Experience: 10+ years of experience in B2B inbound marketing, including lead generation, campaign execution, and performance measurement
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: While the listing mentions "competitive compensation," specific salary ranges are not provided. Marketing Director roles in the Atlanta metro area typically range from $120,000-$180,000 depending on experience and specific company size, but this is an industry estimate only.
Industry Position: Stonebranch operates in the IT orchestration and automation solutions market, transforming business IT environments from simple task automation to sophisticated business service orchestration.
Company Size: Not specified
Company Stage: Established company with global presence (Americas, Europe, and Asia)
ASSUMPTION: Based on the company's global footprint and established client base in major industries (financial, manufacturing, healthcare, etc.), Stonebranch appears to be a mid-to-large established company rather than an early-stage startup, though exact size information is not provided.
Career Level: Senior leadership
Reporting Structure: Reports directly to the Chief Marketing Officer
Team Size/Composition: Not specified
Growth Opportunities: Not specified
ASSUMPTION: As a Director-level position reporting to the CMO, this role likely involves leading a team of marketing professionals, though team size is not explicitly stated. The role appears to offer significant strategic influence within the marketing organization.
Office Type: Hybrid (3 days per week onsite, 2 days per week remote)
Geographic Context: Alpharetta is a northern suburb of Atlanta and part of the technology corridor known as "Tech Ridge," hosting many technology companies and offering a suburban lifestyle with proximity to urban amenities.
Work Schedule: Not specified beyond the hybrid arrangement
Regional Considerations: Alpharetta offers lower living costs compared to major tech hubs while maintaining access to Atlanta's international airport and business ecosystem.
ASSUMPTION: Standard business hours are likely expected, though specific work schedules aren't mentioned in the listing.
Typical Process: For director-level marketing positions, candidates typically encounter multiple interview rounds, including initial screening, panel interviews with marketing team members, discussions with cross-functional stakeholders, and final interviews with executive leadership.
Key Assessment Areas: Strategic marketing vision, digital campaign execution experience, leadership capabilities, analytical skills, and familiarity with marketing technology stack.
Application Tips: Highlight measurable marketing campaign results, experience with the mentioned marketing technologies, leadership examples, and global marketing experience.
ATS Keywords: digital marketing, B2B marketing, marketing automation, demand generation, Hubspot, Salesforce, paid media, SEO, ABM (Account-Based Marketing), CMS, WordPress, Typo3.
ASSUMPTION: These insights reflect standard practices for director-level marketing positions and are not specifically outlined in the job description.
ASSUMPTION: While the job listing mentions these tools, proficiency in all is not necessarily required. The listing indicates that direct experience with Hubspot, DemandBase, GA4, Salesforce.com, and Typo3 is "a plus," suggesting these are the most relevant to Stonebranch's current marketing stack.
Company Values: Innovation, transformation, simplicity, and security are emphasized in the company description.
Work Style: Fast-paced, creative problem-solving, collaborative across teams, and detail-oriented project management.
Self-Assessment:
ASSUMPTION: The emphasis on being an "out-of-the-box problem solver" and the description of the position working across multiple marketing channels suggests the company values creative thinking and versatility.
This role requires balancing multiple marketing channels and technologies simultaneously. The position demands expertise across a broad spectrum of digital marketing disciplines (paid media, website management, automation, events, social media). The global nature of campaigns may require coordination across time zones and cultural contexts. The hybrid work arrangement requires presence in Alpharetta office 3 days per week, which may impact applicants not currently in the area.
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities and the global nature of the company, but may vary in practice.
This Director of Marketing - Digital role differs from typical Marketing Director positions by its specific focus on digital channels rather than overall marketing strategy. It's more hands-on with technology than many director-level positions. Compared to a VP of Digital Marketing, this role may have less overall strategic authority but greater tactical involvement. Unlike a Digital Marketing Manager, this director-level position includes leadership responsibilities and strategic planning rather than just execution.
ASSUMPTION: This comparison is based on standard industry role structures and the specific details provided in the job description.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and may not reflect actual company priorities.
ASSUMPTION: These questions are suggested based on typical strategic concerns for a Director of Marketing position and may need to be tailored to specific interview contexts.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.