πΉ Job Title: Director of Marketing, APAC - InMobi Advertising
πΉ Company: InMobi
πΉ Location: Bangalore, KarnΔtaka, India
πΉ Job Type: Not specified
πΉ Category: Marketing, AdTech
As the Director of Marketing for APAC at InMobi Advertising, you will develop and execute comprehensive marketing strategies to expand InMobi's advertising business across platforms throughout the Asia Pacific region. You'll be responsible for markets including India, Southeast Asia, Greater China, Japan, Korea, Australia, and New Zealand. Working closely with regional business leaders and as part of the marketing leadership team that spans both InMobi Advertising (B2B) and Glance (B2C) businesses, you'll drive brand awareness, thought leadership, and demand generation in the AdTech and mobile monetization space.
ASSUMPTION: Based on the seniority level and regional focus, this appears to be a full-time executive position, though the job type wasn't explicitly stated in the original listing.
Education: MBA or equivalent advanced degree; technical or business degree in marketing, communications, or related field
Experience: 10+ years of marketing experience in Ad-Tech, Mar-Tech, or digital advertising
Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a senior director-level position in AdTech for a major company in Bangalore, this role likely offers competitive compensation within the upper tier of marketing leadership salaries in the region, potentially including performance bonuses, equity components, and comprehensive benefits, which is standard for executive positions in global technology companies.
Industry Position: InMobi is a leading global mobile advertising technology company that operates multiple business lines including InMobi Advertising (B2B) and Glance (B2C). InMobi Advertising provides an end-to-end programmatic advertising platform with DSP, SSP, and exchange capabilities.
Company Size: Global organization with significant presence across APAC
Company Stage: Established technology company with multiple business lines
ASSUMPTION: While specific company size metrics were not provided, InMobi is known in the industry as a well-established adtech company with global operations. The mention of multiple business lines and regional operations suggests a mature organization with substantial market presence.
Career Level: Senior Executive/Director
Reporting Structure: Likely reports to Chief Marketing Officer or equivalent executive
Team Size/Composition: Not specified, but likely leads a regional marketing team
Growth Opportunities: Potential path to global marketing leadership or general management roles
ASSUMPTION: Based on the scope of responsibilities across multiple countries and the strategic nature of the role, this appears to be a senior leadership position. The job description mentions being "part of the marketing leadership team," suggesting reporting to a C-level executive, though specific reporting lines aren't mentioned. The regional scope suggests team leadership responsibilities, though team size isn't specified.
Office Type: Not specified
Geographic Context: Bangalore is India's technology hub with a thriving startup and tech ecosystem. It hosts offices of numerous global technology companies and has been nicknamed "India's Silicon Valley."
Work Schedule: Not specified
Regional Considerations: Role requires understanding of diverse APAC markets including India, Southeast Asia, Greater China, Japan, Korea, Australia, and New Zealand. Each region has unique business practices, consumer behaviors, and regulatory environments.
ASSUMPTION: Given the regional scope of the role covering multiple APAC markets, some travel is likely required, though this isn't explicitly stated. The position is based in Bangalore, but the work may involve virtual collaboration with teams across different time zones within APAC.
Typical Process: For senior marketing roles at global tech companies, the interview process typically includes multiple rounds with marketing leadership, cross-functional stakeholders, and regional business leaders. Expect case studies or presentation requirements demonstrating strategic marketing thinking.
Key Assessment Areas: Strategic thinking, regional market knowledge, leadership capabilities, cross-cultural communication skills, AdTech industry expertise, and track record of successful marketing campaigns.
Application Tips: Highlight experience with programmatic advertising platforms, regional marketing strategies in APAC, and measurable marketing results. Showcase thought leadership contributions and experience working with diverse stakeholders.
ATS Keywords: APAC marketing, programmatic advertising, AdTech, mobile monetization, B2B marketing, demand generation, thought leadership, content strategy, go-to-market, lead generation, marketing performance indicators, digital marketing, cross-cultural communication
ASSUMPTION: These insights are based on standard practices for director-level marketing positions in technology companies and are not specifically mentioned in the job listing.
While specific tools aren't mentioned, professionals in this role typically work with:
ASSUMPTION: These tools represent industry-standard marketing technology stack components common in AdTech companies and were not explicitly mentioned in the job posting.
Company Values: While not explicitly stated, the job description suggests InMobi values innovation, entrepreneurship, agility, and global perspective.
Work Style: The description mentions a "fast-paced, global environment" and an "entrepreneurial mindset," suggesting a dynamic work culture that values initiative and adaptability.
Self-Assessment: Prospective candidates should consider:
ASSUMPTION: These cultural elements are inferred from the job description's emphasis on entrepreneurial mindset, fast-paced environment, and the need to work across diverse markets, though specific company values aren't explicitly stated.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These challenges are inferred from the regional scope, multiple stakeholders, and diverse responsibilities mentioned in the job description, rather than explicitly stated problems.
This Director of Marketing role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and typical responsibilities for marketing leadership positions.
Based on the responsibilities listed, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical marketing initiatives for this type of role in the AdTech industry.
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand expectations, challenges, and opportunities, though they would need to be adapted to specific interview contexts.
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.