Director of Marketing, APAC - InMobi Advertising
InMobiπ Core Information
πΉ Job Title: Director of Marketing, APAC - InMobi Advertising
πΉ Company: InMobi
πΉ Location: Bangalore, KarnΔtaka, India
πΉ Job Type: Not specified
πΉ Category: Marketing, AdTech
π Essential Job Details
π Job Overview
As the Director of Marketing for APAC at InMobi Advertising, you will develop and execute comprehensive marketing strategies to expand InMobi's advertising business across platforms throughout the Asia Pacific region. You'll be responsible for markets including India, Southeast Asia, Greater China, Japan, Korea, Australia, and New Zealand. Working closely with regional business leaders and as part of the marketing leadership team that spans both InMobi Advertising (B2B) and Glance (B2C) businesses, you'll drive brand awareness, thought leadership, and demand generation in the AdTech and mobile monetization space.
ASSUMPTION: Based on the seniority level and regional focus, this appears to be a full-time executive position, though the job type wasn't explicitly stated in the original listing.
π Key Responsibilities
- β Develop and implement a holistic marketing strategy targeting brands, agencies, app developers, and digital publishers across APAC
- β Create targeted go-to-market plans for different APAC sub-regions based on market priorities and business needs
- β Build brand awareness and thought leadership in the AdTech and mobile monetization space
- β Develop high-quality, region-specific content including whitepapers, research reports, and case studies
- β Produce market insights and technology trend analyses specific to APAC
- β Partner with product marketing to create technical and strategic content demonstrating InMobi's innovation
- β Lead participation in key industry events including AdTech conferences and digital marketing summits
- β Develop speaking opportunities and panel discussions
- β Build strategic marketing partnerships with key industry players
- β Partner with central digital marketing and demand generation teams to drive demand
- β Design and execute integrated marketing campaigns (paid and inorganic) for lead generation
- β Create personalized nurture tracks for different customer segments
- β Establish and track key marketing performance indicators (MQLs, SQLs, conversion rates)
- β Conduct regular market research and competitive analysis
- β Use data-driven insights to continuously refine marketing strategy
π― Required Qualifications
Education: MBA or equivalent advanced degree; technical or business degree in marketing, communications, or related field
Experience: 10+ years of marketing experience in Ad-Tech, Mar-Tech, or digital advertising
Skills:
- Proven track record of marketing leadership in APAC region
- Experience managing diverse teams and markets
- Deep understanding of mobile advertising, programmatic ecosystems, and digital marketing platforms
- Expertise in B2B marketing strategies for brands, agencies, and app developers
- Cross-cultural communication skills
- Strong presentation and storytelling abilities
- Entrepreneurial mindset
- Ability to work in a fast-paced, global environment
- Strategic thinking and execution focus
- Ability to synthesize information from various sources (research, news, reports, etc.)
π° Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a senior director-level position in AdTech for a major company in Bangalore, this role likely offers competitive compensation within the upper tier of marketing leadership salaries in the region, potentially including performance bonuses, equity components, and comprehensive benefits, which is standard for executive positions in global technology companies.
π Applicant Insights
π Company Context
Industry Position: InMobi is a leading global mobile advertising technology company that operates multiple business lines including InMobi Advertising (B2B) and Glance (B2C). InMobi Advertising provides an end-to-end programmatic advertising platform with DSP, SSP, and exchange capabilities.
Company Size: Global organization with significant presence across APAC
Company Stage: Established technology company with multiple business lines
ASSUMPTION: While specific company size metrics were not provided, InMobi is known in the industry as a well-established adtech company with global operations. The mention of multiple business lines and regional operations suggests a mature organization with substantial market presence.
π Role Analysis
Career Level: Senior Executive/Director
Reporting Structure: Likely reports to Chief Marketing Officer or equivalent executive
Team Size/Composition: Not specified, but likely leads a regional marketing team
Growth Opportunities: Potential path to global marketing leadership or general management roles
ASSUMPTION: Based on the scope of responsibilities across multiple countries and the strategic nature of the role, this appears to be a senior leadership position. The job description mentions being "part of the marketing leadership team," suggesting reporting to a C-level executive, though specific reporting lines aren't mentioned. The regional scope suggests team leadership responsibilities, though team size isn't specified.
π Location & Work Environment
Office Type: Not specified
Geographic Context: Bangalore is India's technology hub with a thriving startup and tech ecosystem. It hosts offices of numerous global technology companies and has been nicknamed "India's Silicon Valley."
Work Schedule: Not specified
Regional Considerations: Role requires understanding of diverse APAC markets including India, Southeast Asia, Greater China, Japan, Korea, Australia, and New Zealand. Each region has unique business practices, consumer behaviors, and regulatory environments.
ASSUMPTION: Given the regional scope of the role covering multiple APAC markets, some travel is likely required, though this isn't explicitly stated. The position is based in Bangalore, but the work may involve virtual collaboration with teams across different time zones within APAC.
πΌ Interview & Application Insights
Typical Process: For senior marketing roles at global tech companies, the interview process typically includes multiple rounds with marketing leadership, cross-functional stakeholders, and regional business leaders. Expect case studies or presentation requirements demonstrating strategic marketing thinking.
Key Assessment Areas: Strategic thinking, regional market knowledge, leadership capabilities, cross-cultural communication skills, AdTech industry expertise, and track record of successful marketing campaigns.
Application Tips: Highlight experience with programmatic advertising platforms, regional marketing strategies in APAC, and measurable marketing results. Showcase thought leadership contributions and experience working with diverse stakeholders.
ATS Keywords: APAC marketing, programmatic advertising, AdTech, mobile monetization, B2B marketing, demand generation, thought leadership, content strategy, go-to-market, lead generation, marketing performance indicators, digital marketing, cross-cultural communication
ASSUMPTION: These insights are based on standard practices for director-level marketing positions in technology companies and are not specifically mentioned in the job listing.
π οΈ Tools & Technologies
While specific tools aren't mentioned, professionals in this role typically work with:
- Marketing automation platforms (HubSpot, Marketo, Eloqua)
- CRM systems (Salesforce)
- Analytics platforms (Google Analytics, Adobe Analytics)
- Content management systems
- Marketing performance dashboards
- Programmatic advertising platforms
- Social media management tools
- Project management software
ASSUMPTION: These tools represent industry-standard marketing technology stack components common in AdTech companies and were not explicitly mentioned in the job posting.
π Cultural Fit Considerations
Company Values: While not explicitly stated, the job description suggests InMobi values innovation, entrepreneurship, agility, and global perspective.
Work Style: The description mentions a "fast-paced, global environment" and an "entrepreneurial mindset," suggesting a dynamic work culture that values initiative and adaptability.
Self-Assessment: Prospective candidates should consider:
- Are you comfortable working across multiple countries with diverse business cultures?
- Do you thrive in environments requiring both strategic thinking and hands-on execution?
- Can you effectively navigate matrix organizations with multiple stakeholders?
- Are you passionate about AdTech and mobile marketing ecosystems?
- Do you enjoy building and leading marketing strategies from the ground up?
ASSUMPTION: These cultural elements are inferred from the job description's emphasis on entrepreneurial mindset, fast-paced environment, and the need to work across diverse markets, though specific company values aren't explicitly stated.
β οΈ Potential Challenges
Based on the job description, potential challenges in this role may include:
- Managing marketing strategies across diverse markets with different languages, cultures, and business practices
- Balancing regional priorities with global marketing alignment
- Coordinating with multiple internal stakeholders across different business lines
- Keeping pace with the rapidly evolving AdTech landscape while maintaining strategic focus
- Meeting lead generation and marketing performance targets across various markets with different maturity levels
- Developing region-specific content and insights that resonate across diverse audiences
ASSUMPTION: These challenges are inferred from the regional scope, multiple stakeholders, and diverse responsibilities mentioned in the job description, rather than explicitly stated problems.
π Similar Roles Comparison
This Director of Marketing role differs from similar positions in several ways:
- vs. Regional Marketing Manager: This role has more strategic responsibility and leadership involvement than a typical regional marketing manager position.
- vs. Global Marketing Director: While having strategic responsibilities, this role remains focused on APAC rather than global marketing initiatives.
- vs. Product Marketing Director: This position focuses on regional go-to-market strategies rather than specific product marketing, though collaboration with product marketing is mentioned.
- vs. Demand Generation Director: While demand generation is a key component, this role has broader brand building and thought leadership responsibilities beyond lead generation.
ASSUMPTION: This comparison is based on standard industry role definitions and typical responsibilities for marketing leadership positions.
π Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- Developing an APAC-wide thought leadership program highlighting mobile advertising trends across key markets
- Creating and executing a targeted demand generation campaign for InMobi's DSP solutions aimed at media agencies in Southeast Asia
- Producing a research report on app monetization strategies for game developers in Japan and Korea
- Designing and implementing a marketing dashboard to track performance metrics across APAC sub-regions
- Organizing an executive roundtable series for brand marketers in Australia focused on programmatic advertising best practices
- Developing a competitive positioning strategy against other AdTech platforms in the Greater China region
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical marketing initiatives for this type of role in the AdTech industry.
β Key Questions to Ask During Interview
- What are the most important marketing objectives for InMobi Advertising in APAC over the next 12-18 months?
- How do the priorities vary across the different APAC sub-regions, and how is marketing investment allocated?
- What is the working relationship between the regional marketing teams and the global marketing organization?
- How does InMobi measure marketing success, and what specific KPIs would this role be responsible for achieving?
- What are the biggest challenges InMobi faces in the APAC AdTech landscape that marketing needs to address?
- How does marketing collaborate with sales, product, and other stakeholders to drive business results?
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand expectations, challenges, and opportunities, though they would need to be adapted to specific interview contexts.
π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
π Next Steps for Applicants
- Research InMobi thoroughly: Review their website, recent press releases, and social media to understand their current business priorities, recent product launches, and company culture.
- Prepare your marketing portfolio: Compile examples of successful APAC marketing initiatives, thought leadership content you've created, and measurable results from previous campaigns.
- Customize your resume: Highlight relevant experience with programmatic advertising, regional marketing leadership, and demand generation. Include keywords like "APAC marketing," "AdTech," "mobile monetization," and "B2B marketing strategy."
- Develop your narrative: Be prepared to discuss your understanding of different APAC markets and how you've adapted marketing strategies to regional differences.
- Connect with network: Reach out to connections who work at InMobi or in the AdTech space in Bangalore to gain additional insights about the company and role.
- Prepare relevant questions: Show your strategic thinking by preparing thoughtful questions about InMobi's business priorities and competitive landscape in APAC.