Director of Marketing
Internet Brands📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Internet Brands
🔹 Location: Downers Grove, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing/Digital Marketing
📌 Essential Job Details
🚀 Job Overview
Internet Brands is seeking a Director of Marketing to lead all marketing growth channels for Chicago Brands, their Healthcare digital marketing division serving over 11,000 small and medium-sized health and wellness businesses. This strategic leadership role involves managing a team of 5 marketers across 3 different brands while designing and implementing B2B lead growth and customer upsell programs that drive 85% of unit closes and revenue. The successful candidate will collaborate closely with Sales, Operations, and Leadership teams to build engaging marketing campaigns, optimize automation systems, and ensure flawless execution of strategic initiatives.
ASSUMPTION: The job posting mentions "Chicago Brands" but the company is listed as "Internet Brands." Based on the full description, Chicago Brands appears to be a division or subsidiary of Internet Brands focusing on healthcare marketing, as mentioned in the "About Internet Brands" section.
📋 Key Responsibilities
- ✅ Lead development of monthly marketing programs to achieve lead, demo, and revenue targets
- ✅ Design and manage marketing automation solutions across all B2B channels (email, SEM, content, social media)
- ✅ Implement and manage Pardot automation workflows and execute targeted campaigns
- ✅ Develop lead scoring, qualification processes, and nurture streams through Salesforce.com
- ✅ Set up, test, execute, and report on campaigns for lead management and nurturing
- ✅ Create automation solutions for customer retention and feature adoption
- ✅ Build effective tracking and dashboarding methodologies for performance reporting
- ✅ Collaborate with designers and developers on content, web pages, and emails
- ✅ Define and execute A/B testing to optimize campaign performance
- ✅ Work with sales team on funnel optimization and lead qualification
- ✅ Project manage and prioritize marketing initiatives based on business goals
- ✅ Develop and launch direct mail campaigns with medical associations
- ✅ Lead and mentor a 5-person marketing team
🎯 Required Qualifications
Education: Not specifically stated
Experience: 6-8 years of hands-on experience in marketing operations in a digital business, with significant experience in marketing automation and CRM
Skills:
- Demonstrated success executing marketing campaigns with expertise in Pardot or similar platforms
- Experience with database management, nurture programs, and campaign analytics
- Proficiency with Salesforce, Pardot, and Hubspot
- Email deliverability knowledge and optimization expertise
- Advanced analytical abilities and data-driven decision making
- Excellent communication and project management skills
- Advanced understanding of B2B marketing
- Strong knowledge of lead flow practices
- Team leadership or cross-functional management experience
- Social media marketing expertise
- PPC planning and management skills
- SEO optimization and tracking experience
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not provided
ASSUMPTION: Based on the seniority level, location, and industry, Director-level marketing positions in the Chicago metropolitan area typically command salaries ranging from $120,000 to $180,000+ annually, depending on exact experience and qualifications. As a portfolio company of KKR and Temasek (both major investment firms), Internet Brands likely offers competitive benefits, potentially including health insurance, retirement plans, and performance bonuses, but these are not specified in the listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Internet Brands is a fully integrated online media and software services organization focused on four vertical categories: Health, Automotive, Legal, and Home/Travel. The company has award-winning consumer websites that lead their categories and serve more than 250 million monthly visitors.
Company Size: Enterprise-level organization with multiple brands and divisions
Company Stage: Established company backed by major investment firms (KKR and Temasek)
ASSUMPTION: Based on the description of serving 250 million monthly visitors and managing multiple vertical categories, Internet Brands appears to be a sizeable enterprise organization rather than a startup or mid-sized company.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Not explicitly stated, likely reports to a VP of Marketing or Chief Marketing Officer
Team Size/Composition: Will directly manage a team of 5 marketers across 3 different brands
Growth Opportunities: Potential path to VP-level marketing roles or cross-vertical expansion within a large organization
ASSUMPTION: The reporting structure is not explicitly mentioned, but given the Director title and responsibility for multiple brands, this role likely reports to a higher-level marketing executive or directly to business unit leadership.
🌍 Location & Work Environment
Office Type: Not specified, likely in-office or hybrid
Geographic Context: Downers Grove is a western suburb of Chicago, approximately 25 miles from downtown. The area hosts numerous corporate offices and has a lower cost of living compared to downtown Chicago.
Work Schedule: Not specified, standard business hours likely
Regional Considerations: The Chicago metropolitan area has a strong healthcare and digital marketing ecosystem, with accessible talent pools from several major universities.
ASSUMPTION: The work arrangement (remote, hybrid, or in-office) is not specified in the listing. Given the leadership role managing a team and the need for cross-functional collaboration, some in-office presence is likely expected, but hybrid arrangements are increasingly common for marketing leadership positions.
💼 Interview & Application Insights
Typical Process: Marketing Director positions typically involve multiple rounds of interviews, beginning with HR/recruiter screening, followed by hiring manager interviews, team member meetings, and potentially a presentation or marketing strategy exercise.
Key Assessment Areas:
- Strategic marketing leadership and team management capabilities
- Technical proficiency with marketing automation platforms
- Demonstrated success in B2B lead generation and conversion
- Data analytics and ROI optimization skills
- Cross-functional collaboration abilities
Application Tips:
- Quantify previous marketing achievements, especially in terms of lead generation, conversion rates, and revenue impact
- Highlight specific experience with Salesforce, Pardot, and other mentioned platforms
- Demonstrate B2B marketing expertise and team leadership capabilities
- Showcase examples of successful marketing automation implementation
ATS Keywords: B2B marketing, Pardot, Salesforce, marketing automation, lead generation, lead scoring, email marketing, SEM, content marketing, campaign analytics, nurture programs, CRM, team leadership
ASSUMPTION: These interview insights are based on industry standards for director-level marketing positions and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
- Salesforce CRM
- Pardot marketing automation platform
- Hubspot
- Conversica
- Email marketing platforms
- SEO tools
- PPC and paid advertising platforms
- Social media marketing tools
- Analytics and reporting dashboards
- A/B testing tools
ASSUMPTION: While specific tools beyond Salesforce, Pardot, Hubspot, and Conversica aren't explicitly mentioned, the responsibilities suggest familiarity with standard marketing technology stack components for lead generation, analytics, testing, and campaign management would be expected.
👔 Cultural Fit Considerations
Company Values: Not explicitly stated
Work Style: Fast-paced, dynamic environment with high expectations for results. The role requires flexibility, attention to detail, strong project management skills, and the ability to navigate ambiguity.
Self-Assessment:
- Are you comfortable with metrics-driven marketing and specific performance targets?
- Can you effectively manage multiple priorities and campaigns simultaneously?
- Do you thrive in environments requiring both strategic planning and hands-on execution?
- Are you experienced in building and mentoring marketing teams?
- Can you collaborate effectively with cross-functional stakeholders?
ASSUMPTION: The work style insights are inferred from phrases in the job description such as "fast-paced, dynamic environment," "flexibility and ability to navigate ambiguity," and the emphasis on execution, reporting, and optimization.
⚠️ Potential Challenges
- Managing multiple brands simultaneously could create competing priorities
- The role combines strategic leadership with hands-on execution across numerous marketing channels
- Meeting specific monthly lead and revenue targets may create periodic pressure
- Balancing team management with deep technical marketing automation responsibilities
- Working across multiple stakeholder groups (Sales, Operations, Leadership) may require strong negotiation skills
ASSUMPTION: These potential challenges are inferred from the scope of responsibilities, including managing multiple brands, meeting specific targets, and balancing technical expertise with leadership duties.
📈 Similar Roles Comparison
This Director of Marketing position differs from many similar roles by combining:
- More technical hands-on marketing automation expertise than typically required for director-level positions
- Direct responsibility for lead generation metrics rather than just brand awareness
- Management across multiple brands rather than a single brand focus
- Strong emphasis on both B2B lead generation and customer upselling
- Direct team management combined with hands-on campaign execution
ASSUMPTION: This comparison is based on standard industry patterns for marketing director positions, which often focus more on strategy and less on technical execution compared to this role.
📝 Sample Projects
- Design and implement a multi-touch lead nurturing program leveraging Pardot automation to increase qualified lead flow by 20%
- Develop a comprehensive lead scoring model that improves sales conversion rates through better qualification processes
- Create and execute A/B testing strategy for email campaigns to optimize open and click-through rates
- Build integrated dashboards that connect marketing activities to revenue outcomes across all channels
- Implement specialized retention campaigns targeting existing customers for upsell opportunities
- Coordinate direct mail campaigns with medical associations to reach targeted healthcare practitioners
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
- How do you measure success for the marketing team in terms of lead quality versus quantity?
- What are the biggest challenges facing the marketing team across the three brands currently?
- How closely integrated are the sales and marketing teams, and what systems are in place for feedback between departments?
- What marketing automation improvements or initiatives are highest priority for the organization?
- Can you describe the current state of the marketing tech stack and any planned enhancements?
- What opportunities exist for professional development and career advancement within Internet Brands?
ASSUMPTION: These questions are suggested based on the role type and specific responsibilities mentioned, but may need adaptation based on interview context and candidate priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Update your resume to highlight specific experience with Pardot, Salesforce, and B2B marketing automation. Quantify your achievements in terms of lead generation, conversion rates, and revenue impact.
- LinkedIn Profile: Ensure your LinkedIn profile contains relevant keywords (Pardot, B2B marketing, marketing automation, Salesforce) to be discoverable by recruiters.
- Portfolio Preparation: Gather examples of successful marketing campaigns, automation workflows, and performance metrics you've achieved.
- Network Connections: Check your LinkedIn network for connections at Internet Brands who might provide insight or referrals.
- Research: Investigate Internet Brands' healthcare vertical websites and current marketing approaches to provide insights during interviews.
- Interview Preparation: Be ready to discuss specific strategies for B2B lead generation, marketing automation implementation, and team leadership approaches.