🔹 Job Title: Director of Marketing
🔹 Company: Clear Cannabis Inc.
🔹 Location: Greenwood Village, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Marketing/CPG Industry
As the Director of Marketing at Clear Cannabis Inc., you will lead national marketing initiatives for The CLEAR brand in the cannabis CPG industry. This in-office leadership role involves developing comprehensive marketing strategies, managing both internal team members and external contractors, and leveraging cutting-edge digital marketing tools to drive brand awareness and sales growth. You will be a key operational leader with significant influence on the company's market position and brand development.
ASSUMPTION: Based on the listing's mention of "step into an operational leadership position," this appears to be a strategic role with direct impact on business operations, not solely focused on creative direction.
Education: Not specified
Experience: 5+ years in a marketing manager role within the CPG industry or a creative director role in an agency serving CPG clients
Skills:
ASSUMPTION: While no specific education requirements are stated, the seniority of this role and industry standards suggest a bachelor's degree in marketing or related field would be expected, though equivalent experience may be considered.
Salary Range: $115,000 - $130,000
Benefits: Not specified
Industry Comparison: This salary range aligns with industry standards for Director-level marketing positions in the cannabis industry in the Denver metro area, which typically range from $110,000-$140,000 depending on experience and company size.
ASSUMPTION: The industry comparison is based on current cannabis industry salary trends in Colorado. The lack of specific benefits information suggests the company likely offers standard benefits (health insurance, PTO, etc.), but these are not explicitly detailed in the listing.
Industry Position: The CLEAR is described as "one of the most trusted and awarded cannabis brands in the United States," indicating a well-established market leader position in the cannabis CPG space.
Company Size: Not specified, but references to "a small internal marketing team" suggest a mid-sized organization
Company Stage: Established but growing company, founded in 2013 (10+ years in operation)
ASSUMPTION: Based on the company's founding date (2013) and description as a trusted brand with national presence, this appears to be an established company in its growth phase rather than a startup or enterprise-level corporation.
Career Level: Senior leadership position
Reporting Structure: Likely reports to CMO or CEO
Team Size/Composition: Managing a "small internal marketing team" plus external contractors
Growth Opportunities: Potential pathway to CMO or broader executive leadership
ASSUMPTION: The reporting structure isn't explicitly stated, but given this is a Director-level position in marketing, standard organizational structures suggest reporting to a CMO or directly to the CEO in companies without a CMO. The opportunity for operational leadership suggests this role could be a stepping stone to broader executive responsibilities.
Office Type: In-office (explicitly stated as "in-office leadership role")
Geographic Context: Greenwood Village is an affluent suburb in the Denver Tech Center area, offering a strategic location in Colorado's growing cannabis industry hub.
Work Schedule: Full-time with 10-15% travel required
Regional Considerations: Colorado was one of the first states to legalize recreational cannabis, creating a mature and regulated market with established industry practices.
ASSUMPTION: While the work schedule details beyond "full-time" aren't specified, the combination of leadership responsibilities and the fast-paced environment mentioned suggests potential for extended hours during campaign launches or key business periods.
Typical Process: For director-level positions in cannabis marketing, expect initial screening, 1-2 interviews with marketing leadership and cross-functional stakeholders, possible presentation of past campaign results or marketing strategy proposal, and reference checks.
Key Assessment Areas: Strategic thinking, operational execution, team leadership abilities, digital marketing expertise with emphasis on AI tool proficiency, and cannabis industry knowledge/passion.
Application Tips: Highlight specific national campaigns you've led, measurable results from your marketing initiatives, experience managing both internal teams and external resources, and your approach to leveraging AI in marketing strategy.
ATS Keywords: Director of Marketing, CPG marketing, cannabis marketing, digital marketing strategy, marketing automation, AI marketing tools, team leadership, campaign management, HubSpot, Alpine IQ, ChatGPT, CoPilot, national marketing campaigns
ASSUMPTION: These insights are based on standard interview practices for director-level marketing positions in the cannabis industry and not specifically mentioned in the job listing.
ASSUMPTION: While not explicitly mentioned, proficiency with analytics platforms (Google Analytics, marketing dashboards), social media management tools, and content management systems would likely be expected for this role based on the responsibilities listed.
Company Values: Innovation, quality, inclusivity, and passion for cannabis
Work Style: "Agile organization that thrives on great ideas and grows through driven execution" suggests a fast-paced, results-oriented culture that values both creativity and operational excellence
Self-Assessment: Candidates should consider:
ASSUMPTION: The cultural values are inferred from the company description stating they are "proven business leaders who have a passion for the power of cannabis" and their emphasis on innovation, quality products, and being an equal opportunity employer.
The role appears to require balancing multiple priorities: leading an internal team, managing external contractors, overseeing national campaigns, and implementing new AI-driven marketing approaches. The cannabis industry also faces unique regulatory challenges and marketing restrictions that vary by state, adding complexity to national campaign development. The requirement to be in-office may limit candidate pool in an industry that increasingly offers remote work options.
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities listed and common industry challenges, not explicitly stated issues.
This Director of Marketing role differs from traditional CPG marketing directors by its specific emphasis on AI tools and cannabis industry focus. Unlike VP of Marketing roles, this position appears more hands-on with direct team management and campaign execution rather than purely strategic. Compared to Marketing Manager positions, this role carries significantly more leadership responsibility and strategic influence. The cannabis industry focus also distinguishes it from general CPG marketing director roles with its unique regulatory considerations and rapidly evolving market landscape.
ASSUMPTION: This comparison is based on standard industry role structures and not specifically detailed in the job listing.
Based on the responsibilities listed, projects might include:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and tools mentioned in the job description.
ASSUMPTION: These questions are suggested based on the role type and cannabis industry context, and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
For ATS optimization, ensure your application materials include key terms like "CPG marketing," "director level experience," "team leadership," "campaign management," "digital marketing strategy," "marketing automation," and specific tools mentioned (HubSpot, Alpine IQ, ChatGPT).