Director of Marketing at Material - Job Description
📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Material
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
Material seeks a strategic Marketing Director to collaborate with senior leaders in driving enterprise growth initiatives. This role will establish and execute marketing communications programs, partner marketing strategies, and thought leadership initiatives to enhance Material's market presence. As a key leader within the marketing organization, you'll develop positioning, messaging, and go-to-market plans that deliver measurable business results across multiple channels.
ASSUMPTION: Based on the job description mentioning partnership with senior leaders, business development collaboration, and marketing strategy development, this appears to be a senior leadership position within the marketing team that interfaces with multiple stakeholders.
📋 Key Responsibilities
- ✅ Develop and execute enterprise-level marketing activities in collaboration with business development and partnership leads
- ✅ Drive communications outreach including press releases and thought leadership content
- ✅ Oversee external communications programs including awards submissions, speaking opportunities, and social media
- ✅ Support development of Material's marketing strategy, including positioning, messaging and go-to-market plans
- ✅ Manage relationships with partner marketing leads to co-develop joint programming and execute external campaigns
- ✅ Collaborate with subject matter experts to develop programs and content for key audiences
- ✅ Lead planning meetings to establish event and campaign strategies aligned with business goals
- ✅ Evaluate and prioritize marketing initiatives based on potential business impact
- ✅ Use data-driven insights to measure ROI and optimize marketing tactics
- ✅ Partner with internal teams to manage large-scale events as part of broader marketing campaigns
- ✅ Cultivate strong relationships with Material leadership and SMEs
🎯 Required Qualifications
Education: Bachelor's degree or higher, preferably in Business, Marketing or Communications
Experience: At least 10 years of marketing experience with minimum 5 years in B2B marketing and/or partner marketing
Skills:
- Exceptional interpersonal, verbal and written communication skills
- Strong leadership abilities
- Project management expertise with ability to handle multiple projects simultaneously
- Budget management experience
- Schedule management skills
- Understanding of partner ecosystem and partner-specific campaigns
- Ability to maintain professional composure under pressure
- Data-driven, results-oriented approach
Preferred: Experience in technology and/or market research
💰 Compensation & Benefits
Salary Range: $83,000.00 – $105,000.00
Benefits:
- Medical, Dental, Vision insurance
- Life and Disability insurance
- Flexible Spending Account (FSA)
- Flexible work environment (remote, in-office, or hybrid options)
- Flexible Time Off policy
- Company-wide closures and 11 company holidays
- 12 weeks of paid parental leave
- 401(k) match
- Financial wellness and planning sessions
Industry Comparison: The salary range appears to be on the lower end for a Director-level marketing position in the United States, especially given the 10+ years of experience requirement. Similar roles typically command $120,000-$180,000 depending on location and company size.
ASSUMPTION: This salary assessment is based on standard industry compensation data for marketing director positions with similar responsibilities and experience requirements across the US.
📌 Applicant Insights
🔍 Company Context
Industry Position: Material is a global strategy partner serving recognizable brands and innovative companies across various sectors including technology, retail, transportation, finance, and healthcare. They focus on customer experience strategy, design innovation, and data-driven solutions.
Company Size: Not explicitly stated, but references to global presence and multiple practice areas suggest a mid-to-large organization.
Company Stage: Established company with global operations and enterprise-level clients.
ASSUMPTION: The assessment of company size and stage is based on the description of Material having global operations, working with top-tier clients across multiple sectors, and having seven global practice areas including strategy, design, data & analytics, and technology.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Likely reports to a VP of Marketing or CMO while collaborating with other senior leaders
Team Size/Composition: Not specified, but role appears to involve collaboration with cross-functional teams rather than direct management of a large team
Growth Opportunities: Potential advancement to VP of Marketing or specialized executive marketing roles given the broad strategic scope and partnership with senior leadership
ASSUMPTION: Career level and reporting structure are inferred from the title (Director) and the description of partnering with senior leaders. Growth opportunities are standard paths for director-level marketing professionals who demonstrate success with strategic initiatives.
🌍 Location & Work Environment
Office Type: Flexible – remote, in-office, or hybrid options available
Geographic Context: United States-based, but appears to be location-flexible across the country
Work Schedule: Not explicitly stated, likely standard business hours with flexibility implied by the company's flexible work policy
Regional Considerations: As a US-wide position, candidates should consider how their location might affect compensation relative to cost of living, as the salary range may be more competitive in some regions than others
ASSUMPTION: The work environment details are based on the benefits section stating "A work environment that works best for you. Whether that's fully remote, in one of our offices, or hybrid." The schedule assumption is based on standard practices for director-level marketing positions.
💼 Interview & Application Insights
Typical Process: For director-level marketing positions, the interview process typically includes:
- Initial screening with HR or recruiting
- First-round interview with the hiring manager
- Panel interviews with key stakeholders and team members
- Possible case study or presentation on marketing strategy
- Final interview with executive leadership
Key Assessment Areas:
- Strategic marketing expertise and vision
- Partnership and stakeholder management skills
- Experience with integrated marketing campaigns
- Leadership capabilities and collaboration style
- Results orientation and data-driven decision making
- Agility and adaptability in fast-moving environments
Application Tips:
- Highlight specific B2B and partner marketing successes with measurable results
- Demonstrate experience managing complex, multi-stakeholder marketing initiatives
- Showcase communication skills through well-crafted application materials
- Emphasize your strategic thinking and ability to align marketing with business objectives
ATS Keywords: B2B marketing, partner marketing, marketing strategy, go-to-market, marketing communications, thought leadership, campaign management, strategic marketing, marketing ROI, stakeholder management, marketing analytics, event marketing
ASSUMPTION: These insights are based on standard interview practices for director-level marketing positions in global companies. The actual process may vary based on Material's specific hiring practices.
🛠️ Tools & Technologies
While specific tools aren't mentioned in the job description, directors of marketing typically work with:
- Marketing automation platforms (Marketo, HubSpot, Pardot)
- CRM systems (Salesforce, Microsoft Dynamics)
- Analytics tools (Google Analytics, Adobe Analytics)
- Project management software (Asana, Monday, Trello)
- Content management systems
- Social media management platforms
- Presentation and design tools
- Marketing attribution and ROI tracking solutions
ASSUMPTION: These tools represent common platforms used in B2B marketing director roles and are not specifically mentioned in the job description. Actual tool requirements may vary based on Material's marketing technology stack.
👔 Cultural Fit Considerations
Company Values: Based on the job description, Material appears to value:
- Innovation and creative problem-solving
- Client-centricity and outcome focus
- Inclusion and diverse perspectives
- Continuous learning and professional growth
- Work-life balance as indicated by their flexible policies
- Interconnectedness across global teams
Work Style: The ideal candidate should be:
- Collaborative across multiple stakeholder groups
- Adaptable and comfortable with change
- Strategic with an eye for practical execution
- Data-driven and results-oriented
- Self-motivated with a learner's mindset
Self-Assessment Questions:
- Am I energized by working across multiple business units and external partners?
- Do I thrive in environments requiring both strategic thinking and tactical execution?
- Can I effectively influence and align stakeholders without direct authority?
- Am I comfortable with a fast-paced environment that requires agility and adaptation?
- Do I have a passion for continuous learning and professional growth?
ASSUMPTION: These cultural elements are inferred from statements in the job description about the company's approach to work, references to collaboration, and mentions of a "learner's mindset" and making "experiences that matter."
⚠️ Potential Challenges
- The role requires balancing multiple stakeholder needs across business units and external partners
- Managing expectations and priorities among competing initiatives may be demanding
- The Director will need to deliver measurable impact while navigating organizational complexity
- The compensation range may be below market for the level of experience and responsibility required
- Success measures may be complex when working across partnership initiatives with shared accountability
ASSUMPTION: These potential challenges are identified based on the job responsibilities outlined and common challenges in similar roles. The actual experience may vary depending on Material's organizational structure and resources.
📈 Similar Roles Comparison
This Director of Marketing role differs from similar positions in several ways:
- vs. Brand Marketing Director: More focus on B2B and partner marketing rather than consumer-facing brand management
- vs. Digital Marketing Director: Broader scope including non-digital channels, with significant emphasis on partnership development
- vs. Content Marketing Director: Wider remit beyond content, including events, partnerships, and overall marketing strategy
- vs. Channel Marketing Director: Similar focus on partnerships but with broader marketing communications responsibilities
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Developing an integrated partner marketing program with a major technology client, including co-created content, joint events, and shared PR initiatives
- Creating a thought leadership strategy to position Material as an industry authority in customer experience innovation
- Planning and executing Material's presence at major industry conferences, including speaking opportunities, booth strategy, and follow-up campaigns
- Designing and implementing a marketing measurement framework to better track ROI across all marketing initiatives
- Conducting an audit of current marketing activities and developing recommendations for optimization and resource allocation
ASSUMPTION: These projects are illustrative examples based on the responsibilities in the job description and typical activities for a marketing director in this type of organization.
❓ Key Questions to Ask During Interview
- How do you measure the success of marketing initiatives at Material, particularly for partnership marketing programs?
- What are the biggest challenges the marketing team is currently facing, and how would this role help address them?
- How does the marketing function collaborate with the various practice areas within Material?
- What are Material's most important marketing objectives for the next 12-24 months?
- Can you describe the decision-making process for approving new marketing initiatives or campaigns?
- How would you describe Material's marketing culture and approach to innovation?
ASSUMPTION: These questions are suggested based on the role type and responsibilities described. They should be adapted to reflect the candidate's specific interests and the flow of the actual interview.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this Director of Marketing opportunity at Material, consider these next steps:
- Tailor your resume to highlight your B2B and partner marketing experience, incorporating relevant keywords like "go-to-market strategy," "partner marketing," and "marketing communications"
- Prepare a compelling cover letter that demonstrates your understanding of Material's business and how your experience aligns with their needs
- Research Material thoroughly by exploring their website, LinkedIn presence, and recent news to understand their client work and industry positioning
- Connect with current or former employees on LinkedIn to gain insights about the company culture and working environment
- Prepare specific examples of successful marketing campaigns you've led, particularly those involving partnerships or B2B marketing, with measurable results
- Review your online presence to ensure your LinkedIn profile and other professional channels reflect your marketing expertise and align with the qualifications sought
- Practice articulating how you would approach the key responsibilities, particularly around developing strategic marketing plans and managing stakeholder relationships