Build a $500M D2C eCommerce Business from the Ground Up
As the Director of eCommerce, you will be the architect and driving force behind building a high-growth direct-to-consumer (D2C) eCommerce business from the ground up. Reporting directly to the Chief Growth Officer, you'll develop and execute comprehensive strategies to establish a best-in-class D2C operation with ambitious revenue targets—aiming to build a $500 million enterprise within five years. This role combines strategic leadership, digital marketing expertise, and customer experience optimization to create a profitable and scalable eCommerce business.
ASSUMPTION: Based on the reporting structure (to CGO) and ambitious growth targets, this appears to be a senior leadership position with significant strategic influence and P&L responsibility, though the exact scope of team size and budget authority isn't explicitly stated.
Education: Not specified
Experience: Minimum 7 years of DTC, CRM, and marketplace experience; B2C or B2B2C eCommerce experience preferred
Skills:
ASSUMPTION: While not explicitly stated, this senior role likely requires at least a bachelor's degree in marketing, business, or related field, with advanced degrees potentially preferred given the strategic nature and compensation level.
Salary Range: $160,000 - $210,000
Benefits: Not specifically detailed beyond the salary
Industry Comparison: This salary range aligns with senior eCommerce director positions in the United States, positioning in the upper quartile for similar roles, particularly considering the ambitious growth targets.
ASSUMPTION: Based on company profile as a tech-enabled growth firm, standard benefits likely include health insurance, retirement plans, and potentially equity or performance bonuses, though these are not explicitly mentioned.
Industry Position: Power Digital is a tech-enabled growth marketing firm operating at the intersection of marketing, consulting, and data intelligence. The actual employer is one of Power Digital's partner companies (specific company unnamed).
Company Size: Not explicitly stated
Company Stage: Established with significant growth aspirations, managing billions in media
ASSUMPTION: While Power Digital is assisting with recruitment, the actual employer appears to be a company pursuing aggressive eCommerce growth. Based on the $500M growth target over 5 years, this suggests either a well-funded startup or an established company investing in digital transformation.
Career Level: Senior leadership position
Reporting Structure: Reports directly to the Chief Growth Officer
Team Size/Composition: Responsible for building and leading a team (size not specified)
Growth Opportunities: Significant opportunity to build a $500M business unit, suggesting executive-track potential
ASSUMPTION: This appears to be a role with substantial autonomy and strategic influence. The direct reporting line to the CGO and ambitious growth targets suggest this is a high-visibility position with potential for C-suite progression if successful.
Office Type: Not specified
Geographic Context: United States (specific location not mentioned)
Work Schedule: Not specified
Regional Considerations: Not applicable as specific location isn't provided
ASSUMPTION: Given the collaborative nature described ("small, tight-knit team") and the strategic importance of the role, this likely involves at least some in-office presence, though remote or hybrid arrangements cannot be ruled out without explicit information.
Typical Process: For senior eCommerce leadership roles, expect initial screening, multiple interviews with leadership team members including the CGO, potential presentation of eCommerce strategy vision, and executive team approval.
Key Assessment Areas: Strategic thinking, eCommerce expertise, leadership abilities, analytical skills, track record of building profitable digital businesses
Application Tips: Highlight quantifiable eCommerce achievements, experience building or scaling DTC businesses, and cross-functional leadership success
ATS Keywords: eCommerce, DTC, CRM, performance marketing, customer acquisition, retention, SEO, SEM, UX, conversion optimization, digital strategy, P&L management
ASSUMPTION: These insights reflect standard practices for senior eCommerce leadership roles and are not specifically mentioned in the job description.
While specific platforms aren't named, candidates should be familiar with:
ASSUMPTION: These technologies represent industry-standard tools for eCommerce operations and are inferred based on the responsibilities outlined, not explicitly mentioned in the listing.
Company Values: The organization values integrity, autonomy, grit, innovation, and results-driven approaches. They describe themselves as "growth-obsessed experts."
Work Style: "Small, tight-knit team that works together to solve big problems," innovating quickly and working efficiently while having fun
Self-Assessment: Candidates should consider:
ASSUMPTION: The emphasis on autonomy, grit, and innovation suggests a culture that values self-starters who can drive results without heavy oversight.
ASSUMPTION: These challenges are inferred from the scope and ambition of the role as described, not presented as definitive claims about working conditions.
This Director of eCommerce role differs from standard eCommerce director positions in several ways:
ASSUMPTION: This comparison is based on typical eCommerce leadership roles in the industry and may not reflect the specific organizational structure of the hiring company.
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and represent typical initiatives for a new eCommerce business launch.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
⚠️ IMPORTANT: This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with their recruiting efforts. If selected to interview, please note you would be interviewing with the partner company, not Power Digital directly.