📌 Core Information
🔹 Job Title: Director of Account Based Marketing (ABM)
🔹 Company: Verkada
🔹 Location: San Mateo, CA, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 7-12 years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Building and managing a high-performing team of entrepreneurial marketers to execute ABM campaigns
- Collaborating with sales and marketing teams to support partner marketing efforts and team goals
- Positioning Verkada's products across multiple industries through content, solutions, and creative marketing
- Automating and scaling campaigns to achieve wide ROI positivity
- Operating with a hacker's mindset, curiosity, creativity, and relentless puzzle-solving obsession
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of ABM strategies to drive success in an upmarket growth environment.
📋 Key Responsibilities
✅ Lead a team of Growth Managers to execute ABM campaigns that demonstrate impact on strategic accounts
✅ Engage with the Enterprise Sales team to support partner marketing efforts and team goals
✅ Partner with content, solutions, and creative marketing teams to position Verkada's products across multiple industries
✅ Work closely with marketing operations to automate and scale campaigns that are widely ROI positive
✅ Build a highly motivated team with high IQ/EQ to hit pipeline and revenue targets
ASSUMPTION: This role requires a strong focus on data-driven decision making, collaboration, and continuous improvement to maximize campaign effectiveness.
🎯 Required Qualifications
Education: 4-year undergraduate bachelor's degree (top 20 school highly preferred)
Experience: 7-12 years of work experience, including 3-5 years in marketing with a focus on ABM programs
Required Skills:
- Proven experience executing ABM programs from start to finish, ideally at scale
- Experience scaling demand generation teams to support upmarket growth and enterprise sales
- Impeccable quantitative ability to analyze data
- Familiarity with SQL, Python (or equivalent), and Javascript
Preferred Skills:
- Experience in a fast-growing startup environment
- Strong problem-solving skills and an inbox 0 type personality
ASSUMPTION: Candidates with a strong academic background, relevant marketing experience, and a proven track record in ABM will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $230,000 - $280,000 USD (annual on-target earnings, comprised of base compensation and commissions)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work hours
- Snacks, catered lunch, and dinner
- Commuter benefits and paid parking
Working Hours: Full-time (40 hours per week), on-site at HQ in San Mateo, CA (5 days a week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of ABM role in the San Francisco Bay Area. Benefits may vary based on individual eligibility and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Cloud-based B2B physical security
Company Size: 1,001-5,000 employees (rapidly growing)
Founded: 2016
Company Description:
- Verkada offers six product lines integrated with a single cloud-based software platform
- Provides real-time insight into physical environments to minimize security risks and inefficiencies
- Headquartered in San Mateo, CA with 15 offices across three continents and 30,000+ customers worldwide
Company Specialties:
- Video security cameras
- Access control
- Environmental sensors
- Alarms
- Workplace and intercoms
Company Website: www.verkada.com
ASSUMPTION: Verkada's rapid growth and expansion present exciting opportunities for career development and growth within the company.
📊 Role Analysis
Career Level: Director/Manager
Reporting Structure: This role reports directly to the CMO and leads a team of Growth Managers
Work Arrangement: On-site at HQ in San Mateo, CA (5 days a week)
Growth Opportunities:
- Potential to grow the ABM team and expand the program's impact on the company's success
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Potential to take on additional responsibilities as the company continues to grow
ASSUMPTION: This role offers a unique opportunity to build and manage a team from the ground up, with the potential for significant growth and impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 406 E 3rd Ave, San Mateo, CA 94401, US
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- Close proximity to Silicon Valley, providing ample opportunities for networking and professional growth
- Access to various amenities, including restaurants, shops, and outdoor activities
Work Schedule: Full-time (40 hours per week), with flexible work hours and unlimited PTO
ASSUMPTION: The on-site work arrangement allows for better collaboration, team building, and company culture integration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the CMO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Technical proficiency in ABM and relevant tools
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant ABM experience and achievements in your resume and cover letter
- Prepare examples of successful ABM campaigns you've executed in the past
- Research Verkada's products, industry, and competitors to demonstrate your understanding of the role and company
ATS Keywords: Account Based Marketing, ABM, Marketing Strategy, Team Leadership, Data Analysis, SQL, Python, Javascript, Demand Generation, Enterprise Sales, Upmarket Growth
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, as well as their technical proficiency in ABM.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- LinkedIn Sales Navigator
- SQL, Python, and Javascript for data analysis and automation
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role, but Verkada may provide training and support as needed.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Scalability
- Customer-centricity
Work Style:
- Collaborative and entrepreneurial
- Data-driven and results-oriented
- Adaptable and innovative
Self-Assessment Questions:
- How do you approach building and managing a high-performing team in a fast-growing startup environment?
- Can you provide an example of a successful ABM campaign you've executed, and how you measured its impact?
- How do you stay organized and maintain an inbox 0 type personality in a fast-paced work environment?
ASSUMPTION: Candidates who align with Verkada's company values and work style will be best suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing a team remotely and ensuring their success in a fast-paced, on-site environment
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
- Adapting to a rapidly growing and evolving company, with changing priorities and responsibilities
- Managing a high-performing team with diverse skills and backgrounds
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on building and managing an ABM team from the ground up in a rapidly growing startup environment
- Unlike traditional marketing roles, this position requires a strong focus on data-driven decision making and quantitative analysis
- Career progression may include opportunities to take on additional responsibilities or transition into a more strategic or leadership role within the company
ASSUMPTION: This role offers a unique opportunity to build and manage a team, with the potential for significant growth and impact on the company's success.
📝 Sample Projects
- Developing and executing an ABM strategy for a key strategic account, demonstrating clear ROI and pipeline generation
- Collaborating with the content team to create targeted, personalized content for specific accounts and industries
- Automating and scaling ABM campaigns using tools like Marketo and Salesforce to maximize efficiency and effectiveness
ASSUMPTION: These projects are intended to provide examples of the types of tasks and responsibilities associated with this role, but may vary based on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the ABM team, and how can this role help address them?
- How does Verkada support the professional development and growth of its employees, particularly in this role?
- What is the company's approach to measuring the success of ABM campaigns, and how is this role expected to contribute to that process?
- How does this role collaborate with other teams, such as sales, content, and marketing operations, to achieve overall company goals?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team dynamics, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant ABM experience and achievements
- Prepare examples of successful ABM campaigns you've executed in the past
- Research Verkada's products, industry, and competitors to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.