Director Marketing - Commercial, Analytical & Medical m/f/d

📌 Core Information

🔹 Job Title: Director Marketing - Commercial, Analytical & Medical m/f/d

🔹 Company: Emerson

🔹 Location: Olbronn-Durrn, Baden-Wurttemberg, Germany

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing global marketing leadership for targeted segments
• Establishing brands as primary suppliers within targeted applications and industry verticals
• Coordinating marketing efforts across all world areas
• Developing and coaching a team of marketing professionals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B marketing to drive growth and market penetration.

📋 Key Responsibilities

✅ Develop and implement marketing strategies for targeted segments

✅ Manage product portfolios and optimize product lines

✅ Collaborate with cross-functional teams throughout the product development process

✅ Conduct market research and identify opportunities for new product development

✅ Provide training and sales support to internal teams and external customers

✅ Manage promotional activities and marketing campaigns

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, Economics, or Engineering

Experience: 5+ years in B2B marketing or relevant technical background

Required Skills:

• Full cycle project management expertise
• Strategic planning and execution
• Market research and analysis
• Cross-functional team collaboration
• Product management and portfolio optimization
• Sales support and training

Preferred Skills:

• MBA or equivalent experience
• Previous product marketing experience
• Experience working in industrial markets
• Experience working with solenoid valves and other fluid control devices

ASSUMPTION: Candidates with a strong background in B2B marketing, proven leadership skills, and experience in industrial markets are well-suited for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior marketing role in Germany)

Benefits:

• Competitive benefits plans
• Comprehensive medical care
• Equitable opportunities for growth and development

Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Germany, with experience and performance influencing the final offer.

📌 Applicant Insights

🔍 Company Context

Industry: Automation Machinery Manufacturing

Company Size: 10,001+ employees (Global, with a significant presence in Germany)

Founded: 1890 (as Emerson Electric Co.)

Company Description:

• Emerson is a leading global technology, software, and engineering company
• Provides innovative solutions for customers in industrial and commercial markets
• Drives innovation that makes the world healthier, safer, smarter, and more sustainable

Company Specialties:

• Technology and engineering
• Industrial automation
• Home comfort
• Sensors and software
• Food quality protection and energy efficiency

Company Website: www.emerson.com

ASSUMPTION: Emerson is a well-established, global company with a strong presence in the automation industry, offering a wide range of products and services.

📊 Role Analysis

Career Level: Senior-level, strategic marketing role

Reporting Structure: This role reports directly to the Vice President of Marketing for the Industrial Automation Strategic Business Unit

Work Arrangement: On-site, with potential flexibility for remote work as needed

Growth Opportunities:

• Potential to advance to a Vice President or higher-level marketing role
• Opportunities to work on cross-functional projects and gain exposure to other business units
• Access to training and development programs to enhance skills and advance career

ASSUMPTION: This role offers opportunities for career growth and development within Emerson's marketing organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a collaborative, professional work environment

Office Location(s): Olbronn-Durrn, Baden-Wurttemberg, Germany

Geographic Context:

• Olbronn-Durrn is a small town in southwestern Germany, near the French border
• The region is known for its manufacturing and industrial sectors
• Emerson's office is located in a modern business park with easy access to highways and public transportation

Work Schedule: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The work environment at Emerson's Olbronn-Durrn office is collaborative and professional, with opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring manager and team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Cross-functional collaboration and communication
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research Emerson's company culture and values to demonstrate your fit with the organization

ATS Keywords: Marketing strategy, product management, market research, collaboration, project management, pricing strategies, customer insights, sales training, technical support, product development, marketing communications, networking, business development, lead management, promotional activities, team leadership

ASSUMPTION: The application process for this role is competitive, with a focus on assessing candidates' strategic thinking, leadership skills, and marketing expertise.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Safety & Quality
• Support Our People
• Customer Focus
• Continuous Improvement
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Focused on driving results and continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with Emerson's company values, particularly in demonstrating integrity, customer focus, and continuous improvement?
• Are you comfortable working in a collaborative, team-oriented environment, with a focus on driving results and adaptability?
• Do you have experience working in a global organization and navigating diverse cultural dynamics?

ASSUMPTION: Candidates who demonstrate a strong fit with Emerson's company values and work style are more likely to succeed in this role and contribute to the organization's success.

⚠️ Potential Challenges

• Managing a global team with diverse cultural backgrounds and time zones
• Balancing strategic planning with tactical execution and day-to-day responsibilities
• Navigating a large, complex organization with multiple business units and product lines
• Adapting to changes in the market and competitive landscape

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, global environment.

📈 Similar Roles Comparison

• This role is similar to other senior marketing roles in the automation and industrial sectors, with a focus on global marketing leadership and brand establishment
• However, this role is unique in its focus on targeted segments within the Commercial, Analytical & Medical segments of Emerson's Industrial Automation Strategic Business Unit
• Career paths for this role may include advancement to Vice President or higher-level marketing roles within Emerson or other organizations in the automation and industrial sectors

ASSUMPTION: Candidates should research similar roles in the automation and industrial sectors to better understand the market and competitive landscape.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new product line within a targeted segment
• Conducting market research to identify opportunities for organic and external growth within a specific industry vertical
• Managing a product line rationalization project to optimize the portfolio and improve profitability

ASSUMPTION: These sample projects are representative of the types of initiatives a Director Marketing might lead within Emerson's Industrial Automation Strategic Business Unit.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Commercial, Analytical & Medical segments?
• How does Emerson support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Emerson approach innovation and continuous improvement within its marketing organization?
• What are the most challenging aspects of working in a global, matrixed organization like Emerson?

ASSUMPTION: These questions are designed to help candidates better understand the role, team dynamics, and company culture, as well as assess their fit with Emerson's organization and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Emerson Career Site
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research Emerson's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.