📌 Core Information
🔹 Job Title: Director, Marketing
🔹 Company: Delivery Hero (foodpanda)
🔹 Location: Taiwan
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As the Director of Marketing at foodpanda Taiwan, you will be responsible for leading comprehensive marketing strategies across all verticals to drive user growth, increase orders, and ensure profitability. This senior leadership role involves managing a sizeable marketing and growth team while working cross-functionally with various departments to achieve business objectives in Taiwan's competitive food delivery market.
ASSUMPTION: The role is classified as a senior leadership position based on the director title, team management responsibilities (10+ team members), and strategic decision-making authority mentioned in the job description.
📋 Key Responsibilities
- ✅ Lead foodpanda Taiwan's marketing strategies and initiatives across all verticals to drive Monthly Active Users (MAU), order growth, and profitability
- ✅ Provide leadership, direction, and management to the marketing and growth teams (10+ members)
- ✅ Identify growth opportunities and develop marketing strategies for sustainable platform growth
- ✅ Implement and optimize performance-based channels including incentives tactics, CRM, subscriptions, and loyalty programs
- ✅ Drive and optimize local promotional campaigns and incentive spending to achieve business growth
- ✅ Lead seasonal and annual marketing campaigns to position foodpanda as the top-of-mind food technology app in Taiwan
- ✅ Monitor and evaluate market changes impacting demand growth and unit economics to adjust strategies accordingly
- ✅ Collaborate cross-functionally with Commercial, Operations, Strategy and Planning, and Finance teams
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: Over 10 years of experience in marketing, branding & market growth, preferably in e-commerce and/or FMCG industry
Skills:
- Strong entrepreneurial mindset
- Experience in stakeholder management across matrix structures
- Leadership skills with proven track record of building marketing/growth teams
- Strong analytical & problem-solving abilities
- Proficiency working with metrics and data
- Creativity and organizational skills
- Collaborative attitude toward new challenges
- Deep understanding of branding principles
- Excellent communication and interpersonal skills
- English language proficiency
Preferred Qualifications:
- Product marketing expertise in web technology
- Experience managing P&L responsibilities in fast-paced e-commerce environment
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Free snacks
- Health and dental insurance
- Learning and development opportunities
- Regular company and team events
Industry Comparison: Not specified
ASSUMPTION: Director-level marketing positions in multinational tech companies in Taiwan typically offer competitive compensation packages that include performance bonuses and potentially equity components, though specifics vary by company size and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry Position: foodpanda is described as the largest food and grocery delivery platform in Asia, operating in more than 400 cities across 11 markets. It's part of Delivery Hero Group, a global leader in local delivery platforms operating in 70+ countries worldwide.
Company Size: Large multinational corporation
Company Stage: Established growth company with global presence
ASSUMPTION: Based on the description of operating in 400+ cities and being part of Delivery Hero, the company is assumed to be a well-established player in the food delivery market with substantial resources and infrastructure.
📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: Not explicitly stated, likely reports to a VP or C-level executive
Team Size/Composition: Managing marketing and growth teams with over 10 team members
Growth Opportunities: Potential pathway to higher executive positions within the global Delivery Hero organization
ASSUMPTION: The reporting structure and growth opportunities are assumed based on standard organizational hierarchies for Director-level positions in multinational corporations.
🌍 Location & Work Environment
Office Type: Not explicitly stated, likely in-office or hybrid
Geographic Context: Taiwan is a technologically advanced market with a vibrant food culture and urban centers where food delivery services are in high demand. Taipei, the most likely work location, is a major business hub in Asia.
Work Schedule: Not specified, likely standard full-time hours with flexibility required for campaign launches and strategic initiatives
Regional Considerations: Knowledge of Taiwanese consumer behavior, cultural preferences, and local marketing channels would be valuable. Understanding of both local and regional competitive dynamics in food delivery services is important.
ASSUMPTION: The work environment is assumed to be fast-paced given the company's description and industry. While not explicitly stated, familiarity with Taiwanese culture and possibly language skills would be beneficial given the market focus.
💼 Interview & Application Insights
Typical Process: For director-level positions, candidates typically undergo multiple rounds of interviews including initial screening, panel interviews with senior leaders, presentation of marketing strategy, and final executive approval.
Key Assessment Areas:
- Strategic marketing expertise and vision
- Leadership capabilities and team management experience
- Analytical thinking and data-driven decision making
- Track record of growth results in previous roles
- Cross-functional collaboration abilities
- Cultural alignment with company values
Application Tips:
- Highlight quantifiable achievements in previous marketing leadership roles
- Demonstrate experience with performance marketing and growth metrics
- Showcase team leadership and development successes
- Emphasize experience with e-commerce platforms or food delivery if applicable
- Prepare examples of successful marketing campaigns and their measurable results
ATS Keywords: marketing director, growth marketing, team leadership, e-commerce, FMCG, performance marketing, CRM, loyalty programs, campaign management, P&L management, stakeholder management, analytics, foodtech, digital marketing
ASSUMPTION: These insights are based on industry standards for director-level marketing positions at multinational companies and may vary based on foodpanda's specific hiring processes.
🛠️ Tools & Technologies
While specific tools aren't mentioned in the listing, marketing directors at food delivery platforms typically work with:
- Marketing automation platforms
- CRM systems
- Business intelligence and analytics tools
- Digital marketing platforms
- Campaign management software
- Customer loyalty and subscription management systems
- Project management tools
ASSUMPTION: These tools represent industry-standard marketing technology for food delivery platforms and are not explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: The listing mentions diversity as a core value, stating "we believe in winning through diversity" with people from more than 60 nationalities.
Work Style: The description suggests a fast-paced, dynamic environment that values entrepreneurial thinking, collaboration, analytics, and creative problem-solving. The mention of "Fun! We work hard, so we can play harder" indicates a work-hard-play-hard culture.
Self-Assessment:
- Are you comfortable leading in a diverse, multinational environment?
- Do you thrive in fast-paced, rapidly evolving markets?
- Can you balance analytical/numerical thinking with creative marketing approaches?
- Are you adaptable to changing priorities and market conditions?
- Do you enjoy collaborative work across multiple functions and teams?
ASSUMPTION: The cultural elements described are inferred from the company's self-description and the nature of the role, pointing to a dynamic, diverse workplace that values both metrics-driven performance and creative thinking.
⚠️ Potential Challenges
- Managing multiple marketing verticals simultaneously across a complex platform
- Balancing growth objectives with profitability requirements
- Navigating a matrix organizational structure requiring extensive stakeholder management
- Leading sizeable teams in a competitive market requiring constant innovation
- Adapting quickly to market changes that impact demand and economics
- Meeting performance metrics while developing long-term brand positioning
ASSUMPTION: These challenges are inferred from the job description's emphasis on multiple responsibilities, complex stakeholder management, and performance metrics. The actual challenges may vary based on current business priorities and market conditions.
📈 Similar Roles Comparison
This Director of Marketing role differs from similar positions in several ways:
- Compared to CMO: More operational focus on growth metrics and team management rather than overall brand strategy at the executive level
- Compared to Marketing Director in traditional industries: Heavier emphasis on digital performance marketing, user acquisition metrics, and technology platform growth
- Compared to Growth Marketing Director: Broader scope including brand positioning and marketing communications, not just performance metrics
- Compared to Regional Marketing Director: More focused on a single market (Taiwan) with deeper local expertise required
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles in the technology and food delivery sectors.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing and implementing a premium subscription service to increase customer retention and lifetime value
- Creating a localized seasonal marketing campaign aligned with Taiwanese festivals or food trends to drive new user acquisition
- Optimizing incentive programs to improve conversion rates while maintaining sustainable unit economics
- Restructuring the loyalty program to increase repeat purchase frequency across multiple verticals
- Implementing cross-platform marketing initiatives to highlight expanded grocery delivery options to the existing food delivery customer base
- Building a comprehensive marketing analytics framework to improve ROI measurement across all marketing channels
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives in food delivery platforms.
❓ Key Questions to Ask During Interview
- "What are the most significant growth challenges foodpanda is currently facing in the Taiwan market, and how does marketing factor into addressing them?"
- "How does the marketing team collaborate with product and technology teams to drive innovation in the platform experience?"
- "What is the balance between performance marketing and brand building in the current marketing strategy?"
- "How does foodpanda measure marketing success beyond traditional metrics like CAC and ROI?"
- "What opportunities exist for vertical expansion in the Taiwan market, and how would marketing support those initiatives?"
- "Can you describe the decision-making process for marketing budget allocation across different initiatives and channels?"
ASSUMPTION: These questions are suggested based on the role type and industry context, and may need adaptation based on specific interview circumstances and your personal priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this Director of Marketing opportunity at foodpanda Taiwan:
- Resume Optimization: Update your resume to highlight relevant marketing leadership experience, team management skills, and quantifiable results from previous roles. Include keywords like "growth marketing," "performance marketing," "team leadership," and "e-commerce" to pass ATS screening.
- Cover Letter Development: Create a tailored cover letter that addresses specific challenges in the food delivery market in Taiwan and outlines your approach to driving growth and profitability.
- Portfolio Preparation: Compile examples of successful marketing campaigns you've led, with metrics and outcomes clearly documented.
- Company Research: Familiarize yourself with foodpanda's position in the Taiwan market, their competitors, recent initiatives, and Delivery Hero's global strategy.
- Network Connections: Check your professional network for connections at foodpanda or Delivery Hero who might provide insights or referrals.
- Interview Preparation: Prepare specific examples that demonstrate your strategic thinking, leadership abilities, analytical skills, and experience with performance marketing metrics.