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Director, Marketing

CourtAvenue
Full-time
On-site
Dallas, Texas, United States
๐ŸŒ Digital Marketing

Director, Marketing

๐Ÿ”น Job Title: Director, Marketing

๐Ÿ”น Company: CourtAvenue

๐Ÿ”น Location: Dallas, Texas, United States (with options for San Diego, Cincinnati, Minneapolis, and Los Angeles)

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing, Digital Transformation


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

CourtAvenue Collective is seeking a strategic Director of Marketing to lead comprehensive marketing efforts across multiple agencies (CourtAvenue, Modifly, and Gigantic Playground) and partner channels. This role will be responsible for elevating brand visibility, managing PR initiatives, overseeing award submissions, strengthening partner relationships, and implementing digital marketing strategies to position the collective as a leader in digital transformation.

ASSUMPTION: Based on the description, this appears to be a senior leadership position that requires both strategic vision and hands-on execution capabilities, reporting likely to executive leadership.


๐Ÿ“‹ Key Responsibilities

Marketing Leadership:

โœ… Develop and implement comprehensive marketing strategies for the CourtAvenue Collective and its agencies

โœ… Collaborate with leadership to align marketing initiatives with business goals

โœ… Drive innovation and creative approaches to marketing challenges

PR and Brand Management:

โœ… Lead public relations efforts to position the Collective as an industry leader

โœ… Maintain consistent brand identity across all marketing materials

โœ… Develop case studies, white papers, and thought leadership content

Award and Recognition Management:

โœ… Identify relevant industry awards and manage the submission process

โœ… Collaborate with agency leads to highlight key achievements for award consideration

Partner Channel Marketing:

โœ… Strengthen relationships with key partners (Adobe, Canva, Optimizely) through co-marketing initiatives

โœ… Develop marketing assets to amplify value proposition within partner ecosystems

Content Creation and Digital Strategy:

โœ… Create and oversee content for digital channels (website, blogs, social media, email)

โœ… Drive SEO/SEM initiatives to boost online presence

โœ… Manage website performance to optimize lead generation

Event and Industry Presence:

โœ… Plan and execute industry events and secure speaking engagements

โœ… Enhance brand visibility through strategic industry participation

Analytics and Performance Measurement:

โœ… Define and track KPIs to measure marketing effectiveness

โœ… Use data-driven insights to optimize campaigns


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 8+ years in marketing with proven track record in PR, digital marketing, and content strategies

Skills:

  • Experience marketing multi-entity organizations and/or partner channels (preferred)
  • Strategic thinking and independent execution capabilities
  • Campaign development with measurable business outcomes
  • Content creation, SEO/SEM, social media, and website management
  • Award submission process management
  • Exceptional communication and relationship-building
  • Strong project management and organizational skills

ASSUMPTION: While a specific degree is not mentioned, this senior role likely requires a bachelor's degree in Marketing, Communications, Business, or a related field, with advanced degrees potentially preferred but not required.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: $120,000 - $165,000 per year (varies based on geography and experience)

Benefits: Not specified

Industry Comparison: This salary range is competitive for Director-level marketing positions in the technology/digital transformation sector, especially in the mentioned metropolitan areas. The range allows for adjustment based on location cost-of-living differences.

ASSUMPTION: As a senior position at an innovative agency collective, the company likely offers standard benefits such as health insurance, retirement plans, and paid time off, though these are not explicitly stated in the listing.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: CourtAvenue is a digital transformation company comprising multiple agencies (CourtAvenue, Modifly, Gigantic Playground) serving ambitious enterprise clients.

Company Size: The description suggests a mid-sized organization experiencing rapid growth.

Company Stage: Fast-growing, innovative agency collective with an entrepreneurial culture.

ASSUMPTION: Based on the multi-agency structure and partner channel relationships with major platforms like Adobe, CourtAvenue appears to be an established but growing player in the digital transformation space, likely serving mid to large enterprise clients.


๐Ÿ“Š Role Analysis

Career Level: Senior leadership role (Director level)

Reporting Structure: Likely reports to executive leadership (CMO, CEO, or equivalent)

Team Size/Composition: Not specified, but likely leads a marketing team across multiple agencies

Growth Opportunities: Potential for advancement to VP of Marketing or CMO, with exposure to multiple agencies and partner channels providing broad professional development

ASSUMPTION: Given the scope of responsibilities across multiple agencies and partner relationships, this role likely involves both direct management of marketing staff and matrix influence across the organization. The role appears designed for someone looking to make a significant impact at a growing organization.


๐ŸŒ Location & Work Environment

Office Type: Hybrid work model (in-office midweek, remote Mondays and Fridays)

Geographic Context: Primary preference for San Diego, with openings for candidates in Dallas, Cincinnati, Minneapolis, or Los Angeles

Work Schedule: Standard business hours with the specific hybrid structure mentioned

Regional Considerations: All mentioned locations are major metropolitan areas with established technology and marketing sectors. Cost of living and potential salary adjustments vary significantly between these markets.

ASSUMPTION: The structured hybrid model suggests a company that values both collaboration and flexibility. The multiple location options indicate established offices or hubs in these cities, offering geographic flexibility for the right candidate.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For a senior marketing role, expect multiple rounds including initial screening, portfolio review, panel interviews with leadership, and possibly a presentation of your marketing vision for the company

Key Assessment Areas: Strategic thinking, execution ability, leadership qualities, portfolio of successful campaigns, partner/client relationship management experience, and digital marketing expertise

Application Tips: Highlight experience with multi-brand marketing, partner channel marketing, award submissions, and measurable marketing outcomes. Demonstrate both strategic vision and hands-on execution capabilities.

ATS Keywords: Digital transformation, marketing strategy, PR, partner marketing, content creation, SEO/SEM, award management, brand positioning, thought leadership, analytics, KPIs, marketing leadership

ASSUMPTION: These insights are based on standard industry practices for director-level marketing positions at innovative agencies.


๐Ÿ› ๏ธ Tools & Technologies

While not explicitly mentioned, proficiency in these tools would be valuable for this role:

  • Marketing automation platforms (Marketo, HubSpot, etc.)
  • CRM systems (Salesforce, etc.)
  • Analytics tools (Google Analytics, Adobe Analytics)
  • SEO/SEM platforms
  • Content management systems
  • Social media management tools
  • Project management software
  • Design collaboration tools (mentioned partner Canva)

ASSUMPTION: These tools are industry-standard for marketing directors in the digital transformation space and align with the mentioned partnership with Adobe, Canva, and Optimizely.


๐Ÿ‘” Cultural Fit Considerations

Company Values: The job listing emphasizes entrepreneurship, innovation, collaboration, and transformation as core values. The company describes itself as having a culture "powered by entrepreneurs, technologists, data scientists and the habitually restless."

Work Style: Fast-paced, collaborative environment that values both independent leadership and strategic execution. Self-starters who can work without detailed direction are explicitly valued.

Self-Assessment:

  • Are you comfortable balancing strategic thinking with hands-on execution?
  • Do you thrive in entrepreneurial, fast-growing environments?
  • Can you effectively manage complex relationships with multiple stakeholders?
  • Are you both creative and data-driven in your marketing approach?
  • Can you work independently while maintaining alignment with organizational goals?

ASSUMPTION: Based on the language about "habitually restless" professionals and emphasis on transformation, the culture appears to value innovation, continuous improvement, and a certain level of productive dissatisfaction with the status quo.


โš ๏ธ Potential Challenges

  • Managing marketing across multiple agencies and partner channels simultaneously could be complex
  • The expectation to both develop strategy and execute tactics suggests a broad scope of responsibility
  • Working across potentially multiple locations/offices may require strong virtual collaboration skills
  • The fast-growing nature of the company may mean evolving priorities and expectations
  • Delivering measurable marketing outcomes in the digital transformation space often requires alignment with longer sales cycles

ASSUMPTION: These challenges are inferred from the role description and the nature of managing marketing across a multi-agency collective. The actual challenges may vary.


๐Ÿ“ˆ Similar Roles Comparison

This Director of Marketing role differs from standard positions in several ways:

  • Multi-entity focus: Unlike a typical Director of Marketing who focuses on a single company, this role spans multiple agencies within the collective
  • Partner channel emphasis: The role has significant responsibility for marketing through partner relationships (Adobe, Canva, etc.)
  • Award management: Specific focus on industry award recognition beyond typical marketing objectives
  • Combined strategy & execution: Requires both high-level strategy and tactical implementation skills

ASSUMPTION: This comparison is based on standard industry patterns for marketing director positions in agency and technology sectors.


๐Ÿ“ Sample Projects

  • Developing an integrated marketing plan to elevate the CourtAvenue Collective's position as a digital transformation leader
  • Creating a partner marketing campaign with Adobe to showcase joint client success stories
  • Leading the development of thought leadership content highlighting innovative approaches to digital transformation
  • Designing and implementing a comprehensive award submission strategy that increases industry recognition
  • Establishing analytics frameworks to measure and optimize marketing performance across channels
  • Organizing an industry event that positions the collective's leadership as visionaries in the space

ASSUMPTION: These projects are illustrative examples based on the stated responsibilities and may not reflect actual current initiatives at CourtAvenue.


โ“ Key Questions to Ask During Interview

  1. How do you measure marketing success across the different agencies within the collective?
  2. What are the most significant marketing challenges the collective is currently facing?
  3. How do the partner channel relationships currently function, and what are your goals for enhancing these partnerships?
  4. Can you describe the collaborative process between the marketing function and the delivery teams?
  5. What thought leadership position is the CourtAvenue Collective aiming to establish in the market?
  6. How has the marketing function evolved as the company has grown, and where do you see it heading?

ASSUMPTION: These questions are suggested based on the role description and would need to be adapted based on specific interview context and progression.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Tailor your resume: Highlight experience with multi-entity marketing, partner channel management, and measurable marketing outcomes. Include keywords like "digital transformation," "marketing strategy," and "partner marketing."
  2. Prepare your portfolio: Gather examples of marketing campaigns that showcase both strategic vision and execution capability, particularly those with measurable results.
  3. Research the company: Review CourtAvenue's website, client work, and current thought leadership to understand their approach to digital transformation.
  4. Connect with the company: Follow CourtAvenue on LinkedIn and engage with their content to demonstrate interest.
  5. Consider your location preferences: Be prepared to discuss your flexibility regarding the preferred locations (San Diego, Dallas, Cincinnati, Minneapolis, Los Angeles).
  6. Prepare for the hybrid work model: Be ready to discuss how you've effectively managed in similar hybrid environments.