🔹 Job Title: Director, Marketing
🔹 Company: CourtAvenue
🔹 Location: Dallas, Texas, United States (with options for San Diego, Cincinnati, Minneapolis, and Los Angeles)
🔹 Job Type: Full-time
🔹 Category: Marketing, Digital Transformation
CourtAvenue Collective is seeking a strategic Director of Marketing to lead comprehensive marketing efforts across multiple agencies (CourtAvenue, Modifly, and Gigantic Playground) and partner channels. This role will be responsible for elevating brand visibility, managing PR initiatives, overseeing award submissions, strengthening partner relationships, and implementing digital marketing strategies to position the collective as a leader in digital transformation.
ASSUMPTION: Based on the description, this appears to be a senior leadership position that requires both strategic vision and hands-on execution capabilities, reporting likely to executive leadership.
✅ Develop and implement comprehensive marketing strategies for the CourtAvenue Collective and its agencies
✅ Collaborate with leadership to align marketing initiatives with business goals
✅ Drive innovation and creative approaches to marketing challenges
✅ Lead public relations efforts to position the Collective as an industry leader
✅ Maintain consistent brand identity across all marketing materials
✅ Develop case studies, white papers, and thought leadership content
✅ Identify relevant industry awards and manage the submission process
✅ Collaborate with agency leads to highlight key achievements for award consideration
✅ Strengthen relationships with key partners (Adobe, Canva, Optimizely) through co-marketing initiatives
✅ Develop marketing assets to amplify value proposition within partner ecosystems
✅ Create and oversee content for digital channels (website, blogs, social media, email)
✅ Drive SEO/SEM initiatives to boost online presence
✅ Manage website performance to optimize lead generation
✅ Plan and execute industry events and secure speaking engagements
✅ Enhance brand visibility through strategic industry participation
✅ Define and track KPIs to measure marketing effectiveness
✅ Use data-driven insights to optimize campaigns
Education: Not specified
Experience: 8+ years in marketing with proven track record in PR, digital marketing, and content strategies
Skills:
ASSUMPTION: While a specific degree is not mentioned, this senior role likely requires a bachelor's degree in Marketing, Communications, Business, or a related field, with advanced degrees potentially preferred but not required.
Salary Range: $120,000 - $165,000 per year (varies based on geography and experience)
Benefits: Not specified
Industry Comparison: This salary range is competitive for Director-level marketing positions in the technology/digital transformation sector, especially in the mentioned metropolitan areas. The range allows for adjustment based on location cost-of-living differences.
ASSUMPTION: As a senior position at an innovative agency collective, the company likely offers standard benefits such as health insurance, retirement plans, and paid time off, though these are not explicitly stated in the listing.
Industry Position: CourtAvenue is a digital transformation company comprising multiple agencies (CourtAvenue, Modifly, Gigantic Playground) serving ambitious enterprise clients.
Company Size: The description suggests a mid-sized organization experiencing rapid growth.
Company Stage: Fast-growing, innovative agency collective with an entrepreneurial culture.
ASSUMPTION: Based on the multi-agency structure and partner channel relationships with major platforms like Adobe, CourtAvenue appears to be an established but growing player in the digital transformation space, likely serving mid to large enterprise clients.
Career Level: Senior leadership role (Director level)
Reporting Structure: Likely reports to executive leadership (CMO, CEO, or equivalent)
Team Size/Composition: Not specified, but likely leads a marketing team across multiple agencies
Growth Opportunities: Potential for advancement to VP of Marketing or CMO, with exposure to multiple agencies and partner channels providing broad professional development
ASSUMPTION: Given the scope of responsibilities across multiple agencies and partner relationships, this role likely involves both direct management of marketing staff and matrix influence across the organization. The role appears designed for someone looking to make a significant impact at a growing organization.
Office Type: Hybrid work model (in-office midweek, remote Mondays and Fridays)
Geographic Context: Primary preference for San Diego, with openings for candidates in Dallas, Cincinnati, Minneapolis, or Los Angeles
Work Schedule: Standard business hours with the specific hybrid structure mentioned
Regional Considerations: All mentioned locations are major metropolitan areas with established technology and marketing sectors. Cost of living and potential salary adjustments vary significantly between these markets.
ASSUMPTION: The structured hybrid model suggests a company that values both collaboration and flexibility. The multiple location options indicate established offices or hubs in these cities, offering geographic flexibility for the right candidate.
Typical Process: For a senior marketing role, expect multiple rounds including initial screening, portfolio review, panel interviews with leadership, and possibly a presentation of your marketing vision for the company
Key Assessment Areas: Strategic thinking, execution ability, leadership qualities, portfolio of successful campaigns, partner/client relationship management experience, and digital marketing expertise
Application Tips: Highlight experience with multi-brand marketing, partner channel marketing, award submissions, and measurable marketing outcomes. Demonstrate both strategic vision and hands-on execution capabilities.
ATS Keywords: Digital transformation, marketing strategy, PR, partner marketing, content creation, SEO/SEM, award management, brand positioning, thought leadership, analytics, KPIs, marketing leadership
ASSUMPTION: These insights are based on standard industry practices for director-level marketing positions at innovative agencies.
While not explicitly mentioned, proficiency in these tools would be valuable for this role:
ASSUMPTION: These tools are industry-standard for marketing directors in the digital transformation space and align with the mentioned partnership with Adobe, Canva, and Optimizely.
Company Values: The job listing emphasizes entrepreneurship, innovation, collaboration, and transformation as core values. The company describes itself as having a culture "powered by entrepreneurs, technologists, data scientists and the habitually restless."
Work Style: Fast-paced, collaborative environment that values both independent leadership and strategic execution. Self-starters who can work without detailed direction are explicitly valued.
Self-Assessment:
ASSUMPTION: Based on the language about "habitually restless" professionals and emphasis on transformation, the culture appears to value innovation, continuous improvement, and a certain level of productive dissatisfaction with the status quo.
ASSUMPTION: These challenges are inferred from the role description and the nature of managing marketing across a multi-agency collective. The actual challenges may vary.
This Director of Marketing role differs from standard positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for marketing director positions in agency and technology sectors.
ASSUMPTION: These projects are illustrative examples based on the stated responsibilities and may not reflect actual current initiatives at CourtAvenue.
ASSUMPTION: These questions are suggested based on the role description and would need to be adapted based on specific interview context and progression.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.