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Director, Marketing

CourtAvenue
Full-time
On-site
Dallas, Texas, United States
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Director, Marketing

๐Ÿ”น Company: CourtAvenue

๐Ÿ”น Location: Dallas, Texas, United States (with consideration for San Diego, CA; Cincinnati, OH; Minneapolis, MN; Los Angeles, CA)

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

CourtAvenue seeks a dynamic Director of Marketing to lead comprehensive marketing efforts across their collective of agencies. This strategic leadership role will focus on elevating the CourtAvenue Collective brand and its partner agencies (including CourtAvenue, Modifly, and Gigantic Playground), while also supporting partner channel marketing relationships. The successful candidate will be responsible for developing and executing integrated marketing strategies, managing PR initiatives, overseeing award submissions, strengthening partner relationships, and positioning the company as a leader in digital transformation.

ASSUMPTION: Based on the description mentioning "CourtAvenue Collective," I'm assuming this is an umbrella organization with multiple agencies under its management. The job category is listed as Marketing based on the role's focus and responsibilities.


๐Ÿ“‹ Key Responsibilities

โœ… Marketing Leadership: Develop and implement comprehensive marketing strategies aligned with business goals for the CourtAvenue Collective and its agencies

โœ… PR & Brand Management: Lead public relations efforts, maintain brand identity, and develop thought leadership content

โœ… Award Management: Identify industry awards and oversee the preparation and submission process

โœ… Partner Channel Marketing: Create co-marketing initiatives and joint campaigns with key partners like Adobe, Canva, and Optimizely

โœ… Content Creation & Digital Strategy: Oversee content development for digital channels, drive SEO/SEM initiatives, and manage website performance

โœ… Event & Industry Presence: Plan industry events and secure speaking engagements to enhance brand visibility

โœ… Analytics & Performance Measurement: Define KPIs and use data-driven insights to optimize marketing campaigns


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 8+ years in marketing with proven track record leading PR, digital marketing, and content strategies

Skills:

  • Experience marketing multi-entity organizations and/or partner channels (preferred)
  • Strategic thinking with ability to execute effectively without detailed direction
  • Campaign development with measurable business outcomes
  • Content creation, SEO/SEM, social media, and website management expertise
  • Award submission process management
  • Exceptional communication and relationship-building skills
  • Strong project management and organizational capabilities

ASSUMPTION: While no specific education requirements are mentioned, roles at this level typically require a bachelor's degree in Marketing, Communications, or a related field. This is not explicitly stated in the job posting, so candidates without formal degrees but with substantial experience may be considered.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: $120,000 - $165,000 per year (determined based on geography and related experience)

Benefits: Not specified

Industry Comparison: This salary range is competitive for Director-level marketing positions in the digital agency sector, particularly in the Dallas area where the cost of living is moderate compared to coastal tech hubs.

ASSUMPTION: The salary range is directly stated in the listing. The industry comparison is based on standard compensation levels for similar director-level marketing roles in digital agencies across the mentioned locations.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: CourtAvenue is positioned as a collective of agencies focused on digital transformation for ambitious companies, combining expertise in technology, data science, and experience design.

Company Size: Not specified, but described as "fast-growing"

Company Stage: Growth-stage company with an entrepreneurial culture

ASSUMPTION: The company appears to be in a growth phase based on the description as "fast-growing" and the entrepreneurial culture mentioned. The exact size is not provided, but the structure as a collective of agencies suggests a mid-sized organization with specialized teams.


๐Ÿ“Š Role Analysis

Career Level: Senior leadership position

Reporting Structure: Likely reports to C-suite leadership (CMO, CEO, or similar)

Team Size/Composition: Not specified

Growth Opportunities: Potential for growth through leading major marketing initiatives across multiple agencies and partnership channels

ASSUMPTION: The reporting structure is inferred based on the director-level title and scope of responsibilities. Growth opportunities are assumed based on the company's described trajectory and the broad scope of responsibilities that could expand as the collective grows.


๐ŸŒ Location & Work Environment

Office Type: In-office, with primary location in Dallas, TX

Geographic Context: Dallas is a major business hub with a growing tech scene and relatively affordable cost of living compared to coastal tech centers. Alternative locations include other mid-sized tech markets.

Work Schedule: Not specified, presumed standard full-time schedule

Regional Considerations: Position open to candidates in multiple cities (Dallas, San Diego, Cincinnati, Minneapolis, and Los Angeles), suggesting some flexibility based on candidate location while maintaining in-person presence.

ASSUMPTION: The work environment is assumed to be in-office based on the specificity of location requirements. The job posting doesn't mention remote work options, suggesting physical presence is expected.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For director-level marketing positions, candidates can typically expect a multi-stage interview process including initial screening, portfolio review, panel interviews with leadership, and possibly a strategic presentation.

Key Assessment Areas: Strategic thinking, marketing leadership experience, measurable campaign results, partner relationship management, and ability to operate both strategically and tactically.

Application Tips: Highlight experience managing multi-entity marketing, successful PR campaigns, award submissions, and partner channel marketing. Quantify results of past marketing initiatives and demonstrate both creative vision and execution ability.

ATS Keywords: Director Marketing, Digital Transformation, PR Strategy, Partner Marketing, Award Management, Marketing Leadership, Content Strategy, SEO/SEM, Brand Management

ASSUMPTION: These insights are based on standard industry practices for director-level marketing roles in agency environments and are not explicitly stated in the job posting.


๐Ÿ› ๏ธ Tools & Technologies

While specific tools aren't mentioned, this role would typically involve familiarity with:

  • Marketing automation platforms (Marketo, HubSpot, etc.)
  • CRM systems (Salesforce, etc.)
  • Analytics tools (Google Analytics, Adobe Analytics)
  • SEO/SEM platforms
  • Content management systems
  • Social media management tools
  • Project management software

ASSUMPTION: These tools represent industry-standard marketing technologies typically used in director-level marketing positions within digital agencies and are not explicitly mentioned in the job description.


๐Ÿ‘” Cultural Fit Considerations

Company Values: The listing emphasizes a culture "powered by entrepreneurs, technologists, data scientists and the habitually restless" focused on innovation and transformative digital experiences.

Work Style: Fast-paced, collaborative environment that values proactive approaches, independent leadership, and execution without heavy oversight.

Self-Assessment: Candidates should consider:

  • Are you comfortable in an entrepreneurial, fast-paced environment?
  • Can you balance strategic thinking with hands-on execution?
  • Do you thrive when given autonomy and responsibility?
  • Are you passionate about digital transformation and customer experience?

ASSUMPTION: The work style assessment is inferred from phrases like "fast-paced, collaborative environment" and the emphasis on taking initiative without detailed direction.


โš ๏ธ Potential Challenges

Based on the job description, potential challenges in this role might include:

  • Managing marketing efforts across multiple agencies and partner channels simultaneously
  • Balancing strategic leadership with tactical execution in a fast-growing environment
  • Coordinating consistent messaging and branding across diverse entity types
  • Delivering measurable results while building long-term brand equity
  • Operating with significant autonomy and limited direction

ASSUMPTION: These challenges are inferred based on the scope of responsibilities and company description, not explicitly stated issues.


๐Ÿ“ˆ Similar Roles Comparison

This Director of Marketing role differs from traditional marketing director positions in several ways:

  • Broader scope covering multiple agencies rather than a single entity
  • Significant focus on partner channel marketing relationships
  • Emphasis on award submission management
  • Combined focus on PR, content strategy, and digital marketing leadership
  • Requires both vision setting and hands-on execution capabilities

ASSUMPTION: This comparison is based on standard patterns for marketing director roles in the agency and professional services sectors.


๐Ÿ“ Sample Projects

Based on the responsibilities listed, the Director of Marketing might work on projects such as:

  • Developing an integrated marketing strategy aligning the collective's agencies under a cohesive positioning
  • Creating a partner marketing program with Adobe to showcase joint digital transformation solutions
  • Orchestrating a thought leadership series featuring case studies from across the collective's agencies
  • Leading an award submission campaign targeting key industry recognition opportunities
  • Redesigning the collective's digital presence to optimize lead generation and showcase capabilities

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for this type of role.


โ“ Key Questions to Ask During Interview

  • How do the different agencies within the CourtAvenue Collective collaborate, and how does marketing support this ecosystem?
  • What are the most significant marketing challenges the collective is currently facing?
  • How does the organization measure marketing success across the different agencies and partner channels?
  • What marketing initiatives have been most successful for the collective so far, and which areas need the most development?
  • How does the marketing function collaborate with business development and delivery teams?
  • What resources (team, budget, tools) are currently allocated to marketing, and how might this evolve?

ASSUMPTION: These questions are suggested based on the role type and company structure and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Research the CourtAvenue Collective - Explore their website, social media, and recent projects to understand their agencies and market positioning
  2. Customize your application materials - Tailor your resume and cover letter to highlight relevant marketing leadership experience, especially with multi-entity organizations or partner marketing
  3. Prepare a portfolio - Compile examples of successful marketing campaigns, PR initiatives, and partner marketing programs you've led
  4. Optimize your LinkedIn profile - Ensure it highlights relevant keywords and accomplishments that align with the qualifications
  5. Prepare for interviews - Be ready to discuss your marketing strategy approach, how you measure success, and specific examples of PR initiatives or award submissions you've managed
  6. Network - Connect with current or former CourtAvenue employees on LinkedIn to gain additional insights about the company culture and marketing approach

Include relevant keywords throughout your application materials to optimize for ATS systems: digital transformation, marketing strategy, PR leadership, partner marketing, award management, thought leadership, etc.