🔹 Job Title: Director, Marketing
🔹 Company: CourtAvenue
🔹 Location: Dallas, Texas, United States (with consideration for San Diego, CA; Cincinnati, OH; Minneapolis, MN; Los Angeles, CA)
🔹 Job Type: Full-time
🔹 Category: Marketing
CourtAvenue seeks a dynamic Director of Marketing to lead comprehensive marketing efforts across their collective of agencies. This strategic leadership role will focus on elevating the CourtAvenue Collective brand and its partner agencies (including CourtAvenue, Modifly, and Gigantic Playground), while also supporting partner channel marketing relationships. The successful candidate will be responsible for developing and executing integrated marketing strategies, managing PR initiatives, overseeing award submissions, strengthening partner relationships, and positioning the company as a leader in digital transformation.
ASSUMPTION: Based on the description mentioning "CourtAvenue Collective," I'm assuming this is an umbrella organization with multiple agencies under its management. The job category is listed as Marketing based on the role's focus and responsibilities.
✅ Marketing Leadership: Develop and implement comprehensive marketing strategies aligned with business goals for the CourtAvenue Collective and its agencies
✅ PR & Brand Management: Lead public relations efforts, maintain brand identity, and develop thought leadership content
✅ Award Management: Identify industry awards and oversee the preparation and submission process
✅ Partner Channel Marketing: Create co-marketing initiatives and joint campaigns with key partners like Adobe, Canva, and Optimizely
✅ Content Creation & Digital Strategy: Oversee content development for digital channels, drive SEO/SEM initiatives, and manage website performance
✅ Event & Industry Presence: Plan industry events and secure speaking engagements to enhance brand visibility
✅ Analytics & Performance Measurement: Define KPIs and use data-driven insights to optimize marketing campaigns
Education: Not specified
Experience: 8+ years in marketing with proven track record leading PR, digital marketing, and content strategies
Skills:
ASSUMPTION: While no specific education requirements are mentioned, roles at this level typically require a bachelor's degree in Marketing, Communications, or a related field. This is not explicitly stated in the job posting, so candidates without formal degrees but with substantial experience may be considered.
Salary Range: $120,000 - $165,000 per year (determined based on geography and related experience)
Benefits: Not specified
Industry Comparison: This salary range is competitive for Director-level marketing positions in the digital agency sector, particularly in the Dallas area where the cost of living is moderate compared to coastal tech hubs.
ASSUMPTION: The salary range is directly stated in the listing. The industry comparison is based on standard compensation levels for similar director-level marketing roles in digital agencies across the mentioned locations.
Industry Position: CourtAvenue is positioned as a collective of agencies focused on digital transformation for ambitious companies, combining expertise in technology, data science, and experience design.
Company Size: Not specified, but described as "fast-growing"
Company Stage: Growth-stage company with an entrepreneurial culture
ASSUMPTION: The company appears to be in a growth phase based on the description as "fast-growing" and the entrepreneurial culture mentioned. The exact size is not provided, but the structure as a collective of agencies suggests a mid-sized organization with specialized teams.
Career Level: Senior leadership position
Reporting Structure: Likely reports to C-suite leadership (CMO, CEO, or similar)
Team Size/Composition: Not specified
Growth Opportunities: Potential for growth through leading major marketing initiatives across multiple agencies and partnership channels
ASSUMPTION: The reporting structure is inferred based on the director-level title and scope of responsibilities. Growth opportunities are assumed based on the company's described trajectory and the broad scope of responsibilities that could expand as the collective grows.
Office Type: In-office, with primary location in Dallas, TX
Geographic Context: Dallas is a major business hub with a growing tech scene and relatively affordable cost of living compared to coastal tech centers. Alternative locations include other mid-sized tech markets.
Work Schedule: Not specified, presumed standard full-time schedule
Regional Considerations: Position open to candidates in multiple cities (Dallas, San Diego, Cincinnati, Minneapolis, and Los Angeles), suggesting some flexibility based on candidate location while maintaining in-person presence.
ASSUMPTION: The work environment is assumed to be in-office based on the specificity of location requirements. The job posting doesn't mention remote work options, suggesting physical presence is expected.
Typical Process: For director-level marketing positions, candidates can typically expect a multi-stage interview process including initial screening, portfolio review, panel interviews with leadership, and possibly a strategic presentation.
Key Assessment Areas: Strategic thinking, marketing leadership experience, measurable campaign results, partner relationship management, and ability to operate both strategically and tactically.
Application Tips: Highlight experience managing multi-entity marketing, successful PR campaigns, award submissions, and partner channel marketing. Quantify results of past marketing initiatives and demonstrate both creative vision and execution ability.
ATS Keywords: Director Marketing, Digital Transformation, PR Strategy, Partner Marketing, Award Management, Marketing Leadership, Content Strategy, SEO/SEM, Brand Management
ASSUMPTION: These insights are based on standard industry practices for director-level marketing roles in agency environments and are not explicitly stated in the job posting.
While specific tools aren't mentioned, this role would typically involve familiarity with:
ASSUMPTION: These tools represent industry-standard marketing technologies typically used in director-level marketing positions within digital agencies and are not explicitly mentioned in the job description.
Company Values: The listing emphasizes a culture "powered by entrepreneurs, technologists, data scientists and the habitually restless" focused on innovation and transformative digital experiences.
Work Style: Fast-paced, collaborative environment that values proactive approaches, independent leadership, and execution without heavy oversight.
Self-Assessment: Candidates should consider:
ASSUMPTION: The work style assessment is inferred from phrases like "fast-paced, collaborative environment" and the emphasis on taking initiative without detailed direction.
Based on the job description, potential challenges in this role might include:
ASSUMPTION: These challenges are inferred based on the scope of responsibilities and company description, not explicitly stated issues.
This Director of Marketing role differs from traditional marketing director positions in several ways:
ASSUMPTION: This comparison is based on standard patterns for marketing director roles in the agency and professional services sectors.
Based on the responsibilities listed, the Director of Marketing might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for this type of role.
ASSUMPTION: These questions are suggested based on the role type and company structure and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
Include relevant keywords throughout your application materials to optimize for ATS systems: digital transformation, marketing strategy, PR leadership, partner marketing, award management, thought leadership, etc.