Director Growth Marketing
Curology📌 Core Information
🔹 Job Title: Director Growth Marketing
🔹 Company: Curology
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
Curology is seeking a Director of Growth Marketing to drive customer acquisition and optimize media efficiency across their Curology and Agency brands. This leadership role manages a substantial $60M+ annual media budget across multiple paid channels including Meta, Google, and TikTok. The position requires a data-driven marketer who can lead internal teams, manage external agency partners, and implement sophisticated attribution modeling strategies to achieve sustainable growth and revenue targets.
ASSUMPTION: This is a senior leadership position based on the title "Director," budget responsibility, and team management requirements.
📋 Key Responsibilities
✅ Develop and execute customer acquisition strategies aligned with overall business goals and revenue targets
✅ Manage a $60M+ media budget across Meta, TikTok, Google, affiliate marketing, display and CTV/audio
✅ Direct media pacing and allocation to ensure budget efficiency and goal attainment
✅ Identify, test, and scale new customer acquisition channels
✅ Monitor and optimize key KPIs (LTV, CAC payback, CPC, Conversion, CPM)
✅ Partner with data science & analytics teams to ensure data accuracy and reporting integrity
✅ Implement robust tracking and attribution models, leveraging first-party data
✅ Forecast and scenario-plan media investments with Finance team
✅ Deliver performance reports to senior leadership with actionable insights
✅ Manage external agencies across Google, CTV, and affiliates
✅ Lead and mentor a growth marketing team, providing strategic direction
✅ Collaborate cross-functionally with Creative, Brand, Product, and Influencer Marketing teams
🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of growth marketing and media planning experience, with 3+ years of team leadership in a DTC, beauty, or skincare environment
Skills:
- Proven track record managing $100M+ combined media budgets
- Expertise in performance marketing, attribution, and paid social/search
- Deep understanding of Google, Meta, TikTok, and other key acquisition platforms
- Experience managing multiple agencies (Google, TV, CTV, affiliate, MMM)
- Strong analytical mindset with proficiency in incrementality testing, MMM, LTV modeling, and CAC efficiency
- Ability to navigate complex cross-functional teams
- Entrepreneurial mindset with strong sense of ownership
- Intellectual curiosity and resilience
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Work From Home
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Flexible Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- Wellness Resources
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level, scope of responsibility ($60M+ budget), and the competitive DTC/beauty space, compensation is likely in the upper range for marketing directors in the tech/DTC sector, possibly between $150,000-$250,000+ base salary plus potential bonuses or equity, but this is purely an assumption based on industry standards.
📌 Applicant Insights
🔍 Company Context
Industry Position: Curology is a direct-to-consumer skincare company that provides personalized prescription skincare solutions. They appear to operate two brands: Curology and Agency.
Company Size: Mid to large size based on the $60M+ marketing budget
Company Stage: Growth/Scale-up stage
ASSUMPTION: The company size and stage are inferred from the substantial marketing budget and the sophisticated marketing infrastructure described in the job posting. The existence of two brands suggests a company that has successfully expanded beyond its initial offering.
📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: Likely reports to a VP of Marketing, CMO, or directly to C-suite
Team Size/Composition: Leads a growth marketing team that manages Meta and TikTok channels in-house, while overseeing external agencies for other channels
Growth Opportunities: Potential path to VP of Marketing, CMO, or other executive leadership roles
ASSUMPTION: The reporting structure is inferred based on the Director title and the requirement to report to "senior leadership." Team composition is inferred from the mention of internal teams managing certain channels while agencies handle others.
🌍 Location & Work Environment
Office Type: Remote/Work From Home option available
Geographic Context: United States-based position without specific city requirement
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: National role allowing flexibility in location
ASSUMPTION: The remote/WFH option is explicitly listed in benefits. The lack of specific city requirement and the mention of "United States" as location suggests this is a nationally available role.
💼 Interview & Application Insights
Typical Process: For Director-level marketing roles, expect multiple rounds including initial screening, panel interviews with marketing teams, cross-functional stakeholders, and senior leadership. Case studies or strategic presentations are common.
Key Assessment Areas: Strategic thinking, analytical capabilities, leadership experience, track record of growth metrics, budget management, and cross-functional collaboration skills.
Application Tips: Quantify your past performance marketing achievements with specific metrics (CAC, LTV, ROAS). Highlight experience with the specific platforms mentioned (Meta, Google, TikTok) and demonstrate both strategic vision and tactical execution capabilities.
ATS Keywords: growth marketing, performance marketing, paid media, customer acquisition, CAC, LTV, attribution modeling, Meta, Google, TikTok, media budget, incrementality testing, forecasting, agency management, first-party data, DTC marketing
ASSUMPTION: These insights are based on industry standards for similar director-level marketing positions and are not specifically mentioned in the job description.
🛠️ Tools & Technologies
Meta Ads Manager, Google Ads, TikTok Ads, Media Mix Modeling (MMM) tools, attribution platforms, analytics software, CTV/audio advertising platforms, affiliate marketing platforms, first-party data solutions
ASSUMPTION: These tools are inferred from the channels and strategies mentioned in the job description. Specific tool names (beyond the platforms themselves) are not mentioned and would vary by organization.
👔 Cultural Fit Considerations
Company Values: Data-driven decision making, performance optimization, innovation, and continuous learning
Work Style: Fast-paced environment requiring both strategic thinking and hands-on execution, entrepreneurial mindset, collaborative across departments
Self-Assessment: Do you thrive in a metrics-focused environment? Are you comfortable balancing strategic vision with tactical execution? Can you effectively lead internal teams while managing external partners? Do you enjoy a test-and-learn approach to marketing?
ASSUMPTION: These values and work style characteristics are inferred from the job description's emphasis on performance metrics, analytics, cross-functional collaboration, and the mention of a "fast-paced environment."
⚠️ Potential Challenges
Managing a substantial $60M+ budget brings significant pressure for performance results. Balancing in-house execution with agency management across multiple channels requires strong coordination skills. Navigating attribution challenges in a privacy-focused digital landscape may present technical hurdles. The role requires both strategic vision and hands-on execution, which can be a demanding balance to maintain.
ASSUMPTION: These challenges are inferred based on the scope of responsibilities outlined in the job description and current industry trends in digital marketing.
📈 Similar Roles Comparison
This Director of Growth Marketing role differs from a traditional Marketing Director by its heavy focus on performance marketing and direct customer acquisition rather than broader brand marketing. Compared to a VP of Growth, this role appears more hands-on with day-to-day channel management. Unlike a Director of Brand Marketing who would focus on brand perception and awareness, this position is primarily measured on acquisition metrics and efficiency. The role combines elements of both strategic leadership and tactical execution that might be separated in larger organizations.
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles.
📝 Sample Projects
1. Implementing a first-party data strategy to offset privacy changes on ad platforms
2. Conducting incrementality testing across channels to optimize media mix and budget allocation
3. Developing CAC efficiency models that account for seasonal fluctuations in customer acquisition costs
4. Building attribution models that accurately reflect the customer journey across multiple touchpoints
5. Scaling new acquisition channels while maintaining or improving efficiency metrics
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and represent typical initiatives for a Growth Marketing Director in a DTC company.
❓ Key Questions to Ask During Interview
1. How do you measure success for the growth marketing function, and how have these metrics evolved over time?
2. What is the relationship between the two brands (Curology and Agency) in terms of marketing strategy and resource allocation?
3. How do you approach attribution modeling given the current privacy changes in the digital advertising landscape?
4. What are the biggest growth opportunities and challenges for the company in the next 12-24 months?
5. How does the growth team collaborate with product, creative, and brand teams to optimize the customer journey?
6. What is your approach to testing and experimentation, and how do you balance innovation with performance requirements?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Tailor your resume to highlight specific experience with the platforms mentioned (Meta, Google, TikTok) and quantify your past performance marketing achievements with metrics like ROAS, LTV:CAC, and growth percentages.
2. Prepare a portfolio of growth marketing case studies that demonstrate your strategic thinking and results in previous roles, especially any experience with DTC or beauty/skincare brands.
3. Update your LinkedIn profile to include relevant keywords like "performance marketing," "growth strategy," "media optimization," and "customer acquisition" to improve visibility.
4. Research Curology's products and marketing approach by examining their website, social media presence, and ad campaigns to understand their positioning and customer acquisition strategy.
5. Prepare to discuss specific examples of how you've managed similar budgets, optimized channel performance, and implemented attribution models in previous roles.
6. Connect with current or former employees if possible to gain additional insights about the company culture and growth marketing team.