🔹 Job Title: Director, Digital & Integrated Marketing
🔹 Company: StackAdapt
🔹 Location: United States or Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing, Digital Marketing
StackAdapt is seeking an experienced marketing leader to drive their digital marketing initiatives across multiple channels, integrating them seamlessly to increase brand awareness, customer engagement, and revenue growth. This role combines strategic leadership with tactical execution, requiring deep digital marketing expertise and team management skills in the AdTech/MarTech space.
ASSUMPTION: The job type is assumed to be full-time based on the seniority level (Director) and comprehensive responsibilities described. The category is assumed to be Marketing/Digital Marketing based on the job title and description.
✅ Lead and mentor a team of digital marketers across multiple channels (paid search, paid social, organic social, email marketing, etc.)
✅ Develop and implement comprehensive digital and integrated marketing strategies aligned with business objectives
✅ Ensure seamless integration of marketing efforts across various digital platforms and traditional channels
✅ Lead the creation, execution, and optimization of integrated marketing campaigns
✅ Work with digital marketers to strategize and optimize channel performance
✅ Monitor and report on key performance metrics using various analytics platforms
✅ Develop and manage the digital marketing budget to maximize ROI
✅ Collaborate with cross-functional teams (Sales, Customer Success, Product, Creative) to align digital marketing efforts with business goals
Education: Not specified
Experience: At least 8 years in a people leadership position, preferably in a high-growth MarTech or AdTech company
Skills:
Salary Range: Not specified
Benefits: Remote-first work environment, diverse and inclusive culture
Industry Comparison: Not specified
ASSUMPTION: As a Director-level position in the AdTech industry, compensation would likely be competitive with the market rate for similar senior marketing leadership roles, but no specific details are provided in the listing.
Industry Position: StackAdapt is a self-serve advertising platform specializing in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. They have received multiple industry awards and recognitions.
Company Size: Not specified
Company Stage: Growth-stage company, as indicated by "high growth" references
ASSUMPTION: Based on the company descriptions and multiple industry recognitions (Ad Age Best Places to Work, G2 Top Software, etc.), StackAdapt appears to be a successful, established player in the AdTech space, likely in a growth phase.
Career Level: Senior leadership (Director-level)
Reporting Structure: Not specified
Team Size/Composition: Will manage a team of digital marketers across multiple channels
Growth Opportunities: Potential for significant impact on company growth and marketing strategy
ASSUMPTION: Given the Director title and the comprehensive range of responsibilities, this position likely reports to a VP of Marketing or CMO, though the exact reporting structure isn't specified.
Office Type: Remote-first
Geographic Context: Open to candidates located anywhere in North America (US or Canada)
Work Schedule: Not specified
Regional Considerations: No specific regional requirements other than being based in North America
Typical Process: Screening interviews, leadership assessments, panel interviews with marketing stakeholders and cross-functional teams
Key Assessment Areas: Strategic thinking, leadership capabilities, digital marketing expertise, track record of driving measurable results
Application Tips: Highlight leadership experience, quantifiable marketing achievements, experience with relevant MarTech tools, and proven experience driving growth
ATS Keywords: digital marketing, integrated marketing, marketing leadership, marketing strategy, B2B marketing, AdTech, MarTech, team leadership, Salesforce, Marketo, Hubspot, campaign management, paid search, paid social, ROI, analytics
ASSUMPTION: These insights are based on standard practices for Director-level marketing positions in technology companies.
Salesforce CRM, Marketo, Hubspot, Inflection.io, LinkedIn advertising platform, Google Ads, Bing Ads, SEO tools, social media management platforms, email marketing platforms, analytics tools (likely Google Analytics), webinar platforms
ASSUMPTION: While some tools are explicitly mentioned (Salesforce, Marketo, etc.), others are inferred based on the responsibilities described (analytics platforms, social media tools, etc.).
Company Values: Diversity and inclusion, innovation, imagination, creativity, collaboration, performance-oriented culture
Work Style: Collaborative, results-driven, strategic yet hands-on ("ability to get into the details and do the work")
Self-Assessment:
ASSUMPTION: These values and work style elements are inferred from statements about the company being "a hub of innovation, imagination and creativity" and references to a "diverse and inclusive team" and "performance-oriented culture."
This role requires balancing multiple responsibilities across various marketing channels, which may be demanding. The position also involves change management and organizational transformation, suggesting ongoing evolution that requires adaptability. Leading remote teams across North America might present communication and coordination challenges.
ASSUMPTION: These challenges are inferred from the breadth of responsibilities and the mention of change management experience as a requirement.
This Director of Digital & Integrated Marketing role is more comprehensive than channel-specific marketing director positions (like Director of Content Marketing or Director of Social Media). It requires cross-channel expertise and integration skills rather than deep specialization in one area. Compared to a VP of Marketing, this role is more tactically involved while still maintaining strategic oversight.
ASSUMPTION: This comparison is based on standard industry role structures for marketing leadership positions.
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description.
ASSUMPTION: These questions are suggested based on typical areas of focus for a marketing leadership role and may need adjustment based on the specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.