Director, B2B Planning
Power Digital📌 Core Information
🔹 Job Title: Director, B2B Planning
🔹 Company: Power Digital
🔹 Location: United States (Remote-eligible)
🔹 Job Type: Full-time
🔹 Category: Marketing / Digital Strategy
📌 Essential Job Details
🚀 Job Overview
As the Director of B2B Planning at Power Digital, you'll develop strategic media plans for enterprise-level B2B clients while leading the company's B2B planning product evolution. You'll serve as a strategic advisor, creating cross-channel media strategies with a strong focus on Account-Based Marketing (ABM) to drive client business growth. This role bridges strategy, execution, and leadership while working with cross-functional teams to deliver measurable results for clients.
ASSUMPTION: The category is inferred to be Marketing/Digital Strategy based on the company's description as a "tech-enabled growth firm" focusing on marketing services and the role's responsibilities around media planning and strategy.
📋 Key Responsibilities
✅ Develop strategic cross-channel B2B media plans for enterprise clients, ensuring budget allocation and media mix align with client objectives
✅ Lead the development, execution, and evolution of Power Digital's B2B media planning products and deliverables
✅ Create and refine ABM strategies, including target account list development and data-driven campaign planning
✅ Serve as a strategic advisor for ABM product development and innovation
✅ Drive operational efficiency through process improvements, tools, and training
✅ Provide mentorship and actionable feedback to Planning team members
✅ Collaborate with internal teams to align media plans with performance metrics and client KPIs
✅ Support new business efforts through collateral development and pitch assistance
✅ Contribute to thought leadership initiatives and stay current on industry trends
✅ Leverage AI technologies and Power Digital's Nova ecosystem to optimize business processes
🎯 Required Qualifications
Education: Not specified
Experience:
- 8+ years of experience in cross-channel media strategy/planning (preferably in an agency setting)
- 3-5 years of experience in B2B media strategy with focus on ABM and cross-channel planning
Skills:
- Proven expertise in B2B media strategies, campaign structures, and optimization techniques
- Deep understanding of audience segmentation, lead generation, and B2B sales funnel dynamics
- Proficiency with digital media platforms (social, search, streaming, programmatic)
- Knowledge of owned, earned, and paid marketing channels
- Familiarity with B2B audience development tools and 1st party data solutions
- Excellent communication and organizational skills
- Strong analytical capabilities to translate data into business insights
- Problem-solving abilities and decision-making skills
- Team-oriented with effective interpersonal skills
💰 Compensation & Benefits
Salary Range: Base salary + commission opportunities (specific amounts not specified)
Benefits:
- Medical, Dental, Vision insurance (up to 100% employer contribution for employee premium)
- 401(k) plan with 4% employer contribution matching
- Unlimited Time Off from day one
- Up to 4 hours quarterly for paid Volunteer Time Off
- Flexible work environment (remote, in-office, or hybrid)
- $100 Work From Home stipend
- Employee Assistance Program
- 12 observed US holidays + 2 mental health recharge days annually
- Employee development programs (Hedgehog and Vital 5s)
- Quarterly performance awards with prize money
- DEI initiative involvement opportunities
Industry Comparison: The benefits package appears comprehensive compared to industry standards for director-level positions in marketing agencies, particularly the unlimited PTO and flexible work arrangements.
ASSUMPTION: While exact salary figures aren't provided, director-level positions in B2B marketing typically range from $120,000-$180,000 base salary plus variable compensation, depending on location, experience, and company size.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm that combines marketing, consulting, and data intelligence services for brands worldwide. They manage billions in media spend and offer services including SEO, Content Marketing, Paid Media, Social Media, Programmatic, PR, Influencer Marketing, Email, CRO, Retail Marketing, and Creative.
Company Size: Not explicitly stated, but language suggests a mid-to-large firm with enterprise-level clients.
Company Stage: Established and growth-focused, with a proprietary technology platform (nova) and a diverse portfolio of services.
ASSUMPTION: Based on the breadth of services and mention of "billions in media" under management, Power Digital appears to be a well-established agency rather than an early-stage company.
📊 Role Analysis
Career Level: Senior leadership/Director (indicated by title and required experience)
Reporting Structure: Not explicitly stated, but likely reports to a VP or C-level executive
Team Size/Composition: The role appears to oversee a Planning team, but specific team size is not mentioned
Growth Opportunities: The listing mentions "unlimited opportunities for growth & leadership within a rapidly growing firm," suggesting potential for advancement in strategy, product development, or executive leadership.
ASSUMPTION: Based on the responsibilities around product development and team mentorship, this appears to be both a hands-on strategic role and a people leadership position, likely managing a team of planners while reporting to senior leadership.
🌍 Location & Work Environment
Office Type: 100% remote, in-office, or hybrid options available (explicitly stated)
Geographic Context: Position is open to anyone legally eligible to work in the US; no specific city requirement
Work Schedule: Not explicitly stated, but likely standard business hours with flexibility given the remote work options
Regional Considerations: With nationwide eligibility, candidates can leverage geographic flexibility while working with clients across different US time zones
ASSUMPTION: Given the strategic nature of client interactions and team collaboration mentioned, even remote employees may need to align their availability with standard business hours in relevant client time zones.
💼 Interview & Application Insights
Typical Process: For director-level marketing agency roles, expect 3-5 interview rounds including initial screening, team interviews, case studies or strategic exercises, and executive conversations
Key Assessment Areas: Strategic thinking, B2B marketing expertise, ABM knowledge, client communication skills, leadership capabilities, and problem-solving under pressure
Application Tips: Emphasize your experience with enterprise B2B clients, highlight measurable results from media planning strategies, and showcase your ability to lead product development initiatives
ATS Keywords: B2B marketing, ABM, media planning, cross-channel strategy, programmatic advertising, enterprise clients, team leadership, strategic planning, client retention, lead generation
ASSUMPTION: These insights are based on standard industry practices for senior marketing positions, specifically tailored to the B2B planning focus of this role.
🛠️ Tools & Technologies
The job listing specifically mentions:
- Nova (proprietary technology platform)
- Account-Based Marketing (ABM) platforms
- AI technologies for business process optimization
Common tools in this space likely include:
- Demandbase, 6sense, Terminus or similar ABM platforms
- Media planning and buying platforms
- Analytics and reporting tools
- CRM systems (Salesforce, HubSpot)
- Marketing automation platforms
ASSUMPTION: While specific martech tools beyond Nova aren't mentioned, proficiency with common industry platforms would be expected given the strategic nature of the role and emphasis on data-driven planning.
👔 Cultural Fit Considerations
Company Values: The listing emphasizes being "people-first" with values around integrity, autonomy, grit, and a "relentless pursuit of growth." The company values diversity in backgrounds and experiences.
Work Style: Fast-paced, results-driven, collaborative across teams, with emphasis on innovation and measurable impact
Self-Assessment:
- Are you comfortable handling challenging client dynamics and pressure situations?
- Do you thrive in an environment focused on growth, innovation, and measurable results?
- Can you adapt your communication style to different personalities and organizational levels?
- Are you passionate about B2B marketing strategy and staying current with industry trends?
ASSUMPTION: Based on descriptions like "growth-obsessed experts" and emphasis on "redefining what's possible," the company culture appears to value ambitious, innovative thinkers who are comfortable with high expectations and measurable outcomes.
⚠️ Potential Challenges
Based on the role description, potential challenges may include:
- Balancing strategic planning work with client escalation management
- Leading product development while simultaneously delivering client work
- Meeting quantifiable KPIs for both client satisfaction and internal product development
- Supporting new business efforts alongside existing client responsibilities
- Managing cross-functional relationships across multiple teams and stakeholders
ASSUMPTION: These challenges are inferred from the breadth of responsibilities in the job description, particularly the combination of client service, product development, and new business support, which suggests the need for excellent prioritization skills.
📈 Similar Roles Comparison
This Director role differs from similar positions in several ways:
- vs. Media Director: More specialized in B2B and ABM strategies rather than general media planning
- vs. Strategy Director: More focused on executable media plans and tactical implementation rather than pure brand strategy
- vs. Client Services Director: More emphasis on planning methodology and product development, though client satisfaction remains central
- vs. ABM Director: Broader cross-channel responsibility beyond just ABM, encompassing full-funnel B2B planning
ASSUMPTION: This comparison is based on standard agency role structures and the specific emphasis on both client service and product development in this position.
📝 Sample Projects
Based on the listed responsibilities, projects in this role might include:
- Developing an integrated ABM strategy for a enterprise SaaS client targeting Fortune 500 financial institutions
- Creating a standardized B2B planning framework that can be efficiently implemented across multiple client accounts
- Leading a cross-functional team to redesign the client onboarding process for B2B planning services
- Analyzing underperforming account results and developing a strategic optimization plan to improve KPIs
- Building a thought leadership presentation on emerging B2B media trends for both internal teams and client education
ASSUMPTION: These project examples are extrapolated from the responsibilities listed in the job description and represent typical work a Director of B2B Planning might undertake.
❓ Key Questions to Ask During Interview
- How do you measure success for the B2B Planning team, both in terms of client outcomes and internal product development?
- What are the most significant challenges your B2B clients are currently facing, and how is Power Digital helping address them?
- How does the Nova platform integrate with the B2B planning process, and what data insights does it provide?
- Can you share an example of how the Planning team has successfully implemented innovation that improved client results?
- What opportunities exist for cross-department collaboration, particularly between Planning and other specialized teams?
- How would you describe the balance between strategic planning work and day-to-day client management in this role?
ASSUMPTION: These questions are designed to help candidates better understand the operational reality of the role while demonstrating strategic thinking and interest in Power Digital's approach.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Tailor your resume to highlight B2B marketing expertise, ABM experience, and strategic planning capabilities
- Include keywords like "B2B media strategy," "ABM planning," "cross-channel media," and "enterprise clients" to optimize for ATS systems
- Prepare case studies or examples that demonstrate your ability to drive client growth through strategic media planning
- Research Power Digital thoroughly, including their client work, proprietary Nova platform, and company culture
- Connect with current employees on LinkedIn to gain additional insights about the company and role
- Prepare to discuss how you've balanced strategic development with client service in previous roles
- Visit the official careers page at https://powerdigitalmarketing.com/company/careers/ to apply directly