Digital Marketing Specialist OLAKALA (m/w/d) in Vollzeit

📌 Core Information

🔹 Job Title: Digital Marketing Specialist OLAKALA (m/w/d) in Vollzeit

🔹 Company: G-IN GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving innovative marketing campaigns for OLAKALA and enhancing brand awareness.
• Utilizing community, creativity, and innovation to tackle challenges.
• Collaborating with a passionate and dynamic team focused on fitness and lifestyle.
• Creating impactful customer engagement strategies through digital channels.

ASSUMPTION: The role involves a significant amount of creative freedom and innovation as it's positioned within a growing segment of digital marketing for a fashion brand.

📋 Key Responsibilities

✅ Develop and optimize targeted WhatsApp and email campaigns to enhance customer engagement and conversion rates.

✅ Manage customer data and segment audiences for personalized marketing strategies.

✅ Optimize automated campaigns such as welcome sequences and cart abandonment reminders.

✅ Use push notifications strategically for customer activation and retention.

✅ Analyze campaign performance using A/B testing and create performance reports.

✅ Assist in coordinating creative projects including content shoots and team collaboration.

ASSUMPTION: There is an emphasis on data-driven decision making, reinforcing the need for analytical skills alongside creativity.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum 2 years in digital marketing with a focus on CRM, email, WhatsApp, and push marketing.

Required Skills:

• Proficiency in marketing automation and data analysis tools
• Experience with Klaviyo, Omnisend, Chatarmin, Charles
• Data-driven mindset and creativity

Preferred Skills:

• Experience in CRM strategy development
• Familiarity with fashion and lifestyle brand dynamics

ASSUMPTION: Soft skills such as teamwork and flexibility are crucial given the collaborative nature of the described responsibilities.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Dynamic team and inspiring work environment
• Opportunities for professional growth and creative input
• Modern office in the heart of Stuttgart
• Free access to the MCI-App and monthly online shop voucher
• Flexible working hours
• Regular team events and health-oriented benefits

Working Hours: 40 hours per week with flexibility

ASSUMPTION: The compensation package likely includes competitive industry-related perks, focusing on well-being and personal development.

📌 Applicant Insights

🔍 Company Context

Industry: Not specified

Company Size: Not specified

Founded: Not specified

Company Description:

• Focus on digital marketing for fashion brands
• Encourages creativity and innovation
• Supportive and energetic team culture

Company Specialties: Not specified

Company Website: https://g-in-gmbh.de

ASSUMPTION: The company likely emphasizes a modern, trend-focused approach to marketing, considering its association with the lifestyle and fitness industry.

📊 Role Analysis

Career Level: Mid-level with growth potential

Reporting Structure: Likely reports to a Marketing Manager or Head of Digital Marketing

Work Arrangement: Full-time, on-site in a collaborative team environment

Growth Opportunities:

• Potential for leadership roles in digital strategy
• Expansion of skill set in innovative marketing technologies
• Participation in cross-functional projects

ASSUMPTION: The position offers clear growth trajectories within the company, aimed at developing expertise in digital marketing innovation.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Stuttgart, Germany

Geographic Context:

• Central industry hub in Germany
• Rich cultural and economic environment
• Access to a variety of professional networks and growth opportunities

Work Schedule: Flexible working hours accommodated within a standard 40-hour work week

ASSUMPTION: Stuttgart's location provides access to numerous lifestyle and professional growth opportunities, enhancing work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• HR phone screening
• Interview with the marketing team
• Final interview with department leads

Key Assessment Areas:

• Creativity and innovation in campaign management
• Ability to interpret data and drive decisions
• Team collaboration capability

Application Tips:

• Highlight experience with marketing automation
• Showcase creative and data-driven project outcomes
• Emphasize experience in fashion or lifestyle industries

ATS Keywords: Digital Marketing, CRM, Email Marketing, WhatsApp Marketing

ASSUMPTION: Application processes likely focus on tangible experiences and case studies of past campaign management success.

🛠️ Tools & Technologies

• Klaviyo
• Omnisend
• Chatarmin

ASSUMPTION: Proficiency in these tools is critical due to their importance in executing targeted marketing campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Community engagement
• Creativity enhancement
• Commitment to innovation

Work Style:

• Collaborative teamwork approach
• Flexible and dynamic work processes
• Result-oriented with a flair for creativity

Self-Assessment Questions:

• Am I comfortable leading creative marketing initiatives?
• Can I effectively use data to drive marketing decisions?
• Do I thrive in a dynamic and collaborative team environment?

ASSUMPTION: The company culture promotes a balanced mix of creativity and analytical skills, necessitating flexibility and teamwork.

⚠️ Potential Challenges

• Navigating fast-paced work environments
• Balancing creative freedom with data-driven decisions
• Managing multiple marketing channels simultaneously
• Maintaining up-to-date knowledge in digital marketing trends

ASSUMPTION: The role demands adaptability and resilience, given the dynamic nature of digital marketing and evolving trends.

📈 Similar Roles Comparison

• More creative freedom compared to traditional marketing roles
• Higher emphasis on digital tools and analytics
• Focused on lifestyle and fashion integration in marketing strategies

ASSUMPTION: Similar roles may offer varied experiences depending on brand orientation and market focus.

📝 Sample Projects

• Developing a WhatsApp marketing campaign to boost customer engagement
• Executing A/B tests to optimize email marketing strategies
• Designing a creative content-driven marketing campaign for new product launches

ASSUMPTION: Projects are likely to involve cross-functional teamwork and data-driven innovations to achieve impactful results.

❓ Key Questions to Ask During Interview

• What are the current key challenges for OLAKALA’s digital marketing efforts?
• How does the company support professional growth and development?
• What KPIs are used to measure campaign success?
• How is creativity balanced with data-driven strategies within the team?
• What are the anticipated future trends in the industry that the company is preparing for?

ASSUMPTION: Interviews likely focus on identifying both technical expertise and creative problem-solving abilities to ensure a well-rounded candidate fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the G-IN GmbH official website
• Prepare a portfolio showcasing your digital marketing projects
• Craft a targeted resume highlighting relevant skills and tools
• Tailor your cover letter to demonstrate interest in fashion and lifestyle marketing
• Be ready for a multi-stage interview process focusing on both skills and cultural fit

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.