🔹 Job Title: Digital Marketing Specialist
🔹 Company: Trimble Inc.
🔹 Location: Lake Oswego, Oregon, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
As a Digital Marketing Specialist at Trimble Inc., you'll be part of the Global Demand Center, focusing on planning, executing, analyzing, and optimizing digital advertising campaigns across multiple platforms. You'll be responsible for driving awareness, revenue growth, and creating localized user experiences for Trimble's Architecture, Engineering, Construction, and Owner (AECO) products through strategic paid media initiatives.
ASSUMPTION: Based on the detail about the Global Demand Center and focus on Trimble AECO products, this appears to be a specialized digital marketing role focused on a specific business unit rather than general marketing across all Trimble products.
✅ Serve as the primary implementation point of contact for Trimble AECO paid media advertising efforts
✅ Collaborate with cross-functional teams (digital, operations, creative, brand) to ensure seamless campaign execution
✅ Manage and optimize campaigns across platforms (Meta, LinkedIn, TikTok, YouTube, Google/Microsoft Ads, Apple Search Ads, programmatic)
✅ Oversee paid media strategy in collaboration with the Digital Marketing Lead
✅ Drive revenue while maintaining a localized approach for regional audiences
✅ Partner with Business Intelligence team and agency partners to track campaign performance and ROI
✅ Analyze sales funnel and identify areas for optimization
✅ Deliver regular reports and data-driven narratives to stakeholders
✅ Plan and execute A/B testing strategies to improve campaign performance
✅ Analyze test results to inform future campaigns
Education: Not specified
Experience: At least 5 years of experience managing paid advertising channels, creating localized campaigns, and optimizing ads based on performance goals
Skills:
ASSUMPTION: While no specific degree is mentioned, the technical nature of the role and its strategic components suggest a bachelor's degree or equivalent experience in Marketing, Digital Media, Business, or a related field would be advantageous.
Salary Range: $79,924 - $106,000
Benefits: Comprehensive core benefits including Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Additional benefits include tax savings plans for health, dependent care and commuter expenses, Paid Parental Leave, and Employee Stock Purchase Plan.
Industry Comparison: The salary range is competitive for Digital Marketing Specialists in the tech industry in the Portland metro area, aligning with or slightly above regional averages for similar roles with this level of experience.
ASSUMPTION: The compensation appears to be structured for a mid to senior-level specialist based on the required 5+ years of experience and the comprehensive nature of the role's responsibilities.
Industry Position: Trimble Inc. is a global technology company that transforms how work is done across construction, agriculture, geospatial, and transportation industries. They provide software, hardware, and services that connect the physical and digital worlds.
Company Size: Large enterprise with thousands of employees worldwide
Company Stage: Established public company (NASDAQ: TRMB)
ASSUMPTION: Company information is based on Trimble's market presence as a well-established technology provider with global operations. The specific business unit (AECO) refers to their solutions for the architecture, engineering, construction, and owner/operator markets, which is one of Trimble's key verticals.
Career Level: Mid to Senior level
Reporting Structure: Reports to the Manager, Digital Marketing
Team Size/Composition: Part of the Global Demand Center, working with cross-functional teams
Growth Opportunities: Potential advancement paths could include specialization in paid media strategy, senior digital marketing roles, or digital marketing management within the organization's global structure
ASSUMPTION: The role appears to have substantial responsibility for driving results in a specific business unit, suggesting good visibility within the organization and potential for growth into more strategic or leadership positions based on performance.
Office Type: Hybrid
Geographic Context: Lake Oswego is an affluent suburb of Portland, Oregon, part of a growing tech corridor in the Pacific Northwest. While the job is listed in Lake Oswego, the description indicates a preference for candidates near the Denver/Westminster, CO area.
Work Schedule: Standard full-time with flexible arrangements to be determined with manager
Regional Considerations: Both the Portland and Denver metro areas offer strong tech ecosystems with quality of life benefits. Both regions have relatively high costs of living but offer outdoor recreation opportunities and vibrant cultural scenes.
ASSUMPTION: The listing suggests flexibility on location with preference for candidates near company offices, implying some level of in-office presence is expected, though the exact schedule would be customized with the manager.
Typical Process: For digital marketing roles at enterprise tech companies like Trimble, the interview process typically includes initial HR screening, technical assessment of marketing capabilities, panel interviews with marketing team members, and potentially a case study or presentation of past campaign work.
Key Assessment Areas: Paid media expertise, analytical capabilities, ability to drive ROI, strategic thinking, cross-functional collaboration, and technical platform knowledge.
Application Tips: Emphasize quantifiable results from past digital marketing campaigns, highlight experience with the specific platforms mentioned, and demonstrate expertise in analyzing and optimizing campaign performance based on data.
ATS Keywords: paid media, digital advertising, campaign optimization, ROAS, A/B testing, GA4, Google Tag Manager, Meta, LinkedIn, programmatic, Salesforce, Marketo, cross-functional collaboration, data-driven, localization
ASSUMPTION: These interview insights are based on industry standards for similar roles at enterprise tech companies and not explicitly stated in the job description.
GA4, Google Tag Manager, Firebase, AppsFlyer, Salesforce, Marketo, Meta Ads Platform, LinkedIn Advertising, TikTok Ads, YouTube Ads, Google Ads, Microsoft Ads, Apple Search Ads, programmatic advertising platforms
ASSUMPTION: While the job description explicitly mentions these tools, a successful candidate would likely also be familiar with other common digital marketing tools such as marketing automation platforms, data visualization tools, and project management software.
Company Values: Trimble emphasizes diversity, equity, and inclusion as core values, with explicit commitment to ensuring employees feel seen, heard, welcomed, and that they belong.
Work Style: Results-driven, collaborative, data-oriented, and fast-paced, requiring strong cross-functional teamwork with both internal stakeholders and external agency partners.
Self-Assessment: Potential applicants should consider:
ASSUMPTION: Cultural elements are inferred from the company's explicit statements about DEI commitment and the collaborative, data-driven nature of the responsibilities described.
This role requires balancing global strategy with localized execution, which can be complex. The position involves coordination with multiple stakeholders (teams, agencies, leadership) which may require strong communication and negotiation skills. Managing multiple advertising platforms simultaneously demands excellent organizational capabilities and technical versatility. The emphasis on ROI and performance suggests high accountability for campaign results.
ASSUMPTION: These potential challenges are identified based on the breadth of responsibilities and the strategic nature of the role, not as definitive claims about working conditions.
This Digital Marketing Specialist role is more specialized than general marketing positions, with a heavy focus on paid media strategy and execution. Unlike some specialist roles that focus on a single platform, this position requires expertise across multiple advertising channels. Compared to Digital Marketing Manager roles, it has less overall strategic responsibility but more hands-on implementation. The role appears to have more analytical depth than many content-focused marketing positions.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in enterprise technology companies.
Based on the role responsibilities, typical projects might include:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for this type of role.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Tailor your resume to highlight paid media experience and results, ensuring you include key terms like paid media, campaign optimization, ROAS, and specific platform expertise.
2. Prepare a portfolio of your most successful digital marketing campaigns, ideally with metrics showing performance improvements and ROI.
3. Research Trimble's AECO products to understand the market and industry challenges they address.
4. Connect with current employees on LinkedIn to gain insights about the company culture and team dynamics.
5. During application, be prepared to discuss your experience with the specific tools mentioned (GA4, Marketo, etc.) and how you've used data to drive decision-making in previous roles.
6. For the interview, prepare examples that demonstrate your ability to balance global strategies with local market needs, as this appears to be a key aspect of the role.