🔹 Job Title: Digital Marketing Specialist (Bonnie Plants)
🔹 Company: Scotts Miracle-Gro
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
As a Digital Marketing Specialist for Bonnie Plants at Scotts Miracle-Gro, you'll be a key player in driving the digital evolution of the #1 Brand in Vegetables and Herbs. You'll lead strategies across social media, influencer marketing, email campaigns, and website management, creating engaging content and executing direct-to-consumer marketing initiatives that deliver measurable results.
ASSUMPTION: This appears to be a mid-senior level digital marketing position based on the strategic nature of responsibilities and the salary range provided. The role seems to involve both strategic planning and hands-on execution.
✅ Develop and lead strategies for digital consumer engagement across email, influencer, site, and social channels
✅ Plan content and direct agencies to support digital marketing strategies
✅ Launch new campaigns while collaborating with sales and marketing teams to create omni-channel customer journeys
✅ Work closely with ecommerce operations on product availability and enhancements
✅ Support sales, in-store, and shopper marketer teams on retailer digital strategies
✅ Lead ecommerce-only product innovation through cross-functional collaboration
✅ Analyze performance metrics to guide future digital strategies
✅ Make key decisions that shape Bonnie Plants' digital presence
Education: Not specified
Experience: Not specified in terms of years
Skills:
ASSUMPTION: While not explicitly stated, this role likely requires at least 3-5 years of digital marketing experience based on the strategic nature of the position, technical tool knowledge requirements, and the salary range offered.
Salary Range: $75,000.00 - $88,200.00 per year
Benefits:
Industry Comparison: This compensation range aligns with mid-level digital marketing specialist roles across the United States, with the upper range being competitive for specialized plant/gardening industry expertise.
Industry Position: Scotts Miracle-Gro is a market leader in the lawn and garden care industry, with Bonnie Plants being the #1 Brand in Vegetables and Herbs.
Company Size: Large, established corporation
Company Stage: Mature enterprise with active growth initiatives
ASSUMPTION: While the company size isn't explicitly stated, Scotts Miracle-Gro is known to be a large, established company in the gardening and plant care industry with multiple subsidiaries and brands.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The job description emphasizes a "rock climbing adventure" approach to career development rather than a linear path, suggesting opportunities for exploration and varied experiences.
ASSUMPTION: Based on the responsibility level and autonomy described, this appears to be a mid to senior-level position that likely reports to a marketing director or similar leadership role.
Office Type: Not explicitly specified
Geographic Context: Position is for the United States without specifying a particular city or region
Work Schedule: Standard full-time schedule
Regional Considerations: Position mentions potential travel to visit retail locations and Bonnie sites
ASSUMPTION: The lack of specific location detail coupled with the travel requirement suggests this could be a role with some flexibility on location, potentially hybrid or remote with travel expectations. However, this is not explicitly stated in the listing.
Typical Process: For this level of marketing role, candidates can typically expect an initial screening, followed by interviews with the hiring manager and team members, possibly including a marketing strategy presentation or case study.
Key Assessment Areas: Strategic thinking, digital marketing expertise, leadership capabilities, creativity, analytical skills, and cultural fit.
Application Tips: Highlight specific digital marketing campaigns you've led, quantifiable results, and experience with the mentioned tools (Meltwater, Klaviyo, Yotpo, Bazaarvoice, Shopify). Demonstrate both strategic thinking and hands-on execution abilities.
ATS Keywords: Digital marketing strategy, email marketing, social media management, influencer marketing, ecommerce, Klaviyo, Shopify, consumer journey, digital content, analytics, cross-functional leadership
ASSUMPTION: These insights are based on standard practices for digital marketing roles at established companies and are not explicitly outlined in the job posting.
Meltwater (social listening), Klaviyo (email marketing), Yotpo (reviews & loyalty), Bazaarvoice (user-generated content), Shopify (ecommerce platform)
ASSUMPTION: While the listing specifically mentions these tools, the role likely also requires familiarity with other standard digital marketing platforms like Google Analytics, social media management tools, and content management systems.
Company Values: The job description emphasizes energy, innovation, growth mindset, and community service. The company appears to value diversity and inclusion as evidenced by their multiple Employee Resource Groups.
Work Style: Fast-paced environment with "no such thing as a typical day." Requires autonomy, decision-making abilities, cross-functional collaboration, and innovative thinking.
Self-Assessment: Consider whether you thrive in dynamic environments, enjoy having decision-making authority, can balance strategic planning with hands-on execution, and have passion for gardening/plant products.
ASSUMPTION: The values and work style are inferred from the job description's language about company culture and the nature of the role's responsibilities.
The role description indicates a "constantly energized" culture with "new and exciting growth opportunities at a rapid pace," suggesting a fast-moving environment that may require adaptability and comfort with change. The position spans multiple digital channels and involves cross-functional collaboration, potentially requiring strong prioritization skills to manage numerous responsibilities simultaneously.
ASSUMPTION: These challenges are inferred from the description of the company culture and the breadth of responsibilities listed for the role.
This Digital Marketing Specialist role differs from standard positions by offering greater strategic authority and decision-making than typically found at this title level. While many specialist roles focus on execution within a single channel (social, email, etc.), this position spans multiple channels with both strategic and tactical responsibilities. The agricultural/gardening industry focus also differentiates it from generic digital marketing roles.
ASSUMPTION: This comparison is based on standard digital marketing role patterns across the industry.
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and represent typical work in this type of role.
ASSUMPTION: These questions are suggested based on the digital marketing role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.