🔹 Job Title: Digital Marketing Specialist
🔹 Company: TechTrex Inc./KioSoft Technologies LLC
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Not specified
🔹 Category: 🌐 Digital Marketing
KioSoft Technologies is seeking a Digital Marketing Specialist to drive digital growth and engagement across their B2B and D2C businesses. This role involves leading digital marketing initiatives to generate leads, enhance brand awareness, and optimize customer engagement for a growing hardware/software company that provides turnkey solutions for the Commercial Laundry, Vending, and other unattended Payment Industries.
ASSUMPTION: Based on the job description, this appears to be a mid-level marketing position requiring strategic thinking and hands-on execution, not just tactical implementation.
ASSUMPTION: No assumptions made; all responsibilities are clearly stated in the original listing.
Education: Not specified
Experience: 3-4 years of hands-on experience in digital marketing, with expertise in lead generation, email marketing, and paid advertising
Skills:
ASSUMPTION: While no formal education requirement is stated, the specialized nature of the role suggests that a bachelor's degree in marketing, communications, or a related field would be typical for candidates meeting the experience requirements.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Given that KioSoft Technologies is an international company with operations across multiple countries, compensation is likely to be competitive for a digital marketing specialist in Mexico City with 3-4 years of experience. Marketing specialists in Mexico City typically earn between 25,000-40,000 MXN monthly depending on experience level and company size.
Industry Position: KioSoft Technologies is a growing hardware/software company providing turnkey custom solutions for the Commercial Laundry, Vending, and other unattended Payment Industries.
Company Size: Not specified
Company Stage: Growth stage with international presence
ASSUMPTION: Based on the company having operations in the United States, Canada, China, Korea, and authorized dealers worldwide, KioSoft appears to be an established, mid-sized company in a growth phase rather than an early-stage startup. Their diversification into D2C coffee business (RC Coffee Cafés) suggests expansion into new market segments.
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Not specified
ASSUMPTION: This appears to be a mid-level position based on the 3-4 years of experience required and the scope of responsibilities. The mention of collaborating with a Digital Marketing Consultant suggests the role may be part of a marketing team with specialized roles. The diverse responsibilities and international company presence likely offer growth potential into senior marketing positions.
Office Type: Not specified
Geographic Context: Mexico City is the capital and largest city of Mexico, a major business hub for Latin America with a growing technology sector.
Work Schedule: Not specified
Regional Considerations: Mexico City offers a vibrant business environment with a mix of local and international companies. The tech sector is growing rapidly, and digital marketing skills are in high demand.
ASSUMPTION: Since the job specifically mentions Mexico City without noting remote work options, and references physical locations (RC Coffee Cafés), it's likely an in-office position. The international nature of the company suggests possible collaboration with teams in other countries and potential international business travel.
Typical Process: For digital marketing roles, interview processes typically include portfolio reviews, discussions of past campaign performance, and sometimes practical assignments to demonstrate skills.
Key Assessment Areas: Campaign strategy development, analytical skills, creativity, knowledge of digital marketing platforms, communication abilities, and results orientation.
Application Tips: Highlight measurable results from previous campaigns, demonstrate proficiency with mentioned tools (HubSpot, Mailchimp, Google Ads), and showcase both B2B and B2C marketing experience if possible.
ATS Keywords: digital marketing, lead generation, email marketing, paid advertising, SEO, Google Analytics, HubSpot, Mailchimp, Google Ads, campaign optimization, A/B testing, customer retention, B2B marketing, D2C marketing
ASSUMPTION: These insights are based on industry standards for digital marketing specialist positions and are not specifically mentioned in the job description.
ASSUMPTION: While not explicitly mentioned, familiarity with social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager) would likely be valuable given the paid social media responsibilities. Similarly, knowledge of CRM systems beyond HubSpot might be beneficial for lead nurturing campaigns.
Company Values: Not explicitly stated
Work Style: Fast-paced environment requiring a self-starter with a proactive mindset and a passion for driving change
Self-Assessment:
ASSUMPTION: Based on the company description and job requirements, KioSoft appears to value innovation (providing "superior technology and customized software solutions"), adaptability (as indicated by their growth and international expansion), and results-orientation (emphasized in the description of the ideal candidate as "strategic and results-driven").
The role encompasses a broad range of digital marketing responsibilities across multiple business models (B2B and D2C), which may require significant context-switching and diverse expertise. Managing campaigns for different target audiences (commercial laundry/vending industries vs. coffee consumers) may require versatility in marketing approaches. The international nature of the company might involve navigating different regional marketing preferences or regulations.
ASSUMPTION: These potential challenges are inferred from the broad scope of responsibilities listed and the company's international footprint, not explicit statements in the job description.
This Digital Marketing Specialist role is broader than many similar positions that often focus on either B2B or B2C marketing, but not both. It combines lead generation, email marketing, paid advertising, SEO, and analytics responsibilities that might be split among multiple specialists in larger organizations. The role offers more diverse experience than positions focused solely on one marketing channel (like SEO Specialist or Paid Media Manager).
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles and the unusually broad combination of B2B and D2C responsibilities mentioned in this job description.
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical applications of the required skills in the context of KioSoft's business areas.
ASSUMPTION: These questions are suggested based on the role type and company information provided, and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.