Digital Marketing Specialist | $70K-$90K + Remote | Leadership Coaching Company

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: PhillyTech.Co

🔹 Location: Plano, Texas, United States

🔹 Job Type: Full-time

🔹 Category: 🌐 Digital Marketing

📌 Essential Job Details

🚀 Job Overview

The Digital Marketing Specialist will be responsible for planning, developing, and implementing marketing and PR communication programs designed to increase brand awareness and influence topline revenue goals. They will lead the development of content and creativity for marketing projects, including web, digital marketing, advertising, collateral, customer presentations, and video assets.

📋 Key Responsibilities

• ✅ Collaborate with the internal team to support the development of brand and portfolio positioning and ensure ongoing brand awareness and consistency in all creative materials.
• ✅ Manage the content development, design, and production of all marketing materials including collateral, web content, digital marketing assets, advertising materials, customer presentations, and video content.
• ✅ Develop and manage the execution of demand-generation programs tailored to specific market verticals.
• ✅ Manage company website and inbound marketing strategy to drive prospect awareness and engagement.
• ✅ Maintain online business profiles and social media presence.
• ✅ Participate in trade show and industry event planning and coordination.
• ✅ Engage and assist in the management of third-party talent such as agencies, graphic designers, editors, filmmakers, and video editors.
• ✅ Track key performance metrics for marketing programs and demand-generation activities.

🎯 Required Qualifications

Education: BS/BA degree in Marketing or Communications

Experience: 3-5+ years of B2B marketing communications experience

Skills:

• Proven track record of successful marketing program management and sales support
• Strong knowledge of digital marketing, content marketing, and inbound marketing strategies
• Understanding of buyer personas, brand strategy, and brand standards
• Ability to manage outsourced agency partners and suppliers
• Knowledge and familiarity with Internet, Web, and software technologies related to the delivery of digital services to companies
• Excellent project management skills with the ability to prioritize
• Excellent communication and listening skills with the ability to promote and sell ideas
• Outstanding written and verbal communication skills
• Experience with creative tools such as Adobe Photoshop, InDesign, Premiere, After Effects, Camtasia, and/or Explaindio
• Digital Marketer Certifications are a plus

💰 Compensation & Benefits

Salary Range: $70K-$90K

Benefits: Not specified

Industry Comparison: ASSUMPTION: The provided salary range appears to be competitive for a Digital Marketing Specialist role in the Plano, Texas area, based on industry data from sources like Glassdoor and PayScale.

📌 Applicant Insights

🔍 Company Context

Industry Position: The company is a fast-growing B2B SaaS coaching and leadership development company based in the United States, specializing in guiding companies from the 7-figure annual recurring revenue (ARR) stage to 8 and 9-figure. They are a leading organization that specializes in empowering business leaders and organizations to achieve their full potential through personalized leadership coaching, strategic development, and transformative growth solutions.

Company Size: ASSUMPTION: Based on the description of the company as "fast-growing" and its focus on scaling clients from 7-figure to 8 and 9-figure ARR, this is likely a medium-sized or larger B2B SaaS organization.

Company Stage: ASSUMPTION: The company appears to be in a growth stage, as indicated by its focus on scaling client businesses and its own expansion.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: ASSUMPTION: The Digital Marketing Specialist will likely report to a Marketing Manager or Director, as this role is responsible for managing marketing programs and campaigns but may not be at the senior leadership level.

Team Size/Composition: ASSUMPTION: The marketing team is likely small to medium-sized, with the Digital Marketing Specialist collaborating with other marketing and creative professionals to execute the company's marketing strategy.

Growth Opportunities: The Digital Marketing Specialist role could potentially lead to advancement within the marketing team or into a more senior marketing management position, depending on the individual's performance and the company's growth trajectory.

🌍 Location & Work Environment

Office Type: Remote, with a preference for candidates within commuting distance to Plano, Texas

Geographic Context: ASSUMPTION: Plano, Texas is a technology hub in the Dallas-Fort Worth metropolitan area, known for its thriving business community and skilled workforce.

Work Schedule: ASSUMPTION: Standard full-time work schedule, with flexibility for remote work.

Regional Considerations: ASSUMPTION: The company may prefer candidates in the Plano/Dallas area to facilitate in-person collaboration and team-building, even though the role is primarily remote.

💼 Interview & Application Insights

Typical Process: ASSUMPTION: The interview process for this role may include an initial phone/video screening, followed by one or more in-person or virtual interviews with the marketing team and/or hiring manager. The company may also request a portfolio review or a skills assessment as part of the process.

Key Assessment Areas: ASSUMPTION: Employers will likely evaluate the candidate's experience in digital marketing strategy, content creation, campaign management, and analytics/reporting. They will also assess the candidate's communication skills, creativity, and ability to collaborate with cross-functional teams.

Application Tips: ASSUMPTION: Applicants should highlight their relevant B2B marketing experience, digital marketing expertise, and ability to drive measurable results. They should also demonstrate their understanding of the company's industry and challenges, and how their skills and experience can contribute to the organization's growth.

ATS Keywords: ASSUMPTION: Relevant keywords to include in the application may include: "digital marketing," "content marketing," "inbound marketing," "marketing communications," "marketing automation," "brand strategy," "marketing metrics," and "B2B marketing."

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, InDesign, Premiere, After Effects)
• Content management systems (CMS) like WordPress, Drupal, or Joomla
• Marketing automation platforms (e.g., Hubspot, Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Data analytics tools (e.g., Google Analytics, Tableau, Power BI)

👔 Cultural Fit Considerations

Company Values: ASSUMPTION: Based on the company's description as a "leading organization that specializes in empowering business leaders and organizations to achieve their full potential," the company likely values innovation, excellence, and a positive impact on its clients.

Work Style: ASSUMPTION: The work environment is likely fast-paced, collaborative, and results-oriented, with a strong emphasis on driving growth and achieving business goals.

Self-Assessment: Applicants should consider whether they thrive in a dynamic, goal-driven environment, enjoy working on a range of marketing initiatives, and have a passion for helping clients succeed.

⚠️ Potential Challenges

ASSUMPTION: The Digital Marketing Specialist may face challenges such as juggling multiple priorities, managing the production of a wide range of marketing assets, and coordinating with external vendors and partners. Additionally, the remote work environment may require strong communication and collaboration skills to ensure alignment with the internal team.

📈 Similar Roles Comparison

ASSUMPTION: Similar roles in the B2B SaaS marketing industry may include Digital Marketing Manager, Content Marketing Manager, or Demand Generation Specialist. These roles typically focus on executing integrated marketing campaigns, driving lead generation, and supporting the overall growth of the business.

📝 Sample Projects

ASSUMPTION: Example projects for the Digital Marketing Specialist may include:

• Developing a content calendar and managing the creation of blog posts, videos, and other digital assets to drive inbound lead generation
• Launching and optimizing targeted social media campaigns to increase brand awareness and engagement with the company's target audience
• Revamping the company's website to improve user experience, search engine optimization, and lead conversion
• Analyzing marketing performance data and providing recommendations to improve the effectiveness of demand-generation programs

❓ Key Questions to Ask During Interview

• What are the short-term and long-term marketing goals for the company, and how will this role contribute to achieving those goals?
• Can you provide more details about the company's target audience and customer personas, and how I can tailor my marketing strategies to effectively reach them?
• What are the most important metrics and KPIs that the marketing team tracks, and how will my performance be evaluated?
• How does the marketing team collaborate with other departments, such as sales and product, to drive business growth?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To effectively pursue this Digital Marketing Specialist opportunity, applicants should:

• Carefully review the job description and qualifications to ensure they meet the requirements
• Tailor their resume and cover letter to highlight their relevant B2B marketing experience, digital marketing expertise, and ability to drive measurable results
• Research the company and its industry to demonstrate their understanding of the organization's challenges and how they can contribute to its growth
• Prepare thoughtful questions to ask during the interview process to further evaluate the role and the company's culture and priorities
• Be ready to discuss their portfolio of work and provide examples of successful marketing campaigns they have developed and executed