๐น Job Title: Digital Marketing Specialist
๐น Company: PhillyTech.Co
๐น Location: Plano, Texas, United States
๐น Job Type: Full-time
๐น Category: ๐ Digital Marketing
The Digital Marketing Specialist will be responsible for planning, developing, and implementing marketing and PR communication programs designed to increase brand awareness and influence topline revenue goals. They will lead the development of content and creativity for marketing projects, including web, digital marketing, advertising, collateral, customer presentations, and video assets.
Education: BS/BA degree in Marketing or Communications
Experience: 3-5+ years of B2B marketing communications experience
Skills:
Salary Range: $70K-$90K
Benefits: Not specified
Industry Comparison: ASSUMPTION: The provided salary range appears to be competitive for a Digital Marketing Specialist role in the Plano, Texas area, based on industry data from sources like Glassdoor and PayScale.
Industry Position: The company is a fast-growing B2B SaaS coaching and leadership development company based in the United States, specializing in guiding companies from the 7-figure annual recurring revenue (ARR) stage to 8 and 9-figure. They are a leading organization that specializes in empowering business leaders and organizations to achieve their full potential through personalized leadership coaching, strategic development, and transformative growth solutions.
Company Size: ASSUMPTION: Based on the description of the company as "fast-growing" and its focus on scaling clients from 7-figure to 8 and 9-figure ARR, this is likely a medium-sized or larger B2B SaaS organization.
Company Stage: ASSUMPTION: The company appears to be in a growth stage, as indicated by its focus on scaling client businesses and its own expansion.
Career Level: Mid-level
Reporting Structure: ASSUMPTION: The Digital Marketing Specialist will likely report to a Marketing Manager or Director, as this role is responsible for managing marketing programs and campaigns but may not be at the senior leadership level.
Team Size/Composition: ASSUMPTION: The marketing team is likely small to medium-sized, with the Digital Marketing Specialist collaborating with other marketing and creative professionals to execute the company's marketing strategy.
Growth Opportunities: The Digital Marketing Specialist role could potentially lead to advancement within the marketing team or into a more senior marketing management position, depending on the individual's performance and the company's growth trajectory.
Office Type: Remote, with a preference for candidates within commuting distance to Plano, Texas
Geographic Context: ASSUMPTION: Plano, Texas is a technology hub in the Dallas-Fort Worth metropolitan area, known for its thriving business community and skilled workforce.
Work Schedule: ASSUMPTION: Standard full-time work schedule, with flexibility for remote work.
Regional Considerations: ASSUMPTION: The company may prefer candidates in the Plano/Dallas area to facilitate in-person collaboration and team-building, even though the role is primarily remote.
Typical Process: ASSUMPTION: The interview process for this role may include an initial phone/video screening, followed by one or more in-person or virtual interviews with the marketing team and/or hiring manager. The company may also request a portfolio review or a skills assessment as part of the process.
Key Assessment Areas: ASSUMPTION: Employers will likely evaluate the candidate's experience in digital marketing strategy, content creation, campaign management, and analytics/reporting. They will also assess the candidate's communication skills, creativity, and ability to collaborate with cross-functional teams.
Application Tips: ASSUMPTION: Applicants should highlight their relevant B2B marketing experience, digital marketing expertise, and ability to drive measurable results. They should also demonstrate their understanding of the company's industry and challenges, and how their skills and experience can contribute to the organization's growth.
ATS Keywords: ASSUMPTION: Relevant keywords to include in the application may include: "digital marketing," "content marketing," "inbound marketing," "marketing communications," "marketing automation," "brand strategy," "marketing metrics," and "B2B marketing."
Company Values: ASSUMPTION: Based on the company's description as a "leading organization that specializes in empowering business leaders and organizations to achieve their full potential," the company likely values innovation, excellence, and a positive impact on its clients.
Work Style: ASSUMPTION: The work environment is likely fast-paced, collaborative, and results-oriented, with a strong emphasis on driving growth and achieving business goals.
Self-Assessment: Applicants should consider whether they thrive in a dynamic, goal-driven environment, enjoy working on a range of marketing initiatives, and have a passion for helping clients succeed.
ASSUMPTION: The Digital Marketing Specialist may face challenges such as juggling multiple priorities, managing the production of a wide range of marketing assets, and coordinating with external vendors and partners. Additionally, the remote work environment may require strong communication and collaboration skills to ensure alignment with the internal team.
ASSUMPTION: Similar roles in the B2B SaaS marketing industry may include Digital Marketing Manager, Content Marketing Manager, or Demand Generation Specialist. These roles typically focus on executing integrated marketing campaigns, driving lead generation, and supporting the overall growth of the business.
ASSUMPTION: Example projects for the Digital Marketing Specialist may include:
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this Digital Marketing Specialist opportunity, applicants should: