Digital Marketing Specialist | $70K-$90K + Remote| Leadership Coaching Company

## 📌 Core Information
🔹 **Job Title:** Digital Marketing Specialist
🔹 **Company:** PhillyTech.Co
🔹 **Location:** Plano, Texas, United States
🔹 **Job Type:** Full-time
🔹 **Category:** 🌐 Digital Marketing

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## 📌 Essential Job Details

### 🚀 Job Overview
The Digital Marketing Specialist will play a crucial role in driving brand awareness, lead generation, and revenue growth for a fast-growing B2B SaaS coaching and leadership development company. They will be responsible for planning, developing, and implementing integrated marketing campaigns across digital channels to support the company's ambitious goals.

**ASSUMPTION:** The company is in a growth stage and looking to expand its reach and impact through strategic digital marketing initiatives.

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### 📋 Key Responsibilities
✅ Collaborate with the internal team to support the development of brand and portfolio positioning and ensure ongoing brand awareness and consistency in all creative materials.
✅ Manage the content development, design, and production of all marketing materials including collateral, web content, digital marketing assets, advertising materials, customer presentations, and video content.
✅ Develop and manage the execution of demand-generation programs tailored to specific market verticals.
✅ Manage company website and inbound marketing strategy to drive prospect awareness and engagement.
✅ Maintain online business profiles and social media presence.
✅ Engage and assist in the management of third-party talent such as agencies, graphic designers, editors, filmmakers, and video editors.
✅ Track key performance metrics for marketing programs and demand-generation activities.

**ASSUMPTION:** The Digital Marketing Specialist will work closely with the leadership team to align marketing activities with the company's overall growth strategy and goals.

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### 🎯 Required Qualifications
**Education:** BS/BA degree in Marketing or Communications
**Experience:** 3-5+ years of B2B marketing communications experience
**Skills:**
- Proven track record of successful marketing program management and sales support
- Strong knowledge of digital marketing, content marketing, and inbound marketing strategies
- Understanding of buyer personas, brand strategy, and brand standards
- Ability to manage outsourced agency partners and suppliers
- Knowledge and familiarity with web and software technologies
- Excellent project management, communication, and presentation skills
- Proficiency with creative tools like Adobe Creative Cloud

**ASSUMPTION:** The company is seeking a well-rounded digital marketing professional with a mix of technical, creative, and strategic skills to help them expand their reach and impact.

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### 💰 Compensation & Benefits
**Salary Range:** $70,000 - $90,000
**Benefits:** Not specified

**ASSUMPTION:** The salary range is competitive for a Digital Marketing Specialist role in the Plano, Texas area based on industry data. The company likely offers standard benefits, but these were not explicitly stated.

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## 📌 Applicant Insights

### 🔍 Company Context
**Industry Position:** The company is a leading organization specializing in empowering business leaders and organizations to achieve their full potential through personalized leadership coaching, strategic development, and transformative growth solutions.
**Company Size:** Not specified
**Company Stage:** Growth stage, indicated by the company's focus on expansion and ambitious goals.

**ASSUMPTION:** The company is likely a mid-sized or rapidly growing B2B SaaS provider in the leadership development and coaching space.

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### 📊 Role Analysis
**Career Level:** This role is suited for an experienced digital marketing professional, likely at the mid-to-senior level.
**Reporting Structure:** The Digital Marketing Specialist will likely report to the marketing or growth leadership team.
**Team Size/Composition:** Not specified, but the role likely involves collaborating with cross-functional teams, including marketing, sales, and leadership.
**Growth Opportunities:** The successful candidate may have opportunities to take on additional responsibilities, lead strategic marketing initiatives, and potentially advance to a more senior marketing or growth leadership role.

**ASSUMPTION:** This role is positioned as a key contributor to the company's marketing and growth efforts, with potential for career advancement.

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### 🌍 Location & Work Environment
**Office Type:** The role is fully remote, with a preference for candidates within commuting distance to Plano, Texas.
**Geographic Context:** Plano, Texas is a suburban city in the Dallas-Fort Worth metropolitan area, known as a hub for technology and business services companies.
**Work Schedule:** Not specified, but likely a standard full-time schedule.
**Regional Considerations:** Plano is a diverse, family-friendly city with a relatively low cost of living compared to many other major Texas metros, which may appeal to candidates.

**ASSUMPTION:** The company values a flexible, remote-friendly work environment, while also recognizing the potential benefits of having a local presence in the Plano area.

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### 💼 Interview & Application Insights
**Typical Process:** The interview process may include an initial phone or video screening, followed by one or more in-person or virtual interviews with the marketing team and potentially cross-functional stakeholders. The company may also request a portfolio or work samples.
**Key Assessment Areas:** Employers will likely evaluate the candidate's digital marketing expertise, strategic thinking, project management abilities, creativity, and cultural fit.
**Application Tips:** Applicants should highlight their relevant B2B digital marketing experience, showcase their portfolio of successful campaigns, and demonstrate their understanding of the company's mission and growth objectives.
**ATS Keywords:** Some key terms to include in the application: digital marketing, content marketing, inbound marketing, brand strategy, demand generation, SaaS, leadership development, coaching, B2B.

**ASSUMPTION:** The interview process will be thorough to ensure the selected candidate has the necessary skills and experience to contribute to the company's growth.

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### 🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, InDesign, Premiere, After Effects)
- Content management systems (CMS) like WordPress or Drupal
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Data analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)

**ASSUMPTION:** The company utilizes a range of industry-standard digital marketing tools and technologies to support their marketing efforts.

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### 👔 Cultural Fit Considerations
**Company Values:** Based on the company's focus on empowering business leaders and driving transformative growth, the organization likely values innovation, collaboration, a results-oriented mindset, and a commitment to making a positive impact.
**Work Style:** The remote-friendly work environment and the need to manage third-party partners suggest a flexible, autonomous, and deadline-driven work style.
**Self-Assessment:** Candidates should consider whether they thrive in a fast-paced, growth-oriented environment, enjoy taking on diverse marketing responsibilities, and have a proven track record of delivering measurable results.

**ASSUMPTION:** The company culture emphasizes adaptability, entrepreneurial spirit, and a customer-centric approach to driving growth and impact.

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### ⚠️ Potential Challenges
- Balancing multiple marketing priorities and project deadlines in a remote setting
- Aligning marketing efforts with the company's ambitious growth goals and rapidly evolving needs
- Effectively managing external vendors and agencies to ensure consistent brand representation

**ASSUMPTION:** The Digital Marketing Specialist role may involve a high workload and the need to prioritize and manage multiple concurrent initiatives, which could pose challenges for some candidates.

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### 📈 Similar Roles Comparison
This Digital Marketing Specialist role is similar to other mid-level digital marketing positions in the B2B SaaS or technology services industries. Key differences may include a stronger focus on demand generation, content creation, and cross-functional collaboration to drive the company's growth objectives, rather than solely executing tactical marketing activities.

**ASSUMPTION:** The company is seeking a strategic marketing professional who can contribute to the overall growth and development of the business, rather than just a tactical "doer" of marketing tasks.

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### 📝 Sample Projects
- Develop and execute an integrated digital marketing campaign to raise brand awareness and generate qualified leads for the company's leadership coaching services
- Create a content marketing strategy and editorial calendar to position the company as a thought leader in the B2B SaaS leadership development space
- Optimize the company's website to improve user experience, drive inbound traffic, and convert visitors into marketing qualified leads
- Manage the production and distribution of video content, such as expert interviews, customer testimonials, and educational webinars
- Analyze marketing performance data and present insights to the leadership team to inform future campaign planning and budget allocation

**ASSUMPTION:** The Digital Marketing Specialist will have the opportunity to work on a variety of digital marketing initiatives that support the company's growth objectives.

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### ❓ Key Questions to Ask During Interview
1. What are the company's primary marketing and growth goals for the next 12-24 months, and how will this role contribute to achieving those objectives?
2. Can you provide more detail on the company's target audience and buyer personas, and how the digital marketing strategy is tailored to reach and engage these key stakeholders?
3. What are the most critical metrics or key performance indicators (KPIs) that the marketing team is focused on, and how will my performance be evaluated against those metrics?
4. Can you describe the company's current marketing technology stack and how the Digital Marketing Specialist will be expected to leverage those tools to drive results?
5. What opportunities exist for the Digital Marketing Specialist to collaborate with other teams, such as sales, customer success, or product, to create a cohesive go-to-market approach?
6. How does the company support the professional development and career growth of its marketing team members?

**ASSUMPTION:** These questions will help the candidate better understand the company's goals, the scope of the role, and the opportunities for growth and development.

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## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**

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## 📌 Next Steps for Applicants
To apply for this Digital Marketing Specialist role, be sure to:
1. Tailor your resume and cover letter to highlight your relevant B2B digital marketing experience, with a focus on the key skills and responsibilities outlined in the job description.
2. Research the company, its products/services, and its growth objectives to demonstrate your understanding of how you can contribute to their success.
3. Prepare thoughtful questions to ask during the interview that show your strategic thinking and interest in the role.
4. Be prepared to provide examples of successful digital marketing campaigns or projects you have led, and the measurable impact they had on the business.
5. Review the company's website, social media presence, and any other publicly available marketing materials to get a sense of their current branding and positioning.

By taking these steps, you can position yourself as a strong candidate who is well-aligned with the company's needs and enthusiastic about the opportunity to join their growing team.