The Digital Marketing Specialist will be responsible for planning, developing, and implementing marketing and PR communication programs to increase brand awareness and drive revenue growth for this fast-growing B2B SaaS coaching and leadership development company.
Education: BS/BA degree in Marketing or Communications
Experience: 3-5 years of marketing communications experience that encompasses most key functions, including advertising, promotion programs, collateral development (digital, print, video) and website management.
Skills:
Salary Range: $70K-$90K
Benefits: Full-time + Benefits
Industry Comparison: The provided salary range is competitive for a Digital Marketing Specialist role in the Plano, Texas area, aligning with industry averages for similar positions in the B2B SaaS and technology sectors.
Industry Position: PhillyTech.Co is a leading organization that specializes in empowering business leaders and organizations to achieve their full potential through personalized leadership coaching, strategic development, and transformative growth solutions.
Company Size: ASSUMPTION: Based on the role and industry, PhillyTech.Co is likely a growing mid-size or enterprise-level B2B SaaS company.
Company Stage: ASSUMPTION: The company is in a growth stage, focused on scaling its coaching and leadership development offerings for B2B SaaS founders, entrepreneurs, and executives.
Career Level: This role is suited for a mid-level Digital Marketing Specialist with 3-5 years of relevant experience.
Reporting Structure: ASSUMPTION: The Digital Marketing Specialist will likely report to a Marketing Manager or Director, potentially working closely with the leadership team.
Team Size/Composition: ASSUMPTION: The marketing team is likely a small to medium-sized group of specialists, supporting the company's growth initiatives.
Growth Opportunities: Successful performance in this role could lead to advancement within the marketing team, with potential for future management or strategic leadership positions.
Office Type: The job listing indicates this is a full-time, on-site role at the company's office in Plano, Texas.
Geographic Context: Plano, Texas is a major technology hub in the Dallas-Fort Worth metropolitan area, home to numerous tech companies and startups.
Work Schedule: ASSUMPTION: This role likely follows a standard 40-hour per week schedule, with some flexibility for meetings and events.
Regional Considerations: The Plano, Texas area has a relatively low cost of living compared to other major technology hubs, making it an attractive location for businesses and employees.
Typical Process: The interview process for this role may include an initial phone/video screening, followed by one or more in-person or virtual interviews with the hiring manager, marketing team, and potentially the leadership team.
Key Assessment Areas: Employers will likely evaluate the candidate's digital marketing expertise, content creation skills, project management abilities, and cultural fit within the organization.
Application Tips: Candidates should highlight their relevant experience in demand generation, inbound marketing, and omnichannel campaign management. Showcasing a strong portfolio of digital marketing assets and certifications will also be valuable.
ATS Keywords: Some key terms to include in the application and resume are: "digital marketing," "content marketing," "inbound marketing," "B2B SaaS," "marketing communications," "brand management," and "marketing automation."
The Digital Marketing Specialist will likely utilize a variety of marketing tools and platforms, such as:
Company Values: ASSUMPTION: Based on the company's focus on leadership coaching and transformative growth solutions, the organization likely values innovation, client success, and a positive impact on its customers and the broader community.
Work Style: The work environment is likely fast-paced, collaborative, and focused on achieving results. The successful candidate should be adept at managing multiple projects, working well in a team, and communicating effectively with both internal and external stakeholders.
Self-Assessment: Applicants should ask themselves: "Am I passionate about driving brand awareness and revenue growth through integrated digital marketing strategies?" and "Can I thrive in a dynamic, goal-oriented work culture?"
The Digital Marketing Specialist role may involve a broad scope of responsibilities, from content creation and campaign management to website optimization and event coordination. Juggling multiple priorities and deadlines may require strong organizational skills and the ability to work well under pressure.
This Digital Marketing Specialist role is similar to other mid-level marketing positions, such as Digital Marketing Manager, Content Marketing Specialist, or Demand Generation Coordinator. The key differences may be the depth of strategic planning, the level of client-facing responsibilities, and the specific focus on the B2B SaaS and leadership coaching industries.
Some potential projects the Digital Marketing Specialist may work on include:
Candidates should consider asking the following questions during the interview process:
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To pursue this opportunity effectively, applicants should: