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Digital Marketing Specialist | $70K-$90K | Full-Time + Benefits | Leadership Coaching Company

PhillyTech.Co
Full-time
On-site
Plano, Texas, United States
๐ŸŒ Digital Marketing
Here is the AI-enriched job listing in HTML format: Digital Marketing Specialist | PhillyTech.Co

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Digital Marketing Specialist
๐Ÿ”น Company: PhillyTech.Co
๐Ÿ”น Location: Plano, Texas, United States
๐Ÿ”น Job Type: Full-time
๐Ÿ”น Category: ๐ŸŒ Digital Marketing

๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

The Digital Marketing Specialist will be responsible for planning, developing, and implementing marketing and PR communication programs to increase brand awareness and drive revenue growth for this fast-growing B2B SaaS coaching and leadership development company.

๐Ÿ“‹ Key Responsibilities

  • โœ… Collaborate with the internal team to support the development of brand and portfolio positioning and ensure ongoing brand awareness and consistency in all creative materials.
  • โœ… Manage the content development, design, and production of all marketing materials including collateral, web content, digital marketing assets, advertising materials, customer presentations, and video content.
  • โœ… Develop and manage the execution of demand-generation programs tailored to specific market verticals.
  • โœ… Manage company website and inbound marketing strategy to drive prospect awareness and engagement.
  • โœ… Maintain online business profiles and social media presence
  • โœ… Trade show and industry event planning and coordination
  • โœ… Engage and assist in the management of third-party talent such as agencies, graphic designers, editors, filmmakers, and video editors
  • โœ… Track key performance metrics for marketing programs and demand-generation activities.

๐ŸŽฏ Required Qualifications

Education: BS/BA degree in Marketing or Communications

Experience: 3-5 years of marketing communications experience that encompasses most key functions, including advertising, promotion programs, collateral development (digital, print, video) and website management.

Skills:

  • 3-5 years proven track record of successful marketing program management and sales support
  • Strong knowledge of digital marketing, content marketing, and inbound marketing strategies
  • Industry experience in B2B Technology and/or Healthcare Technology
  • Understanding of buyer personas, brand strategy, and brand standards
  • Ability to manage outsourced agency partners and suppliers
  • Knowledge and familiarity with Internet, Web, and software technologies related to the delivery of digital services to companies.
  • Excellent project management skills with the ability to prioritize
  • Excellent communication and listening skills with the ability to promote and sell ideas
  • Outstanding written and verbal communication skills
  • Experience with creative tools such as Adobe Photoshop, InDesign, Premiere, After Effects, Camtasia, and/or Explainimages
  • Digital Marketer Certifications are a plus

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $70K-$90K

Benefits: Full-time + Benefits

Industry Comparison: The provided salary range is competitive for a Digital Marketing Specialist role in the Plano, Texas area, aligning with industry averages for similar positions in the B2B SaaS and technology sectors.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: PhillyTech.Co is a leading organization that specializes in empowering business leaders and organizations to achieve their full potential through personalized leadership coaching, strategic development, and transformative growth solutions.

Company Size: ASSUMPTION: Based on the role and industry, PhillyTech.Co is likely a growing mid-size or enterprise-level B2B SaaS company.

Company Stage: ASSUMPTION: The company is in a growth stage, focused on scaling its coaching and leadership development offerings for B2B SaaS founders, entrepreneurs, and executives.

๐Ÿ“Š Role Analysis

Career Level: This role is suited for a mid-level Digital Marketing Specialist with 3-5 years of relevant experience.

Reporting Structure: ASSUMPTION: The Digital Marketing Specialist will likely report to a Marketing Manager or Director, potentially working closely with the leadership team.

Team Size/Composition: ASSUMPTION: The marketing team is likely a small to medium-sized group of specialists, supporting the company's growth initiatives.

Growth Opportunities: Successful performance in this role could lead to advancement within the marketing team, with potential for future management or strategic leadership positions.

๐ŸŒ Location & Work Environment

Office Type: The job listing indicates this is a full-time, on-site role at the company's office in Plano, Texas.

Geographic Context: Plano, Texas is a major technology hub in the Dallas-Fort Worth metropolitan area, home to numerous tech companies and startups.

Work Schedule: ASSUMPTION: This role likely follows a standard 40-hour per week schedule, with some flexibility for meetings and events.

Regional Considerations: The Plano, Texas area has a relatively low cost of living compared to other major technology hubs, making it an attractive location for businesses and employees.

๐Ÿ’ผ Interview & Application Insights

Typical Process: The interview process for this role may include an initial phone/video screening, followed by one or more in-person or virtual interviews with the hiring manager, marketing team, and potentially the leadership team.

Key Assessment Areas: Employers will likely evaluate the candidate's digital marketing expertise, content creation skills, project management abilities, and cultural fit within the organization.

Application Tips: Candidates should highlight their relevant experience in demand generation, inbound marketing, and omnichannel campaign management. Showcasing a strong portfolio of digital marketing assets and certifications will also be valuable.

ATS Keywords: Some key terms to include in the application and resume are: "digital marketing," "content marketing," "inbound marketing," "B2B SaaS," "marketing communications," "brand management," and "marketing automation."

๐Ÿ› ๏ธ Tools & Technologies

The Digital Marketing Specialist will likely utilize a variety of marketing tools and platforms, such as:

  • Content management systems (CMS) like WordPress or Drupal
  • Marketing automation platforms, e.g., HubSpot, Marketo, or Pardot
  • Social media management tools, e.g., Hootsuite, Buffer, or Sprout Social
  • Analytics and reporting tools, e.g., Google Analytics, Mixpanel, or Amplitude
  • Creative software, e.g., Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
  • Video editing tools, e.g., Camtasia, Explainimages, or Adobe Premiere Pro

๐Ÿ‘” Cultural Fit Considerations

Company Values: ASSUMPTION: Based on the company's focus on leadership coaching and transformative growth solutions, the organization likely values innovation, client success, and a positive impact on its customers and the broader community.

Work Style: The work environment is likely fast-paced, collaborative, and focused on achieving results. The successful candidate should be adept at managing multiple projects, working well in a team, and communicating effectively with both internal and external stakeholders.

Self-Assessment: Applicants should ask themselves: "Am I passionate about driving brand awareness and revenue growth through integrated digital marketing strategies?" and "Can I thrive in a dynamic, goal-oriented work culture?"

โš ๏ธ Potential Challenges

The Digital Marketing Specialist role may involve a broad scope of responsibilities, from content creation and campaign management to website optimization and event coordination. Juggling multiple priorities and deadlines may require strong organizational skills and the ability to work well under pressure.

๐Ÿ“ˆ Similar Roles Comparison

This Digital Marketing Specialist role is similar to other mid-level marketing positions, such as Digital Marketing Manager, Content Marketing Specialist, or Demand Generation Coordinator. The key differences may be the depth of strategic planning, the level of client-facing responsibilities, and the specific focus on the B2B SaaS and leadership coaching industries.

๐Ÿ“ Sample Projects

Some potential projects the Digital Marketing Specialist may work on include:

  • Developing and executing a content calendar for the company's blog, social media, and email marketing campaigns
  • Designing and launching a lead generation campaign targeting B2B SaaS founders and executives
  • Optimizing the company's website to improve user experience and drive higher conversion rates
  • Coordinating the production and promotion of a series of educational webinars or video content
  • Analyzing marketing performance data to identify opportunities for improvement and inform future strategy

โ“ Key Questions to Ask During Interview

Candidates should consider asking the following questions during the interview process:

  1. What are the company's key marketing priorities and metrics for success in the next 12-18 months?
  2. How does the marketing team collaborate with other departments, such as sales and customer success?
  3. What are the most significant challenges the company is currently facing in its growth and expansion efforts?
  4. Can you describe the company's culture and the typical work-life balance for employees in this role?
  5. What professional development opportunities are available for marketing team members to enhance their skills and advance their careers?
  6. How does the company measure the effectiveness of its digital marketing campaigns and initiatives?


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

๐Ÿ“Œ Next Steps for Applicants

To pursue this opportunity effectively, applicants should:

  • Carefully review the job description and requirements to ensure they are a strong fit
  • Tailor their resume and cover letter to highlight relevant experience and skills
  • Research the company, its industry position, and the local job market to understand the context
  • Prepare thoughtful questions to ask during the interview process
  • Be ready to demonstrate their expertise in digital marketing strategies, content creation, and campaign management
  • Optimize their application for the company's applicant tracking system (ATS) by incorporating relevant keywords