Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Boston Consulting Group

🔹 Location: Cologne, North Rhine-Westphalia, Germany | Munich, Bavaria, Germany | Frankfurt, Hesse, Germany | Amsterdam, Noord-Holland, Netherlands | London, City of, United Kingdom

🔹 Job Type: Full-time, Temporary (until October 2026)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Shaping and optimizing BCG Platinion's digital presence across multiple channels
• Focusing on EMESA (Europe, Middle East, South America, Africa) with global impact
• Managing digital marketing campaigns from conceptualization to execution
• Analyzing KPIs and providing data-driven insights and recommendations
• Collaborating with marketing and recruiting teams to develop thought leadership content and employer branding initiatives

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and strategic thinking.

📋 Key Responsibilities

✅ Support and execute digital marketing campaigns with a focus on social media (LinkedIn, YouTube), paid advertising (Google Ads, LinkedIn Campaign Manager, Meta Business Manager), website management (Webflow), analytics (Piwik Pro), and SEO

✅ Manage or assist in managing campaigns and digital channels, from conceptualization to execution, tracking, and optimization

✅ Coordinate external agencies and key account managers (Google, LinkedIn, Meta) for paid advertising, content creation, and video production

✅ Monitor and analyze KPIs for all digital marketing channels, proactively suggesting improvements and optimizations

✅ Ensure consistent brand representation across all digital channels in line with corporate guidelines

✅ Conduct regular reporting, providing clear insights and actionable recommendations based on data analysis

ASSUMPTION: This role involves a high level of personal responsibility and requires strong project management skills to juggle multiple campaigns and channels effectively.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, digital media, or a related field

Experience: 2-4 years of relevant digital marketing experience, ideally covering multiple digital marketing disciplines

Required Skills:

• Knowledge of digital marketing platforms: LinkedIn, Google Ads, Meta Business Manager
• Experience with Webflow (CMS) and Piwik Pro (Analytics) is a plus
• Good knowledge of MS PowerPoint and Excel
• Excellent communication skills in English (spoken and written); additional languages are a plus

Preferred Skills:

• Graphic design and photo/video editing experience, especially with Figma and Adobe Suite
• Agile mindset and analytical thinking
• Proactive approach to staying up to date with current digital marketing trends
• Knowledge of the consulting industry and affinity for digitalization and technology topics

ASSUMPTION: While not explicitly stated, having experience with project management tools and familiarity with the consulting industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a digital marketing specialist role with 2-5 years of experience in Germany, the estimated salary range is €45,000 - €65,000 per year (gross).

Benefits:

• Attractive remuneration package and social benefits
• Hybrid working from home office and centrally located offices
• Continuous training through internal and external trainings as well as an annual budget for coordinated individual trainings
• Modern offices with ergonomic workstations
• Complimentary meals and beverages

Working Hours: Full-time, typically 40 hours per week, with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and the specific location within Germany.

📌 Applicant Insights

🔍 Company Context

Industry: The Boston Consulting Group (BCG) is a global management consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.

Company Size: BCG has over 10,000 employees worldwide, providing a large and diverse network of expertise and resources.

Founded: BCG was founded in 1963 and has since grown into one of the world's leading management consulting firms.

Company Description:

• BCG helps clients make the world a better place by embracing a transformational approach aimed at benefiting all stakeholders
• The firm delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures
• BCG works in a uniquely collaborative model across the firm and throughout all levels of the client organization

Company Specialties:

• Consumer insight
• Corporate development
• Corporate finance
• Digital economy
• Globalization
• Growth
• Information technology
• Innovation
• Marketing & sales
• Operations
• People & organization
• Postmerger integration
• Risk management
• Strategy
• Sustainability
• Transformation
• Climate
• Artificial intelligence
• Cost transformation
• And supply chains

Company Website: https://www.bcg.com/

ASSUMPTION: BCG's extensive global presence and diverse expertise make it an attractive employer for digital marketing professionals seeking international exposure and growth opportunities.

📊 Role Analysis

Career Level: This role is suitable for a mid-level digital marketing professional with 2-5 years of experience.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager or a similar role within the Business Service Teams at BCG Platinion.

Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site work at one of BCG's offices in Central Europe (Cologne, Munich, Frankfurt), Amsterdam, or London, and remote work.

Growth Opportunities:

• This role provides an opportunity to gain experience in a global consulting firm and work on international digital marketing campaigns
• Successful candidates may have the opportunity to take on additional responsibilities and advance their careers within BCG
• The temporary nature of this role may also present opportunities for candidates to explore other roles within the company upon completion

ASSUMPTION: This role offers a unique opportunity for digital marketing professionals to gain experience in a global consulting firm and work on high-impact digital marketing campaigns.

🌍 Location & Work Environment

Office Type: BCG's offices are modern, centrally located, and equipped with ergonomic workstations to ensure a comfortable and productive work environment.

Office Location(s): Cologne, Munich, Frankfurt, Amsterdam, London

Geographic Context:

• Cologne, Munich, and Frankfurt are major cities in Germany with vibrant business ecosystems and strong consulting industries
• Amsterdam and London are major European hubs for business and technology, offering diverse cultural experiences and international networking opportunities

Work Schedule: The work schedule for this role is typically Monday to Friday, with flexible working hours and remote work options available.

ASSUMPTION: The diverse locations offered for this role provide candidates with the opportunity to choose an office that best fits their personal and professional needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with BCG's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Demonstrate your understanding of BCG's business and the role's requirements in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research BCG's company culture and values to show your enthusiasm and alignment with the organization

ATS Keywords: Digital Marketing, Social Media, Paid Advertising, Website Management, Analytics, SEO, Campaign Management, Data Analysis, Brand Representation, Communication, Graphic Design, Photo Editing, Video Editing, Agile Mindset, Analytical Thinking, Problem Solving

ASSUMPTION: BCG's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for both the candidate and the organization.

🛠️ Tools & Technologies

• LinkedIn, YouTube, Google Ads, LinkedIn Campaign Manager, Meta Business Manager
• Webflow (CMS), Piwik Pro (Analytics)
• Figma, Adobe Suite (graphic design and photo/video editing)
• MS PowerPoint, MS Excel

ASSUMPTION: Familiarity with these digital marketing platforms and tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Impact
• Innovation
• Client focus
• One BCG

Work Style:

• Agile and collaborative
• Data-driven and analytical
• Creative and innovative
• Client-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a creative approach to problem-solving and identifying opportunities?
• Are you comfortable working with a diverse, global team and managing multiple projects simultaneously?

ASSUMPTION: BCG values candidates who are a strong cultural fit, with a focus on collaboration, innovation, and client focus.

⚠️ Potential Challenges

• The temporary nature of this role may present challenges in terms of long-term career planning and stability
• The role requires strong project management skills and the ability to juggle multiple campaigns and channels effectively
• Working in a global consulting firm may present unique challenges in terms of navigating complex organizational structures and managing stakeholder expectations
• The role may require occasional travel to BCG offices in other locations or client sites

ASSUMPTION: These potential challenges should be carefully considered by candidates when evaluating this role and their personal and professional goals.

📈 Similar Roles Comparison

• This role is unique in its focus on digital marketing for a global consulting firm, with a broad scope of responsibilities and a temporary duration
• Compared to other digital marketing roles, this position offers a higher level of responsibility and exposure to international campaigns
• Career paths within BCG may differ from those in other industries, with opportunities for growth and advancement based on individual performance and potential

ASSUMPTION: This role offers a unique opportunity for digital marketing professionals to gain experience in a global consulting firm and work on high-impact digital marketing campaigns.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a global consulting firm, including social media campaigns, paid advertising, and website optimization
• Managing a team of external agencies and key account managers to deliver high-quality content and video production for digital marketing channels
• Conducting a comprehensive analysis of digital marketing KPIs and providing data-driven recommendations for optimization and improvement

ASSUMPTION: These sample projects illustrate the broad scope of responsibilities and the high level of impact this role can have on BCG's digital marketing efforts.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader digital marketing strategy for BCG Platinion?
• What opportunities are there for professional development and growth within BCG?
• How does BCG support work-life balance for its employees?
• What is the typical career path for someone in this role, and what are the opportunities for advancement within BCG?

ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, the organization's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research BCG's company culture and values to show your enthusiasm and alignment with the organization
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.