🔹 Job Title: Digital Marketing Manager (Search)
🔹 Company: Everly Health
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
As the Digital Marketing Manager (Search) at Everly Health, you'll own paid media for the Everlywell brand across multiple channels including paid search, display, and expansion PPC channels. You'll be responsible for driving customer acquisition through effective digital marketing strategies while working closely with the acquisition and product teams. This is a strategic role that combines technical marketing expertise with analytical skills to grow the company's digital presence and customer base.
ASSUMPTION: This role is a mid-to-senior level position focused primarily on paid search with additional responsibilities across other digital channels. The emphasis on "mission-driven" suggests the company values making healthcare more accessible.
Education: Not specified
Experience: 8 years in digital media (search and other PPC channels) with recent direct-to-consumer or relevant agency experience
Skills:
ASSUMPTION: While no specific education is mentioned, a bachelor's degree in Marketing, Digital Media, or a related field is likely expected for a role at this level, but strong experience may compensate for formal education.
Salary Range: $110,000 - $130,000 (based on qualifications, market data/ranges, location, and internal equity)
Benefits:
Industry Comparison: This compensation is competitive for a Digital Marketing Manager specializing in search at the 8+ year experience level, especially for a remote position. The comprehensive benefits package including wellness stipends and flexible PTO aligns with progressive tech companies.
ASSUMPTION: The salary may vary based on the candidate's location, with potentially different ranges for those based in Austin (ATX) or New York City (NYC) as mentioned in the listing.
Industry Position: Everly Health is a health technology company that operates Everlywell, a platform focused on making lab testing more accessible to consumers.
Company Size: Not specified
Company Stage: Growth-stage company expanding its services, including in-person testing options
ASSUMPTION: Based on the mention of "start-up environment" and the structured marketing team with specific roles (like Head of Growth), Everly Health appears to be a growing health tech company that has moved beyond early-stage startup phase but maintains a dynamic working environment. The company likely has venture capital funding given the scale of operations and marketing budgets mentioned.
Career Level: Senior
Reporting Structure: Reports to the Head of Growth
Team Size/Composition: Not specified, but will work with acquisition and product teams
Growth Opportunities: Potential career progression toward leadership positions in digital marketing or broader growth marketing roles
ASSUMPTION: This appears to be a senior individual contributor role with significant autonomy in managing digital marketing channels. The cross-functional collaboration suggests the opportunity to develop strategic leadership skills which could lead to progression into director-level positions.
Office Type: Remote
Geographic Context: Fully remote position, though the listing mentions ATX (Austin) or NYC (New York City) as possible locations that may affect salary considerations
Work Schedule: Not specified, likely standard full-time hours with flexibility
Regional Considerations: The remote nature allows for geographic flexibility, though compensation may be adjusted based on location
ASSUMPTION: As a remote role in a tech company with flexible PTO, there's likely flexibility in working hours as long as performance targets are met. The company may have offices in Austin and NYC where some team members work, which could involve occasional travel for collaboration if needed.
Typical Process: For roles at this level, expect a multi-stage interview process including an initial screening, technical assessment of Google Ads knowledge, panel interviews with marketing team members, and possibly a case study or strategy presentation
Key Assessment Areas: PPC campaign management expertise, analytical skills, strategic thinking, experience with significant budgets, and understanding of healthcare consumer behavior
Application Tips: Highlight quantifiable successes in previous digital marketing roles, especially those related to search marketing and Google Ads. Emphasize experience with automation and AI-driven marketing strategies
ATS Keywords: PPC, Google Ads, PMAX, paid search, digital marketing, campaign management, search marketing, performance marketing, SEM, digital advertising, bid strategy, keyword research, audience segmentation
ASSUMPTION: These insights are based on standard practices for senior digital marketing roles in technology companies and not specifically outlined in the job description.
ASSUMPTION: Additional tools commonly used in this role type but not explicitly mentioned may include bid management platforms (like Kenshoo or Marin), A/B testing tools, marketing automation software, and CRM systems for customer data integration.
Company Values: Mission-driven organization focused on making lab testing accessible for everyone
Work Style: Fast-paced startup environment that values collaboration, analytical thinking, and customer empathy
Self-Assessment: Consider whether you:
ASSUMPTION: The emphasis on being "mission-driven" and "empathetic to customer's wants and needs" suggests a culture that values purpose-oriented work and customer-centric thinking. The mention of a "fast-paced start-up environment" indicates the company likely values adaptability and resourcefulness.
Based on the job description, potential candidates might face:
ASSUMPTION: These challenges are inferred based on the responsibilities and requirements in the job description and represent common challenges in similar roles in the industry.
This role differs from standard Digital Marketing Manager positions by specifically focusing on search marketing with additional PPC channel responsibilities. Unlike broader marketing roles, this position emphasizes technical expertise in Google Ads and performance marketing rather than brand development. Compared to agency roles in search marketing, this in-house position offers the opportunity to deeply understand one brand and its customers rather than managing multiple clients.
ASSUMPTION: This comparison is based on typical industry patterns for digital marketing roles with similar titles and responsibilities.
In this role, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples derived from the responsibilities listed in the job description and common initiatives for similar roles in the industry.
ASSUMPTION: These questions are suggested based on the role type and company context, and may need adaptation based on specific interview circumstances and the interviewer's background.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
When applying, ensure your resume includes the key terms from the job description to increase visibility in Applicant Tracking Systems. Quantify your achievements with specific metrics and highlight experience with similar budget levels and channels.