🔹 Job Title: Digital Marketing Manager - Online Marketing
🔹 Company: Daxko
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
As a Digital Marketing Manager at Daxko, you'll join the Online Marketing team to oversee website optimization and digital marketing campaigns that drive lead generation and organic growth for health and wellness facility management solutions. You'll collaborate with cross-functional teams to develop and execute SEO, CRO, and content strategies that deliver measurable results across multiple brands.
ASSUMPTION: Based on the description, this is a strategic role requiring both technical expertise and cross-team collaboration skills. The emphasis on measurable results suggests this position is a key driver of marketing performance.
Education: Bachelor's degree in a relevant field or equivalent experience
Experience:
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears competitive for the digital marketing industry, with particular emphasis on work-life balance through flexible PTO and remote work options.
ASSUMPTION: While no specific salary is provided, digital marketing manager roles in Birmingham, Alabama typically range from $65,000-$90,000 based on industry standards, though this may vary based on the candidate's experience level and the company's compensation structure.
Industry Position: Daxko is a specialized software provider in the health and wellness sector, delivering solutions for facilities ranging from neighborhood yoga studios to national franchises, YMCAs, JCCs, and similar organizations.
Company Size: Not specified
Company Stage: Established company with multiple brands and products
ASSUMPTION: Based on the description of managing multiple brands and enterprise-level strategies, Daxko appears to be a mid-sized or larger established company rather than an early-stage startup. The company likely has a significant market presence in the health and wellness technology space.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential for advancement within the marketing department or specialization in SEO/CRO leadership roles
ASSUMPTION: This appears to be a mid to senior-level role based on the required 2-4 years of specialized experience and strategic responsibilities. The position likely involves both hands-on execution and strategic planning, suggesting room for growth into more senior marketing leadership positions.
Office Type: Remote work option available
Geographic Context: Birmingham is Alabama's largest city with a growing tech scene and lower cost of living compared to major tech hubs.
Work Schedule: Not specified, likely standard business hours with flexibility
Regional Considerations: Birmingham offers urban amenities with Southern cultural influences and proximity to outdoor recreation
ASSUMPTION: The job listing includes #LI-Remote and mentions remote work environments, suggesting this is a remote-friendly position. While headquartered in Birmingham, candidates may be able to work remotely from other locations, though this should be confirmed during the application process.
Typical Process: Initial screening call, technical/skills assessment, panel interview with marketing team members, final interview with hiring manager
Key Assessment Areas: SEO/CRO expertise, analytical skills, strategic thinking, communication abilities, adaptability, collaborative approach
Application Tips: Highlight quantifiable SEO/CRO achievements, showcase experience with mentioned analytics tools, demonstrate both technical expertise and strategic thinking
ATS Keywords: SEO, CRO, Google Analytics, WordPress, A/B testing, technical SEO, content optimization, digital marketing, conversion optimization, SEMrush, Search Atlas, Google Search Console
ASSUMPTION: These insights are based on industry standards for digital marketing roles and the specific requirements mentioned in the job description. The actual interview process may vary.
ASSUMPTION: While these tools are explicitly mentioned, experience with other common digital marketing tools like Ahrefs, Moz, Hotjar, Google Tag Manager, and marketing automation platforms would likely be valuable but not explicitly required.
Company Values: Daxko emphasizes diversity, team member care, work-life balance, and a passion for helping health and wellness facilities succeed
Work Style: Collaborative approach with cross-functional teams while maintaining independent task management
Self-Assessment:
ASSUMPTION: The company culture insights are inferred from statements about Daxko's purpose and values, including their commitment to diversity and team member benefits. The job requires both technical skills and collaborative abilities, suggesting a balance of independent work and team integration.
ASSUMPTION: These challenges are based on the job requirements mentioning multiple brands, cross-functional collaboration, and integrated analytics. The position appears to require balancing various priorities and stakeholders.
This Digital Marketing Manager role differs from general marketing managers by its specific focus on SEO and CRO. Unlike pure SEO specialists, this position requires broader digital marketing strategy implementation. Compared to a Digital Marketing Director, this role has more hands-on execution responsibilities while still maintaining strategic input. The multi-brand component adds complexity compared to single-brand marketing management positions.
ASSUMPTION: This comparison is based on standard digital marketing role structures and the specific emphasis on technical SEO, CRO, and multi-brand management in the job description.
ASSUMPTION: These sample projects are derived directly from the responsibilities listed in the job description and represent typical work this role would likely handle.
ASSUMPTION: These questions are suggested based on the role type and information provided in the job listing. Candidates should adapt these based on their specific interests and the flow of the interview.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.