🔹 Job Title: Digital Marketing Manager - Online Marketing
🔹 Company: Daxko
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
As the Digital Marketing Manager at Daxko, you'll play a crucial role in the Online Marketing team, overseeing website optimization and digital marketing campaigns to maximize lead generation and organic growth. You'll collaborate with various teams to develop and execute data-driven strategies that improve SEO, conversion rates, and overall digital marketing performance across multiple brands in the health and wellness industry.
ASSUMPTION: This role appears to be a mid to senior-level position based on the strategic nature of responsibilities and required years of experience. The position likely has significant impact on the company's digital acquisition strategy.
Education: Bachelor's degree in a relevant field or equivalent experience
Experience:
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: The benefits package appears comprehensive and competitive for the digital marketing industry, particularly with the inclusion of remote work options and fitness reimbursement which align with the company's focus on health and wellness.
Industry Position: Daxko is a software provider that specializes in solutions for health and wellness facilities, serving diverse clients from small yoga studios to national franchises, YMCAs, and JCCs.
Company Size: Not specified
Company Stage: Established company with multiple brands and enterprise-level operations
ASSUMPTION: Based on the mention of multiple brands and enterprise-level SEO strategy, Daxko appears to be an established company rather than a startup. The company likely has a significant market presence in the health and wellness technology sector.
Career Level: Mid to Senior level
Reporting Structure: Not explicitly stated
Team Size/Composition: Not specified, but mentions collaboration with campaign managers, product marketers, SEO specialists, designers, developers, and paid media teams
Growth Opportunities: Not explicitly stated
ASSUMPTION: This role appears to be mid to senior level based on the required experience (2-4 years of specialized experience) and strategic responsibilities. The role likely requires cross-functional leadership without direct reports, though management responsibility is not explicitly mentioned.
Office Type: Remote work option available
Geographic Context: Birmingham, Alabama is a growing tech hub in the southeastern United States with a lower cost of living compared to major coastal tech centers.
Work Schedule: Not specified
Regional Considerations: Birmingham offers an attractive combination of urban amenities and southern quality of life, with a growing technology sector.
ASSUMPTION: Given the "#LI-Remote" tag and mention of remote work as a perk, this position appears to allow for remote work. Birmingham is mentioned as the location, which may be the company headquarters or a hub office location.
Typical Process: For digital marketing roles at established software companies, interviews typically include initial screening, technical assessment of SEO/CRO knowledge, portfolio review, and team/cultural fit evaluation.
Key Assessment Areas: SEO expertise, analytical skills, experience with marketing technologies, strategic thinking, and collaboration abilities.
Application Tips: Highlight measurable results from previous SEO and CRO initiatives, demonstrate familiarity with the tools mentioned (Google Analytics, SEMrush, etc.), and showcase experience working across multiple brands.
ATS Keywords: SEO, CRO, Google Analytics, technical SEO, content optimization, A/B testing, WordPress, digital marketing, conversion optimization, Search Console, SEMrush, Search Atlas, local SEO
ASSUMPTION: These interview insights are based on standard practices for digital marketing manager roles in technology companies and are not explicitly mentioned in the job description.
ASSUMPTION: Additional tools commonly used in this type of role might include Ahrefs, Screaming Frog, HotJar, Google Tag Manager, and various CMS platforms, though these are not explicitly mentioned in the job listing.
Company Values: Daxko emphasizes supporting health and wellness facilities and their members with efficient and delightful solutions. The company values diversity in the broadest sense and appears to prioritize work-life balance based on benefits offered.
Work Style: Collaborative environment with cross-functional teamwork mentioned repeatedly; attention to detail and ability to work independently are also valued.
Self-Assessment: Prospective applicants should consider:
ASSUMPTION: The company culture appears to value both technical expertise and interpersonal skills. The mention of diversity in "thought and perspective" suggests an environment that values different viewpoints and approaches.
Managing SEO and CRO strategies across multiple brands simultaneously could be demanding and require excellent organization skills. Balancing technical optimization with strategic marketing goals across different stakeholder groups may require strong communication and prioritization abilities. Staying current with rapidly evolving SEO best practices while implementing them across multiple properties could present workload challenges.
ASSUMPTION: These potential challenges are inferred from the job responsibilities and the multi-brand nature of the work, not explicitly stated in the job posting.
This Digital Marketing Manager role differs from typical SEO Manager positions by encompassing broader CRO responsibilities and multi-brand strategy. Unlike pure content marketing roles, this position includes technical SEO and performance analytics. Compared to general marketing manager positions, this role is more specialized in digital acquisition channels and website optimization. The position has more strategic responsibilities than a Digital Marketing Specialist but may have less direct report management than a Director of Digital Marketing.
ASSUMPTION: This comparison is based on standard industry role definitions and not on specific information provided in the job description.
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and represent typical activities for the role.
ASSUMPTION: These questions are suggested based on the role type and information provided in the job listing. They may need to be adapted for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.