(Digital) Marketing Manager (m/w/d) Hygiene & Wellbeing

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d) Hygiene & Wellbeing

🔹 Company: Rentokil Initial

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: On-site

🔹 Category: Facilities Services

🔹 Date Posted: Tue Apr 01 2025 09:55:23 GMT+0000

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns, focusing on Hygiene & Wellbeing
• Supporting sales with digital presentations and marketing materials
• Enhancing online presence via SEO and managing social media
• Overseeing agency performance and budget management

ASSUMPTION: This role will primarily focus on digital marketing strategies while incorporating some traditional marketing methods due to the dual nature of the responsibilities outlined.

📋 Key Responsibilities

✅ Development & execution of marketing campaigns

✅ Organization and management of online/print campaigns

✅ Active support for sales through campaign materials

✅ Search engine optimization and management of Google Ads

✅ Coordination and monitoring of agency performance

✅ Management of digital marketing budget

✅ Continuous improvement of web and social media presence

✅ KPI reporting and budget control

ASSUMPTION: The manager will liaise between Cologne and London teams, and coordination among different units is key, given Rentokil Initial's global presence.

🎯 Required Qualifications

Education: Not specified, but a Bachelor's degree in Marketing or related field is likely expected.

Experience: Minimum 2 years in marketing, particularly in digital media and strategy execution.

Required Skills:

• Proficiency in digital marketing tools like Google Ads
• Strong English and German communication skills
• Experience with SEO and online brand management
• Familiarity with tools like Canva, Hubspot, CMS

Preferred Skills:

• KPI reporting expertise
• Experience with Sistrix, GA4, Google Trends

ASSUMPTION: The role may require knowledge of both digital and traditional marketing tools to bridge the gap between online and offline campaigns.

💰 Compensation & Benefits

Salary Range: Not specified. It's advisable to research typical salaries for similar roles in the German market.

Benefits:

• 30 days annual leave and special paid leave
• Bike leasing for permanent employees
• Access to corporate fitness programs
• Comprehensive employee discounts
• Pension plan and wealth-building options
• Continuous professional development and training programs

Working Hours: 40-hour workweek with flexibility for travel to the Cologne headquarters.

ASSUMPTION: Benefits package is above the local standard, emphasizing work-life balance and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services, a leader in pest control and hygiene services globally

Company Size: 1,001-5,000 employees, signifying a large enough company to offer stability yet small enough for agile decision-making

Founded: Not specified. Rentokil Initial has over 120 years of history.

Company Description:

• World leader in pest control and hygiene services
• Operational in over 95 countries with 62,000 employees
• Committed to sustainability and global impact

Company Specialties:

• Interior landscaping and green spaces
• Premium scenting solutions
• Holiday and décor services

Company Website: https://www.ambius.com

ASSUMPTION: Rentokil Initial emphasizes values of innovation and sustainability, appealing to environmentally-focused candidates.

📊 Role Analysis

Career Level: Mid-level, ideal for professionals with foundational experience seeking growth in digital marketing.

Reporting Structure: Likely reports to the Head of Marketing based out of regional offices.

Work Arrangement: Primarily on-site with some flexibility for digital collaboration

Growth Opportunities:

• Potential for advancement into senior marketing roles
• Cross-functional experience within an international company
• Access to advanced training and certifications

ASSUMPTION: The role presents significant growth potential within Rentokil Initial's expansive and diverse service portfolio.

🌍 Location & Work Environment

Office Type: Modern offices in central Cologne, offering a collaborative work environment

Office Location(s): Cologne with travel to Wiesbaden and other regional offices

Geographic Context:

• Located in a key business hub in Germany
• Central European location for easy travel and professional networking
• Vibrant local culture and numerous leisure options available

Work Schedule: Standard German workweek with some flexibility for travel and events

ASSUMPTION: The location is strategic for enjoying a work-life balance with cultural engagement.

💼 Interview & Application Insights

Typical Process:

• Initial application screening through the company portal
• First-round interview with HR
• Technical interview focusing on marketing skills
• Final interview with the marketing leadership

Key Assessment Areas:

• Digital marketing proficiency and creativity
• Communication skills in both English and German
• Ability to manage multiple campaigns simultaneously

Application Tips:

• Highlight international and digital marketing experiences
• Demonstrate knowledge of Rentokil Initial’s global offerings
• Showcase cross-cultural communication skills

ATS Keywords: Digital Marketing, SEO, Google Ads, Campaign Management, Team Coordination, Cologne

ASSUMPTION: Skills in multicultural team management may be a key focus during interviews due to the company's diverse and international operations.

🛠️ Tools & Technologies

• Google Ads and Analytics
• Canva and Hubspot
• Magnolia CMS and Sistrix

ASSUMPTION: Familiarity with industry-standard marketing tools is assumed necessary, with potential internal training for proprietary systems.

👔 Cultural Fit Considerations

Company Values:

• Innovation and sustainability
• Commitment to enhancing life quality
• Integrity and ethical business practices

Work Style:

• Collaborative and team-oriented
• Open-door policy for feedback and suggestions
• Emphasis on continuous learning and development

Self-Assessment Questions:

• How do you adapt to fast-paced marketing environments?
• Can you manage multiple digital campaigns simultaneously?
• Are you comfortable with a mixture of independent work and team collaboration?

ASSUMPTION: A candidate’s ability to innovate and embrace eco-friendly practices will be highly valued.

⚠️ Potential Challenges

• Maintaining cohesion with international teams
• Navigating a high-performance and expectation-driven environment
• Adaptability to rapidly changing market conditions and strategies
• Balancing the demands of on-site work with occasional travel requirements

ASSUMPTION: Strong organizational skills will be essential to meet diverse demands and international collaboration.

📈 Similar Roles Comparison

• Typically, similar roles offer remote work opportunities; this role emphasizes on-site presence.
• Competitive benefits may differ; Rentokil Initial offers robust training opportunities.
• Market leaders usually have a dynamic and fast-paced work culture.

ASSUMPTION: This role is distinct due to its specific focus on the hygiene and wellbeing sector within a leading company.

📝 Sample Projects

• Launching a multi-channel hygiene campaign across Europe
• Developing a new social media strategy for the Wellbeing division
• Rolling out SEO optimization across multiple international websites

ASSUMPTION: Projects may involve both digital and offline elements, providing comprehensive marketing experience.

❓ Key Questions to Ask During Interview

• What are the primary challenges currently facing the marketing team?
• How does Rentokil Initial measure the success of its marketing campaigns?
• Can you describe the collaboration between the Cologne and London marketing teams?
• What opportunities exist for professional development within the company?
• How is feedback incorporated into campaign development?

ASSUMPTION: Inquiring about career growth and team dynamics highlights a proactive candidate interested in long-term engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your CV highlights relevant digital marketing and German language skills
• Prepare a portfolio illustrating your successes in similar roles
• Be ready to discuss case studies during interviews
• Follow up promptly after meeting with hiring personnel

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.