(Digital) Marketing Manager (m/w/d) Hygiene & Wellbeing

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d) Hygiene & Wellbeing

🔹 Company: Rentokil Initial

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: On-site

🔹 Category: Facilities Services

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns for the Hygiene & Wellbeing sector
• Enhancing sales with marketing materials such as brochures and digital presentations
• Managing and optimizing online presences and social media channels
• Overseeing the performance of marketing agencies and budget control

ASSUMPTION: This role reports primarily to a marketing director within Rentokil Initial, responsible for the Hygiene & Wellbeing division. This assumption is based on typical organizational structures in similar-sized companies.

📋 Key Responsibilities

✅ Develop and execute online and print marketing campaigns targeting hygiene and wellbeing.

✅ Support sales through creation and enhancement of digital presentations, product catalogs, and contracts.

✅ Conduct SEO and manage Google Ads to drive inquiries and enhance lead generation.

✅ Manage and update websites and landing pages independently.

✅ Control social media channels to boost engagement.

✅ Report key performance indicators (KPIs) and manage marketing budgets effectively.

ASSUMPTION: The role likely includes close collaboration with cross-functional teams, such as product and sales teams, to align marketing efforts with business goals.

🎯 Required Qualifications

Education: Not specified, but a degree in Marketing, Business, or a related field is typically expected.

Experience: Minimum of 2 years of experience in digital marketing activities as described.

Required Skills:

• Strong skills in marketing campaign development and execution
• Excellent command of SEO and Google Ads management
• Proficiency in digital communication and presentation tools

Preferred Skills:

• Experience with Canva, Hubspot, CMS such as Magnolia, and Google Suite
• Creative thinking with a strong ability to work independently and collaboratively

ASSUMPTION: The role requires cultural adaptability and language proficiency due to interaction with international teams, particularly with the headquarters located in London.

💰 Compensation & Benefits

Salary Range: Not specified, but compensation typically aligns with industry standards for marketing roles in Germany.

Benefits:

• Intensive onboarding and training
• 30 days of vacation and additional paid leave days
• Access to a corporate gym network and bike leasing
• Comprehensive employee benefits and retirement plans
• Regular development reviews and training opportunities

Working Hours: Full-time, 40 hours per week with potential flexibility based on project needs

ASSUMPTION: The benefits package suggests a substantial commitment to employee well-being and professional growth, aligning with the company’s values.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services, with a focus on hygiene, pest control, and sensory marketing

Company Size: 1,001-5,000 employees, offering significant resources and networks for professional development

Founded: Not specified, but Rentokil Initial boasts over a century of operational history

Company Description:

• Leading global service provider in hygiene and wellbeing sectors
• Extensive market presence in over 95 countries with a strong focus on innovation
• Commitment to enhancing human environments through tailored hygiene solutions

Company Specialties:

• Pest Control and Hygiene Services
• Interior Landscaping and Scent Solutions
• Ambient Environment Enhancement

Company Website: https://www.ambius.com

ASSUMPTION: Employees may benefit from the company's consultative approach and expertise in creating aesthetically pleasing and functional spaces.

📊 Role Analysis

Career Level: Mid-level management, offering room for advancement within the organization

Reporting Structure: Direct report to a higher marketing authority, potentially the Director of Marketing or equivalent

Work Arrangement: Hybrid, with a focus on on-site work in Cologne

Growth Opportunities:

• Potential promotion to senior marketing roles within the organization
• Opportunities for cross-functional collaboration and skill development
• Access to a global network and diverse projects

ASSUMPTION: The role is pivotal for Rentokil Initial's operations in Germany, emphasizing strategic growth in the Hygiene & Wellbeing sector.

🌍 Location & Work Environment

Office Type: Professional environment with a focus on creativity and innovation

Office Location(s): Cologne, with initial assignments in Wiesbaden

Geographic Context:

• Cologne is a major cultural hub with vibrant business opportunities
• Wiesbaden offers strategic advantages for travel and logistics
• Central European location supports ease of access to other cities

Work Schedule: Standard working hours with some flexibility for urgent tasks or deadlines

ASSUMPTION: The role involves travel within Germany, particularly in the initial phases, thus expecting adaptability to varying work environments.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company portal
• Phone or virtual screening interview with HR
• In-person or video interview with hiring manager and team

Key Assessment Areas:

• Technical proficiency in required marketing tools
• Communication skills in English and German
• Cultural fit and alignment with company values

Application Tips:

• Highlight previous marketing project experiences and outcomes
• Demonstrate proficiency in digital marketing tools
• Express a clear understanding of the company's industry and values

ATS Keywords: Marketing Campaign Development, SEO, Google Ads, Social Media Management

ASSUMPTION: The interview process focuses on practical demonstrations of marketing aptitude and cultural fit within the team.

🛠️ Tools & Technologies

• Google Ads and Analytics
• Canva and Hubspot
• CMS platforms, especially Magnolia

ASSUMPTION: Familiarity with these tools is crucial for immediate contribution to the team’s projects, reflecting their importance in everyday tasks.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and quality service
• Diversity and inclusion
• Sustainability and environmental responsibility

Work Style:

• Results-driven with an emphasis on teamwork
• Adaptability and willingness to embrace change
• Proactiveness in problem-solving and idea generation

Self-Assessment Questions:

• Do you thrive in innovative and dynamic work environments?
• How do you handle multi-tasking in a fast-paced role?
• Are you comfortable with frequent travel and cross-functional collaboration?

ASSUMPTION: Rentokil Initial values employees who align with its mission of enhancing environments and who show leadership potential through personal initiative.

⚠️ Potential Challenges

• Adapting to a hybrid work model requiring both on-site presence and remote collaboration
• Managing multiple projects with tight deadlines
• Navigating communication with international teams
• Balancing strategic planning with operational tasks

ASSUMPTION: Success in this role likely requires excellent time management skills and the ability to prioritize tasks effectively.

📈 Similar Roles Comparison

• Marketing roles in facilities services typically emphasize outcome-based projects.
• Compared to other sectors, this role may offer more stability due to its essential service nature.
• Greater emphasis on sustainability practices and innovative service delivery.

ASSUMPTION: The competitive landscape for a Digital Marketing Manager in this industry may vary, with advanced digital skills being highly valued.

📝 Sample Projects

• Launching a digital marketing campaign for new hygiene services
• Developing a series of webinars or educational materials
• Creating a social media strategy to boost brand presence

ASSUMPTION: These projects are indicative of the strategic and creative demands placed on the role, encouraging candidates to showcase similar past experiences.

❓ Key Questions to Ask During Interview

• How does Rentokil Initial plan to expand its market presence in the hygiene sector?
• What are the major challenges currently facing the marketing team?
• Can you describe a successful campaign executed by the team recently?
• What types of professional development opportunities does the company offer?
• How is success measured in this role, and what are the key performance indicators?

ASSUMPTION: These questions are designed to provide insight into company priorities and the role's impact on strategic goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your CV highlights relevant digital marketing experience
• Include examples of past campaigns and their results
• Prepare to discuss your approach to overcoming marketing challenges
• Follow up within two weeks if you haven't received a response

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.