Digital Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEA strategies for clients
• Keyword research and SEO optimization
• Campaign management and continuous optimization
• Data analysis and reporting to drive campaign performance
• Collaboration with account managers and cross-functional teams

ASSUMPTION: This role requires a strong understanding of Amazon's advertising platform and a data-driven approach to marketing.

📋 Key Responsibilities

✅ Develop and implement effective SEA strategies for clients in collaboration with account managers

✅ Conduct keyword research and SEO optimization to improve campaign performance

✅ Manage and optimize campaigns to maximize results within given budgets

✅ Analyze campaign data and derive actionable insights to continuously improve performance

✅ Create detailed reports to communicate progress and results to clients

✅ Manage campaigns and optimize product positioning on Amazon using Amazon Seller Central

✅ Optimize PPC prices based on given strategies and budget constraints

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/Kauffrau für E-Commerce or in a related field

Experience: At least 2-5 years of experience in digital marketing or a related field

Required Skills:

• Strong analytical skills and data-driven mindset
• Excellent communication and teamwork skills
• Proficient in Excel and PowerPoint
• Familiarity with Amazon's advertising platform
• Ability to work independently and manage projects

Preferred Skills:

• Experience with SEO tools and platforms
• Fluency in German and English
• Knowledge of Amazon's product catalog and category structure

ASSUMPTION: Candidates with a background in e-commerce or digital marketing agencies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Career development opportunities and training programs
• Modern equipment and tools
• Dynamic and supportive team culture

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and digital marketing industries, focusing on Amazon's marketplace.

Company Size: As a mid-sized company, eFLY offers a dynamic work environment with opportunities for growth and collaboration.

Founded: The company was founded in 2018 and has since grown to become a leading provider of Amazon marketing services.

Company Description:

• eFLY specializes in Amazon advertising and marketing services for vendors and sellers
• The company offers a range of services, including SEA management, Amazon SEO, and product listing optimization
• eFLY works with clients across various industries, helping them to increase sales and market share on Amazon

Company Specialties:

• Amazon advertising (SEA, Sponsored Products, Sponsored Brands, Sponsored Display)
• Amazon SEO and product listing optimization
• Amazon analytics and reporting
• Amazon account management and consulting

Company Website: efly.com

ASSUMPTION: eFLY's focus on Amazon's marketplace requires candidates to have a strong understanding of the platform and its advertising tools.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in digital marketing or a related field.

Reporting Structure: The Digital Marketing Manager reports directly to the Head of Marketing or a similar role within the organization.

Work Arrangement: This role follows a hybrid work arrangement, combining on-site work at the Stuttgart office with remote work.

Growth Opportunities:

• Advancement to a senior role within the marketing department
• Expansion into other areas of e-commerce or digital marketing
• Potential to lead and mentor junior team members

ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the company and the broader e-commerce industry.

🌍 Location & Work Environment

Office Type: eFLY's office in Stuttgart is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): eFLY's main office is located in Stuttgart, Germany, with additional offices in other European countries.

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant tech and startup scene
• The city offers a high quality of life, with a rich cultural heritage and numerous recreational opportunities
• Stuttgart is well-connected by public transportation and has a international airport

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate remote work.

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to manage their time effectively when working remotely.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a similar role within the organization

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Communication and teamwork skills
• Understanding of Amazon's advertising platform
• Project management skills and ability to work independently

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on digital marketing and e-commerce
• Tailor your cover letter to demonstrate your understanding of eFLY's business and the role's requirements
• Prepare examples of your analytical skills and data-driven approach to marketing

ATS Keywords: Amazon, SEA, PPC, SEO, digital marketing, campaign management, data analysis, reporting, teamwork, collaboration, project management

ASSUMPTION: eFLY's hiring process may vary depending on the specific role and the candidate's qualifications.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon Advertising Platform (Amazon Marketing Services)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced environment
• Strong focus on results and performance
• Opportunities for growth and professional development
• Collaborative and supportive team culture

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in digital marketing and e-commerce?
• Can you describe a time when you had to analyze complex data to drive marketing decisions?
• How do you approach working collaboratively with team members to achieve shared goals?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with eFLY's values and work style.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously
• Keeping up with the fast-paced and ever-changing e-commerce landscape
• Balancing the demands of remote work and on-site collaboration
• Adapting to the unique requirements and constraints of Amazon's advertising platform

ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and be able to adapt to change.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position has a strong focus on Amazon's advertising platform and e-commerce
• In the broader digital marketing industry, this role offers opportunities for growth and specialization in Amazon advertising
• Career paths in this role may lead to senior marketing positions or specialization in e-commerce

ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall professional development plan.

📝 Sample Projects

• Developing and implementing a successful SEA campaign for an e-commerce client
• Conducting a comprehensive SEO audit and optimization project for a B2B company
• Analyzing and optimizing the performance of a client's Amazon product listings

ASSUMPTION: Candidates should be prepared to discuss their relevant experience and achievements in their application and interviews.

❓ Key Questions to Ask During Interview

• How does eFLY support the professional development of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• How does eFLY approach work-life balance for its employees?
• What are the most challenging aspects of working in this role, and how does eFLY support its employees in overcoming these challenges?
• How does eFLY measure the success of its marketing campaigns and the performance of its marketing team?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the eFLY careers page
• Tailor your resume to highlight your relevant experience and skills for this role
• Write a compelling cover letter that explains why you are a strong fit for this position and eFLY's company culture
• Prepare examples of your analytical skills and data-driven approach to marketing
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.