🔹 Job Title: Digital Marketing Manager (Hybrid)
🔹 Company: Terra
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
Terra is seeking a Digital Marketing Manager to develop and implement comprehensive B2B marketing strategies for clients. This role combines strategic planning with hands-on execution across multiple digital channels. As a "strategic doer," you'll manage client relationships, oversee campaign performance, and deliver measurable results while working in a collaborative agency environment.
ASSUMPTION: Based on the description mentioning client relationships and agency context, this is a client-facing role within Terra's digital marketing agency business model.
Education: Not specified
Experience: 5+ years of experience in digital marketing, with B2B agency experience
Skills:
Salary Range: $100,000 - $110,000 per year
Benefits:
Industry Comparison: This compensation range aligns with or slightly exceeds the average for Digital Marketing Managers in New York City, which typically ranges from $85,000-$105,000. The comprehensive benefits package enhances the overall compensation value.
ASSUMPTION: The industry comparison is based on typical salary ranges for similar positions in New York City's digital marketing sector as of 2023.
Industry Position: Terra is a digital marketing and creative agency that specializes in helping organizations with digital projects, content creation, marketing strategies, and online experiences.
Company Size: Not specified, but appears to be an established agency with a diverse team structure
Company Stage: Established agency with international team members
ASSUMPTION: Based on the description of having an "international team of content creators, strategists, designers, and developers," Terra appears to be a mid-sized agency rather than a small boutique or large enterprise operation.
Career Level: Mid to Senior-level position
Reporting Structure: Likely reports to department leadership
Team Size/Composition: Part of a digital marketing team collaborating with other specialists
Growth Opportunities: The company states a commitment to promoting from within and offering professional growth opportunities
ASSUMPTION: The reporting structure is inferred from mentions of collaborating with "department leadership" on client strategies. The team composition is assumed based on the agency structure described in the company overview.
Office Type: Hybrid for first 90 days (up to two days in-office per week), then transitions to 100% remote
Geographic Context: Located in the Meatpacking District of New York City, a trendy area known for creative companies and agencies
Work Schedule: Standard work week with early closing on Fridays (Summer Fridays at 3:00 PM, other Fridays at 5:00 PM)
Regional Considerations: New York City offers extensive networking opportunities in the marketing industry, though it has a high cost of living. The initial hybrid requirement means candidates need to be within commuting distance of Manhattan for the first three months.
ASSUMPTION: The work schedule is inferred from the benefits section mentioning Summer Fridays and other seasonal Friday hours.
Typical Process: For digital marketing agency roles at this level, the interview process typically includes an initial screening, a technical assessment of marketing skills, portfolio review, and interviews with team members and leadership.
Key Assessment Areas: Strategic thinking, client management experience, technical marketing expertise, analytical capabilities, and collaborative work style.
Application Tips: Highlight specific B2B marketing campaigns you've managed, quantifiable results achieved, and experience working directly with clients. Showcase both strategic planning and hands-on implementation abilities.
ATS Keywords: B2B marketing, digital strategy, client management, PPC, SEO, CRO, analytics, GA4, Google Tag Manager, Looker Studio, campaign management, email marketing, CRM, performance reporting, Meta advertising, LinkedIn advertising
ASSUMPTION: These insights are based on standard interview practices for digital marketing management roles in agency settings and are not specifically mentioned in the job listing.
ASSUMPTION: While GA4, GTM, and Looker Studio are explicitly mentioned, the other tools are standard for the marketing channels mentioned in the responsibilities and are likely used in this role based on industry standards.
Company Values: Innovation, collaboration, creativity, work-life balance, diversity and inclusion, professional growth
Work Style: Collaborative, detail-oriented, client-focused, data-driven, self-motivated
Self-Assessment:
ASSUMPTION: Company values are inferred from statements in the company description about being "innovative, tech-forward, and creative" and emphasizing work-life balance, collaboration, and growth opportunities.
ASSUMPTION: These challenges are inferred from descriptions of the role requirements such as "manage multiple client projects, shifting deadlines" and "know when to defer to the client and when to stand up to them."
This Digital Marketing Manager role differs from similar positions in that it:
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in agency versus in-house environments.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical B2B marketing initiatives.
ASSUMPTION: These questions are suggested based on the role type and agency environment but may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.